Creators should own brands instead of taking brand deals #digitalmarketing #creators #entrepreneur

99% of creators get monetization completely wrong and just take brand deals. And every once in a while you find one that does it really right and is probably making way more money than their peers. So let's take a look at Strawberry Milk Mob over here. I'm a huge fan of hers just because she's hilarious. She has a whole series on reasons that she loves men, and in reality they're just ways that she's making fun of us, but it's charming and cute and funny. And she also sells bikinis. And right here you can see a screenshot from her Shopify which shows timestamps of 2:05, 2:05, 2:04. And, you know, uh, cart values of like $64 or $235, I can promise you she's making way more money selling her bikinis than she would from brand deals directly. And not only that, but she's actually building the value of her bikini brand that she could get an exit on one day that goes far beyond the ad dollars she's gonna get from doing a shoutout for a brand or doing a dance with something like a Bang Energy drink.