Jameson CampAdvising on AI and GTM | 2x Exits

Distribution wins every time #ecommerce

30 Oct 2025 · 1 min

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Distribution beats product every time in e-commerce. IGRAMGY grew to $2 million revenue by posting in Facebook groups and subreddits where investors already hung out. Kylie Jenner made $420 million in 18 months on lip kits because she had 100 million followers, not because the product was better.

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IGRAMGY observed from 0 to 2 million monthly readers and well over $2 million in revenue with nothing but Facebook groups and subreddits. And we would just join these communities where people are already talking about investing. We were investing website and we would share our content with them. We come in as an authority and just distribute through these communities where people are already sitting. So the problem with most entrepreneurs is they worry so much about product when all they need to do is worry about distribution. Distribution wins. It's not just me. It's not just my friends. Look at Kylie Jenner. She sold $420 million of lip kits in 18 months. $420 million. You think it's because her lip kits were the best lip kits that existed? No, it's because she had 100 million followers. So before you try improving your product, improve your distribution.