Do this to 2x your revenue #funnels

The difference between a million dollar a month brand and a $10,000 a month brand is often something very simple. So at its core, you're always going to have a checkout page. Well, then the next thing you want to have is what's called an upsell and an OTO. So for an upsell, the most common one you're going to see is something like bundling. When you're checking out, they give you the option to complete the set, add on the other things that might be purchased along with it. Or another very common one is to add a subscription option. So things delivered every month. My favorite tool for this is something called Zipify. Now most people do upsells, but what they often leave out is an OTO. They are much, much more likely once they're at the checkout to do that upsell or or more importantly, this OTO. So the magic with an OTO is the purchase has already been made and they are getting an option to buy one more thing right now as a one-time offer. The best OTOs, what make them magical, is they solve a new problem that making the first purchase created. And what do I mean by that? Okay, so let me give you some examples. So maybe you have a lead scraping tool that you're selling, and now the buyer has 500 new leads, but they don't know how to send them, so you have to give them automations and outreach scripts. Or here's one in the e-commerce space. So the front end of the first purchase is a beard trimmer, and once they've purchased that, on the thank you page you offer them oil since they now need oil to maintain that beard trimmer. Now in the past, I've actually had a 27% take rate on the OTO from people buying a $2,500 product upfront and adding a $2,000 one-time offer on the back end. So for your business, think about it. What problem does buying your product create that can be solved with a one-time offer after the checkout?