Jameson CampAdvising on AI and GTM | 2x Exits

Entrepreneurship is often easiest by buying something that already works #buyabusiness #entrepreneur

12 Jan 2024 · 1 min

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0:51

In this short video, the speaker argues that the easiest route to entrepreneurship is purchasing an already profitable online business. He highlights the abundance of for‑sale websites that generate revenue and uses the "Return of the Cafe Racers" blog—a motorcycle‑focused site with a strong Instagram following—as a concrete example. The blog currently earns modest income from display ads, but the speaker outlines a growth strategy: directly negotiate brand deals with motorcycle manufacturers (e.g., Ducati) by creating a media kit and selling premium ad slots at around $4,000 per month. He explains that online businesses typically sell for about 30 times their monthly net revenue, meaning an additional $4,000 in net profit could increase the site's valuation by roughly $120,000. The video concludes with a call‑to‑action, offering a guide on finding a first business to viewers who comment "guide".

Chapters

A few thousand websites or online businesses for sale every single week that already make money, and you could have bought one, but you didn't. So let's take a look at it. This is actually a really interesting one called Return of the Cafe Racers. It's a blog about cafe racers, about motorcycles. It's got a massive social media presence on Instagram and is making its money off display ads. The real opportunity would be to go and cut brand deals directly with motorcycle companies. Go to LinkedIn, find the head of partnerships at Ducati, put together a media kit so you can sell ad slots. Reach out right now. This website makes a little bit of money, but if you sold an ad slot a month to a larger brand at like $4,000 a month, this could become a real little company. These websites sell for normally like 30 times their monthly net revenue. So if you add $4,000 in net, you're really adding $120,000 in value to the business. When you sell it, you get to capture it. I put together a guide on finding your first business, so comment the word guide below and I'll send it over to you.