Jameson Camp argues that successful products are wrappers: Uber wraps taxis, Google wraps websites, venture capital wraps money. The value isn't in what's wrapped but how. Founders should stop worrying about being a wrapper and focus on distribution instead.
Chapters
If you're building something and someone tells you it's just a wrapper, walk as far away from them as fast as you can because everything is just a wrapper, right? Uber is just a wrapper on taxis. Google is just a wrapper on websites. Venture capital is just a wrapper on money. Everything is just a wrapper. The value is in the way that it's wrapped. The abstraction is the utility, right? Removing friction makes it easier to use, which makes people want to use it. So instead of obsessing about uniqueness of product and obsessing about whether it's a wrapper or not should obsess about distribution.