A two-step framework for boosting profit: focus on either revenue or costs at a time. For revenue, increase traffic through organic channels like email and search, or paid ads if you're selling products. Avoid paid ads if you sell ad space.
If you're trying to increase the profits of any e-com brand, agency, or software business, there's really only two things that you can work on. First thing is going to be revenue. The second thing is going to be cost. To make your life even more simple, only focus on one of those things at a time. So let's say you want to increase revenue. We can bucket that into two things. You can either drive more traffic, bring more people to the business, bring more people to the website, or you can sell the same amount of people more products. Traffic goes into two buckets as well. It's either organic or paid. If you can do organic, you can do social like this, you can do Google, you can do YouTube, you can do email, and then paid, that'd be Meta ads or Google ads. As a rule to follow, if you arbitrage eyeballs, i.e., you sell ad space, paid ads are going to be totally out the window. You cannot touch them. It has to all be organic. But if you sell a product like a physical good or a software, paid ads might be your best friend.
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