Heritage Perfume's Nosferatu collab hit 8.2x return on ad spend by stacking three ad types: UGC videos, polished editorial ads, and a static converter. Each layer played a different role in the $250,000 revenue. Treat campaigns like orchestras, not solo instruments.
Everybody's focused on single ads when they should be focusing on entire campaigns. Let me show you why. Heritage Perfume did a collaboration with Nosferatu the movie, and this was their top performing ad. It got an 8.2x return on ad spend with about a quarter million dollars attributed to it. But here's the reason it performed so well. They used what I call a symphony stack, including UGC style content like above, beautiful editorial ads like you saw in the beginning, and then a static ad that got most of the conversions. Even though one sounds like the violinist taking all the credit, it's all of them together that make the sound of a beautiful symphony.
You wont believe what else the founder started #opensea #mergersandacquisitions #venturecapital
