Jameson CampAdvising on AI and GTM | 2x Exits

Follow to watch me grow it #sidehustle #buyabusiness #entrepreneur

19 Aug 2024 · 1 min

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0:44

In this vlog, the creator shares that they have finalized the purchase of a business and outlines the immediate growth plan. The current Webflow landing page is deemed unattractive, so they will rebuild it using a conversion‑focused framework. They will implement MailerLite email automation, including win‑back and abandoned‑cart campaigns, to capture more sales from existing traffic. A Sales Popup tool will be added to further boost conversions. Inspired by a friend’s software company, they plan to introduce a premium white‑glove service alongside the existing monthly offering. The speaker promises a follow‑up video series that will break down each website change and marketing campaign, inviting viewers to watch the business’s growth journey.

Chapters

Day 4 of me buying a business. Well, the seller and I came to an agreement and I purchased it. So let me show it to you and give you the plan. Okay, so the ugly landing page it actually has is currently built on Webflow. We're going to redo that and I've got an entire framework I'll show you guys on how to make it conversion friendly. Then I'm going to use MailerLite to add in win-back campaigns, abandoned cart campaigns to make sure that we're getting as many customers as possible from the traffic that's already there. Then we're going to use Sales Popup to increase conversions. It's one of the couple tools we'll use, but first of all, you'll see Boom. Then I'm going to steal an idea from his friend's software business where they have their monthly service like we have, but they actually also have a white glove service. So that's the basic gist of it. In the next video series, I will actually break down those changes and the marketing campaigns we're running to bring in those new customers. Follow along to see me grow this business.