A creator just bought a business and is rebuilding it from scratch. They're redesigning the landing page, adding email automation and sales popups to convert more customers, and launching a premium service tier. Follow along as they document each change.
Chapters
Day 4 of me buying a business. Well, the seller and I came to an agreement and I purchased it. So let me show it to you and give you the plan. Okay, so the ugly landing page it actually has is currently built on Webflow. We're going to redo that and I've got an entire framework I'll show you guys on how to make it conversion friendly. Then I'm going to use MailerLite to add in win-back campaigns, abandoned cart campaigns to make sure that we're getting as many customers as possible from the traffic that's already there. Then we're going to use Sales Popup to increase conversions. It's one of the couple tools we'll use, but first of all, you'll see Boom. Then I'm going to steal an idea from his friend's software business where they have their monthly service like we have, but they actually also have a white glove service. So that's the basic gist of it. In the next video series, I will actually break down those changes and the marketing campaigns we're running to bring in those new customers. Follow along to see me grow this business.
