A home-and-garden website with 3,100 monthly visitors makes $380 a month at 90% profit margins, priced at 3x yearly profit. The owner could add $700 to $2,000 monthly profit by adding affiliate links and switching ad networks, boosting the valuation by $21,000 to $81,000.
Chapters
I found this home and garden website for sale and you could buy it. So here's the listing. It's a small media business that makes a few hundred bucks a month and takes a couple hours a week to run. It's just a side hustle. But let's take a look at the stats of the business and see how to add a lot of value and make a lot of money flipping. It gets 3,100 visits a month. It's making $380 a month, 90+ percent margins, and it is selling for a 3x yearly profit multiple. So first off, kudos, it's getting all of its traffic from Google. But to be honest with you, this business is really primed for social media, Pinterest or Facebook, and it needs an email list. The second easy win is actually just changing how it's monetized. I would add affiliate links to the products that it's talking about so you get paid if someone ends up buying them. And I would change the ad network from just AdSense. These changes could easily add $1,000 or more a month, which means that adding $700 a month in profit adds $21,000 in value to the business, or $81,000 if you add a couple thousand dollars a month. That means you need to add $20 a day. And here's some math if you up those numbers a bit. Not so bad if you love this kind of stuff and you want to run it a couple hours a week of your free time from anywhere in the world. I'm going to send out the link to this listing to the newsletter on my profile.
