Jameson CampAdvising on AI and GTM | 2x Exits

How To Add Revenue To Any Business #entrepreneuership #ecommerce

11 Feb 2025 · 1 min

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0:49

In this concise advisory video, the speaker frames every business as facing one of two fundamental issues: a leads (traffic) problem or a conversion problem. He illustrates the conversion problem with a brand owner who was generating sufficient traffic but failing to turn visitors into paying customers. The core recommendation is to dramatically increase the frequency of email and SMS retention marketing—weekly or monthly emails are deemed insufficient, and even higher volumes are suggested for 2025. By adding many more emails and some SMS messages, the brand owner is projected to generate an additional $50,000 in revenue within a month, demonstrating the financial impact of intensified retention communications.

Chapters

I was talking to a brand owner that I advise, and we were talking about how basically all businesses have one of two problems. You either have a leads problem or you have a conversion problem. If you're getting lots of traffic, lots of visitors, but not making lots of money, you actually have a conversion problem. But if you're just not even getting people to your store or to your website, then you have a traffic problem. Or I might call that a leads problem. For her, we realized she had an obvious conversion problem. Making good money, but not converting enough of those visitors into customers. What were they missing? Email marketing. I'm going to give you one piece of advice about email marketing and retention marketing. You're not doing enough of it. If you're sending an email a month, it's not enough. If you're sending an email a week, it's not enough. I promise you in 2025, whatever you think is too many emails and too many text messages is not enough emails and not enough text messages. So they added in a lot more emails and a bit of SMS text messaging. And this month they'll add about $50,000 in revenue just from that.