An entrepreneur breaks down what actually moves the needle: sending uncomfortable emails, fixing website copy, waking up early. The trick is imagining a camera crew watching you, so you act like the disciplined version of yourself. Successful people just do what they don't want to do.
Chapters
We all have to learn this lesson. It's not sexy, it's not cool, it's just the truth. It's not some masterminds, not some course. It's not like there's some hidden tactic. It's just doing the things that you really, really don't want to do. Send the email you don't want to send, fixing that website copy, writing your content structure for the week, creating 13 different hooks for ads, waking up early even when you don't want to, and just holding yourself accountable when no one else does. That's the hard part. Someone once said something interesting that framed it differently for me. Pretend there's a camera crew at all times watching you. How would you act? You'd probably get it all done. What I say is just be that dude. You wanna be the dude that wakes up early in the morning? Just be that dude. You wanna be the dude that sits on inbox zero and replies to every email on time? Just be that dude. See, most people just wanna do the easy stuff, the stuff that they like, but sadly that's not how it all works. All my super successful friends, even though they get to do things that they like, are really good at doing shit they don't. But you already knew this and probably just needed a little reminder, and so did I.
