MrBeast and Starbucks partnered on a limited-time drink to promote Beast Games on Amazon Prime, but the speaker says they blew it by not adding QR codes to the cups. A code linking to the show and a $5 million prize draw would have made the promotion actually work.
Starbucks and MrBeast just announced a collab and they made a massive mistake. They're sponsoring Beast Games, show that gets millions of viewers on Amazon Prime. I think it's actually number one. Made a limited time drink to announce it. MrBeast sharing this to his 900 million followers, but they forgot to do something that would make this 10 times more valuable. They should have added a QR code on the back of every cup that they put it on where you get to scan it. And if you scan it, you get access to the TV show to watch and you get an opportunity to win $5 million or something. Massive fumble. Who's in charge of this marketing anyways?