Positioning creates authority, which lets you sell anything to anyone. If Elon Musk asked for $1,000 to be a co-founder, you'd say yes instantly. An unknown person asking the same thing gets rejected. Online sellers need to deliberately build authority for their products.
Chapters
You can sell anything to anybody with the right positioning. Okay, Elon Musk or Bill Gates walks into your house right now. Caveat is you're 100% sure it's actually Elon Musk or Bill Gates. They say, I have a new business and I want you to invest in it. I need you to give me $1,000 by tomorrow and you can be a co-founder and own 50% of it. What are you going to do? I'll bet anything you immediately go invest in that business. No matter what, you go find that $1,000. You're sure because of the authority that these people have. A total stranger walks in you've never heard of and asks you for that same thing. You say, absolutely not, get out of my house. The positioning these people have changes everything though. When you're selling products online, it's important for you to create authority and positioning. What kind of positioning can you create when you sell? The Infinite Money Glitch is just that. With the right positioning and authority, you can sell anything again and again and again to absolutely anyone.