Business success comes down to two things: create something to sell, then sell it. Master creative work, media buying, and copywriting, and you can launch a venture. You can build a product, copy and iterate on existing ideas, or buy an under-grown business.
Chapters
Success in business can be very simple, but we like to overcomplicate things in our brains. So lemme break it down into 2 steps for all businesses. You need to build something, you need to sell something. I get it, but James, I don't know what to build. I don't know how to sell. Well, gimme a follow and I'll break some of that down in different videos. But for now, just hear me out. If you don't know what to build, just copy and iterate. And if you don't even wanna do that, then just buy a business that somebody else has already started and they don't want to keep growing. There's a list of places to buy those in the caption below, by the way. Maybe it's an agency, maybe you're doing a clothing brand, or maybe you just wanna sell ad space because you're writing about something you love on a blog or a newsletter. But that's just step 1, build or buy something you can sell. It's that simple. And then 2, sell. Duh, obviously there's a million ways to sell. Again, I cover that in different videos, but the reality is none of them are rocket science. Most people just don't do it. You can become phenomenal at creative, phenomenal at media buying, phenomenal at copywriting, all that. It'll become useful. Can promise you that. I'm mediocre at most of them. That's really all you need to get things off the ground.
