E-commerce traffic channels as Hinge dates: Meta is a toxic ex with strong performance, Google is expensive and reliable, influencers are chaotic with wildly variable ROI, organic social is an eccentric artist that goes viral unpredictably, and cold email is a waste of time.
Rating e-commerce traffic sources as if they're people you met on Hinge. She's constantly evolving. You have no idea what she's up to or how she actually works. But if you stick with it, she looks like she could be a wifey. Meta ads. She's that toxic ex that you can't stop texting because she worked a couple of times. And when she works, boy, does she work well. Google ads is a winner, and she actually tells you exactly what she's looking for. Now, granted, she's an expensive date, but she's worth it. Influencer marketing. She's the girl using her passport as an ID, who has a broken iPhone screen that you met at a nightclub. She's total complete chaos. Their ROI is either negative or like a 10x. Organic social is that, like, weirdo artist type. You post into the void for months. One day she loves you, you go viral. The next day you don't exist. It can be exhausting, but you gotta chase it. And then cold email. If you're playing in e-commerce, just don't. Trust me, you're gonna waste your time.
You wont believe what else the founder started #opensea #mergersandacquisitions #venturecapital
