OpenAI is launching a self-serve ad platform in ChatGPT by 2026, targeting 700 million weekly users. The company projects $26 billion in ad revenue by 2029. Ads could appear in private conversations, raising privacy concerns alongside opportunities for lower CPMs.
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Why is nobody talking about OpenAI and ChatGPT launching their ad platform full force in 2026? You see Search Engine Land here talking about today, 700 million weekly users as of August, setting up the infrastructure so that brands can buy self-serve ads. I think we all saw the writing on the wall coming here. They're projecting by 2029, $26 billion in revenue just from free users. So how are they going to monetize those free users? It's clearly going to be ads. If you're like me, you're very excited about a brand new ad platform, maybe with lower CPMs. But don't be surprised when all your secret little chats with your best friend that is ChatGPT ChatGPT starts serving you the most hyper-targeted ads that you've ever seen in your entire life.