Jameson CampAdvising on AI and GTM | 2x Exits

This is how to market in 2026

24 Nov 2025 · 1 min

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In this presentation, the speaker declares traditional sales funnels—awareness, interest, decision—obsolete as of 2025. He introduces the "content orbit" model, positioning the brand at the center like a center of mass. Marketers must populate a wide array of touchpoints (YouTube, email, Facebook, Twitter, community platforms, ads, etc.), often 30+, to gradually pull customers toward purchase. The approach emphasizes omnichannel presence and acknowledges that attribution becomes extremely complex due to the many interactions required. The ultimate goal is a slow, steady pull of prospects through continuous, multi‑touch engagement rather than a linear funnel.

Chapters

Let's leave sales funnels in 2025. What you want moving forward is a content orbit. Okay, so this is a traditional sales funnel. In general, you drive awareness, and then an interest, and then a decision is made by a customer whether they wanna purchase something or not. This is dead. It's now about sales orbits. So in the center you have your brand, and attribution becomes very, very, very tough because you actually need multi-touchpoints, maybe 30+ these days. But you wanna be on YouTube, you wanna be in email, you wanna be on Facebook, you wanna be on Twitter, You wanna have a community, you wanna have ads, you wanna be everywhere. The goal of a content orbit is that eventually, like a center of mass, you pull your customer in slowly but surely through many, many touchpoints with many, many things.