Black Friday's real trick isn't deeper discounts. Brands that sent 2.5 to 3 times more emails and texts saw 626% sales growth. The biggest players ran 11+ campaigns during Cyber Week.
Everyone thinks discounts is the way to get more sales on Black Friday, but they're wrong. Attentive ran a study and they found that brands that send 2.5 to 3 times their normal sending volume saw an increase of 626% during Black Friday, Cyber Monday. In fact, the largest brands sent 11+ campaigns during Cyber Week. Most founders think they email or text their customers too often, but the truth is the big brands send 10 times more than you. Stop worrying about the amount of the discount and worry about the amount of sends.
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