Jameson CampAdvising on AI and GTM | 2x Exits

You’re overthinking it. Just build something simple

11 Oct 2022 · 1 min

Watch on YouTube

0:57

In this monologue, the speaker argues that many aspiring entrepreneurs overcomplicate the path to success by emulating venture‑backed, unprofitable tech giants like Facebook, Uber, and Amazon, which often operate at a loss for years. While acknowledging that such high‑growth models can work for a select few with the right ideas, the speaker highlights a largely ignored opportunity: creating straightforward, "boring" digital service businesses such as email‑marketing agencies, niche blogs, or newsletters. The core advice is to start writing online daily, persist for a few years, and leverage the resulting traction on social platforms and Google to eventually monetize. The speaker emphasizes that instead of chasing a massive, life‑changing win, entrepreneurs should focus on stacking small, incremental wins that collectively build a sustainable business.

Chapters

I think the real problem is that people overcomplicate entrepreneurship. You see these venture-backed companies, Facebook, Uber, Google, that aren't profitable for like, I don't know, fucking decades. You got Amazon that didn't make money for forever. And everyone thinks that's the way to build a business. And it is the way to build a business for some people and some people have the right ideas. But I think that the other opportunity that everyone is leaving behind in the digital world is like, who's building the boring services businesses for the digital world? Like go start an email marketing agency, go, you know, write a blog, build a newsletter about something you love. Like it's not that complicated. You just gotta start writing online today and do it every day for a couple years and you'll catch traction on social and in Google and you'll figure out how to make money off it. It's just everyone wants this massive life-changing win. Sometimes you have to stack up little ones first.