Competitors aren't a warning sign, they're proof the market works. Aim for $500K to $2M annually by finding your angle and reaching the right people. Plumbers and lawyers thrive in saturated markets without being unique, so can you.
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But stop being afraid of competition. It's actually your best friend. It says that there are clients in this market already. And most people, most people would be truly, truly happy taking $1 million a year, $2 million a year, $500K a year. And any of those are doable in healthy markets. You just need to figure out what's your angle, what's your wedge, how do you get in front of your customer? There's thousands and thousands of plumbers. There's thousands and thousands of lawyers. There's thousands and thousands of bloggers and newsletters and software businesses. They don't all have to be unique. If you wanna build something, don't try and reinvent the wheel. Or you can just go buy something that already makes money. That's essentially all I talk about on this page.