After 15 years in HR, someone built a platform that lets employees swap benefits based on their life stage, breaking open rigid company packages. It worked in the UK and Spain but got rejected hard in Sweden and the Nordics. He's launching anyway.
For years and years and years, I had this feeling that's like, I, I should run my own company, but I didn't know in what. We were trying to find a product that we couldn't find. So my background is in HRBP. I've worked with that now for, for about 15 years. So we were trying to unlock the set benefit packages that we had. And see if employees could swap one benefit for another if they saw a bigger value in another benefit, depending on where they are in their lives today. And we could find something that was suitable for the UK. We found something that was suitable for for Spain. And as soon as we started to talk about Sweden and Nordics in general, it was a hard no, and I couldn't find. That product for that hole in the market either. I was like, I need to try. It may go to shit, but I have to try.
How Marcello Patané Turned An Idea Into Paying Customers in the European Biotech Sector
Why you should interview people who rejected you (as well as your customers).
