James GreenGeneral Partner, DQventures · 🚀 Helping still-employed professionals launch their own business (without quitting first) | GP @

Build what you'd buy #entrepreneurship #founderstories

25 Jun 2026 · 1 min

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In this brief interview, Speaker A explains how adopting the mindset of a potential customer shapes product design. They emphasize that the core of the product must deliver a strong user experience, incorporate essential background settings, and ensure legal compliance such as tax and GDPR requirements. Speaker A also notes the relevance of an HR network in shaping the product’s features. Speaker B adds that many people focus on the product’s creative aspects, highlighting a contrast between excitement for features and the pragmatic buyer‑centric approach described by Speaker A.

Chapters

The very first thing for me was to like, since I could be the customer of this product, what would it look like and what would be crucial for me? So then it's like, needs to be the user experience. It has to be all of the settings in the background, making sure that it's tax compliant, making sure that it's GDPR compliant, et cetera, et cetera. There's lots of different variables. So I started thinking about like, What would this product look like for me if I was to buy this? And then obviously you have an HR network. So I started to talk about this.
Most people lean towards product. It's the exciting part. It's the creative part.
Yeah, exactly.
So you're definitely not alone, but in your case, you, you were the buyer. And I think that gives you a big, a big advantage.