An entrepreneur with 35 years in multibillion-dollar environments explains why the first sale you make is to yourself. Believe in your offering's value, and you can price it with conviction.
The biggest person you're making the sale to is yourself first. You're selling it to yourself first, whatever it is you're selling, right? And the moment I was able to get across that line of not just selling to myself, but saying, you know what, I'm bringing 35 years of lived experience in multibillion-dollar environments of delivering with my back to the wall, and this is how much I would expect you to pay me in return for the service I'm giving you. Yeah. And I can say that very confidently today, but it's taken me a while to get there.
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