Hard work is necessary everywhere, from Big-5 consulting to self-employment, but it doesn't create meaning on its own. Meaning comes when your work aligns with what actually matters to you, not just what demands your time.
We speak to a lot of professionals working in jobs, and I think overriding impression I get is that they just don't care about the work they're doing. I don't care about this. I don't care about this project. It's got nothing to do with my passion, my goals. And like you said, I don't think people are scared of hard work. Yeah. You know, everyone knows you have to work hard no matter what you do. You're making a difference. And you're working hard if you're working for a Big 5 consultancy, traveling all over the world, doing crazy hours. You're also working hard if you're working for yourself, but it gives you meaning if you are pursuing the thing that you're really passionate about. I think that's the big difference.
How Marcello Patané Turned An Idea Into Paying Customers in the European Biotech Sector
Why you should interview people who rejected you (as well as your customers).
