Exit The Matrix with Me Experiment: Guest: Activate Your Wealth Potential
Jules King, an entrepreneur and author, shares how a near-death experience shifted her from scarcity thinking to abundance. She explains her formula: intention plus attention equals manifestation, and offers practical tools like confirmation practices and the 51% curiosity approach to build wealth.
Welcome to Exit the Matrix Stories of Success with your host Jane Slack-Smith, where we celebrate the incredible journeys of individuals who've transcended their limitations and achieved extraordinary success.
Hello, it's Jane, and I'm back with this crazy world-first experiment, writing a book live while researching it. And I've been gathering the thought leaders in this space of abundance, what holds people back, what's the messy middle that we get stuck into. And then I'm going to be introducing some tools that we can use to get into flow and stay in flow. Now I have to say, my next guest— and this is week 29, so you know, every single week I think, um, can I top the person the week before? I have to say, I've been fangirling on Jules for the last month. I saw her on the I Am Summit with the beautiful Alana, and go back and listen to week 5 where I talked to her. And Jules turned up and she talked about abundance, she talked about intuition, she talked about all these incredible opportunities that she's created in her life and challenges. And I sat there going, this is someone who can really speak to abundance and give us a few tools about how to cross to the other side. So Jules, welcome! It's so wonderful to have you here.
Jane, thank you so much for having me. So good to be here.
Now you're beaming in from Boulder, is that right? Colorado?
I am. I'm in from Colorado, the mountain state.
I love it. So, so Jules, I think the thing that I'd really love to just jump into is, you know, obviously Inc. magazine has named you one of the top 27 women to watch in the world. Your retreats The Unconventional Life Retreats have been named the number one retreat for entrepreneurs. You've created this community, you've created this, you know, life of abundance, but it wasn't always that way. So I was just wondering if you can go back and give us, I guess, some of those awareness moments that you may not, despite seeing success, which many of us do, may not being fully living, you know, completely or wholly or in abundance.
Yeah, great question. I think one of the biggest things to note is any person that you watch, learn from, witness in terms of the degree of sec— success is the equal and opposite degree of what I would call failure. And for me, I don't even relate to the word success and failure. I used to live my life in extremes, like good and bad, on or off. And I think as entrepreneurs, creators, we can either have this feeling like we're winning or we're not. We're either like rolling in income or it's and it's these dualities. And when I started to kind of see everything in life more as a spectrum and a range, the game became, how do I increase my range, my capacity in my life, both in terms of the experiences that I can have would be my preferred experiences, and we'll call them not preferred experiences. And from that standpoint, how can I hold more? And on my podcast, Unconventional Life, you know, it's been around for about 10 years. 400 people, one of the common themes that I've seen so many times in these interviews is people who learn to just hold more of themselves, their nervous system, their capacity when things didn't go the way that they wanted to. And that's what really led to, I'd say, their next level. And the same is very much true for my story. You know, I grew up the oldest of 5. My grandmother was from Puerto Rico. My dad was self-made. He used to have this phrase, there's no freedom without economic freedom. And, you know, him and my mom would get in arguments if my mom didn't buy something that wasn't on sale. And we wouldn't even get home from the grocery store with like a car of screaming kids. And my dad's like, "Lisa, did you buy this for $6.99?" I'm like, "How does he know so fast?" But it was always this meticulousness of, you know, survival and scarcity. And his mom cleaned houses. His dad passed when he was 18. And so he was really just born in that self-made, you know, environment. And I inherited a lot of that. I got my first job at 15 bagging groceries. Then I was doing ice cream. And, you know, I had all these dreams and desires. And one of the biggest ones when I was 16 was I wanted to go into music. I actually auditioned for American Idol, got down to 200 people, then got kicked off the show because I was smoking cigarettes, which was not good for TV publicity at the age of 16. Um, but I had quite a trajectory and clarity of what I wanted to do. Yet my dad, who had worked so hard, he always, you know, said, are you sure you can do this? And I think, you know, that fear of the top 1% make it, follow something that's proven, probably something that is tested. You know, I didn't have the confidence that I do now, and so I wanted something safe, and I went into business.
Can I, can I just pull you back there? Because what you, you touch on is, is often what, you know, when you unpack the layers of this messy middle of, you know, why we stay in maybe lack and scarcity, or comfort even though we're successful on paper. Your father was always talking about the economic sides of things. He's always, you know, looking at the last dollar and then he's telling you your dreams are too big because there's only a small percentage. How much are the stories that we get that you've seen and you've worked with and coached many, many people on this, how much of those stories the absolute fundamental of how we orientate going forward?
I believe, and I actually did my second TED Talk about quantum time, and I got into the neuroscience of how does these principles be used— manifestation, time, different components— how do they actually work? And in my own ability, I believe that it provides a mass majority of it because I have this formula, and you know, I called it my intention formula. I'm actually writing a book that will be coming out next year, and it's called The I Am. It's my intention plus my attention equals my manifestation. So that which I put my intention towards and keep my attention on will inevitably show up or manifest. And most of us, we get clear with intention to some degree. We have an idea of what we want. And some of you might be in a transition right now, and you might be like, well, what exactly do I want? But attention is actually where I think is our most precious commodity. And when I was doing a lot of my research, you know, I found we have between 12,000 to 60,000 thoughts every single day. 95% of those thoughts are the same thoughts we think every day, and 80% of them are negative. Yeah. And it was like, you know, so how does it not, right, influence if you're like, I'm gonna try to change, I'm gonna listen to the book, I'm gonna listen to the podcast. If we don't create a pattern interrupt somewhere, even with our best intentions, our attention is going to keep repeating the same thing.
What's, what's interesting there is, you know, we're talking about the mental models, like words have wings. We're talking to ourselves and 80% are negative, but Basically, if 35% of our habits are also, sorry, by the time you're 35, 90% of your habits are set. Like you get up, you go to the toilet, have a drink of water, brush your teeth, like then put the coffee on. Like we do the same things because our brain is that predictive tool, right? We're sitting there going, what's comfort? What do we know? What can we do on autopilot? And it seems to me a lot of people do live this life on autopilot. And some of these stories from our past, our parents that have been telling us this, It's just a default because we've heard them so long. We've actually created these neural networks that are like, of course, if I have to make a decision about money, where do I get my story? Dad used to say this. Is that something that, that you find? Is that the people are just working on autopilot?
I would say without the right information to then create transformation, then yes, absolutely. And even if we look at, you know, the reticular activating system, our RAS, which is the network of neural pathways in our brain, it's constantly looking for evidence tendency to categorize things as impossible or possible. So if our only model— which is why I started Unconventional Life— was I wanted more examples. I only saw 12 career paths: accountant, lawyer, doctor. It was like 2011. I'm like, there's got to be more. But I'm a singer, and I'm this, and I'm all these things. What's the form? And so I believe without seeing something new, our conscious mind often can't even imagine what we can't even imagine because we're at scope of what we've known and what we see in front of us.
It's interesting. I, um, I was sitting on 4 pieces of information last week and I decided that I'd try to link them all together. I'm going to throw you this premise or hypothesis, and I actually presented it to my coaching clients because I was like, this is— I think there's something in this. And I was sitting with my coach, one of my coaches, and he essentially said, the thing that you fear in the future. You can't fear something that you don't have an awareness of. So I can't fear being ostracized or being threatened or have my safety, security, love, belonging taken from me unless I'm aware of it now. And asking the question in the now, is that a threat now? No, I hold the being safe, secure, loved, belonging now, but I can also hold this. So when you're talking about that duality, that black and white, when you try to hold the two of them together, it kind of collapses that fear in the future. And so I was sitting with that going, okay, this awareness is interesting. And then I was listening to, uh, Dr. Joe Dispenza was on the School of Greatness. I think he's been on there like 10 times. And you know, we all love Dr. Joe. And he was saying, you know, the desire in the future that you have it by putting the emotion on it in the now and bringing that to the now and being aware that you don't have it now, but that being okay. Actually collapse that separation of time, like you're talking the quantum, and that's okay. And I was sitting there going, okay, that's interesting. And then I was, you know, looking at the Kabbalah and David Gingham, and he was talking about, you know, Jacob and his brother, and, and one saying, I have everything, and the other's going, I have more. And more is always this construct of time, that there's a journey, you may never get there. And then just in the last week, the Scientists have proven the double slit experiment, um, new, new findings, which is we all thought, and I think there's a lot of self-development, uh, teachers and including myself, are like, intention makes it be the particle or the wave. And now what they've proven, and I still think it's intention behind this, that it's the choice of the measurement. So the intention of I'm going to measure a particle or I'm going to measure the wave and setting up the measurement the action in the now actually projects what happens. So we're bringing what we anticipate from the future to the now. And it, it seems to me that this concept of having this separation, and usually of time, and what you're saying is having this intention of what you want in the future but bringing it to the now, of having the awareness of it now and putting attention on it, brings it. And, and that's the collapsing of time that you're kind of talking about, right?
Yeah, absolutely. And, you know, I think even said another way, you know, in quantum time— and I remember doing the research with it— it was that, you know, multiple possibilities can exist simultaneously. So if you've ever like had a moment in your life where you feel like you're living on multiple timelines, or if you've ever had someone you've been in a relationship with, you're like, I could see that future, I could see me as this potential career path, like, it's actually true. Like, scientifically, multiple possibilities can exist simultaneously, and it is our energy and focus, intention, and attention, or I like to say our order and our action, coming back to what you saying, that dictates which one of those will become our present moment reality. And so when you really see it like that, and sometimes it's either easier said than done, but I get really curious of if I look at lifestyle, and I think we all want things, right? We have desires and dreams for our life, but how do we have these quantum leaps You know, how do you have these moments where life is like, you know, living in the predictable? Then you've got your best case possible scenario, like, I'll get a promotion, I'll get this. And then you've just got like stuff that shows up, which is what happened for me after this near-death experience in 2015, where the company came, Forbes, all these accolades, like it was totally like detour into a new timeline. And people go, how do we do that? And for me, I felt like since my near-death experience, I ended up in that trajectory and then I started to look back after the fact. And that's what a lot of my work has been about, is how to actually break down what, what I've experienced. I think we've all had experiences where we feel like we have synchronicities, these moments of windfalls, but they feel inconsistent and infrequent. And my curiosity was, could we generate them consistently and how could we be the source of them such that that was the context for how we lived our life? Rather than like this bonus, like, Easter egg that we occasionally discovered.
So you— what I'm hearing is the near-death experience gave you an awareness that there was more. So did you actually have like an out-of-body experience, or was it more of a, geez, I've got a choice now and I was on a path and it's, it's now different?
Yeah, a bit of both. So it was 2015, it was a wakeboarding accident. I was out in Colorado with the guys, and I was a competitive gymnast, competitive snowboarder, so Athleticism was a big part of my journey and, you know, it was summertime and it was how do we jump the wake to get air? And being the competitive, you know, person I was 10 years ago when this happened, I was like going after it, going after it, trying to get the timing, trying to get the timing. And finally I got the timing. I got up, I launched, and then I caught an edge and I smacked and I face planted. And I did this once over, like, is everything attached? And if anyone's ever been an athlete and you're used to taking hits, you kind of, you know, it comes with the territory to some degree. But I knew— yes, totally. But I knew something wasn't quite right. And they pulled me in off the boat and, you know, we went back to shore and I just remember going in and out of consciousness. And my next memory was being in the MRI, coming out of the MRI, being approached by this white figure, out-of-body encounter, 6 Shadow Council members having a conversation. And it was, Jules, you have more work to do in the world. Do you want to do it? And the doctors at the time thought my neck was broken. They thought I might have been paralyzed. And I just remember saying to this counselor, yes, as long as I don't come back as a vegetable. And in this next moment, I felt this energy forge my neck back together, shoot down my spine, zap me back into my body. And when I woke up in the hospital, it felt like everything had shifted. And I didn't even know what— I didn't even know about what that meant at the time, but it felt like the end of life being done by me. And the start of life coming through. And I felt I accessed this space, this state, you know, I'll call it the most profound of love that I've ever experienced. For me, God became super clear as an experience, not a concept. I was raised quite Catholic and that never fully resonated. Um, and when I experienced what there was from the other side, it made me wonder, well, if that amount of love and bliss and euphoria is available, then why are we here? Why are we bodies and skins? And what's this whole, like, can I just skip this part and go to that? Because that's extraordinary. And, um, you know, flash forward, I've come back from this accident. 3 weeks later, I'm in a neck brace healing, and I get a call from a woman who, you know, I met a year prior at a speaking conference, and she's inviting me to the United Nations to be a global ambassador for education. And I hear this voice say, "Tell her you have an initiative to reimagine higher education." And like, before I could even stop myself thinking I'm maybe high on painkillers, I tell her about my initiative. And next thing I know, I'm going to the UN and I'm like, "It's not really the best time. I've almost died." And then Forbes reaches out with no journalism experience. I start writing for them. The first podcast on Forbes happens. Events come from this.
You're just saying yes.
I just, I said yes. And so life was taking this huge external trajectory, right? Like these huge quantum leap moments. But if you were a fly on the wall in my Google searches, it was like, 'New soul in body, how to make sense of what I'm experiencing.' Like, it was 2015, like there weren't books and interviews and things like this. And I don't think I was a new soul. I just think I went from like a 10-volt battery to like a 100-volt battery, and I didn't have the language or the context or the distinctions that I do now to even understand, you know. And so again, you know, feeling internal apathy, coming back to the duality, while simultaneously you just access euphoria while life is like moving a million miles an hour. And yet I feel like I'm just, you know, witnessing all of it.
And so, yeah, it's interesting. I mean, in a part of my interviews, I spoke to Joe Payne, who studied thousands of near-death experiences, and in the, in the, I guess, the search for what is on the other side for us and how can we bring that to where we are now. And you know that people are afraid of dying and they're limiting themselves in their lives. But when they have experienced the other side, they're like, it's so good there, like, I'm going to live fully out until I get there. And then I interviewed Lisa Turner, who had a near-death experience like yours, and, uh, a very much a visual experience. And the experience that she had 25 years ago, she then did every modality and spiritual text and ancient rituals and became masters of all of these things. Trying to get back to that experience. And they're now living it every day by having hacked that. And so for the mere mortals here who haven't seen the other side, like you and, you know, these others who've experienced that, how can we kind of open up from that low battery level to the high level? Like, is there a process that allows us to go, geez, I thought this was the path. There's only 10 or 11 job opportunities for me. But maybe Forbes can ring and I'm just going to say yes with no journalism experience.
Totally. I don't think you have to die in order to truly start living. So there's good news. And chances are, if you are listening to this, I imagine there's some degree of, you know, restlessness that's been stirring in you. And I find I'm a magnet for people in transition who feel like, you know, there's just more, like life could seem pretty good or feel pretty good, yet this knowing that you maybe think about when you're going to bed at night or on the way to work or in the shower, and it's inexplicable. And chances are the urgency dial starts to increase and increase and increase, and you just feel like there's something coming, but your external reality doesn't match it yet. There's this internal knowing and the external reality doesn't match it yet. And I think then we live in this perceived gap, right? We take action, we listen to podcasts, we listen to recordings, we read books, and we're like, it's still not there. And we do more of that, it's still not there. And we do more of that and it's still not there. And I think part of that is what we were talking about earlier with where we put our attention and our focus determines, is it always just gonna be the gap or can I just be grateful for what is here now consistently? Grateful what is here now consistently. And then I look back and I'm like, my life is completely different. So I think that's one tool that really, especially when I navigated autoimmune and other really bigger health challenges, after I had all these amazing things. I think life is always giving us data. It's always giving us information. In my own experience, most the time the information is inconvenient and doesn't make sense. Yeah. So a lot of us, you know, especially how I was raised, were trained from this linear modality. Let me know step 1 through 10 before I get started. And frankly, if I'm not prepared, then I'm irresponsible, then I'm out of integrity. And there's all this That's conditioning, right? But when you start to operate in this nonlinear framework, it has a different set of rules, a different set of distinctions. And step one in that is learning how to listen differently and understanding when prompted. And it won't make sense. You really won't know the whole picture until after the fact. All you're going to know is the first piece of information. You condition the muscle to be in the medium. And this is where I use this practice called aliveness, you know, and it's really intuitive action. It's where the listening meets action. And most of the time we get good at listening, right? So step one, we could say, hey, I don't know how to listen, but I imagine some of you, if you're listening to this, you have some, you know, base experience of listening, but it's the intuition and the action that has this breakdown. And I've, you know, used this analogy and you probably heard me talk about in the summit, but I think about this, you know, as a metaphor about watching people surfing. So if you've ever watched surfers in the water, right, waves rolling in, waves rolling out, a bunch of little bobbleheads bopping in the water. And when you're going for a wave, if you ever surfed or you watch surfing, there's a timing. You literally have split second to decide when a wave's coming, to literally stand up and paddle, or you miss the wave. And if you miss the timing of it, there's nothing wrong, you just don't ride that wave all the way to shore. You might get up, but they get back down. And I think life is giving us timing, prompting with timing. And most of us, we get the prompting and it's like, oh, I should go to the Starbucks across town. And you're like, that's so inconvenient. Why would I do that? It's a traffic hour. We get the prompt. We don't take the action. Or we have this feeling, I really should call that friend or wow, I really should, you know, send this email out. And the next day I really should send the email out the next day. And then we're like shooting ourselves for like missing a wave when that wave like crashed, like 10 years ago, you know, of all the things we want to do. And so I think, you know, you've got to come into the nowness of the moment and recognize when are you prompting and how are you surfing in the moment you're being asked to surf. And if you think about that like a practice, right, like Mr. Miyagi in The Karate Kid, if anyone's ever seen the movie, Daniel, you know, goes to the sensei, he's doing all these chores, wax on, wax off, paint the fence. He doesn't even know what he's doing, but he's so lost in the practice that he's in this karate scene at the end of the movie, and boom, he's like epic fighter, and he doesn't even know how it happened, but he got so lost in the act. And that's where I think the conditioning of moving from a, say, a linear framework to this nonlinear framework is it requires getting so lost in the act, practicing the tools for the sake of practicing them, because truly you will only look back. I can only look back to now 10 years and say, Hey, this is the business. This is the multiple 7 figures that have been generated. This is my real estate portfolio. Like, this is all the crap that happened, but I can only tell it to you after the fact.
Yeah.
Because in the moment I was literally taking one step, one step, one step, getting committed to the act. And that's where a lot of my work lives, is to shift the focus to what you can control here and now, and then let the picture paint itself in.
So, so let's go to the prompt, right? And. You know, having seen you on the summit, I was like, hmm, I'm gonna find out more about Jules. And so I signed up for your intuition course. And as a, you know, property investing coach for, you know, 20 years, and I've seen people get in the way of themselves, I'm like, there's something else going on. So I went down the rabbit hole of subconscious beliefs, understanding what's happening, the neuroscience, and then intuition popped up. And I was like, hmm, this seems a bit woo, but you know, as a business person, gut feel, inner knowing. Oh yeah, I'm gonna, I'm gonna slide on this for a bit. But anyhow, I started coaching with a coach around developing intuition, and I remember saying to him, how can I develop intuition? He's like, just do it. I was like, not helpful. And then he said, look, just do it every time you go for your morning walk. Every time you get to a corner, left or right, left or right. And so the last 4 years, I've essentially been telling my subconscious I'm listening to it. And so I get to a corner, I know I want to go down and get a coffee at the bottom of the street, but I might go a whole different way and I see the most amazing things and I take some photos and inspire others with the photos. And I've taken that into my life in the sense of I have to get Jules on this, I have to know more about Jules, to the extent that I was like listening to a couple of people talking about your Unconventional Life Retreat and I was like, oh, actually I just have to sign up for that. I'm applying for that. I hope that I'm one of those people. I'm applying for it. And it didn't strike me until yesterday that I had no idea what the retreat was about. And I went back and went, how can you trust your intuition so much going, I know this is the right place for me. I'm not sure what they teach, but I know the people there that I want to be connected with are in this space. And Jules has this reputation of bringing the most extraordinary people together. The answer is yes. And so I want to bring that back to this prompt that you're talking about, this intuition, and having just gone through your course on intuition as well. I'd love you to talk to us just about how you can create that awareness outside your current, you know, paradigm of stories that we go to as a default and open up these different possibilities.
Yeah, it's a great question. You know, growing up, my dad, his phrase was trust but verify. So if I can't see it, touch it, taste it, it's not in front of me. And if anyone's ever, you know, lived in the East East Coast in the USA, it's this like tough mindset, like, you know, a bunch of, yeah, skeptics, healthy skeptics for good reason. And, you know, for me it wasn't a natural ability. I was this like hustle culture, work hard, put in the hours. If it's not in front of me, it's not happening, make it happen. And then when I started to tap into these principles like magnetism and intuition and intuitive action, I was like, this is so much more efficient and way more fun. I was like, how does this work? And so, you know, for intuition specifically, I think you're right to your example. Most people think that it happens in the macro, like all of a sudden, like the heaven's gonna part and it's gonna go like, and like then we're gonna take the action, we're gonna go confirmation, and it like never happens that way. Or if it does, it does not consistently happen that way, right? And so I find it is in the micro awarenesses that we build a muscle. And for some people, starting with what I call a confirmation practice is so important. And I was very fortunate to have a dear friend of mine, Isabel Tierney, who's an incredible healer, and she works a lot in nervous system and stress response. But her and I would literally just confirm back and forth and we would sit. And that's why I think investing in mentorship, coming to live experiences, because you find people that are in the same network of conversations, I like to call them, that you are. So there's a commonality, there's a listening for them. And so one, having that confirmation, you know, practice is super important where I was like, Jane, I felt like today, you know, you should really open your windows. Like I used to do this with her. I was like, I really feel like you should wear the color blue. And then like we would check in like the next day and she'd be like, Jola Slack-Smith, I wore blue and this woman stopped me on the street and she said it reminded her of You know, her aunt that just passed away and it was so amazing. So it was like stuff like that. And by having that, it sped up the process. Right. One of my other favorite tangible ways—
Can I just interrupt you just for a minute there? Yes. I was walking along the street yesterday and I saw this lady walking towards me and she had this beautiful, uh, like portrait painted on her shirt. And then it was replicated on her knee and As she walked towards me, I said, I just have to tell you, you look wonderful. That outfit is just extraordinary. And she said, oh, thank you, I really appreciate you telling me that. And I walked on and I did something, and I thought, oh, my mum's trying to find a passion project at the moment. She's a little lost on, you know, having changed locations and lost hobbies. I thought, she would love— she loves painting. What an interesting dynamic, painting on a piece of material and sticking on a piece of clothing. I thought, gosh, I wish I'd asked that lady, where she got it, and you know, whatever. And then 10 minutes later, I'm walking straight back down the street, she walks towards me. I'm like, oh, I really wanted to ask you a question. And she's like, yes? She said, I wasn't supposed to be walking back here, but I forgot something.
I was like, oh.
She said, oh, I made it myself. Here's my card. I teach people how to do it. I'm like, thank you. And so, you know, these kind of little hits that you get, an intention that you set, and you know, I was like, I really wish I had done that. I'd love to be able to see her again, and here she is. And so yes, I love the walking down the street because it happened to me yesterday, literally.
It's so great. Well, and what it signals, you know, when I think about intuition, I kind of feel like it's like traffic control. It's guiding the directions of where we're going. And if we zoom out a little bit, right, talking about like intention and attention, right, order and action, when we are of a certain frequency or vibration— and it's been measured, it's not just woo language, right— like we are literally in the order of what's happening and intuition is prompting us with others in the same resonance, the same coherence. And that prompting with a direction and the capacity to listen does produce great results. And you can kind of think about if anyone's like ever like seen like, you know, geometric patterns and you talked about Joe Dispenza, right? He does this at his retreats and stuff, but it's like literally trying to go back to order, and we're all in there going to listen in a lot of different ways. And so with that being said though, um, so confirmation practice, super helpful when working to flex your capacity for intuition. And most of the time with intuition, you know, my grandfather is another example. The more I practice, the bigger the muscle got, and the more I started to understand my gifts within intuition, and particularly my spiritual gifts. And parts of my expression. And that's where I think the discovery process becomes really beautiful, because there's things we know about ourselves, then there's things we could imagine about ourselves, and then there's things that can only reveal themselves as we move other layers out of the way. And after my accident, for example, I really tuned into these spiritual gifts. And one of them, for better or worse, is when a soul is about to transition I somehow end up first on the scene. And case in point, I was in, you know, Nashville, Tennessee, and I get a call from my mom. And my grandfather happened to be in Kentucky, 3 hours away, visiting at his lake house with my grandmother. He's just had a double heart attack. He's taking him through. He's not going to make it. My aunt's there. She's like bawling. I go, something prompts me. I get the cue. I'm in the middle of being deposed as a witness virtually for another case, like as a witness on a case that I'm on, and I'm literally like, I gotta go. I feel this prompting that's like, get in the car. I haven't like talked to my grandfather in probably like a year, which is not the best, but it was like, get in the car and drive. And I, I'm like, talk about inconvenient timing. Like some might say, well, your grandfather is having a heart attack, you should do that. We didn't really have that relationship in that way, but it was like, get in the car. And then I got this image of these balloons and I had to pull his balloon strings back down. It was like his soul was like flying away and like pull the balloon strings back down. That's all I got. So talk about like inconvenient timing, crazy imagery that doesn't make sense. And it was 4 hours away at 6:30 PM at night, right? I'm exhausted. I've had a full work day. So I wrap it up, I get in the car, I grab my dog, I go there to the hospital, I get into the hospital, my aunt's there. She's like, they've just done the rites, the passing, the priest has come, the blessing. He's been incoherent all day. It's game over. I sit next to him. After 5 minutes, he like opens his eyes and he's like, "Have I died? Giulia's here." And everyone was like, "What?" Like, that was the first thing he said. And like, who knows how it works and all, whatever. But I ended up seeing him for days after and he was like, "I really think whatever you did when you walked in," like my whole mom's side of the family was like, "Whatever she did when she walked in," like he was like, "She brought me back." And again, right, I didn't ask for this gift. Who knows even how to quantify or talk about it? Somebody here and go, oh, it's kind of wacky, right? But at the same time, like, there is a difference.
You just said yes, you heard, you got the nudge.
Yeah. And so I think when people start getting the context that yes, intuition's like this fun game that we can use to create, and yes, create manifestations, but then how much more— again, getting lost in the act for the sake of the act— can it actually unveil about gifts, purpose, and expression we don't know that we don't know I call it this third domain of potentiality. How can that inform what our true version of our life is? How can that inform— like, I would have never, right? Like, it's not like I was like thinking about desiring this as a, you know, something to put on my resume of offerings, you know? But like, this is like the 6th or 7th time, like, I've been at airports and someone goes down and I'm like, no one around. And I've been like in Croatia on the street and someone goes down and no one's comes around. And so again, I think when you start to think about like, where is the focus? If you're really committed to a path of excellence and discovery and transformation at scale, which is what I like to say, or you're just interested in knowing, well, what else, or what if, like, part of the gold, right, is what you don't even know that you don't even know about yourself and your purpose that, that unveils. So anyways, a little anecdote in the midst of this whole theme.
So Hello, just a quick message. I hope you're enjoying this podcast bonus session. Now, if you have heard this interview, then you're probably sitting in there going, what is this all about? Well, this is all about my Exit the Matrix experiment. Now, I decided to write a book because I'm really interested in How do we go from the existence that we have now to exiting the matrix and living with intention from our hearts, following our heart's desires, but also creating abundance in all areas of our lives? And hence, whilst I've been researching this book, I thought, this is a really solitary journey. I want people to come on this journey with me. And hence I've got this very special group. Now come and join me. The first month for founders is free. And if you decide to stay, fantastic. So what I'm doing is I'm interviewing incredible people. I'm getting insights about what's this awakening that people are getting, you know, what is the exit the matrix kind of sliding door moment for them. Now, I've obviously run this podcast for over a year now, and I have more than 30 stories. But I'm also interested in those people who are in this transformational space who are actually not just awakening themselves, and they're awakening others. What is the mechanism? As Bashar talks about it, it's the permission slip. Are they going through astrology or meditation or yoga or breathwork? Are they just going within and getting a sense of what's really going on? So that's what all the Exit the Matrix experience is about. I'm going to let you get back to the interview, but if you want to join me, go to exitthematrix.today/ ETM with me, which stands for Exit the Matrix with me. So that's exitthematrix.today/etmwithme. Sign up. I'd love for you to come along. I'm creating courses. There's currently courses in there around 4D gratitude. There's more courses to come. I'm creating custom GPTs on how you can exit the matrix and helping you uncover what lies beneath your subconscious and holding you back. And also other custom GPTs that I'm sure you're going to love. And most of the speakers are actually really motivating me. So I'm creating courses, I'm creating ebooks, I'm creating experiments you can try, I'm creating tools that you can use, and I'm also writing a book. So at some stage I'll get to writing the book. At this moment, it's just all about the research, and I hope you choose to join me because I'm really excited about this experiment. So I'll get back to the interview now. Enjoy yourself. And, uh, as always, here's to your success.
And I love the, the fact that we all have gifts that we haven't tapped into. And some might be woo and some might be business and some might be, you know, creative pursuits. But we've, we're kind of living on the timeline where we're stuck on. And it's, it's funny because it makes me think of a conversation I had just this week with one of my coaches and We're talking about this like holy grail of enlightenment, you know, human consciousness raising. People want enlightenment. They're on this path, they're doing all the courses, they're signing up for everything, going, okay, am I fixed yet? No, I'm not fixed. I'm gonna buy the next thing. And he said to me and shared with me the Tao philosophy, which is enlightenment is actually being nobody and nothing. And we all think it's something else, where it's actually, like you said, it's taking these layers off and getting back to being nothing. And, you know, for me, one of the, the worst, I guess, fears that I could think of is someone says, you're nothing, you're nobody, like, who do you think you are and talking to these people, delivering this talk or whatever. And I'd be sitting there going, I'm nobody. But in actual fact, there's a whole spiritual philosophy that's like, once you've reached being nobody and nothing and being comfortable with that and living with that and just experiencing life in the now, that's enlightenment. And so, you know, I, I'm, I'm, it's interesting because he makes me sit with these dualities and see non-duality and go, we can view being nobody whilst you're on the path of being nobody, you know. And so what I love what you're saying there is I think we have been conditioned to, you know, go to school, get the degree, get the job, get the partner, get the house, get the comfort, maybe the lake house, maybe the retirement, maybe then the travel, maybe then following our soul. And we have this like accumulation mentality, but in actual fact, to live your fully expressed life is what I'm hearing from you, and living from abundance and opening up opportunities and coincidences and spontaneous kind of meetings, etc., we're actually unraveling ourselves and taking off these onion skins that we've been put on of accumulation and going, what is it right down at the beginning, which gives us the moment to hear these prompts, hear this intuition, and be aware that we can then make the decision to take the action.
Yeah, absolutely. And I think if I was to sum it up in what you've said as well, you know, it's this feeling of fulfillment in my own experience comes from the feeling of congruency. It's when we feel at home and within ourself and our external reality, our friendships, the types of things we see, you know, it feels congruency. And I relate that to the frequency of truth. You know, you might not like it, but it's inarguable when it's spoken that that congruency, that fulfillment is ultimately, you know, without it we're restless and we are continuously in the pursuit. And I've spent many years pre all of, you know, the near-death and stuff restless. And I think to some degree we're always restless because we're humans trying to make sense of this feeling of oneness. When, you know, the way that I relate to it, we have this profound— from my accident— love and consciousness, yet we are inherently in separate bodies trying to access this oneness and consciousness. So it's just like remembering it's all available, forgetting I'm on my own island, remembering, forgetting. And I think that's part of what we, we wrestle with, um, you know, within everything.
So So I just want to pivot here for a moment because you talked about being 16, kicked off American Idol. Music was your passion. Your dad said, you know, there's 1% who make it. Since then, and all of these, you know, the, the near-death experience, this autoimmune, you know, significant health issue, all of these issues and challenges, you've come back to music. Because I, I'd love you to tell me about that story. Because what strikes me here is that there's a different path often that allows us to tap into the flow that opens us up to these moments of intuition, let's call it.
Yeah, absolutely. So I could run multiple 6 and 7-figure companies, and I did, and it took me 9 years to make my first music album. And, uh, you know, I remember in doing that, it And again, I met the right person. It all happened very quickly. And from there, I actually just am about to put out my fourth project where I got guided to Nashville, Tennessee, working with some Grammy Award-winning songwriters, a label out here. And I've got a bunch of releases. I actually took my mom's maiden name, King. So Jules King is where all the music stuff is coming out. And I wanted her to have her own archetype moment. I was actually talking to our videographer last week filming a business course. And he was like, yeah, the way you switch from music into business. And that's how it actually used to occur to me for so long. I was these compartmentalized pieces, and I think some of you might be able to relate to this, but we compartmentalize ourself. I'm a musician here, I'm a business owner here, I'm a real estate investor, I'm a mother, I'm a friend, whatever, right? The buckets are. And when I started to recognize that they weren't splits or switches, they were inclusions. And the more parts of myself I included the more potent all parts of the whole got, the more expression, the more vibrancy, the more— talk about how do you go from 10 frequency to 100, the more 100, right? Because I was alive. All parts of me incomplete were great or nice, but there was an X factor that happened when they were all online. And it took a long time for me to really be able to wrestle with that. And then the irony was I went and built these businesses started Unconventional Life, doing retreats all over the world, building incredible community. And then I started slowly bringing my music back. I would do a song, I would do a meditation, I would do a performance. And then I remember I was at TEDx in LA recently and I was going to do a talk and they were like, "Actually, we just want you to do a song." I was like, "Oh, now I've come fully on the other side of things," which is awesome. So there is this merriment for me that, you know, it doesn't matter which form. And I think a lot of times we get very hung up, at least I used to, on what's my form? Is it the podcast? Is it the song? Is it the book? Is it that this? Is it that? And yes, it matters, but only to the extent that it expands you rather than limits you. Because I think if you're in the business of like transformation and growth over the course of a lifetime, the form will always evolve. And so the more I have stepped into you know, just the inclusion of music, the more life has altered the avenue for forms. And now going, you know, to Bali with Ilona, you mentioned earlier, and I told her, I was like, you know, and I do this with many of my speaking engagements now, I'm like, I'm not speaking unless I'm including other parts of my form. And even today, for example, we're going to do a meditation activation, which will be amazing for everyone, but it, it allows me to access. And I feel like, you know, and especially maybe for those of you that watch the bonus of it receive more of my essence. And I think there's only so much we can communicate with our words, and so much that music, right, it's like the shortcut to the soul, communicates with feeling, with experience. And most the time, we don't always remember what somebody said, maybe it's just one or two little nuggets, but we remember how we felt in their process. And that is really what I chase, and that's also why I've loved music. And it's a super exciting time, uh, because all of this now commercial pop music I'm writing, it's about to come out under Jules King, which is great, but it's taken my own journey of self and integration of my parts for my external to mirror that integration on the other side.
And you know, one of the things, I mean, I, I really relate to that because one of the things that I found exhausting is being a property expert, investing expert, and then being someone who's experiencing how to help people, you know, overcome subconscious beliefs or limitations, and being a business coach. And there was 3, 3 entities that were my, you know, jobs, but I kept them all very separate. And so it's exhausting and jumping between them. And then when I just went, you know what, I'm just gonna pull— and, you know, my love of AI and bringing new tech in, etc., it was just like everything's in a different bundle. And people kept saying to me, I don't know who you are because I just saw you over here and you were doing something else. And when I just went, you know, it's all too hard, I'm just pulling it all together. And I have a formula too, which is A squared I squared, which is AI plus alignment plus intuition actually activates, accelerates your wealth creation and collapses time. And for me, it then became this relief. It was like every cell in my DNA was like, this is what you do. You know, and then you're not trying to orchestrate who am I in this instance. Because I think a lot of the times we do have these shields up of how do I turn up here? And it's vulnerable and it's hard. And yes, you might get people unsubscribe or friends who go, you know, I'm just, you know, not gonna talk to you for a while or whatever. But it is hard when you do claim yourself. There is this tension to accept it. But then stay on it. Can you just talk to that for me? Because I think that there's— there is a lot of fear around if I do turn up as my full self, how I am and how I want to be. I'm an artist, I'm a magician— magician— musician, and you know, I'm a business person, and I'm an event coordinator, and I'm a TEDx Talk speaker, all of these things. Like, what, what would be your tips for people who are like, I don't know if I can turn up fully as themselves?
Yeah, it's a great question. This is actually the course I just filmed this last week with my two sisters that flew into town called The Business of Being You, and it's what happens at the intersection of identity and income. Because if we think about, right, we're all good, we're chilling, if you're just hanging out with your friends, you could be whoever you want, the stakes are low. If you're making money in a traditional job, it doesn't require your self-expression, your business as usual, like low stakes. The moment we put the two together, there's something that the wires collapse, right? Where, as you're saying, there's this like, oh, well, like, are they gonna judge me? Is it enough? Like, I remember I could walk the stages of these huge business events, speak in front of thousands of people, and to sing in front of 5 people, I was like, huh, huh, huh. Like, it was this like wholly shy, vulnerable. And I think that for anybody, like, the greatest vulnerability is holding passion in your heart and revealing it. Because for some people, it's easy to give up, say you're too old, too late, too resentful, this has happened, you've missed the boat. But to commit and allow yourself to receive desire, your own desire, your own vulnerability— I really believe God does not put dreams and desires on our heart unless they are meant for us to actualize. And just because you haven't actualized them yet does not mean they're coming. But like, hold the faith for your own light in life. It's like incredibly scary. All your stuff's gonna come way through the roof because that context, just to name, is an extraordinary context in a not ordinary context. Most people are not living— that is not an ordinary context to vulnerably commit and hold faith for your dreams and desires when they haven't arrived yet, and to trust and know that they're— if they're on your heart, they are absolutely coming. And so I just want to name first piece, right? Like, to actually just hold that and validate that is huge. And if you can just hold the gift that you can feel and connect to, like, you're already like 10 steps ahead of everyone else. Genuinely, because it's a not ordinary perspective to hold. And from that place, that not ordinariness, then it comes down to how do I create— I call it the structures for fulfillment, right? How do I create the structures for my life to nurture, to allow, put myself in the room, book a trip to Unconventional Life New Zealand in January knowing nobody? Because the feeling I want to be in this room, that's a structure. That's going to get me there. One of, I'm sure, many structures you have in your life. And that's where I think this intuitive action, the prompting meets action, right? Wow. I'm not ordinary if I'm holding desire. And what structure can I create to encourage that, to actually allow God to meet me, to allow the divine— and I use God as relationship, not religion— but allow co-collaboration to happen. Right? Either live your life as a single party of one, or you're in the collaboration with life. And if you're in the collaboration, you gotta have room for a collaboration, or you're going to be steamrolling your life, living life by me instead of allowing life to be met and with and through. And so that's where I think the beauty is. But I think even if people listening to this get the extraordinariness of just holding desire consistently in your heart Even though, like, you might feel all the crap, but the bigness of you can hold the tension. You can flex in your life.
I can hold the tension.
Yeah, that's it.
So tension's the gift, right? It just shows us that there's a transformation happening.
It does. Yeah, it's totally the gift. So I think that's extraordinary, Keogh, to do that.
You know, I, I would love just to pivot to just finally, you know, obviously we're talking about abundance, we're talking about bringing abundance in our lives, and we're talking spirit, relationships, connections, health, wealth. I think in my experience, the number one thing that people struggle with is financial abundance, and then time abundance is probably one and two on the list that I've seen over the years. And so I just want to talk to you about, you know, you've got these money meditations and blueprints to assist people in getting financial abundance. Now, as a bonus, we're going to do an activation around financial abundance, but I just want you to talk to, to that point about what you see holds people back from accepting financial abundance into their lives and maybe a couple of ideas around how they can start attracting that.
Yeah, I think it's great. And I think, you know, another statistic that I came across again, right, like 95% of our brain is in the subconscious, 5% of our brain is in the conscious awareness. And so the first thing I would even recommend doing is if you write on a piece of paper, money is dot, dot, dot, I imagine you will get so much data. And sometimes we want to say money is abundance, money is freedom, money is this. Yes. But when I actually did that, I was challenged by a mentor so many years ago, and my first word was money is hard. Hmm. Inconsistent. Money is infrequent. And I think knowing some of what is living in that 95% of awareness is the first step. And I'm not even saying you have to do anything about it. Some people are like, must change your mindset and your beliefs or it won't happen. That's great, but I hold a value. If you can hold 51%, maybe, like a curiosity, not like 100, not a zero, 51%, like, well, maybe if, if you just take anything I've said and with a, uh, maybe if at 51%, I promise if you practice that, you'll be ahead of the game. Um, but that maybe if in terms of curiosity around awareness, that's all you need to do. You don't even have to do anything with awareness, just bring curiosity at 51% to awareness. And then from that understanding of what was archiving in the background, Then it was also understanding how we viewed money, you know? And if you think about money and the word currency, right, it literally is a circulation of money. So most the time we put our attention on having more, right? Making more, more money coming in. And when we're not feeling good, our attention goes to all the money coming out, the bills, the unexpected this, the that, the not enoughness, all the stuff. But when we actually start to view it like cyclical, right? Like what literally like goes around comes around. We've heard that expression before, but it circulates. We've got to stay current with the currency, meaning that the same pleasure we get from receiving money, we also must experience pleasure in paying our bills, pleasure in paying taxes. I'm not saying you gotta like it. I'm not even saying you gotta believe me 100%. I'm just saying try it on at 51%, because when we allow the full circulation to be at a different vibration, right? In terms of how we want— it actually does make a huge difference for us. And that which we put our attention on does shift. And so when I started looking at how do I compound money— and we will do this activation in a couple minutes shortly here— but how do I compound money? For me, what I started doing when I looked at compounding money is anytime that I would receive money or even spend money, I brought gratitude to it. I literally brought this sense and I would then put targets like I'm still my dad's dad. My dad was a big head of Wall Street. He worked his way all the way up there. Trust but verify. There's no freedom without economic freedom. It's not like I could throw all the baby out with the bathwater. It does live in me, right?
I just— right.
I just gained some awareness about it. So it's not just like manifest it and it will appear. But there is foundational framework because I think how something occurs to us. If money occurs hard, it's always going to be hard. But if money occurs like a circulation, and I got to get really good at circulating— like, I realized I never treated anybody in my life because I wanted to hold on to every dollar. And so I actually started like taking my friends and family out for coffee. I'm not saying you gotta go spend hundreds of dollars on dinners and things, but the actual gift of giving money was just as valuable as receiving. Giving instead of paying bills and spending and having no money. And I— every time I have a paycheck, it's gone. I looked at it as I'm giving, I'm literally empowering. So money at every step of my circulation in my field has a context, an empowering context called this is part of circulation. And the irony was the more I empowered and gave, the more came in because the pot got bigger. Instead of orbiting the small pot, if you've ever been through life as an entrepreneur and you're like, "Wow, if I make $500, that's amazing." And then you outgrow that pot. You're like, "I can do $500. Now at $1,000, $5,000, $10,000, $100,000." It gets bigger and bigger and bigger because our baseline calibrates differently. I think a lot of times I would freak out over $6.99 almonds, right? And now I buy crap for like whatever I want health-wise. Food is totally my love language, you know? So I'm like, I'll buy whatever if I want it, you know, health-wise. Um, but like, so there is this degree that my circulation, totality of circulation, you know, we've talked about this the whole segment, has grown and my baseline has grown and I can trust it. And that's the other thing, if you think about money like a lover, right? Like, what kind of lover would you be with money? Are you the selfish money lover that says like, give me, give me, give me, give me, give me, where you're not like giving back or depositing into. And if you can shift into depositing into, thinking about it that way, you'll start to look back and you'll go, oh yeah, I remember when it was so hard to have $5, or wow, I remember when it was so hard to have $100. And I also think when you anchor these new baselines, they're with you forever, even if you are in a season where you feel like you don't have money, but you know yourself as somebody who's always taken care of. And that's the last piece where I think for some reason with money, or some for us, it shows up with love. Like, I don't really get that as much with money, but sometimes I get it with love, where for some reason we forget, like, I'm just not gonna— like, why would I stop being taken care of if I've always, down to the nth wire, in the last minute, something has always come through? Someone's always had my back. Why would it stop now. Yeah. And if you can rest in that knowing, right, then, you know, then you got all the prerequisites.
I may not have it now, but I know that it's here. It's just holding that, isn't it? Yes. I love that. I love the, I love the idea of treating money as a lover. How would you treat a lover and how do you treat money? So that's a reflection point for me, but also, um, the 51%. So if someone's listening to this and they're like, Okay, I'm not 100% in with what Jules has just said. I'm not 80% in. I'm not 70% in. But just being 51% in and having that curiosity to go, maybe there's something in it. Because I think we do put this huge, like, I'm all in or I'm not. It's a yes or it's a no. So the 51% theorem, I love that because I think we pass some of these opportunities because it's not a hell yes. Yes, and it's kind of a, um, I could explore this a bit more. So 51%, I'm going to keep that in my mind too. Thank you. Well, just before we go to the activation, what is an activation? And for those of you who are in Exit the Matrix with me, you can get the link below, you can join that group, and the activation will be there. But an activation, is it a visualization? Is it meditation? You mentioned music. What do we— what's an activation? I want to activate my financial abundance, but tell me what it is.
Yeah, well, all you gotta do is show up, maybe close your eyes and breathe, and that's all that's required. So if you can do that, we'll be on for about 10 minutes. Um, again, coming back to this concept of not knowing what you didn't know about your gifts, I would watch, you know, I would do my events, my very first retreats. We've now done all 7 continents, groups of 30 to several hundred, and I would bring in meditation teachers. I was like, there's no way I could ever lead this girl from East Coast, like, she's not leading meditations, you know. I had PowerPoints, I had structures, I had data. And then the irony was like, I slowly started just closing my eyes and walking people through things in the form of visualization, and people go, that's really valuable. And then I would like teach all this business stuff, and they go, can you just— can you get to that meditation thing? And then I would speak in front of thousands, hundreds of people, and they'd be like, can we just— that thing you did that one time, can we do that again? And so one, there's always more gifts that we don't know. And I find a lot of this conversation— we've talked about the distinction between linear reality, what we've all inherited, and what I call this nonlinear. I either say we create from matter, you know, from the field, or we create from form in front of us into being, or we create from the field, this nonlinear, into form. In case you don't know what I'm saying, all I'm saying is that you're either creating from energy and you're bringing it into your life, or you're trying to take what's already in your life and make more of it. In my opinion, creating from energy and bringing to your life, it's way more efficient, and there's a lot of science that could back that up. Come, come read the book or talk to me, or even, you know, Jane, I know you can— you got it with them, you know. So what we're gonna do is we're gonna have a little—
well, we're definitely going to drop below, but, uh, because I think that, uh, come on the retreats, you know, join the— some of the programs, buy the books, buy the music. But, uh, I just love, um, everything you've brought to this conversation because there's I think there's also a lot of fear around abundance and creating, and you've really dismissed and demystified it in a way that makes it simple. Like, it is a choice. There's a baseline, and you can hold these, you know, two dualities and have non-duality and acceptance even though you may not have something. But with attention and awareness and intention, you know, you can manifest things. And I think there's a simplicity to the structure There's work to be done and action to be done, but it just, it kind of demystifies everything. So I really appreciate exactly what you've shared today. I knew I had to keep chasing you to, uh, to bring you into, into my world because, you know, you're an absolute joy and a gift. And the way that you simplify things have made things absolutely resonant with me. So thank you.
Thank you so much, Jane, and so good to be here with all of you.
Okay, well, for those of you in Exit the Matrix Group Gift, we're going to be jumping on and doing this financial abundance activation. Can't wait to do that with you. And if you're not, why not come and join the group? So, uh, as always, here's to your success. I can't wait to hear about how you are creating abundance in your life. Bye for now.
Bye-bye, thank you for listening to Exit the Matrix Stories of Success. Make sure you subscribe to future episodes at www.exitthematrix.io. Until next time, here's to your success.
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