In this Revenue Today episode, host Jared Robin introduces the show and its sponsors Rev Genius and Demandbase before bringing on guest Chris Decker. Decker shares a personal story of hitting rock bottom, entering recovery groups, and discovering that storytelling can provide hope and inspiration. He explains that he filmed a video entirely on his iPhone, emphasizing that high‑quality equipment isn’t required to create impactful content. Throughout the conversation, Decker uses a cliff‑jump metaphor to illustrate how confronting fear can dramatically increase one’s intensity to solve problems. The dialogue shifts to a brief exchange with a participant named James, who reinforces the central message that a person’s story is never truly over, even after facing life‑threatening moments. The episode closes with Jared’s call‑to‑action, inviting listeners to join the Rev Genius community, engage on Slack or LinkedIn, and access show notes on the Revenue Today website.
Chapters
1, 2, 3, 4.
Sales, marketing, and RevOps. It's sink or swim out there, and yesterday's strategies and tactics won't help you today. This is Revenue Today, and I'm your host, Jared Robin. Join me as we interview revenue leaders in our community to learn what steps we could take right now to help you scale yourself and your company. Revenue Today is sponsored by Rev Genius, and we're on a mission to bring inspiration and creativity to all revenue professionals in the world. Want to shout out our sponsor Demandbase. Demandbase is smarter GTM for B2B brands. They help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting account intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit demandbase.com.
I want to share a video with you that I made earlier this year. Just as a note, I shot it 100% on my iPhone, so that means there's no excuse about having the best equipment to get started. Check this place out. How'd it go, Roger? Good. The idea is actually pretty simple, but if I'm being honest with you, it's a little bit more of a story about why I do what I do. Delicious. Alexa, turn on studio lights. Okay. You see, to me, stories are a source of hope and inspiration. When I hit my rock bottom and found myself in recovery groups, people shared their past and eventually got sober. Today I'm actually driving to Los Angeles to go meet with a client to actually film an in-person story.
When you were playing that record, what were you thinking?
Goodness gracious, I have been in traffic for almost 2 hours, but we're almost there.
What kind of topics did you cover?
Oh boy, we talked about everything from attitude stuff, listened to some music that he played, some that he wrote.
If you feel it in your heart, uh, you follow your heart, you never get lost, that's for sure.
If you go up to the cliff and jump off, that your— the intensity to solve the problem goes up dramatically.
Okay, he said if you jump off the cliff, it increases your intensity to solve the problem. Let's get out of here. Alexa, turn on Goodnight. The plan was to jump off of this rock. To me, this story deserved an epic Conclusion. So that's why I was gonna jump off a cliff into the ocean. But when we got here, we saw a sign that showed the dates of two people jumping off that very point, drowning and dying. I've said pretty much all I can say, so we need a little perspective.
Now I got it.
All right, one more time.
Just look at it.
Oh my God! I can't look at it.
Can you get the water in the background?
I'm James, and I've done a lot of crazy things in my life that could have led to death. That's not me anymore. Trust me, your story is not over.
Whoa! Another great episode of Revenue Today. For show notes, links, and mentions, visit revenue today dot live. For all my friends in the Rev Genius community, thank you. It's been awesome to spend this time with you. Please DM me any feedback and ideas. in our Slack channel or on LinkedIn. If you're not in RevGenius, join us at revgenius.com. It's free and it only takes like 2 seconds and you'll be joining a group of 27,000 revenue professionals strong. We've got it all. Looking forward to seeing you there. Catch you on the flip side. Thank you.