1708: Emmitt Smith, Dallas Cowboy Legend & NFL Hall of Famer, on Real Estate Investing & New Regulations Helping Investors AGAIN!
7 Dec 2025 · 36 min
This is episode 1708 of the Creating Wealth Show (host: Jason Hartman) featuring guest Emmitt Smith. The episode mixes a brief news segment about recent housing/loan-policy changes (FHFA allowing interest-rate reductions for certain GSE-backed loans; Ginnie Mae offering loan pools with 40-year terms; CFPB servicer safeguards) with an extended small-group interview of Emmitt Smith. Emmitt recounts how he began investing (Jerry Jones advice to buy real estate yearly; first condo in Florida), his mentors (Pop Warner coach Charlie Egger, high-school coach Dwight Thomas, Roger Starbuck, Jerry Jones), his faith (Proverbs 3:6 from his grandmother) and his approach to life after football, mentorship, and long-term investing.
Questions this episode answers
Episode 1708.
Proverbs 3:6.
Ginnie Mae announced it would offer pools of loans with 40-year terms.
FHFA will allow borrowers with mortgages backed by Fannie Mae and Freddie Mac to reduce their interest rates (expanded loan modification eligibility).
Chapters
And Jerry Jones told me this one year, he said every year you should buy a piece of real estate. And that just stuck with me.
Welcome to the Creating wealth show with Jason Hartman. You're about to learn a new slant on investing, some exciting techniques and fresh new approaches to the world's most historically proven asset class that will enable you to create more wealth and freedom than.
You ever thought possible.
Jason is a genuine, self made multimillionaire who's actually been there and done it. He's, he's a successful investor, lender, developer and entrepreneur who's owned properties in 11 states, had hundreds of tenants, and been involved in thousands of real estate transactions. This program will help you follow in Jason's footsteps on the road to your financial Independence Day. You really can do it. And now here's your host, Jason Hartman, with the complete solution for real estate investors.
Welcome to episode 1708. 1708, folks, we're approaching episode 2000 here. It's not that far away. It's gonna happen before you know it. It really will. It's getting up there. I can't wait until I get to say episode 7243. And we'll get there too, but it's gonna take time. Like that Ernest and Julio Gallo commercial from years ago. We will sell no wine before its time. But I hope you enjoyed our Flashback Friday episode on Thomas DiLorenzo. Folks, some of those Flashback Friday episodes are better than the current episodes, so do not miss Flashback Friday. You know, I was with some friends last night celebrating the fourth of July, or the more proper name is Independence Day. Yes, of course there's financial Independence Day and we talk a lot about that on this show. But Independence Day for the country. One of my friends was saying that history just was not that interesting of a subject as we were talking about when the country was founded and the history of July 4, 17, 1976 and such and the history of other countries and their foundings. You know, a couple of friends chimed in and said, hey, they didn't think history was that particularly interesting either. And I got a. I got a differ. This is not good. Not good. Not good. In order to understand the present and in order to have a feel or even a prediction for the future, in order to place a bet on the future, we must, we absolutely, positively must understand the past. A sense of history is incredibly, incredibly important. At least I think so. I could be wrong. Could be wrong. You know, argue with me if you wish, but I really should have at hand more often the list and some of you have asked me for this, by the way, the list of old movies, old TV shows and things that I watch. You know, I was chilling out this weekend, watching another old movie, a couple of them, actually. Well, not necessarily this weekend, you know, late last week, throughout the weekend, I don't know, they sort of blend in because you don't have to watch them all in one sitting anymore. Right? So, yeah, you gotta watch old movies, TV shows, old, listen to old music, read old books because it gives you a sense of history. Of course, it's the Hollywood sense of history. Of course. If it's a book, it's through the author's eyes. If it's a piece of music, it's through the musician's eyes. That's why I like the singer songwriters of the 70s so much. They are fantastic. Give you such a good sense of history and how totally effed up the world is today in so many ways. Although at the same time, I know it sounds contradictory. It is an amazing time to be alive. It is an amazing time to be alive. There's no question about it. And I say that from a technological perspective, but definitely not from a cultural perspective. Although some things in the culture are definitely better than they used to be. But on balance, I'd say most things are worse than they used to be in terms of the culture. I talked with George Gammon the other day about. We had about an hour and a half conversation about this. It's something else. But that's not what we're going to discuss today because today we have Emmett Smith, superstar Emmett Smith. Now, you know I don't follow sports much, as you probably have guessed, spectator sports. Was it Joseph Stalin who said religion is the opiate of the masses? Well, yours truly kind of says spectator sports are the opie to the masses. But nonetheless, nonetheless, there are definitely things that can be learned from them. And I do like going to the games. I definitely like sports games. Attending in person, but sitting watching them on tv, eh? I got way too much to do to be doing that.
You know. But for some people, hey, that's how they chill out. That's how they relax and more power to them. It's probably most of you. So forgive me, forgive me, folks, because I bet that you would totally argue with me about that. And that's fine, you know, we can agree to disagree, but whatever. But the thing I love about what Emmett. I love so many things about Emmett Smith's. Talk to our mastermind group a week and a half ago in Dallas in the Big D I gave a speech there and Emmett Smith gave a speech there. Well, he didn't really give a speech. He was more of an interview style. He was awesome. I gotta tell you, this is awesome, what you're about to hear. And look, by listening to this show, you saved $30,000 a year, okay? Because that's what this Mastermind group costs, 30 grand a year. And this is not my mastermind group. I was just a guest at this group and they charge 30,000 bucks a year to be a member. They had Emmett come in and he was great. He was really great. He talked about how much he loves real estate as an asset class, how he thinks that real estate is just one of the best things, and how he thought startup businesses were. Well, you'll hear what he says. He wasn't.
I kind of got the sense, although maybe I'm wrong, that he, he was having a tough time with some of those startup businesses he invested in because, you know, he mentioned how those are highly risky. So Emmett Smith is going to be. You're going to really enjoy this. P for Emmett. And it's just very candid, small group. I love it when you get, when you get these famous people, these renowned people, these thought leaders, whatever, you know, different walks of life, you get them in a small group and they're just a lot more candid than they are when you see them on TV or whatever. So Emmett Smith coming up here in a few minutes. But first, I have some good news for those of you who've been following my plan. If you followed my plan and you levered up and you got a good Fannie Mae or Freddie Mac loan, an agency loan, the most common loans out there on your properties. I got good news for you. So this article says FHFA will allow interest rate reductions. Now that's the Federal Housing Finance Agency, not to be confused with the fha. Okay, The FHA is the agency that backs the kind of. The starter home loans, okay? FHA and va. I've sold a lot of their repossessed properties over the years. Government repo properties through FHA or HUD or VA properties. That's really how I started my career. At age 19. Yes, a long, long time ago in a galaxy far, far away. Well, actually it was just in Anaheim, California, but sounds good. We'll just quote a little Star wars here. But here's the deal. If you paid cash or if you didn't finance as much as you could on those properties. Sorry, you got left out of this one.
You got left out. And that's why not only is the best insurance a high loan balance, but the best opportunity for perks in the future is a high loan balance, especially with a Fannie Mae or Freddie Mac loan. So here's what's going on, folks. So they're going to allow borrowers with mortgages backed by government sponsored entities, the GSEs, to reduce their interest rates. The FHA FA hopes the move will allow more borrowers with Fannie Mae and Freddie MA mortgages to reduce their payments and stay in their homes. Now, this is not saying this applies to rental properties, but what do you want to bet it does? See, the funny thing about the way the industry evolved in the United States is that you've got these agencies that make loans on properties from one to four units, what's considered residential properties under respa, the Real Estate Settlement Procedures Act. And these are really loans geared to homeowners. That's why when some of you have a fantastic asset protection plan. And by the way, we've got a really good, really, really important meeting coming up for our empowered investor inner circle. And if you're not a member of the empowered investor inner circle, join, join, join this. Okay? Because the next meeting I talk to our asset protection, our kind of resident asset protection attorney. He will be presenting a private meeting. He's done two or three of these so far for the group and they've been really well received. And he will be presenting a whole new topic that I urged him to pay attention to, a whole new kind of asset protection topic. One, of course, is the use of various types of trust. That's trust. T rusts, plural for asset protection. But that's not that revolutionary. Here's what's revolutionary, and guess where it came from. It came out of that marvelous instrument between all of our ears, but this particular idea came out of that instrument between my ears. And that was, and maybe you've heard about this, we've done some episodes on it over the years. And it is the scariest thing that is becoming all too common. Very scary stuff. And somehow they are getting around that marvelous Constitution of the United States in doing this. And that is civil forfeiture, asset forfeiture, for the most obscure and opaque of reasons. Really, really, really scary stuff. All kinds of examples. So I went to our resident asset protection attorney and I said, hey, can an asset protection plan apply to a government actor? Can it help you if now these are again, most of you might be thinking, you know, what are the chances this is going to happen to me? Well, admittedly, in terms of just pure numbers. They're relatively low. But if it does happen to you, it could destroy you, destroy your life in ways you cannot possibly imagine. This isn't like a lawsuit that could really mess up your life, right? But it is much, much more devastating than litigation. And that's litigation from a government actor where they can seize your property. And I said to him, I said, look, can an asset protection plan help with this? And he said, I'll do the research. And he has done the research and he's got a little more to do before our meeting. It's coming up on, I believe, the 18th of this month, so check that out. Reach out to one of our team members@throughjasonhartman.com and join the Empowered Investor Inner circle, because you're going to be the first to learn about this stuff. And there really are some good things. Also, if you are interested in Second Amendment rights, you may want to explore the idea of a gun trust. This is all part of asset protection planning, okay? There's a whole lot here besides just the basic idea of, hey, what if you get sued, right? That could happen to anybody. It happens all the time. The United States is the most litigious country in the world now. People throw that around, but I don't know that that's all bad. It sounds bad and you hear about these ridiculous cases. But a lot of this, a lot of this litigation actually protects you from bad products in the marketplace and so forth. So look at all of this stuff has to be viewed on balance. There are, of course, extreme things in anything that are terrible, and then there's moderate things that are good. That's just the way it is, okay? It's a big rabbit hole. We're not going to go down it right now. But our Empowered investor Inner circle, you got to be a member, okay? Join, join, join. I don't have the link, but we'll get it in the show notes for you down below and you can check it out or just reach out to any of our team members through Jason Hartman.com or by calling 1-800-hartman back to the article. And this is a form of asset protection too, is just financing your properties properly. That's a good form of asset protection. In fact, that's one of the better forms because it's really easy to do. You just gotta. You gotta have a plan and know what you're doing. And that's what we're here for. We're here to help you with that. As you buy up these properties around the country through jasonhartman.com properties right. That's where you do it. Okay. Previously, only borrowers with a market to market loan to value ratio of at least 80% were eligible for a reduction in interest rates. That ratio takes into account the remaining mortgage balance and the home's current market value. The agency is allowing the loan modifications in response to the unprecedented nature of the pandemic.
Freudian slip intentional there. The federal housing regulator wrote, quote, allowing more families to qualify for an interest rate reduction will prevent unnecessary foreclosures, help strengthen the enterprise's books of business. That means their book of business, right? So that they don't become financially burdened with foreclosures. They don't want to foreclose either. Right? You don't want them to foreclose. They don't want to foreclose. The lenders don't want to foreclose. It's a bad deal for everybody, right? And make sustainable home ownership a reality for more families currently living with the uncertainty of forbearance, said Sandra Thompson, acting director of the fhfa. So the Biden administration last week appointed Thompson to the helm of the agency after it removed the previous director and Trump appointee Mark Calabria. Now the liberals have totally attacked him, you know, whatever. I don't know, the deal, maybe he's great, maybe was terrible. I really don't know. I don't follow that very much. But a Supreme Court decision in the case brought by Fannie Mae investors allowed Biden to remove the FH FAA director at will. Now that was a big deal and I did talk about that previous because some of these agencies, including the Consumer Financial Protection Bureau, that has become much stronger under the Biden administration, the cfpb, they have acted like these sort of little fiefdoms, like they could do whatever they want and they weren't accountable to the broader government. So maybe this is a good thing. We'll see. But the FHFA's loan modification options come as other federal agencies are implementing other other strategies to bolster home retention and guide servicers and borrowers through the end of forbearance. On Monday, Ginnie Mae, which buys Federal Housing Administration and Department of Veterans affairs loans. So Those are the FHA and the VA loans announced. It would offer pools of loans with 40 year terms. Not 30 years, but 40 years. A HUD official said the move would help borrowers reduce payments. Heck, if I could get a hundred year mortgage, sign me up, baby. I love those big mortgages and super low interest rates. I mean, can you imagine 40 years. That means.
It'S so ridiculously great, right? That means that you don't make the last payment on that loan until not 2051. As if that wasn't great enough, 2061. I mean, folks, it is so incredible that we have a country where investors have been able to piggyback on all these incredible loans that are really designed for homeowner occupants. But investors get a stake of all this great welfare. Not as much as before. Yes, they're cracking down. Yeah, I get it. I know about the new legislation a few months ago, blah, blah, blah, blah. We get it. We know. Okay. But it's still great. It's still great. The same day, and I just mentioned them, the cfpb, the Consumer Financial Protection Bureau, laid out detailed procedural safeguards for servicers, loan servicers to carry out as borrowers leave forbearance in the coming months. Mortgage services must now take additional steps to allow borrowers time to weigh loss mitigation options. So they got to give them more time to figure out what they want to do the following day. The FHFA said it would require Fannie Mae and Freddie Mac loan services to adhere to the rule a full month before it takes effect. Folks, it's just amazing the perks and benefits that are available to real estate investors if they are following my plan, if they are getting these great loans. I know it's tough, I know it's difficult. But that is the best deal for you investors. It really is the best deal. All right, without further ado, let's get to Emmett Smith and he will again be here on Wednesday's episode. So we'll have Emmett Smith on both episodes Monday and Wednesday here. But let's get to the first part of his interview right now.
The way I got into the real estate game was in early 90s when you drafted by the Dallas Cowboys, then you actually make some money for the first time ever in your life. You start learning the whole process of a balanced asset allocated portfolio. Then you move into the areas of alternative investments and you start listening at other folks talk about investing in condos and houses and townhomes and everything else in real estate. And Jerry Jones told me this one year, he said every year you should buy a piece of real estate. And that just stuck with me. I bought my first condo down in Florida on the Perdido Bay and I bought some stuff here in Texas as well and just started that way. And then I ran into Roger Starbuck. When you happen to play with the Dallas Cowboys, you have no choice but to run into some of the legendary players. And Roger Starbuck was huge into the real estate space. I didn't realize it at the time, how big he was. He had the company called the Starbuck Company, which is a brokerage services business. And he and I just became friends and just start talking about what he was doing as a businessman. For me, I was always interested in what life would be like without the game. And I started that at a young age. I mean, even before I became a Dallas Cowboy. But once I became one, that just accelerated because I started asking myself certain questions. If Jerry Jones could pay me this type of money and everyone else on our football team this type of money, how much money is he really making and where is he making his money? Well, oil and gas is one thing, but people look at oil and gas, but oil and gas is a real estate play, is what's underneath the ground that's really valuable to him, but he has to acquire a lot of land to get to that. What's underneath the ground, but you also have surface rights too. And so I just started learning a whole lot about not only investing, but how to invest, what to invest in, what kind of yields I'm looking for, and then going from there.
What gave you the. So many players and athletes, you know, who come to the game and then exit early or even if they have long term careers. And we've seen other athletes and other sports who focus on the sport and that's about it. And they don't think about life after the sport. Right. What gave you or what mentors came along the way to give you kind of the foresight to say, like, hey, I better start preparing now. Because I read in an article, as we were kind of just brushing up on my Emmett Smith history, that you went to Roger as a player and then started spending your off seasons in his office to learn real estate while you were still active playing. So what gave you the foresight and what kind of mentors.
The latter part may not be as true as the article may have embellished because I really didn't start spending time with Roger Starbuck until I retired. Okay. But what I did, though, is we invested in an office building right off of MacArthur Boulevard where the old Dallas Cowboys complex was at. And that office building overlooked the practice field. And so seeing that that was going to be a growing area, we invested in an office building. I was part investor in there. Not a whole lot of money, but part investor in there. Then Roger Starbuck company came and did the lease up of the building. And so through the leasing up of the building, I got a chance to learn what he was doing, how they did it, and some of the folks that was working with them. And that was one way that I got introduced into investing in buildings versus condos and homes and residential stuff. And so from there I started investing with his firm on the equity side, putting in some capital. And they would go around and buy these shopping centers because I was looking for cash flow. And so. And I started asking myself the question, okay, if they're taking my money and they're doing these things and they building these products and they're acquiring these assets, what are they making on the backside? I mean, I try not to count people money, but I want to understand what's going on. And so once I start understanding they were taking my money, putting down the down payments and doing the LTV value loan to equity value and all that kind of stuff against it, and the returns that I was going to get and then the promotes that they were going to get along with the acquisitional brokerage services fees that they were going to get on the front side and all those kind of things like, okay, this is pretty interesting. So who are the folks that they. How do they know these people? Okay, to stop that company is a big old broker's house. They represent Walgreens, you name it across the board, Home Depots, you name it across the board. And so they leveraging this into this. Got it. Once I got it, I was like, okay, this is what I need to do. So to go back to who helped me get to that place, to where I started developing the mindset of life beyond the game. When I was 11 years old, my Pop Warner coach, Charlie Egger, he owned his own construction company. I didn't know this at the time. I just thought it was just a coach. Well, I was over his house one Friday night and I was walking around in his office. He had an office in his house and we didn't. And I started asking questions about what is this contraction that I see that had all these papers on it? And I started looking at these papers like, what is this? This is a house. This is an office building. This is this, this is that. And he started teaching me how to read blueprints and floor plans at the time. So I'm 11 years old learning how to read these things, seeing walls, seeing closets, seeing doors, seeing windows, elevation, front elevation, side elevation, roof pitches and all this stuff. And I'm like, fascinated. I'm exposed to something that my mom and dad could never ever expose me to. And he went on to say, never put all your eggs in one basket. Learn to diversify yourself, get your education. Because you never know when this talent that you actually have is going to be over with and you need to rely on your education. So to me, that was just learning things that I did not know, being exposed to things that I never thought about. And that's where it all began to where I just started growing up, looking at things, thinking about franchises, thinking about this, thinking about that, hearing stories about players and so forth. Reading stories about different types of, of players, Walter Payton, Magic Johnson and others. Trying to figure out what is next and what does next look like.
So there's millions and millions of players every single year that aspire to get into the NFL.000001% make it right, because there's only a few hundred spots, a few thousand maybe over the course of their time. And out of those few thousand players per year, there's only a few that actually start to break one record or two records. What do you think made it that you broke literally every college record and the NFL record? And I mean so many records, it's absurd. What do you think is different? That all these guys that have the similar talents or similar passion or similar pride or similar. What is it that made you stand out from the elite of the elite of the elite?
There's only one thing I can point to. Today is Sunday. So it's a spiritual day. And at the end of the day, when you've been predestined to do certain things, you're going to do what you've been called to do. Everybody's not called to break records. They're not. But people are called to do certain things that set them apart from others. I may not have been the most talented football player during my era. Barry Sanders could have been the best running back, may be the best running back in other people's eyes, but I can honestly say I was one of the most effective backs during that era. And I'm proud of that simple fact. Because when you're touched, like I look at Tom Brady right now, people don't know why. Tom Brady is 44 years old, still performing like he's 28. Well, he's been touched by an angel, guys. I mean, there's no other way to describe that. He's done something that no other man in the history of the game has ever done. So why knock it? Why debate it? Why question it? Just enjoy the moment. Because you're Seeing something happen right before your eyes that you might not ever, ever, ever, ever, ever, ever, ever, ever, ever see you again. So enjoy the moment. So the way I look at it, I look at it the same way. If a man did it before, another man can do it again. I may not be around to see it, but it is possible. And so it's just that simple. To me, there's no other way, no rhyme or reason why I can sit up here and say, I knew I was going to play for the Dallas Cowboys. I always wanted to play for the Cowboys, but I did not know that things were going to get lined up the way that they did. And I would end up playing for the Dallas Cowboys, the team that I always wanted to play for. And so, and spend 15, 13 years with them and do the things that I was able to do. But when you're called to do it, there's no one there out there to stop it.
Love that and appreciate that you brought faith into it. I wanted to jump off to another as I was reading another article and they mentioned the scripture, Proverbs 3, 6. The verse says, trust in the Lord.
Know with all your heart and lean not on to your own understanding. In all our ways, acknowledge him and he shall direct thy path.
Right, so that's an accurate article.
Talk about that verse and what it has meant to you over the years and how it has guided your decision making.
That verse came from my grandmother. I'm getting ready to leave to go to college. I'm 18 years old, leaving the house for the first time, the oldest boy. And I'm walking to my car and I go say goodbye to my grandparents and everything else, and she pulled me to the side. Now, my grandmother was a paraplegic, so she had me come sit down, get a Bible, open it up to Proverbs to that verse, and she gave me that verse to take with me. She said, no matter where you go, anytime you're in the middle of something that you don't understand or something gets difficult, go to this verse. And so to me, that verse just says, no matter how difficult a situation may appear, if you trust and believe in him, he will continue to direct that path no matter where you are. If you humble yourself enough to where you may have all this success, but if you humble yourself and remain humble and allow him to continue to be your North Star in the middle of chaos, you're going to be fine. And so when I'm playing the Giants and my shoulders hanging off and I have a decision to make, do I want to continue on. Can I do this? I have to lean on something. I have to lean on something more than me. I have to trust that I'm going to be okay through this whole process. Even though they told me I was going to be fine. But they lie a lot. They do lie now. They tell you things to keep you on that football field and so forth. But in my heart, I felt I was going to be all right. You said something in the back back that you was talking about the little engine that could. Right? That's one of my mottos, by the way, as well. And that's all I kept reciting to myself. I know I can. I think I can. I'm gonna be okay. I'm gonna be okay. I'm gonna make it through this. I'm gonna be on the other side of this. And little did I know, I ended up on the other side of it. I had to have surgery four or five weeks later, but I made it through it. And I ain't gonna say it wasn't bad, but I had had to develop a mental toughness to get through it, and that's what helped me get through it.
So oftentimes after players or celebrities or musicians, after they retire, they kind of fade off into the distance. From a personal brand perspective, how do you stay relevant years and years and years and years after career, whether it's for yourself or what you think for people in general, how do you stay relevant on people's minds years after the music or football or sports is over?
One of the things that I think I try to do is to be involved in things that I'm truly passionate about, things that I absolutely love doing. I don't do things that I'm not passionate about. I don't do things that's going to waste my time. I don't mind helping people, but there come a point in time where you can help so many people, where you just lose yourself into helping. But there are organizations around here that we can plug into that is doing great work. And so from a charitable standpoint, that's what I tried to do. Give back to my community, try to remain humble in that regard. As a reminder of where I come from, I wasn't born with a silver spoon in my mouth. I had earned everything that I've received thus far, and we'll continue to have to earn that. But in the process of earning everything that I've been able to achieve, I did not do it all by myself. And so reminding myself that what I've done is not necessarily for me alone. It's to be shared with others. And the life lessons, the process of what I've gone through, we all go through a certain process and some of our process is going to kind of overlap one another across each other's path, one way or another, to where we can connect with what we are doing. And if I can help or inspire another person to the level of greatness, that's what I'm going to do. Because I'm going to find my level of inspiration through others as well. Like the kid we was talking about back in stage that's making 8 million in the solar space. I want to know him. I want to know what he did, what is he doing now, and how he's going to transform this solar space. Because to do that at a young age in a market that's not really saturated yet, it's pretty huge. And so I'm always looking for inspiration. And I say the same thing to others. Never forget where you come from. And no matter how you go, always extend a helping hand to someone else. And leave the door on, leave the lights on. I should say, like Tom Bourdain was a leave the lights on. Because your life is your life and your life is your blessing from God, but your blessing back to God is how you treat others. And that's just up to you as an individual. We can all be successful and be arrogant about it, or we can be successful and be humble about it and enjoy the successes that we have. But also success is there to be shared with others so you can have a really, really good time. And that's just the way I look at it. And so I'm always thirsting for knowledge and for growth in various areas because I don't want to be the smartest guy in the room. I really want to be the dumbest guy in the room asking all the smart questions.
So we literally built this group based on that. So we have 100 people here in the real estate game. Joel and I have another group that's also 100 people in the business game. And we legitimately just build the group so that we can learn from each other and be around people that are doing real estate, investing, e commerce, solar, whatever they're into, we want to learn from it. And we bring in all these instructors and special guests to teach about the things that they've learned. Are there or have there been any key mentors along the way or key takeaways or experiences that you had to help you get that mindset over the Course of time.
Oh, without a doubt, without a doubt. I mentioned one in terms of Charlie Egger, my high school. Well, my Pop Warner coach mentioned him. Dwight Thomas, my high school coach, was definitely a guy that motivated not only me, but, but also my teammates. He's the guy that taught me how to do goal setting. Write down your goals. It's only dreaming until you write it down. Then you know, that's just what he talked about it. And then you have guys like Jerry Jones, who is a brilliant, brilliant businessman, marketing extraordinaire. When he bought the Dallas Cowboys, the Cowboys was losing almost a million dollars a month. And he bought not only the Cowboys, but also Texas stadium at about 140 mil. That's a significant investment for a guy that's. But the upside was tremendous. And all the Cowboys needed was somebody that had some foresight in terms of how to take things to the future. He saw things that the National Football League at the time could not even.
Phantom on the tour here they had mentioned that he bought it for 140 million and at the time no other franchise had sold even close to 100 million.
Correct.
So they said, they all laughed at him and said he way overpaid and everything else.
Yeah.
And now it's worth 5.7 billion.
Yeah, he overpaid all right. He overpaid all right. But Jerry is another guy that I turn to and like I told you, he shared with me that I should try and buy a piece of real estate every year. It's good advice, especially coming from someone like that. But there's others. There's so many, many people that have poured into me, so many great life lessons that I definitely take with me and still have with me to this day.
So what's interesting about mentors and you mentioned first your Pop Warner coach and then you mentioned your high school coach was like the two, first two mentors that you mentioned. Right now you got the guy who literally set the all time record for rushing. But I would venture to say you probably say that you probably don't do that if it weren't for those two individuals who mentored you in an epithelial time in your life when you were young. Right.
Hey, they help put me on a path that I believed in. You have to believe in something and you have to trust that the folks that you're working with, if they're pushing you and challenging you, sometimes people see things in you that you don't see in yourself. And oftentimes we are very resistive to someone pushing and challenging Us. It's one thing to challenge somebody because you have the authority to do it and don't have any meaning behind it or just cause you can. It's another thing to try to pull out the very best in each and every man, woman and child so they can understand that they definitely have the power to be whomever they want to be. But it is a process that you have to go through in order to get to that level. And oftentimes we think we're at that level. Well, some people forget once you tap out, the only place you can go is down. Unless you're going to go up. You got to blow through that next level in order to understand what is at the next level. Think about the evolution of how some people invest their money today. They start off with a few houses, then they go to a few townhomes, then they go to a couple multi family complexes. Then before you know it, they got over 2,300 units. Then the next thing they got all this cash flow. Then they go to to bigger things than beyond that. The next thing you know they got tremendous cash flow. Then they go into private equity. And then and on and on and on and on and on. It just continues to go. But as you get to new levels, you just start thinking differently and you see the world differently. And just having that insight and understanding the markets that you're in, coupled with that insight, you can make some significant moves and change everybody. If you really wanted to.
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