WIN 10 - The Millionaire Next Door and Becoming a TV Star with WBTVN's Shea Vaughn

Welcome to win, the Women Investing Network, the podcast where you can learn from successful entrepreneurs, business leaders and real estate investors who are winning in business and life. Learning from others is the fastest way to grow your skills, gain knowledge and avoid pitfalls so you can win. Join our hosts, Elizabeth Embry and Jason Hartman. Elizabeth is a seasoned real estate investor, experienced corporate executive and skilled mentor. Jason is a self made multimillionaire investor, entrepreneur and highly acclaimed thought leader. Together with their successful guests, you'll get the tools you'll need to win.

Welcome to the Women Investing Network, episode 10. I'm your co host Elizabeth Embry and I'm really excited about our guest today, Shay Vaughn. She's the co founder and CEO of the wbtvn, the women Broadcast Television Network. She has a number of businesses in her past related to fitness and dance and she's honestly one of the most delightful people that you're ever gonna meet. I actually had a hard time wrapping up the interview because her story was so interesting and her advice was so compelling. I just love hearing stories of people creating their own success. She was just a really neat lady. I know that you're gonna really enjoy that conversation with her. So, speaking of creating your own success, last episode we talked about the importance of Mastermind. And if you're interested in checking out the Venture Alliance Mastermind, our next event is the last weekend in June in Chicago, so check out www.venturealliancemastermind101word.com to learn more. It's always loads of fun as well as an intense learning opportunity and I really hope to see you there. Now, for you listeners of the Creating wealth show, which is Jason Hartman's primary real estate podcast. You know, he has 22 or maybe 23 other podcasts, maybe even more at this point, but who's counting, right? So our awesome co host, Jason, every 10th episode on creating wealth, he has an off topic guest talking about something other than real estate. So it's always like a really interesting and compelling conversation that he's having about health, wealth, life, you know, whatever. And so he and I were talking via Voxer. Now Voxer is his favorite application in the whole freaking world, I swear. Now he tells me he doesn't have stock in the company, but I suspect he might.

I don't know because he's always promoting.

It because he just loves it so much. He thinks that voice is far more effective and efficient than text or writing. But I'm a reader, so I don't know, I'm, I'm in conflict with the app but anyway, so he was in Europe this last week and he was going between Nice and Cons or Cons and Monte Carlo, I don't know, he was going into those three areas. And so he was sitting on the French Riviera, having a glass of wine and enjoying life. And we were talking via Voxer. And Voxer is a one way application, like a walkie talkie. Right. So he would talk and then I could play the recording. And then I would talk and he could play the recording. And so we're talking via Voxer. I was walking the dog. He's enjoying his life on the French Riviera. And we were Talking about our 10th episode, the 10th episode for the Women Investing Network. And so I was trying to figure out what would be like the special thing that we would do on the 10th episode. And the reality is that we talk a lot about a bunch of different books. And so I thought it would be really good to recap or spotlight some of those books. You know, the intent of the Women Investing Network is that you're getting these dense packages of information about wealth, health, life, happiness, investing, being an entrepreneur, growing your career. And, you know, for people that are constantly continuing trying to grow in that direction, they're going to need to read a lot of books. So they're going to need to get exposed to a lot of information. And so being able to provide you a condensed version of a specific book seemed like a natural fit. And so that's going to be the focus for our 10th episode. Whether I'm doing the recap or Jason, or in some cases we might be doing it together. I think it'll be really fun and informative and I hope that you enjoy it. You know, as Margaret Fuller said, today a reader, tomorrow a leader. That doesn't mean you actually have to read the book. There's tons of applications and in fact, that's probably a great topic for a future podcast, which is, you know, what are all the hacks that you can do to get information or to accomplish things in your life without having to do them the old fashioned way? So why read a book when you can listen to Audible or you can listen to a condensed version, you know, via a podcast? You know, why open up your mail when you can have a virtual mail system? Now, I'm still to go off on a tangent, just like Jason always does. So I'm gonna reel it back in. So, yeah, we're gonna be doing a book spotlight every 10th episode. And the millionaire next door is the one that I'm gonna be focusing on today because I've mentioned it several times both in the Creating wealth podcast as well as this podcast. And you know, it's really kind of a foundational book that it has a lot of great truths to it. So it'll be our first book spotlight. Now, before I get into the book, I wanted to point out that the women.

Website is now finally up and running. So you can look on the website for further detail that we might be mentioning in the podcast as well as the links that we might be referencing in the podcast. So it's www.womeninvestingnetwork.com. again, that's Women Investing Network. All one word, no apostrophe S. I know a lot of people think it's possessive women's, but it's not. It's womeninvestingnetwork.com and so again, you'll see the recaps, you'll also see some blog content and you know, can connect into your favorite portals like Google Play or itunes. It's kind of cool that it's up there. I'm really excited. And check it out. I really appreciate it. Okay, so let's dig into the Millionaire Next Door. So it was written in 1996, which means it's a touch antiquated at the rate that things change. But the core message still holds and it's, in my opinion, it's really worth the read. Thomas Stanley and William Danko profile people with net worth over a million dollars. Now back then, way back in 1996, a million dollars was worth. However, I don't have my inflation calculator, so I don't actually know what a million dollars in 1996 translates to $2017. But what I can say was with a long standing continuation of low wage increases and the cost of not necessarily shelter and clothing, but the cost of food, the cost of food has gone up phenomenally in the last 10 or 20 years. It's interesting. Shelter really depends on where you live. Like in some high markets where you're seeing a lot of upward pressure, like the coastal regions, Boston, you know, Los Angeles, you're going to see a lot of upward pressure. And so those, the rates of your rents or the rates of your over your house purchases are going to continue to go up and up. In the core areas like the Midwest, you're going to see continued, you know, small increases over time. So you can still find reasonable shelter for reasonable prices. Right? You can find a house, you know, for $100,000 you can find, you can rent a house for, you know, a thousand dollars a month and clothing. It's interesting because with the constant pressure for people to get more and more variety, those little kids in Indonesia or wherever are making throwaway garments. So unless you're one of the few people that actually insists on buying, you know, garments made in the US where there are laws and standards, frankly, a lot of the clothing today is really built to be disposable. People are constantly buying new things, which is also a factor in retaining your wealth. So that's something to think about as well as, you know, whether ethically that's something that, you know, you want to align yourself to. But anyway, back to the book. So honestly, I'm assuming that if they were to write the book today, they'd probably have the watermark at $2 million, in part because they're using the word net worth and that includes your primary residence. And so with that, like I said, you're on the coast. You know, it's easy to have a million dollar house and still not have.

A whole lot of wealth.

Okay, so the really condensed version of this review is basically there's two things to take away. One is people build and retain wealth through owning their own business and, or real estate. So that's takeaway number one. Own your own business and or invest in real estate. The trick to having money is to make investments initially and then spend less than you make. So you know, it's like, okay, really profound, right? You know, spend less than you make. Okay, right. But it's interesting because not a whole lot of people actually do that. A lot of people spend right up to and beyond that paycheck, that monthly paycheck. And so truly wealthy people aren't as prevalent as they should be given the number of high income earners. So it really begs the question, if you're working a 9 to 5 on a large corporation, or more likely 7am to 9pm Right, then how are you going to have time to start your own business or do the research to start building your, your own real estate career and make it successful? That's a great subject for an upcoming podcast. So how and where do you find the time kind of critical. If you are that corporate earner today, how do you shift yourself? So now let's get into some of the details of the books. Basically, the author found that people fell into two camps under accumulators of wealth and prodigious accumulators of wealth. Now that's a whole lot to say. So they bunched it into yaws, uaws and paws. Paws. I think yaws and paws is kind of goofy. So I just went with unders and prodigious.

Right.

Because I got to do it my own way. Right? So for this you need to understand your net worth and a few simple calculations. Now, your net worth is calculated based on all of your assets, all of your tangible assets, against all of your liabilities. And whatever's left is your net worth. And that's not to be confused with accredited investor qualifications, which is your net worth, less the value, but not the liability of your personal residence. And so accredited investor is a term used for being able to invest in certain real estate or stock market type syndications, etc. So you might need, in order to join a syndication, you might need to be an accredited investor. So anyway, the author calculates this under or prodigious with a really specific age times GROSS Income times 10% equals average. So again, let me do that. Age times gross income, whatever you're earning that year times 10%. And that's the average. If you're an under, then it's age times GROSS Income times 5%. And this is what he's trying to do is he's trying to create a range, right? So you're under your average or your prodigious. And so prodigious is 20%. So age times gross income times 20%. So if your net worth is under the under mark, well then you're an under if you're prodigious. If you're above the prodigious mark, well then you're prodigious. And if you're in between, well, you're average. So the rest of the book talks about patterns for the prodigious people, but mostly it focuses on what the unders do wrong. But the intent really is so that you can shift from the patterns of an under to patterns that were prodigious. So you can start growing and accumulating wealth. Now, I mean, let's face it, if you're an under, you're never going to be able to retire. So if that's something that's important to you or being able to have enough wealth to really pass on to your kids, then shifting your actions to being more of a prodigious type person is really critical for you. So the calculation based on age is honestly a little bit faulty and a lot of people have criticized this. So for instance, you know, in the Seattle area, a new developer at a company like Amazon has probably got a base salary of 90k coming out of college. I mean like no lie, right? Plus they've got other benefits like signing bonuses, stock, etc. So their first full year's total gross is, let's say 125k. And this person's 24 years old. I mean, she's a 24 year old girl straight out of college, right? So in this case she should have a $30,000 net worth. Well, this is kind of silly, right? Because I mean, she's got a ton of school debt, she's got a ton of startup costs, if you will. And it's very unlikely that for her to be on track to be prodigious, she's already got $30,000 worth of network. Conversely, because of the compounding effect, older people are more likely to accumulate wealth and have less debt, right? Like they bought their house in their late 20s and now it's three quarters paid off by the time they're 45, you know, etc. So, you know, I think that the premise of his calculations are a little faulty. But you know, the truth of the matter is in essence, the rules that he's pointing out of the patterns for prodigious people are good and effective. The patterns and rules, if you will, for the unders are also pretty consistent. You can see what people are doing if they're an under, and how that impacts their ability to really accumulate wealth. The author interviews millionaires and found that basically they didn't have an extravagant lifestyle and had more money to invest in real estate or back into their business. And so, you know, living the good life is good except when it prevents you from, you know, those larger objectives like having true wealth and being able to retire at a younger age. Right? So the author drills into a balance sheet affluence, meaning those with actual wealth and income. Affluence are basically those people with a high income. And those high income people actually have true but little true wealth. So how do you become a prodigious person with actual wealth? Well, living within a budget means that you're spending less than you earn. I know, right? This means that you're eliminating your status objects such as high end autos, having a new car every other year, living in a bigger than necessary house. But also it means things like living in a middle class neighborhood versus a high priced neighborhood. If you're living in a high priced neighborhood, basically you have this flywheel of hyper consumerism. What that means is basically because you're living in the swanky neighborhood that's near the golf course, you probably have A membership to the golf course. You probably have landscaper because it's too much yard for you to take care of. You have a housekeeper because it's too much of a house for you to take care of. You know, you're spending your money on little things that are impacting your lifestyle to some degree on a day to day basis. But you're actually eroding the money that you could be using to invest either in the stock market or quite frankly in the real estate, which seems a much lower, much lower risk investment. Prodigious people aren't afraid to take financial risks if the rewards make sense. So no speculation or gambling. So for instance, don't buy a house based on that doesn't have cash flow and assume that it's going to appreciate. I mean we saw what happened right in the market in 2007, in 2000. You know, these things are cyclical. They happen over and over again, but you never know when it's going to happen. It's really hard to predict those cycles. So you're hoping for a appreciation is truly just gambling. Speculating on a company that you don't really know that much about, but just like gambling on it either through stock or through your backing of let me throw some money at this thing, that's gambling again. But investing in a company where you could be a venture capital, a venture capitalist for something that you believe, strongly believe is going to really make the mark. You know, that's absolutely a smart investment if you want to have the money to invest. Two, you really know what the net value of that thing is going to be. Something that was really interesting is the observation that the authors have on the correlation between career choice and whether you're an under or prodigious achiever of wealth. People with professional degrees such as doctors, lawyers and dentists tend to be unders, which was surprising to them. And it honestly, it was surprising to me. It's because they spend a considerable amount of time and early time, right? You know, their formidable years and money on education. So they weren't able to really enjoy that compounding effect of putting money into other investments like a business or real estate. And every time they earned more, they've got this need in some cases to have a lifestyle that aligns to this high income. So for instance, you know, again, they are members of the country club, they are driving the fancy cars because they see a lot of high income and they say, well I should enjoy all of these benefits of having worked tail off to get through that degree. So the concept of compounding interest or compounding debt really falls into play. So again, it's not that being a doctor or a lawyer or a dentist is a bad thing, but it's what you do with that income that can really set you up for success or not set you up for success. And so those choices are up to you. And so either way, at least you're armed with the facts. And so that is the cool thing about the millionaire next door. It takes all of those things that you know instinctively I should be saving, but it really shows you in dollar and cents over time how those small decisions really impact your ability to gain true wealth. And with that, I want to go to our guest speaker, Shayvon. And again, you know what was really interesting about that conversation is she's helping people to grow their success from a personal brand perspective, from an information sharing perspective. I really enjoyed the conversation. I hope you will too. And remember, if you haven't had a chance to listen to our prior episodes of the Women Investing Network, please go back and download, subscribe, rate and review and have a great day.

Today we have Chae Vaughn. She is the lifestyle pioneer and nationally recognized health and wellness authority and she's the co founder and CEO of wbtvn. Welcome, Shea.

Thank you so much for having me on today. I'm so excited.

I'm excited too. I've been looking at your website and some of your media content and wow, this is pretty cool. So for the audience, what does WBTVN stand for?

It stands for the women's broadcast television network. So we call it wbtvn. It stands the first all women's broadcast OTT Internet station with original content that's actually created by women and for women.

So what inspired you to create an all women's network?

Oh my goodness. I stop and think about this. Well, my partner Janie Rios and I wanted to create a community with like minded women to be able to share their knowledge and to give support to all. You know, we believe that women united are definitely changing the world. And we also felt that with the advancement of technology and that the time was absolutely perfect to provide an opportunity for women to host their own television show so that they could reach a much broader and more interactive audience.

Yeah, it does feel like times are changing and the time is definitely right. So where can somebody watch your shows?

Well, you know, it's interesting because they really can watch them anyplace. You can go onto our Internet and you put in WBTVN TV that actually pulls up our channel and that channel can be watched on any of your devices. If you actually have a smart tv, you can actually go to your tv, turn it on, and if you put WBTVN in there, then our network will pull up. If you're going to use, like, Roku, then you put women on tv. That's our app. It's a free app. You can download it. But on, like, Roku, on any of the other networks, you just use women on tv and it will pull it up. So it's so easy to get to. And so you can watch it when you want to see it. And you'll see just some amazing shows and women that have just, you know, for the last several years, tried to figure out, how do I get a broader audience? Because they're doing everything that they possibly can on social media. They have a lot of followers. You know, they're doing a lot of things right. But you need a platform that's going to help to monetize all of the things that you do and to get.

That brand that makes so much sense. Because people's habits for years and years, people just, you know, watch the tv. And then the Internet came, and now everything's really shifting. So the fact that you've got such a broad range of ways to tap in to an audience really speaks to the millennials, and it speaks to the mature professional that's really starting to shift and change how they consume information.

You're so right about that. And, I mean, who isn't walking around with their phone all the time? One of the things that actually inspired us is, you know, watching kids. And each generation that's coming up is more attached to their electronics. And there's kids that, you know, 8 and 9 years old that can do programming.

Yeah. Oh, absolutely. It's crazy, right?

It's amazing. It's absolutely amazing. These are talents that are just going to grow. And we recognized that and said, yep, you know what? This is the time to do it. Because people have different interests and their business and times that they have to work and family time are really spent differently than what it was several years ago.

So what kind of shows are featured? I mean, I love the fact that your medium, the way you're getting to people, is new and innovative. What kind of shows are people actually watching through the wbtbn?

Well, just like any network out there, number one, I want to say that some people don't understand the difference between a network and a channel. So network, we actually have 343 thoughts or channels that we can utilize for hosts to do their own show. And just like any other network, there's all kinds of various different shows that are being shown. There is talk shows, there's business shows, fashion, beauty, cooking, wellness, fitness, just about anything that you can possibly think of. It's there. And we even have more coming and new content every day. It comes because we actually run 24 7.

Wow, this is really compelling. I'm thinking about so many women entrepreneurs that I know that really should be taking advantage of this because this is really cool. But then how do these women prepare? What are the qualities that you feel would make the most successful host or program for your audience on wbtbn?

That's a really good question because, you know, we would love for anyone who works wants to be on TV to be able to give them a channel. But the truth of the matter is that it really has to be someone who is really passionate about getting on TV and who has some experience in media, either as a speaker, even as an author or an actor. WBTVN believes that you don't have to be a celebrity to be a star, that we all have to that star within us and the talent to be able to do this. But if you don't have experience in any of those other areas and you're just starting fresh with that, that can be a real challenge. And we as a network have to be cognizant, you know, putting really quality programs on. And if there is someone that wants it but doesn't have the experience, we actually have speakers organizations where they can go and they can learn what they need to, to be able to do it. If they really care about it, they're really, you know, serious about it.

You know, that's really good to know because I know for me, when I first started getting into public speaking, you know, it was incredibly, incredibly intimidating. And so I had a couple of coaches, I went to some classes, I had some help, and people would record.

Me, they'd give me feedback on the spot.

And I was able to increase my skill set vastly with a pretty minimal amount of coaching. So it sounds like people should not be intimidated if they have this desire.

You're absolutely right. And I'm so glad that you shared that story because I do think that there's people out there that they're used to maybe being in groups and leadership and that kind of stuff. But. But it's so different when you're in front of that camera and if you haven't done media. And so just going and getting some guidance gives you the confidence that you really need to have to put the shows together and get up there and make an impact. The biggest thing is that you want people to love you, and they will. As long as they know that you're real and you can talk and you can communicate with them. It's just not that difficult. And I'm so glad to hear that you had to go through a little bit of that before you actually did your own radio show. Love it.

Absolutely. Absolutely. And so you've talked about a couple of different categories of the types of shows that are on and that are successful. But how many channel spots are you offering on WBTBN?

We do have 343. And as I mentioned, they actually run with new content 24 7.

Wow, that's amazing. So with all of that content being made accessible, then how big is the audience today?

Well, you know, we've grown so quickly that we're surprised ourselves. We're pleasantly, you know, surprised and humbly grateful. So we actually have over 20 million viewers worldwide, and that is growing, literally. And I'm conservative on that every single day.

Oh, my gosh.

And our partners are just amazing. Roku, Hulu, Amazon Fire, Apple tv, Android tv. I mean, and more even now, you see, just over the last, I think, week and a half, Google's come out with the fact that they're going to be doing streaming. They're a perfect partner for us because we stream all over and they need content and we have the opportunity to be able to partner with them and to even give a broader audience now to our hosts. So it just keeps growing and we really put our host first more than anything else, because if they're successful, the network will be successful and we really concentrate on that. We're really in their corner.

This is really exciting. I mean, I'm sure you can hear.

It in my voice, but I just.

Can'T believe that I hadn't been aware of this. This is definitely something that every entrepreneur should be thinking about, because how you get your brand out, how you get exposed to people, the fact you've already got a 20 million person audience growing continuously. You also talk about a lot of people that you're partnering with. Talk a little bit about the power of the collective and that concept of partnership.

You hit on it a little bit. But really the power of it is it's about the mass group effect that comes from, you know, bringing affinity group together and having access to a number of OTT media platforms, like I mentioned, like Roku and Amazon and Apple and all of that. So each one of them bring A huge audience to us. Then you take each post and they bring their own following, which is, you know, no less than, let's say, I mean, most of them have a lot more than 10,000. But even if you were so conservative on it, and you take that and you Times that by 343, that's a lot of viewers. Yeah, a lot of you.

That's amazing.

Yeah. And then actually adding, you know, collective viewers, our audiences on OTT media platforms, we actually have advertisers, which means, you know, companies. We also, we have women's organizations that come to us and we partner with them. One of the things I love about my partner, Janie Rios, is that I think the reason we get along so well and the reason that we decided to do this together is because we never find someone that is a competition to us. There is always find a way to collaborate together and to give a hand up and to support each other. I just can't even tell you how important that is to both of us. I am just going to speak for myself. It is just volumes for me because I've been in a lot of organizations with women and I love women. We obviously put a women's platform together because we want to help them in every way that we possibly can. But women need to get past this jealousy thing. They need to get past this complication.

Absolutely. Absolutely.

Every woman I talk to that has evolved says yes, and they need to stop using their sexuality. They don't even know that they're doing it. That doesn't mean they're doing anything wrong. We don't. We're so past that. This is a time in history and in our life where women get to shine. They don't, like I said before, they don't need to be a celebrity. They're already a star and they need to act like that and they need to provide that kind of walk, the walk, talk the talk to their daughters, to the rest of the world, women, you know, out there. And so the power of being together and bringing this all together just brings a lot of viewers from many different areas really to the platform.

Yeah, that makes a lot of sense. I think that you're right. Especially in the 80s and 90s, definitely. It was, for me, I was in technology and it was really a strange place for a woman to be early on. And then things shifted and then it was a matter of how do we get more women into that space. And there was a lot of purposeful culture shifts that companies had to go through in order to make those shifts. And I think the newer, the younger generation is already recognizing it. But the ability to contribute, the ability to rise everyone up when you go up doesn't mean somebody else has to go down. And it seems like your platform really has that in its cultural cornerstone.

Absolutely. And thank you for that. You put that so well. And write that out and send it to me because I want to remember that I say it. But you're absolutely right on that. It's about really coming together, not just giving lip service to it. There's a, an event coming up here in la and it's called the California Women's Conference. And they'll probably be the gal who is running that is Michelle Patterson, who's well known run all kinds of awards. She does amazing show and she reached out to us and she said, how can we work together? And I said, oh my goodness, there's so many ways. And part of that was that I'm going to go speak, I'm going to let people know about WBTVN like yourself, that you didn't know about it before. And also then she, you know, promotes us by giving me an opportunity to get up on stage and talk about it. So it's all good.

I love that. I love the fact that it's women helping women to promote their ideas, their.

Concepts and their products.

One of the things that you have in your content is something about an expert Spotlight show. Can you tell me more about that?

Yeah, I love the Expert Spotlight show. So we actually call it the WBTVN Expert Spotlight Show. And this is an opportunity to give women, we actually bring on women that have written books or are speakers, have done something that they really would love, an opportunity to get on and really talk about that. So we bring them on as experts and we interview them and hear their stories. Because so many times you see somebody and they're on stage or you hear about their book or whatever, but you don't know their story from what was it like growing up? And how did you get to where you are today? And everybody has a story. And I want to tell you, I do a lot of these interviews and it's amazing to absolutely learn. But this wasn't easy for them. You know that they had their own breakthrough times and hard times to get through certain things to get to where they are today. But you know, they were great lessons for them and they, instead of feeling bad about what they had to go through, they embraced that as a learning lesson and to help other people that go through those same things. So the show is A great show. We hear great stories and we just learn a lot.

You know, that's so true. You don't actually learn anything when everything goes right. You only learn things when things are going wrong. And you know, you must have a really compelling and interesting story. What got you to the point that you were this innovative visionary to build this concept of this women's television network? Can you tell us a little bit about your story about what got you there?

Yeah, I can tell you a little bit of a story. I actually wrote a book, got a second one and a third one coming. But it's called the Breakthrough and really it tells my story. And there's so much to talk about that's called the Breakthrough. And it's really about defeating stress, feeling great about yourself and finding well being. And those things come when there's a story behind it that actually gives you tools that will help you to break through severities that you need to that are holding you back. And so one of the things that I was in the fitness for, well, I'm still in it and I teach every day. It was just organic for me. I came from a dancing background and did ballet and tap and acrobatics, all of those things. A gymnast. And I just had a lot of energy. So it was really, like I said, organic to be able to move into the fitness industry. And I've loved it from day one and I've learned so much about it. And then you kind of add the wellness side of that, where the nutrition comes into it. And then you start to learn that your brain is really the engine, the engine of everything that you do. And if it's not working or if it's giving you anything other than positive information, you need to get to the point where you're just shoe flying all of that away. And so I put together a program that's actually called shamedics. It's a wellness practice that's endorsed by doctors across the country. And the fitness component of that is a combination of yoga, Pilates, tai chi, martial arts, general kinesis, dance, ballet, all of the things that I've taught or taken. And it just never made sense to me that you have to. Because people don't have time to just go take at a yoga class or a Pilates class or a ballet class.

Right, right.

They have an hour. And why would we not want to combine these things together? To take from all of the best of the best and to keep it fresh and to have so much content that you actually could use just made.

Sense to me, yeah, that's really compelling.

It is. But in the heart of it is really what I believe in more than anything else. And it's the five principles of wellness. Commitment, perseverance, self control, integrity, and love. These are words that people have always heard. They've never put them together. And I want to take a second. If we have time, I'm going to tell you a little story. What brings all of these together so committed really means that you're serious about it. Perseverance means that you're going to persevere through it because you know that it's going to be tough. And if it wasn't tough, you'd already have it done. One self control is about stepping up and taking responsibility. Nobody's going to do it for you. You need to do it for yourself.

Yeah, I learned that lesson too many times.

We hear this all the time. And integrity is really interesting because integrity is about really being honest with yourself. It's not so much about the honesty with others, although we hope everybody is, but it's more about yourself because. Because if you're telling yourself that you're doing your best and your best isn't getting you there, then it's not 100%. If you're not putting 100% or more into it, you're not going to reach your goal. There's a simple recipe here. And love is really about learning to love yourself, because when you love yourself, you can love other people even more. So I want to tell you a story about how this all comes together. So in my class, I usually talk about the five principles. And I'll ask somebody. They've been through something the week that they had to use one or two of the. Or all of them. Scott raised his hand and I said, what's going on? And he said, I was fired last week. And he said, you know, I got up. He said, Friday was my last day. I got up and went in. And he said, you know, the minute I walked in the door, I felt like I'm just going to grab my coat and leave. And he said, but I couldn't help but to hear your voice in my ear that said commitment, perseverance, self control, integrity, and love. And he said, I was working on a project and I decided that I would finish it. And it took me longer than I thought that it was going to nappy. And here's what I learned. He said, I was committed to do the right thing. I persevered through it. When, you know, it was difficult doing it, I can responsibility that nobody else may even know that it even got finished. I was honest with myself, that I was doing it for myself. And he said, I walked out of the there with such great love for this choice that I made and the decision that I made that I actually felt good about myself.

That's a great story. And that really. Yeah. Even when you. When you have every excuse in the world to just say, oh, the heck with this, I don't. Whatever. Right.

And so many times we forget that and just make the right decision. Things will happen in your way. But, you know, we try to. It's like any game out there. Whether you play tennis, you need a racket, whether you play golf, you need the equipment. Whatever you go to do, you need it. And here we think that we're playing life.

Yes.

We're not. This is it. And we need tools to be able to do that. I can't tell you how many people were undecided about different things. Should they do this, should they not do this or whatever. And they actually take these principles. Are you really committed that this is really what you want to do? Is this something that you're really serious about? I always tell everybody, write it down, sign it. Because when you sign a contract, like a mortgage, an insurance policy, whatever it happens to be, you're serious about that, it becomes real.

Yep, it becomes real.

Exactly.

I love that concept of making a contract with yourself. And so as these entrepreneurs are thinking about the journey that you took and the fact that they could be taking advantage of. Of wbtvn, it just. It sounds like it's such a neat connection for how people can, you know, build their exposure. And also, if they haven't learned the lessons of perseverance, certainly, you know, understanding some of the lessons that you learned could help them along that path because WBTVN is such a compelling product, and it's offered in so many channels and in so many different ways that you can actually leverage it. It sounds like got a massive audience. Are there opportunities for advertising on it? Because it seems like it's hitting a lot of people.

Oh, absolutely. And in fact, we're just. We had a call earlier, before I got on here with our group, and talking about that and putting packages together that are compelling and yet affordable. And so the answer is absolutely yes. And certainly sponsorship. And that's what helps us to actually do more, even for our hosts and to make sure that they're getting all of the viewers and opportunities that we can possibly provide for them for that broader audience.

Yeah, that's fantastic. So how does somebody go about contacting you and WBTVN in order to either pursue it as a sponsor or gain their own spot?

We actually have on wbtbn, the Spotlight show and somebody can send us a message either through that or there's a link on there that says contact us. And certainly anybody who wants to contact me, they can email me at Shea S H E A like Shea Butter Shea Stadium, FHEABTVN TV well, terrific.

Thanks so much for taking the time to speak about WBTVN and also about Shane Addicts and your own personal story because. Because it really helped make a well rounded, compelling picture of why any entrepreneur needs or business leader needs to be thinking about how to lock in their brand and broaden their audience. This is personally very exciting for me because my mind is racing with how many ways I can take advantage of, now that I have this knowledge about your TV network, how I can take advantage of that to help broaden my own experience, my own brand. I'm sure there's absolutely.

Yeah.

So is there anything else that you want to talk about that we haven't covered so far today?

I just want to leave a message. You know, and this wasn't something that I just came up with today, but it's something that has compelled me. And so I just want to encourage people to embrace what they love. Own it. Own it means that you got to do the work. You've got to do the work and you've got to know that it's not going to be easy always to keep. Get all the work done that you need to. So you embrace it, you own it and then you live it. And the living is that part that is joyful because it turns your life around. It brings joy into your life and happiness. And isn't that what we all want?

Yeah, absolutely. Absolutely. And, you know, I think that your cornerstone message here is so true. So many people want the quick win, but there are no. Well, there's. There are a few quick wins.

There's no quick one. Yeah.

Yeah.

And I think if we, if we fool ourselves by thinking that there's an easy way out or that we're going to get out of life easy, that, you know, sometimes it's easier for some than others, but maybe sometimes, you know, they've gone through things that you just don't know behind closed doors. I just think it's funny how lucky we get the harder that we work. And I know people have heard that before, but it's so true. If you just keep mindful and purpose in your Life for the things that you want to achieve. They're going to show up because you're working on them, because you're committed to it that you're going to do. You're going to walk the walk and talk, to talk. Being in fitness all my life, when I coach people about losing weight that they want to or whatever, it's not even just about the weight. It's about the lifestyle in general. What are the things that they need to do? Well, they need to change that mindset that they've got and they need to replace that with positiveness. And that's really what the engine is all about. If we don't, you know, it's like going out and driving a car. You drive in the car and you put the key in and nothing turns on. Why? Because the engine isn't working well, our bodies aren't any different than that.

Right.

So we need to treat life as though. So we have this magnificent brain and all we need to do is turn the key on and keep it positive, put the right kind of fuel in it.

Well, I like the concept that you brought in earlier about, you know, leveraging assistance to actually get you to your goals, too. Like the concept of having your, you know, the fact that you have people that can help people that are either nervous or less experienced, you know, creating that hosting position or creating their show on WBTVN to help them get there.

To achieve those goals.

Don't be afraid to ask for help.

And it's so true. And don't be afraid to tell people what your goal is. If you tell somebody your goal is this, they're going to become your cheerleaders. They want it for you want it. So build your cheerleaders by, you know, talking about, have you ever had a situation whereby you thought, you know, I need to lose about, you know, 30 to £50? That's a lot.

But it's something that a lot of people tried every diet out there and every program out there, and yes, they've taken off weight, but they always end up putting it back on again. And so when they go out and they say, you know, this time is really, I'm going to make this work and it's going to be sustainable for me. Well, number one, they need help on that, so don't try to do it alone. And number two, if you tell other people, it's kind of like you're walking down the street, but maybe going for a walk and you see a friend coming that you know towards you and, and you've told them about it and you're either going to duck behind a tree or you're going to go straight up because you know what they're going to ask you and you want to have the right answer for them when saying, you know what, taking me longer than what I thought it was going to be. But yeah, it's working and I'm going to stick to it. That's the attitude we want to see.

Absolutely. Absolutely. Well, Shay, I think I could go on all day talking with you because this has been such a delightful conversation. I truly appreciate your time. Thank you for taking the time to be on the Women's Investing Network podcast. And this has been Siobhan, a wellness authority, an author, a kickass lady, and co founder and CEO of wbtbn.

Thank you so much. Much.

I thank you so much and I thank the audience for listening in. Take care.

Thank you so much for listening to the Women Investing Network. Be sure to subscribe, rate and review the show on itunes or the platform of your choice. You can find the show notes and resources for today's episode@womeninvestingnetwork.com remember that guest opinions are their own and information is of general nature, so be sure to consult a partner, appropriate tax, legal or other professionals for specific advice.