A self-taught founder built two profitable software companies without formal coding or design education. Now that AI makes software creation accessible to everyone, he argues the only way to stand out is through personal taste and craftsmanship. His company Memelord Technologies deliberately uses retro 1990s design instead of chasing trends, treating software like art rather than engineering.
Ruben got me millions of views. I have no coding ability. I never went to design school, but I built two profitable software companies. Now that everybody can build software with AI, there is more slop than ever, which means it's the people with taste and craft that are going to stand out. You look at somebody like my friend Oren John, right? He is known for luxury taste. You need that type of mentality for software, right? You need one of one. You need to build something that only you truly understand and something that you absolutely love. That's what I tried to do with my company, Memelord Technologies. It's retro design, 1990s style, you know? My designer friends told me, "Don't do this, it's ugly, right? You wanna build the future of marketing." No, like, I wanted something that was retro, my aesthetic, and I loved it, and my users love it, right? So stick to your guns, stick to your style, harness your inner Rick Rubin and your inner artist. Today, it's no longer about software engineering, it's about software artistry.
