
Gavin Fernandez and the founder of memelord.tech discuss leaving corporate jobs (data engineer, BDR) to build a meme-generation SaaS. They cover early failures in dropshipping and Amazon FBA, why organic virality beats paid ads for meme content, and the challenge of using AI (Grok) without killing the humor.
Chapters
All right, let's make sure this thing's working. All right, what is up, X? Gavin, what's your Twitter, dude? @GavinFernandez?
Corporate Dudes.
Oh, it's just Corporate Dudes?
Yeah.
All right, cool.
Back when I had a corporate job, decided to keep it.
Nice. So it is, uh, the middle of the day, Wednesday, April 2nd. Um, Uh, my intern, or follow, follow Corporate Dudes too. Uh, cool, cool. We got, we got to get your followers up, dude. It's funny, man, it feels like everybody— if you could nail one channel, I think you could nail others as well. Uh, and you've got what, like 500K across socials everywhere else? It's like you're about to, you're about to blow up Twitter next. If you could do one, I truly believe that.
I mean, I think just like content in general, it's like, I mean, everyone tries to talk about like little tips and tricks. It's all just posting like good shit. People, people like it, you know. I always like hearing people comment like, I mean, I'm starting LinkedIn because of you now. I always see people complaining about the algorithm. Like, bro, like your posts just suck.
That's probably why. All right, quit corporate, make games. Make that a little smaller, make that a little smaller right here. All right, all right, we got a midday corporate, corporate stream. Um, so I lasted about 9 months in corporate. How long did you last, Kevin?
I was, uh, 13, 13 months.
30. Oh damn, thank you.
I got your number a little bit, I guess.
Did you?
Completely different things though. You were in like the, what?
Yeah, data engineer at American Express.
Your job had a little bit of like, I'm sure what you did made a difference a little bit.
Like I was really just, bro, bro, you think a data engineer in a fintech company made a difference? A junior data engineer at a corporate fintech company?
I always saw in that it was like all the actual work was just pushed down to like those data engineers, like, you know what I mean?
Oh no, I was so bad, man. That's why, like, so I, I was just doing it to pay rent and, uh, I was a terrible engineer, like absolutely negative 1x or 0.1x engineer. Um, but, uh, it's all good. What was your, what were you saying? Um, what was your Job in corporate again?
Dude, I was a BDR, business development rep. Um, and then I actually accepted a promotion one month before I quit, which was pretty dumb, honestly, looking back on it. Because I was like right at that, I was right at that threshold, like, of like, I'm making enough money where I could quit, but I need a little more. And so I took the promotion, and then like, immediately got like, two more like signed clients, and I was like, I don't need this shit anymore. And I ended up like having to quit.
Ah, you know, they've got— dude, that's, that's the thing about corporate is they probably, like, you probably felt bad, but they didn't give a shit because they've got another— they've got plenty of other people to just like jump in there.
Yeah, no, I definitely missed like some of the, some of the guys I worked with for sure. But I mean, I just fucking sent automated emails all day. Like, it was really like a pointless job, you know what I mean? Like, could have a robot. Yeah.
Wait, did they call it sales or GTM?
They called it GTM, which was like the worst.
Of course they did, dude. It's so funny. I was having this discussion with somebody yesterday and like everybody's renamed sales to GTM because it like makes sales sound like sexier almost.
Yes.
It's like, this is like GTM, like now, you know?
Dude, it was the worst.
Yeah.
The worst was when like, um, Like you'd mention the words, it was like the word sales itself is like taboo. It's like if you said sales, they would like the marketing lady be like, GTM, like, dude.
So I love sales. Like you asked me earlier how I'm closing these big deals and I think it's because I just don't like, I don't hate the idea of sales. Like I just love it, bro. And like literally it's just sending Stripe links, just send, like, that's all it is. Like everybody overcomplicates stuff.
Yeah.
Like, you know, I, when I'm closing, like I closed, you know, a $15 grand deal, uh, sponsor for, uh, for what's it called? For Silly Valley Ventures. And it was just sending a Stripe link to, you know, via email like that. That's it. Like there's obviously some bigger clients that like, you know, you got, you gotta sign the contract and you gotta go through the, legal process for like, you know, say it's a public company or soon to be public company or whatever. But like, yeah, most of the time you could just send a Stripe link and you just like be persistent. Like that's all sales is. It's just like, hey, checking in. Did you check this out? Like, like so many times. Like if you're a persistent person, which you are, like, yeah, it's, it's a, it's, oh, somebody just, somebody just added a meme in here. Let's go. I love it. I love when I'm in the software and one of our team members adds a meme. It's just like, great.
Yeah, no, I, I, that shit loads up pretty quick every day. Some of those are pretty solid. I love them. Yeah, I know you guys are adding those like, um, like yourselves. I thought you had like some sort of shit that was just kind of scraping Twitter or something.
Oh dude, we do. It's, it's a mix. Yeah, so it's a mix. It's scraping the internet, but then the problem is, uh, it's too many false positives if there's no human analysis. So, you know what I'm saying? Like, cause it's looking for memes and sometimes it thinks something's a meme that isn't a meme, right? And so that's why I think the combination of human and AI is, actually honestly in general for a lot of businesses, like the combination of human and AI is like a good way to ensure that your shit is like actually working right. Like, Dude. Yeah. Like, yeah, I, uh, so when I was starting like the memes as a service thing, uh, which you're familiar with, um, we wanted just to use AI, right? But like the problem is like AI isn't good enough, right? It could make the occasional funny meme. Like here, let's, uh, you know, let's, let's try to make a meme right here with a caption idea. Like, man, uh, like I don't even know if this is gonna get censored, right? Because AI is like that bad. But like, um, man upset about finance, or I guess if I'm not saying anything about the gun, it's just like, You have to have the human touch too, right? Oh my God. All right. That's actually pretty funny. That's good.
Not bad. Yeah. I actually have to say, I noticed this, um, that feature, the Grok, uh, AI feature, like works like really well in the videos for sure. And the videos.
Oh yeah. Yeah.
Um, yeah, you know what I mean? It just kind of plug and drop the caption.
So yeah, dude, Grok is sick for that.
So, uh, I think a lot with AI also, dude, it gets you like 80% of the way there, you know? Like, if you're really like—
some men—
like, with like, sometimes you're fucking just like, you make content every single day, you're just brain dead, you know?
So yeah, just want to watch the world burn. Oh, just watch the bird. Um, let's see, uh, destroying the competition in business, maybe we'll say.
Yeah, like my sales managers.
Yeah, yeah, that's— yeah, dude. Um, I feel like that, that could be better, but let's try it again. Destroy the competition. Uh, what do you say? Sales manager?
Yeah, it's like firing them up.
Sales manager.
Um, first day of the quarter, man. Those sales guys are—
oh shit, bro. April 2nd, bro.
I guess second day of the quarter.
All right. Damn, that's good, dude. So yeah, I, I basically have— I have Grok in there because it's super unhinged, as you can tell. Um, all we gotta do is just now press create video and that'll get cooking. And, uh, the, the prompt that I have for Grok, like, so there's this system prompt, right, which is like telling Grok what to do on the back end is like dirty as hell. It's like, you must make a dirty joke, like, you have to like do all this. Oh my God, for better or worse, some people are like, some people are like, your AI is way too dirty. I'm like, it's not dirty enough. Like, it needs—
no, yeah, nothing worse than like Think about like that, that could turn a user off. They use a AI feature and some like boomer like cringy shit, like that could piss off. Yeah, exactly.
That's why like, yeah, you want, you want it to be like a little— I'd rather too, too unhinged, you know. Um, and, uh, all right, here we go, here we go. Yeah baby, let's go!
How long does it take you like build this software to the point where it was like usable, you know?
That makes sense. Yeah. Yeah. I would say like a month, 2 months to build where it was like usable, but like I've been updating it constantly. Like you've seen in our Slack and on Twitter, like I'm shipping new features like 3, 4, 5 times a week. So like I launched it very early. Shout out to everybody who signed up when the software was like barely usable. And so if you're like, yeah, in the early days it was, it was pretty bad and now it works really well. I mean, it took a while, bro.
I see those things going off every day, you know what I mean?
It's like, yeah, the signups. Yeah, it's a good feeling for sure. It definitely, like, it took a while, but you just keep making it better, you know? It's like, That's kind of what I'm actually really loving about the software process is like so much iteration, so much like, like, dude, just you get to like keep building it almost like sculpting it. It's really fun.
Yeah, that's— I honestly, I wish I could do shit like that.
Like, you could, bro. You could just do things, man.
Yeah, you could.
Yeah, you know, you could, you could do it. I'm sure you could build something. Like, we should, we should, uh, work on some shit.
Yeah, I truly do believe that. I coded like websites and shit, but that was all just like, I mean, you can just copy. I was just like getting code from like ChatGPT, throwing it back in.
You could do that now. Like you could build some silly shit. Like, um, maybe it won't be super advanced, super, super whatever, but like you learn, you just learn, like you don't need to be like, you know, the marketing actually is actually some of the hardest part nowadays. Right.
Um, that's the fun part, honestly.
Yeah, exactly. But it's, it's hard for engineers, right? For most engineers, like, um, yeah, exactly. I mean, we definitely have an advantage. Uh, which website, Darpan? Uh, we are using memelord.tech, which is, uh, which is my website. Uh, oh, thank you, Super Trucker, love you, dude. Justin Martin, you the man. Uh, Mommy is increasing shareholder value. Stockholm syndrome. Yeah, dude, Stockholm syndrome for corporate is such a good idea actually, where you're like, thanks boss. And it's like your boss who screams at you all the time. Yeah. Yeah.
We might have to like, uh, something that always gets people going is like, uh, you don't get a raise, but you get a pizza party or some shit.
Yeah. Yeah.
Yeah. Yeah. Yeah. Like, oh, at least I got like pepperoni. I already got 2 slices. Yeah.
I got that pepperoni. You know, we living good out here. Um, hell yeah. Hell yeah. All right, all right, I think we gotta, we gotta make some more corporate stuff, dude. What's up? Is there a Corporate Dudes logo? Let's, let's find that.
Should we incorporate some shit? Google up Corporate Dudes, should, should be there right in the images.
All right, all right, let's see that Corporate Dudes.
Yeah, if I were to ever go back to the corporate world, I'd be fucking cooked with my, uh, with my, with my, uh, what's it called, digital footprint. You look up my name.
Oh yeah, for sure.
Memes.
Well, let's just, uh, get that guap and make sure that never has to happen. Yeah, dude. Yeah, I mean, actually, uh, one of our other team members messaged me that last night. He's like, I love working on our team and we're gonna get rich as fuck, and we need to get rich as fuck because I don't have any other option. Because like, like, the content that I've made since joining this team has made me unemployable. Yeah, but I love it and we're gonna get rich. I was like, You're the man. Like, that is commitment. Um, all right, we got, we got it.
It really is, it really is fucking cool as fuck. Like, I, it's always been something you like as a meme, like, creator. It's always been something like, you know what, you don't have many options. You got Canva, CapCut. Yeah, you're always like, these are designed for people doing way different shit, not making memes.
So it's like, yeah, it's mostly designed for, I want to say, like Facebook ads. Like, that's what it feels like, at least that's the vibe.
Yeah, yeah. All the templates are like Yeah. And like, also, once you like understand like Canva and CapCut, you realize that all these ads are just like a plug and play with a Canva template.
I know, dude. And now, dude, and now it's all just ChatGPT. It's so easy. Oh, all right. Yo, wait, wait, wait. I got this. I got this. All right. So this was probably you, right? Like you're like, huh, I should make memes. And then it's like, 'Oh, I should get paid to do this,' and it's like, 'I should start a brand.' Yeah, yeah, so much fun. Uh, what was like the middle? What would the middle be? Oh, people. Somebody—
yeah, true. Yeah, especially when you're out here taking like marketing advice from people where you're like, 'You guys don't even know shit about marketing,' you know?
Yes, it's A lot of people give marketing advice who have never successfully marketed anything. It's very strange. We were talking about this the other day, just like offline, but what was the first dollar you made on the internet? I love asking people that question.
One of my favorite questions. The first dollar was like this AI headshot. No, that's a lie. That's a lie. I was doing websites before, so it was like this, I was really spamming people like all over Facebook, like, can I do a website for free? And like, I'll charge you like hosting fees after, which was like maybe $40. I got this, like, this guy who owns like a— he was like probably dead now. He was like 80 back then. He owned like a little small, like, um, like detail car detailing, uh, shop in like Alberta, Canada. So like $50 CAD, I think I end up making less than 40 bucks on anyways. But, uh, dude, I was super fired up to make like 30 bucks and it was like, I was like, imagine your first dollar, you're like, this is fucking possible. I can just, I was like, all I need is like 200 more websites and I'll be fucking rich. Obviously.
But yo, no, bro, it's the same thing. So when I was in 7th grade, um, I, uh, looked through the Chamber of Commerce. So they gave these pamphlets in my hometown where it was like every business, right? And I was like, huh, like what happens if I just contact them? So I was in like 7th grade and I partnered with the valedictorian who was like, you know, the nerd, uh, and, uh, um, you know, I was, I was like the salesy guy, the rizzy, right? He was the tizzy. And, um, and I email everybody in the, in the Chamber of Commerce. And so we get a, get an email back to build a website, right, on Weebly. If you remember Weebly, dude, you might be too young for that. It was like the worst website. Yeah, first worst website design thing of all time. And, uh, you know what, wait, let me try to delete this out. But anyways, so we contact him and he agrees to do a website, you know, have us build a website for like $300, right? And I, uh, I have my mom drop me off at the Starbucks, right, to negotiate this very high, high, high deal, right? And she takes me out or she takes me to the Starbucks like, you know, multiple times, like sits in the car while I'm like negotiating this deal with a painter and we get paid like, you know, $300 to build a website. And it was a magical moment, man. Like, yeah.
$300 as a 7th grader.
Dude, 7th grade, $300, bro. Like, that's a lot of money.
That's like $30 grand right now, probably. Yeah.
Inflation, dude. I was pretty happy. I, yeah, I was pretty stoked, not gonna lie. Like that was a cool feeling. But all right. Oh yo, it worked. Fuck yes. I love AI, man. I love AI. All right, cool. So now we're gonna add Duofucko in there.
That's perfect, dude.
It's so good, man. It's so good. So it was cool. I saw your mom commenting. Speaking of supportive mothers, supporting our weird dreams. I saw she commented on the LinkedIn. What did she think of you going the meme path?
Oh, dude, it was something we went back and forth on, obviously, a little bit. But I mean, she understands. She doesn't really understand it fully, but she was pretty cool about it. I'd say as cool as a mom can be when you tell them you're leaving, like, an all right job to go make memes. I guess it was always something. She always thought it was And she's always fans of like, I'm trying to think of like those LinkedIn influencers, like Corporate Natalie, Corporate Bro. Like she thought those guys were funny. Yeah.
Yeah.
So she thought I was doing something similar to that, kind of. So she like understood a little bit what I was doing, but I guess it was like, you know what I mean? It was always like me telling her I was quitting would always freak her out. But then once I actually did it, she was like, all right, like you're fine. Like you're not like, you haven't asked me for money in 2 months. So I think you're doing all right. Yeah.
That's a good way to put it. My mom was— my mom, like, I wrote a book about memes, right? You know this. And, um, my mom, like, she's like, what are memes? And just calls it memes. And like still calls it memes sometimes when she like, you know, screws up. Um, but she, she supports it now. And, uh, this is, it's definitely a good feeling. Like, you— I feel like your parents get it when, um, when the money starts coming in and they're like, oh, I get it. I get it. I was with a friend yesterday and he's Indian and quit his job at Amazon, right? So like, you know, Amazon engineer, right? Probably getting paid 300 to 400K a year.
Yes.
And that's a lot of money. That's some corporate shackles, right? And he quit his job. Indian mom, right? Like she was bawling apparently. Like, yeah, I was like, dude, not surprised. Like, Yeah, unsurprising.
Yeah, I mean, I was kind of like, I was like, I got to quit or I'm just going to stay here forever. So I probably could have like pulled it off longer, you know what I mean? Because it was like remote and it was just me sending automated emails. Like it was like super easy. Like it was the easiest gig in the world. It was just like, you know, I would have stayed there probably forever if I, if I stayed there for like another year, you know?
Yeah, yeah, understood, understood. Um, what was your first thing that went viral, dude? Like your first Instagram video?
Um, I, I made this, I made this video like a first meme. I remember it was like this video, it was like a, a sad edit montage, and it was like when you're, uh, that one co-worker that made work tolerable, like finally, like, or he leaves. Like for the company or some shit. And like that got like, like a million views. And I was like, wow, I'm fucking like— I— and also it's funny, I got a million views, like before you ever go viral, you think like, oh my God, I'm gonna get a million followers, I'm gonna get 100,000 followers off a million view video. And I was like, why don't I get 100 followers? Like, what the fuck, you know? So yeah, like, wow, you really need like, like hundreds of, like billions of views to grow like a really significant following.
Yeah, yeah, dude, 100%. I mean, it's, it's a, it's a quantity and a quality game, right? It's like you got it, you gotta posting, you're posting 2, 2, 3 times a day, right?
Yeah, I'm saying at least I try and do like a, like a one like kind of skitter, like skit size kind of, kind of video and like 2 memes usually is what, what I do.
Nice, nice. Yeah, man, I I definitely had that as well where it's like you have some tweets on, especially on Twitter too. Like I'll have some tweets that pop the fuck off, but if it's not in the right niche or it's not in my niche, like won't drive any followers, maybe 100 followers even though like, you know, 7 million views, right? Like I tweeted, uh, one of my most, I think my most viral Twitter thing actually was I tweeted about why men should, uh, uh, join the mafia to make friends. And like 15 million views and like, I guess 1,000, 2,000 followers, which is a lot, but like, um, 15 million views. Right. And, uh, I, I think it sold like 7 books, but then I write like one, you know, smart post about memes or I write, you know, one banger meme and then plug the book underneath and it's in the right niche. Like the niche is so much more important than just the virality. Like, like I, I've thought about this concept a lot is like niche viral. Is like so much more important than viral viral. Oh yeah, you know, unless you're like a singer or something and you need like everybody to know about your fucking music, like, like niche virality is, is actually like what you want in like the business world, you know.
There's people that like, people just associate like, like following doesn't always mean like you're making more money than like, you know, there's people that, that I know that I'm friends with that have like 10,000 followers or not even 10,000 and they're like making way more money than me. I know for a fact, you know, so it's, uh, yeah, like you said, they're like, they talk about like one specific thing only. That's it.
And it's, uh, yeah, dude, 100%, man. Uh, a lot of people are really good at creating, bad at monetizing. Some are the opposite. And the goal is like, obviously you want to be, be as good as possible at both, like, um, and like finding the balance, uh, Oh yeah, this is, uh, better, definitely better at, uh, creating the monetizing.
Um, but I mean, it's just, it just kind of comes like, like you try shit out, you figure it out. Definitely failed in more ways trying to monetize shit.
Oh, dude, hit me with some failures. So Gavin, if you guys are, are just joining this, Gavin has 500K on his two Instagrams, um, and viral meme creator, makes memes for a living now, and is, uh, on the meme team. Um, so hit me with some failures along the way.
I would say probably, probably one of the worst would be like, I mean, dude, when I was in high school, I was buying like Amazon FBA courses.
Like, oh no, me too.
I've done the whole shebang. Definitely lost like easily like $10,000 on fucking courses. Like, and I, you know what, it's, it's all right. Like, it all, it always points you in another direction. Uh, you just don't give up. But, you know, what some stupid shit was You ever heard of GoHighLevel?
Yes, absolutely.
So yes, yes, you can like, they paint this picture like you can like resell this CRM to like local businesses and shit. I remember looking at it, I'm like, oh my God, I'm just gonna resell this software and I'm gonna make a million dollars. And like no one fucking wanted it. Like you're calling a pizzeria shop and you're like, hey, do you want to like, like to optimize your workflows with automated like like it was just like no one wanted it. So, uh, that was pretty dumb. I guess the digital marketing agency was like, all right, like websites and running meta ads, but it was just a pain in the ass at the end of the day. Like, I just did not like it. So yeah, all that led me towards like social media. And like, honestly, I didn't even really, uh, it's funny, it was like the one I didn't even try at first to like make it a business. I was just kind of posting work shit, like work meme shit and skits, like just for fun. And, uh, yeah, I mean, it's kind of funny how this shit that you, that you don't try the hardest on ends up working the best for you, dude.
100%, the most natural things. I mean, I've been tweeting forever since I was— oh, this— does that work? No, that, that kind of actually, because my arm's kind of hidden. Yeah, that almost fits. Um, like, I've been doing, you know, this shit forever, but so many failed businesses. I did a whole tweet like my graveyard of failed businesses kind of thing.
Yeah.
Um, and just more than you could possibly imagine, like, but like I learned something in all of them, right? So like I started a music blog and when I was in, when I was in college and, um, you know, that was my first time like reaching out to people who were like, you know, super successful, right? Because we were reaching out to these musicians and we were able to get interviews and I was writing a blog and it taught me about like design and WordPress and like shit like that. And then, uh, nice, nice. Um, somebody just recognized Gavin as Corporate Dudes on Insta. Big fan. Gen Z is going to be all right. Um, shout out, shout out Super Trucker. He's the man. Um, and, uh, yeah, and like, that was one of my failed businesses. And, uh, one of the worst decisions I ever made. Gavin, please, you're younger than me, don't make this mistake. Don't start a business with your girlfriend, bro. Uh, I hope I, I just don't—
not the wife, different girlfriend?
Yeah, this was, this was back in the day, and we started, uh, we started like this jewelry company or whatever where we were like dropshipping, and we actually like, you know, we were trying to be like, you know, Instagram cute couple or whatever, and we, we built a, you know, following or whatever, and we were selling bracelets. But then obviously there becomes a problem, right, is what happens if you break up? Right?
Yeah.
And, um, and then also like when the conversations all become about that, it's like not fun, you know? Um, that was one of them. I, uh, you know, started a bunch of YouTube channels when I was a kid. Um, that shit, uh, man, there's so many of them. Like, oh dude, it's insane. Uh, the sticker business.
I've got a bro.
Yeah, hit me, hit me.
Uh, this, like, shit I made when I was like 6th grade because I was always trying, I was always making dumb content. Like, I remember I tried to even do like Nelk boy shit when I was like, like 8th grade. My mom was like, what the fuck are you doing? You can't do this, this is illegal. But, uh, I made like these like home videos, my brothers and like my friends, my neighbors and shit, when I was like 6th grade, 5th grade. And this shit was like horrendous. Like, if you watched it, you wouldn't even be like, you wouldn't even know what it was about unless I told you. Like, it was about like, because if you're like obsessed with like Walking Dead I remember that shit was so awful. I was like, oh my God, if anyone from school ever finds this shit, I'm fucking cooked. Thank God no one did. But by the time I brought it up and we all laughed about it, I was like, that would ruin a fucking 6th grader's life right there. Some videos like that on the internet.
For real. For real. I, I got to pull up some of my, my old videos. They're so funny. I haven't told Twitter about this, but it's actually a really fun video. Um, I— so I was at this, uh, kind of like conference thing when I was a kid, or like a youth group thing, and we filmed this. Have you seen Anchorman, Kevin?
Yeah, yeah, yeah.
So we filmed this sketch video called Picking Up Girls with Anchorman Quotes, um, and we just— I'll send it to you. Um, I think it's, it's either still public or it's just, uh— or no, I think it, I think it's private on like one of my channels, but Um, yeah, we just like went up to different girls and said Anchorman quotes, and I got to kiss a beautiful girl, and I was happy. So I called it a day.
Sounds like a W, dude.
It was a W, bro. It was a W. But I was like, how did this not go super viral? That's actually also one of the things when you're a kid is like, dude, I, I started this stuff, and then I would quit. I'd start, I would quit because I, I just like didn't understand the process of it. Um, that shit takes time. And like, I thought I'd be like famous in a minute, you know? I thought I'd like have a million followers and make a million bucks by the time I'm like 14 or whatever, right?
Yeah.
It was like, oh, like stuff takes a long time. Like not everybody is fucking like, you know, going to be fucking, you know, rich by the time they're like 13, like some of those Vine kids or whatever.
Yeah. Everyone, like they just— the overnight success shit. Like everyone thinks these people like come from nowhere, but like more often than not, they're— they've probably been posting shit with dead ears for fucking like years, you know?
Like every, every time, dude, every time.
Yeah, yeah, it really takes a lot. Like you need to— I always get like DMs of like meme pages that just started like a week ago and they're like, how do you— any advice to give me? I'm like, they— you just have to keep posting, you know what I mean? That's the only like advice that really is like the only advice you need. Like, you know, to listen to any guru, dude, that's literally it.
Everybody asked me like, oh, there's a new algo change on Twitter. I'm like, I didn't know. Like, I've been on here since I was 13. Like, I'm just gonna keep posting. Like, I'm not gonna stop. Like, if Twitter all of a sudden, like, you know, they, they, uh, they add Vine in, I'm just gonna keep doing the same thing. If Twitter, like, you know, you're not allowed to— if they— it doesn't matter. Like, the algo is, is all It's mostly bullshit. And I find like talking to some of the bigger OG YouTubers that I've talked to, um, like, like Joshua Peters. So he has a channel called Josh and Archie and they were like early, right? They're friends with, um, Casper Lee and like that group, like early famous YouTubers, right? And, um, I interviewed him and we've been talking about working together on something and, uh, you know, they burned out because like when the algo came and like when the algo switched on YouTube or whatever, it's like they adjusted and now he like regrets it and he's going back to like his normal stuff of just like having fun. And, um, if you're just like having fun with your content, like you're just gonna keep going forever. I truly believe that. Like, yeah, um, I don't know, as long as like—
it's honestly sometimes, sometimes some of the posts that I'll put up that don't even do well, but it's like such like a little like niche reference that like just I understand even, like, no one understands it. I just find it hilarious myself.
And, uh, most important thing, you know what I mean?
It's like, I love making the video and like, didn't do well necessarily, but like, it's like, I, like, those are funny how it works.
As long as you're like happy, um, like making yourself laugh is the most important thing. I truly do believe that, especially with like with memes in general, with humor, like I, you know, a lot of people like, is this funny? Is this funny? I'm like, did you laugh? Like, did it make you laugh? Like, if it made you laugh and maybe it made one other friend laugh that you sent it to, um, then it's definitely gonna make some, some people laugh on the internet, you know? Like, internet's pretty big. We're not that unique of people, you know? Like, everybody's actually kind of similar. Um, and so like, if you have a dumb joke, right? So like, Duo Fucko literally started from just a dumb joke. Like, I made like this little logo as a joke and then, you know, end up building this into a whole show. Like, it's just the dumbest things. Like, if you just double down on it, it like can end up being pretty fun.
Yeah, it is so true. And that's like, yeah, again, like why having like an audience is so sweet. You can have a dumb idea and then you have like enough traction to like at least get seen by some people, you know?
Yeah, yeah, 100%. Um, dude, nice. Thanks to the people who were— I saw sign up come through. Always good, always good. You got to support the meme lords. Uh, oh, multiple signups, correction. Uh, cool, cool, cool, cool, cool. Um, all right, cool. Let's see what else we got. What should we cook? Have you been watching, uh, White Lotus, dude?
Yeah. Let's do that fucking— I mean, I'm not gonna spoil for no one. The last episode was fucking boring, honestly, in my opinion. Last couple.
Yeah, it's— yo, the little— the kid is weird, bro. Yeah, he's a— he's a little freak. Yeah, that's a good way to put it, dude. He's trying to fuck his brother and his sister.
Yeah, I remember, uh, yeah, I was with my girlfriend and we were at her house, uh, it's like home for her mom's birthday back in my hometown. I mean, we watched the episode because it was like her mom's birthday and she's never seen it before. And it was— oh geez, it was that episode where he like jerks his fucking brother off. And I'm like, dude, I'm like, Jesus, don't pin this on me. I didn't put this on, you put it on.
All right, is this— this is an accurate representation? Uh, White Lotus S3. Um, yeah, this seems pretty accurate. Um, cool, cool, cool.
Do you run, um, are all your signups and shit that they coming through your socials like organically, or you, um, you run like paid ads?
No ads. Yeah, yeah. So, uh, I tried doing paid ads, but our, um, I don't know, I think something about memes is just not— doesn't attract it, um, or I don't know. I just didn't. Yeah, dude. I don't know, man. Organic just works better for what I do, I think. So yeah, I'm not touching it.
Yeah, I definitely agree. I think memes—
and also like, it's not like a huge cost. Like the CAC, right? Is like the ROI is not there, I don't think. Unless I figured it out, like unless I was dirty at ads, but I'm just I'm dirty at organic and like organic growth hacking and shit. So I, yeah, I don't know. I've tried hiring like Facebook ads agencies, but they all suck, man.
Like, I feel like it's all like, um, like local service shit that, that it does well with.
Like, yeah, exactly, exactly. Like kitchen, kitchen repair and stuff. That's actually, uh, another one of my businesses that I worked on. My parents run like a They, yeah, yeah, they, they run a kitchen remodeling company and so I like did their Facebook ads and, you know, that works cuz it's a $50,000 deal. But dude, our meme software is like $30 or $40. So yeah, very different. Very, very, very different. But I mean, if it's your, I would love to get dirty at it though. That'd be nice. I, oh, you know what, actually this is a good tweet. Organic should always be— or paid ads. There we go. Speaking of that, all right, and then we probably got to bounce for a few minutes to get on the next one. Perfect, perfect. Nice, nice quick little midday meme stream. So I'm trying to do these more often. Like they're just fun to do. Um, and, uh, get some content. Yeah, like, yeah, it's like very, um, offhanded. Like you just— it's not scripted. Like it's kind of— it's just kind of fun. I don't know, I see why people like streaming. Like I'm, I'm starting to— I see why people like doing that shit.
So yeah, is X streaming big?
All right, cool. We gotta, we gotta jump on another call in a bit, but Uh, dude, there, there can be. I've had like, uh, on like a nice Friday night, Saturday night, I've had like 1,000 people in here before. Um, sometimes even larger. I've seen other ones that are bigger, that have bigger followings, but X is definitely like pushing streaming really hard. Like, it shows up in the top of your thing. Like, I could show you right now, like, it shows up here. Um, and like, so a lot of other people could see that shit. And then on mobile too. Um, holy shit, this is, uh, oh, you know Shane. Goddamn, son, what is he fucking selling?
Goddamn, what does he do?
Shane runs a design agency. Shout out Shane if you need a designer. He, uh, Turbo Design. He also designed Memelords, uh, Memelords font, uh, and like the logo and shit. He also designed my first blog's logo back in college. So, uh, shout out Shane. Uh, he did Yeah, yeah, I'm just— we're doing a free ad for Shane right now, so just because he was the best man at my wedding. So shout out Shane. Uh, he did like— he did StockXs, he did, uh, he helped with Ramp and, uh, Rally. Yeah, he's— he did Jeep. He's— he's dirty, bro. He's fucking dirty. All right, uh, we gotta jump on a call with, uh, with Yoni. But, uh, all right, thanks Twitter. I'll talk to you guys later.
Peace.










