The speaker does interesting work first, then makes content from it. He maintains a 170-week blog, hosts a podcast, builds software, and tweets constantly. One conference becomes a write-up, video, LinkedIn post, and tweets. Skip the content treadmill. Do cool shit, then document it.
How do I make so much content? I write a weekly blog for 170 weeks straight. I have a podcast. I build software. I'm tweeting all the time, right? The secret is I just do a lot of cool shit. Then I make content about it because my life is dope and I do dope shit. It is a hidden hack that nobody talks about. What does this actually mean? Well, I'll go to a conference, then I'll write about it. Maybe I'll even make a video about it. Or I build a new feature for my software, then I make a video about it, then I write about it, then I tweet, then I post on LinkedIn. You host an event, then I write about it, then it goes viral, then I do more. It's just a constant cycle. So you got to do cool shit, then make content about it. Stop trying to make content when you don't do any cool shit. All right, nobody wants to watch that. Make cool shit, then make content about it.
