I built Hinge for unHinged memelords

In this interview‑style panel, founder Jason Levin promotes his meme‑centric dating app Unhinged, a tongue‑in‑cheek spin on Hinge that matches users based on uploaded memes rather than traditional profile data. Levin explains how he dog‑fooded the product, marketed it with subway ads, and integrated secure meme storage via Papermark. The conversation then shifts to three power users – Hannah, Amanda, and Jovian – who share personal anecdotes about finding matches, the app’s quirky filtering (net‑worth, height, meme quality), and its $69.99 premium tier. Their dialogue is saturated with B2B SaaS jargon, meme culture references, and irreverent humor, highlighting Unhinged’s positioning as an exclusive, humor‑first alternative to mainstream dating platforms. The panel also touches on broader critiques of conventional dating apps, the role of memes as social capital, and the absurdist tone that underpins the brand’s identity.
Chapters
I couldn't find a girl with a sense of humor, so I built an app for it. It's called Unhinge. It's like Hinge, but it's for unhinged people. You just upload your memes and you find the love of your life. Nobody cares about your height, your job, your net worth anymore. All they care about is how funny you are. Obviously, I dogfooded my own app. To find initial users, I put ads all over the New York subways, and that's how I found my wife. She is as unhinged as you can imagine. No boring Instagram personalities. She is unhinged and she makes the best memes possible.
You know what I was like saying? I love you, Hannah, but I don't do that.
How'd you find out about Unhinged?
Yeah, I saw an ad for it on the subway. I was really tired of the New York men. They were so boring and the dates were kind of horrendous. So I figured if they're already going to be pretty horrible, then I should maybe like spice it up and try to like have somebody who's a little bit wild because they're pretty boring already. So I decided to try Unhinged and I actually matched with the owner of the app, Jason Levin Levin.
And it's been really good.
Oh, you know what is when I get notifications from Twitter and he tweets something about buttholes or about back shots. I thought it was about drinking at first and then I realized he was just really leaning into back shots. Yeah, the tweet notifications are really unhinged and you're like, "What's going on in your head?" Why is Unhinged better than Hinge? They just ask such boring questions. Like every guy had the exact same answers and Unhinged actually matches you with somebody based on your memes, your personality, and your sense of humor. And I think that's way deeper. I uploaded my memes to Papermark and Jason saw them and we matched. I swiped right on them, so he liked my memes.
We integrated with Papermark where you could upload your memes into a secure data room. Nobody wants their memes leaked to the press. Nobody wants their memes leaked to ex-boyfriends or ex-girlfriends, right? That's why Papermark secures your memes and lets other users swipe left or right on your memes. So make sure you're uploading your memes, the dankest, to Papermark. We're about to meet with some of our power users who met on Unhinged. We're gonna ask them about how they're using the app, how they fell in love, and what comes next. What's your background, Amanda?
So I'm a B2B thought leader. So like, I like post on LinkedIn. It's really a place for me to be funny and smart and hot and in a professional sense.
Who are you, Jovian? What's your backstory?
I'm a startup founder from Taiwan. I came from the Far East, as you white people say. So I found a match on Unhinged, so that's why I came here, along with, you know, networking with some successful people. And maybe, you know, if all works well, maybe I can get a green card. I don't necessarily need it, I'm a successful person, you know, but it makes everything easier. You don't have to be asked at the immigration, "Hey, what are you doing here?" Blah blah blah blah.
What do you like about Unhinged?
Well, I like that it doesn't let ugly people join. I like that it doesn't let losers join. And you can filter by net worth and height.
You tried every other dating app?
Well, I'm banned from a couple of them.
For posting memes?
Sure.
What if she's a 10 but she doesn't use LinkedIn?
Then she's not a 10. Why the fuck are you asking?
So I post memes about things like KPIs and creating shareholder value. And hating Microsoft Teams.
KPIs, OKRs, acronyms are big.
Would you ever put a girlfriend or boyfriend on a PIP?
Why not? If they deserve it.
What other websites do you frequently use?
For dating? Twitter, LinkedIn, Facebook Marketplace. I think Unhinged is like a great alternative to Raya because Like, there's no celebrities on there. One time David Spade and I were served to each other at Maya, and I really thought we were gonna match. It was really weird of him to have his age range that low though.
And are you satisfied with the pricing plan of $69.99?
I think it's a little expensive.
But love is priceless, right Amanda?
Well, no.
Do you need a man with a specific kind of credit card?
Um, I personally think it's a green flag if he has a Brex card.
Do you have a Brex card?
No, I don't. I did, but then I— then we got laid off. That's a true story. I got a notification that my Brex card got shut off the night before they did it. It's honestly just really hard to find someone who matches my freak in terms of like posting on the internet and just like general brain rot. As a thought leader girl boss, I need someone who is like up to par and at my level.
So people are playing it too safe on the normal dating app, right? So what I really need is someone like Amanda that we can talk about anything, freedom of speech. We can talk about, you know, midgets, or we can talk about why people that use Microsoft Teams actually has to be castrated.
Yeah, like, it's nice to be able to talk to someone who like understands how to create shareable value and like also just understands the pressure of like working under tremendous KPIs and OKRs.
If a woman are not able to use Salesforce, how can he— how can she be a good wife, right? Are you good at Salesforce?
I'm actually really good at Salesforce. That's in my profile.
Amazing.
You I've seen it on there.
Oh my god.
I've highlighted.
Will you marry me?
No. You know, I just thought that we were really compatible in terms of net worth and like level of ambition.
Based on her Unhinged profile, I feel like we have a lot of similar interests. B2B SaaS. We both love Slack. We also love HubSpot, you know, even though they're competitors, but you know, it's a free market. It's a sensitive subject.
It's a free market. Relationships are about compromise.
It's like PolyCules for B2B SaaS. That's what I'm aiming for in this relationship. I fell in love with her memes, honestly. It's love at first sight. She even like, you know, censored the word Microsoft Teams, which is absolutely amazing.
He responded something really funny to Chama's post recently. It seemed like he was crashing out on Maine, and I just like, that really resonated with me because sometimes that happens to me and I need someone to really ground me in terms of like when I'm being to unhinge online. So that was like really important to me specifically.
Do you post about your anaconda on the internet? Only on LinkedIn.
No, I don't like reptiles.
How was it meeting Amanda's parents?
My parents are dead, so I kind of see Amanda's parents as, you know, my parents too. It's very, very quick, like 5 minutes, I already call, uh, Mr. Nielsen daddy. What are your red flags when you I don't see a woman on the internet. Doesn't know who Paul Graham is. Only use ChatGPT for, uh, zodiacs. That's insane. That's fucking insane. And, um, she was gonna kill you for that one.
Well, I'm a Leo, so I take that very personally, actually.
Well, do you use ChatGPT for zodiacs? Well, yeah, I mean, only for zodiacs.
No, I use it for other stuff too.
Yeah, I use it for Chinese zodiac because I'm Asian.
Oh, that's like the rat and shit.
A fully loaded MacBook Pro with Salesforce Desktop on it. That's it.
Salesforce Classic.
See, this is why she's the girl of my dreams.
I would bring one bottle of Saratoga sparkling water, three bananas, and a bucket of ice water.
Say something in a British accent.
Oh, you wanna marry me?
I don't know what to say.
Oh, you want to create your own value, mate?
Is it okay to share toothbrushes?
Yeah, absolutely fucking not. What are you kidding? I'm being serious, I bet.
Most useful useless skill?
I can sing the lyrics of Lonely by Akon by heart. Yeah, it's good for party, party tricks. Woke up in the middle of the night and I know this bugger wasn't by my side.
They said, "What's that?" My parents dead, so.










