Meme Stream (Cooking up viral meme videos for IG)

Jason Levin shows how to make viral Instagram Reels in under two minutes using Memelord's video editor. Meme-style shorts get millions of views versus thousands for long-form content. He walks through captions, effects, and batch-scheduling across multiple accounts.
Chapters
What is popping, internet? All right guys, I'm gonna show you how to make some crazy shit. All right, I'm very excited for this. So as you can tell, obviously this is my Instagram, and you guys see here some of these meme videos. These took 2 minutes to make. All right, 10 million views, 666k likes, which is kind of hilarious. Uh, here's 4 million views, 2.4 million views. Meanwhile, me interviewing dressed in a suit, I have to spend time going to Central Park, hiring a videographer, everything, 8,000 views, right? And look, I love being on camera. As you could tell, I love doing this. Um, but which do you think is a better use of time, right? 10 million views where I still, I posted this, I think last year. Yeah, October 21st, literally a year ago in 2 days, and I still get likes, follows from this video, right? And from this one and from this one. So what do you think is a better use of time? Is it these podcasts or this kind of stuff that, you know, maybe 1,000 views, 2,000 views? Or is it viral meme videos, right, that get millions of views, right? So much more work, yet these meme videos, right, go crazy. And so I am scheduling these and I'm gonna show you how, how we do it in 2 minutes or less using memelord.com. So this is memelord.com's new video editor and you can do everything that you need. All right. So we have all the newest viral reels right here. Okay. And this one's from OpenAI. I don't know if you can hear all Done. But you can see it's just as easy as, you know, adding around the caption. So POV, you're cooking up racist memes with the boys to start World War III. Uh, and then you would just press export, right? And this meme, uh, took me 2 minutes to make. But let's say, all right, you want to keep it a little, little classier, and maybe it's, um, POV, you're, uh, starting, uh, VC fund, uh, with your 3 failed founder friends. There you go. Or maybe it's, I guess it's more like a watching POV. You're watching a VC pitch. You're watching. Yeah, you're watching your friend's startup pitch, something like that. I think. Good. All right, let's watch. All right, uh, actually, wait, uh, CEOs watching engineers build live to prod. There we go. Um, perfect. And all you need to do, press export video, right? And so we just schedule out content like this super, super fast. It's infinitely remixable. That's the crazy thing about memes, right? I'm— let's check the chat stream real quick. Is this thing working? Is this— infinitely remixable. That's the crazy thing about memes, right? Perfect. All right, cool. Sweet. All right. It might be a little slow because of the internet. Ignore that. All right? It's just because I'm streaming at the same time. You guys are watching me do this live in production. All right. As you can tell, super easy. All you need to do, and maybe we want to do something, you know, switch up the niche. Let's say, uh, marketers, uh, Mark— oh, legal team watching, uh, marketers cook up bangers. Uh, let's just say memes. All right, all right. So as you can tell, you can just remix this stuff very, very quickly. And put it right there. And maybe we'll delete this underlying one. Maybe that'll make it export a little faster. And we just press export. Bada boom, right? That's all you need to do. And that is how you end up with insane viral videos like this, right? It's that simple. People are overthinking this shit, and I overthink this shit. Like, I spend time doing this because honestly I mean, look, this is fun. I love making crazy videos like this. I, you know, and I've gone viral with this shit. But from a pure time perspective, if you're a CMO, a marketer, you just wanna have an intern cook these up. If you want your team cooking these up, it's just, there's no better use of time. It's just very, very quick. All right, let's, let's go back to cooking then. Let me see. Sorry, I'm also trying to figure out chat at the same time. See, at Mimo Dom, we believe in DIY, meaning do it yourself. We don't have a giant team. It's literally just me on chat. Yo, let's go. One feature request. If we could preview the video before adding it. Oh, that's a great idea. Great feature request. I love that. Yeah. So you can, if you hover over it, you can, you can view it. But you can't hear the audio on that, so I'll, I'll add that to the linear, baby. That's where we organize everything. All right, all right. Let me figure out how to get an X here as well on the stream. If you guys want a professional stream, this is not for you. If you guys want a stream that the streamer actually knows how streaming works and has a giant Twitch following, not the stream for you. All right, I'll stream if you want. Not for you. If you guys want a stream that— all right, cool, cool, cool. Here we go. Good idea. All right, I think I figured this shit out. If you guys want actual valuable content that people, uh, you know, you want to learn some tips on marketing and going viral, this is the stream for you. All right, so let's, uh, let's cook up some more, right? It's this one. So you can see here, you could, uh, all right, so this, uh, this is a crypto bro who's annoying as shit. If you guys have seen this guy, uh, his name's Nick O'Neill. Basically, he's just, just a really annoying crypto bro, but he's very viral, as you could tell. So like, maybe we want to, uh, you know, add a stroke behind it so it's a little more visible. Let's do that. And boom. All right, so it's a, it's a little more visible. Maybe we'll put it here. And let's, uh, yeah, there we go. All right, can we, uh, yeah, yeah, perfect, perfect, perfect. And maybe increase that a little bit. There we go. All right, cool. Oh, too high, too high. All right, cool. All right, so you guys can see Let's, uh, do we want to switch up the font? Oh, maybe we want to switch up the font. Let's, uh, let's do that. You can do anything you want on memelord.com. The only limit is your imagination. All right, here we go. Um, so let's cook on here, delete this one, make it a little faster, and we'll just bring this underneath. So you guys understand that this is you know, very simple, very easy to do. If you have interns, like there's a reason why CMOs are buying team plans for their entire team, right? Like this is, this is why. All right, let's watch this video. Let's see what this video is about. God, I hate this guy so much. If he doesn't fill you with like disgust, there's, There's something wrong with you, but we're gonna, we're gonna, we're gonna use him as a meme because he is a meme. And like, I think he wants to be a meme, which is fine. I get it. I get, I get the natural desire. Um, uh, white dudes, uh, going to these, uh, maybe it's, uh, marketers. Ooh, marketers after one viral banger. There we go. He just liked me. For real, for real. All right, so we'll keep it simple. Um, for one, I don't mean that— drove one viral— oh, Markers, after, uh, one billboard campaign. I'm not gonna say who, but I think you guys know who I'm talking about. After a viral billboard campaign that drove no sales. A little word on the street, guarantee you shit ain't selling. All right, we're gonna let it export. Just takes a second sometimes because I am streaming and also exporting a video at the same time. It's not usually as slow. Also, the watermark, guys, by the way, completely optional. I have the watermark on there because I am the owner of memelord.com, but we never force the watermark on people. Um, it's something that, like, I'm— people have told me 100 times, just fucking force the watermark. I'm like, no, like, we're not going to be like all the other meme apps that force the watermark on our users. We understand that our users are marketers. They don't want to conflate their brand with our brand. So you can remove the watermark. The watermark is not default on, um, it is— I just put it there, right? It's— that's it. Okay. All right, cool. All right, let's, uh, go back to our old format that I like better, which is just a simple, uh, black on the top and regular video. It's a lot easier that way. Like I said, guys, this is not complex shit here, um, but it works. And, uh, that's what matters if you're trying to, trying to grow an IG following. It's, it's reels, um, it is, uh, you know, unhinged shit, uh, you know, it's what keeps people going, man. All right, cool. Let's, uh, let's, let's try to cook something else up. What do we got here? Oh, Godfather Dining Room. Oh, this looks good. All right, cool, cool, cool. Oh, oh, I need a caption for that. If you guys have any ideas, feel free to hit me in the, in the DMs too, or in the, in the, in the chat. All right, all right, you need me a good caption. All right, um, there we go. All right, cool, cool. Uh, when all your boys get fired, uh, for posting, posting, uh, there we go. Perfect. All right, so like I said, simple is just exporting. All right, and now what we do is we run a stream accounts, and me and my team are currently having a contest where the winner, uh, gets money every week, whoever gets the most views. All right, it's literally that simple. This is just one of our accounts. We have you know, dozens. Um, and, uh, we just schedule these out. So this is a Tech Bro one, uh, and we have accounts, we have, you know, HR meme, marketing meme accounts, uh, anything you could possibly imagine a meme account for. Um, all right, wow, this is, uh, damn. All right, we're gonna schedule bad boys out. My streaming decides to work. Like I said, this is not your professional streaming, guys. This is just me having fun with it. Also, streaming does not sell. I'm just doing this because I'm using it as a tutorial. Keep that in mind as well, my marketing friends. Uh, is, is, uh, it's a, it's just, it's just marketing, man. It's all marketing. But I'm also just kind of having fun with it. I was making the videos anyways. I was like, why don't I just stream this anyways? All right, all right. Definitely slows down the process being streaming at the same time. All right, you know what, on that note, I think I need to cook, um, because my computer is bound to explode. It's literally about to explode. All right, cool. Should I buy a new computer, guys? I think I need a new computer. My engineer keeps getting mad at me because I was like— he's like, dude, why don't you just buy a new computer? We just raised $3 million. I'm like, because I'm cheap, man. Because I'm really cheap. I don't want to buy a new computer even though it slows things down a little bit, but maybe I should. All right, um, all right, what else can we do? So like I said, we have meme accounts in every niche. How can we fit this for tech? How can we fit it for marketing? How can we just constantly remix, you know? So that's— all right, I'm thinking, um, oh, it's got to be something about like, uh, oh, when all your friends sold, uh, so, so, so the dip. There we go. Rich but alone. Okay, perfect, perfect. Uh, when all your friends— yeah, yeah, sold too early, I guess. Sold, uh, sold the dip. Yeah, this, this must be what it's like having diamond hands. Not that I would know. Although I'm very— I'm good at investing in stocks, but investing in crypto, I literally quit that years ago because it's so hard and so like such a waste of time. Like, I haven't bought crypto in 3 or 4 years, um, but I'm dirty at investing stocks. My portfolio's— portfolio's doing decent, it's doing good, doing, doing solid. Um, all right, so again, it's usually faster while you're not streaming, but it's literally you just remix concepts. It's very simple. All right, the simple thing, you don't need fancy billboards, you don't need a streaming setup that costs $10,000. You just need meme videos. All right, just constantly quite fun. Also a good time. All right. Let me, uh, quit out some programs real quick while my computer is, uh— streaming takes a lot of power. This is not surprising. It might be time. I'm going to Know Your Meme today. I'm very excited. Going to their office. This is gonna be crazy. It's gonna be— I'm gonna be inside the memes. Inside of him. Fucking inside of him, man. Wild. All right, this is currently being streamed on LinkedIn, which is terrifying. How— what is happening in the great world of the inn right now? Hell yeah. All right, all right, as you can tell, uh, just mixing. All right. And my computer is about to explode. All right. So we're going to jump back and start showing you some more sauce. All right. I need music. Bb No Money just dropped a new album. Let's go. Bb No Money, who the fuck do you think you are? Bitch, I'm here. All right, this makes it easier. All right, this my computer issue now, so I'll finish this. That's where Oh, see, you could actually use the same caption for that exact same one, which is actually really funny. All right, so let's just make it the right size real quick. It's hard work, man. It's hard being a professional meme lord all day, you know. It's, it's like manual labor, man. It's just, uh, it's just hard work. All right, shout out Andrew Huberman team for sending me 6 cases of yerba mate. I've been meaning to post about this. And keep forgetting, uh, because I've been, I've been kind of locked in, uh, on the memes. Uh, but, uh, Yerba Mate, guys, this is not sponsored. They just sent me some shit. I guess it's sponsored then. Sponsored free shit. Is that, is that, that's not an ad. That's, I don't know. Well, shout out Ian Mackey. Shout out, uh, Huberman's team. The Yerba is fantastic. Uh, it is, uh, made for meme lords. Who are— have hyperactive imaginations. Uh, have you guys ever seen that study where like caffeine like absolutely, uh, ruins your like brain connections, where it turns it into like a spider web essentially? Um, it's crazy. So like caffeine, uh, you know, some drugs like Adderall or whatever, like it makes like the connections more, uh, connect— I don't know, like more in line or whatever. Caffeine like actually makes it just more chaotic. Um, also, if you guys were here just to watch me make videos, uh, I'm sorry, but I, I have a lot— I have a very active inner monologue. Um, my, my parents are like, how do you tweet so much? I was like, guys, like, there's just a lot going on inside my head a lot, you know? Like, like, I, I have just random shit inside my brain all the time, and, um, Twitter is just a way to get it out. I've been tweeting since I was 13 or 14. Just having fun. And yeah, express your thoughts, man. Your thoughts are valuable. Even your dumb thoughts. Especially your dumb thoughts. Do not undervalue your silliness, man. I say it again and again. Wait, where'd they go? All right, cool. So as you guys can see, it's very simple, right? I use Buffer. You could use whatever. I use Buffer because it's cheap. Thank you, Joel. And, um, startup memes, whatever it might be, bro, new memes. And I don't get too scientific here, honestly. It's just like whatever makes sense. Uh, I tag it with my name because my team and I are currently hosting a contest. Um, and then we just schedule, right? And we have dozens of accounts, right, like I said, and we're all scheduling them just all, all the time, right? So this is like I'm scheduling out for the week. This is our, you know, one of our newer accounts that we're running on IG. And you guys could see like these are the results of what we're able to do. So let me show you some stuff. So, right, like these videos take a while, right? They take probably 20, 30 minutes for me to film and great results, right? you know, solid, very good, like, for getting my face out there, which is important as a founder. Um, but you'll notice, like, ah, they do good, right? You know, they do decent. And, and I'll eventually get some with millions. I, I've had ones with millions before, right? Um, if you guys, uh, have seen any of the ones of me, uh, that have millions, uh, we've done that, right? But, like, you know, at the end of the day, like, these are just so much faster to make. And there's a reason why every meme page uses this format and why it works so well. You know, I had to go to a fucking podcast set to film this that got 1,000 views, or I could do this in my underwear and get a million, right? Uh, here we go, right? 13K, 13K, ah, 4 million, 2.4 million, 10.6 million. Again, like, do you know how much work these videos were in comparison? I'm not saying don't make those because like at the end of the day, like I do this because it's fun and like interviewing a dude about like, you know, silly questions like this, or, you know, like, that's fun, right? It's, it's just a good time. All this Subway Reader stuff, like, it's fun and it's great brand marketing and getting my face out there. I guess you could say brand marketing or whatever. Like, it's, it's very fun. But at the end of the day, like, you know, if you're, if you're sitting at home, if you're not in New York, if you don't have a videographer, which I didn't until this year, uh, just cooking up simple meme videos very quickly is a lot faster. The hardest part is usually finding the actual video reels. And so that's why, you know, we have Memelord where we just scan the internet constantly for all the newest meme videos at any given point, whatever's trending. All right, back to work. Marketers, marketers, see marketers talking about I feel like this is like very specific, but like marketers, like, um, talking about attribution to the engineers. Marketers, marketers, marketers, CMOs, CMO, uh, marketers, uh, me and my AI agents, uh, what, what it's like. Oh, here we are. Wait, wait, social. What it's like running 17 accounts. Social media managers run. Yeah, yeah, yeah. What it's like, social media managers running 17 accounts. There's voices in my head. All right, there we go. All right, so now you can see it's just like this guy yapping, right? You can just Just dumb shit, you know? And like, it's fun. Like, it makes people laugh, you know? Like, it's just a good time. Oh, nice, nice. I love it. Our team is watching right now. Oh, great idea. Shout out Preston. We just hired a new engineer. Hell yeah. Uh, what's good, what's good? Nice, nice, nice. All right, team is texting me good memes. Gotta get your meme plugs, man. All right, cool. So now we just schedule this bad boy out, um, and we'll put it on Marketing Meme Lords, which is one of our newer accounts, again, uh, on IG. And so Very, very simple, guys. Don't overthink it. All right, I'm doing right this right now, but you can easily get a team to do this, um, and, uh, or an intern or something of the sort, or yourself and social media managers. Like, this stuff doesn't take long to do, but it goes absolutely bananas, right? Um, on, uh, Schizo— Schizo— Schizo Marketing. Oh, that's a good term. I'm schizo. I'm— yeah, I'm a schizo marketer. Schizo marketing. All right, cool. New memes. Perfect. And that's all you need to do. Very simple, right? Very, very simple. All right, um, what else should we Try making— should we add a green screen video? All right, check this out. So we've got this like green screen feature here, and all you need to do is press effects and boom, now you're able to actually combine memes. All right, we'll move our watermark, which again, like I said, is totally— delete it anytime. I just have it on here because I want my stuff to have it because it's my brand, but you could put your own brands on. Right? I could just delete it at any point. All right, so we got this one of James Levin. All right, all right. And it looks like a little green is showing. Let's see if we can get rid of that. I'm not sure if we'll be able to, but we'll give it a try. Color match. Oh yeah, we got rid of it! Let's go, let's go! I love it when my software works. That's a good feeling. And now let's try combining it. All right, all right, I got this idea. All right, so you're gonna see here we're combining memes. All right, so let's, let's walk you through this, guys. All right, so there's this video of Buzz Lightyear and he realizes he's a clone, right? And so I'm gonna combine it with this James Doakes one from Dexter, which is like the "when you know" meme. Um, if you guys haven't seen Dexter, one of my favorite childhood shows, regardless of the fact that it became a meme. Uh, I've always loved this show. Um, So all right, let's, let's make our watermark a little lower, a little smaller. All right, see, so super simple. If you are, uh, maybe you run a relationships account, right? And then, uh, it looks like there's audio on this one, so let's just mute that one. Oh, it's only one audio. Actually, you know what, we're gonna— I think this audio is better. I like the Dexter audio better. All right. Oh damn, we need to start a relationship memes account now just for this, man. Just kidding, we already have one. We have meme accounts in every niche you can imagine. That's the cool thing about memes is, uh, works for every niche. Sports, dating, we have AI companies, finance companies using us. Infinite. You know, I was in, um, Inc. magazine recently and they asked me, I think the market cap of political memes is. I'm like, I just respond to infinite. I don't, I don't, I, I don't know. The Lion does not concern himself with total addressable market. Just straight up make memes. It's a pretty simple life, man. It's pretty fun. Don't, don't over— don't sweat small things, you know. All right, how can we relate this to tech? Oh, when, uh, when you know the VC doesn't add value or isn't actually a value add, but you can't prove it when you— yeah, this might seem niche, but it's crazy. Niche. The riches are in the niches, right? I've had random little tech memes go crazy. you know, a million views, 5 million views, whatever. The world's a lot bigger than you realize it when you know the VC, uh, who— when you— oh, marketers. Yeah, when you know, when you know the VC fund, you know the VC fund, uh, we need— oh, sure, marketers. Everything is just branding. Uh, yeah, uh, every, every, every product is the same. There we go, there we go. Realizing every, especially every soda. I feel like every, like every CPG product, like every protein powder, every, every protein bar, realizing every different branding. When you know, you know the product, you guys are, you guys are watching, you guys are like witnessing the process. All right. Like sometimes it doesn't come, sometimes it comes. That's what she said. Thank you, Michael Scott. When you know the product is, uh, oh wait, all right, isn't good, uh, is the same as everybody else's. Yeah, yeah, there we go. All right, there we go. All right. All right, I like it, I like it, I like it. When you know the product, you know, like, product's not work. When you know the brand, it's the same as everyone else's but needs better branding. You know, the VC doesn't, isn't similar. No startup. You know the vibe-coded app. When you know the vibes, you know the app is the same as everybody else's. Watching, watching the brown. VC. All right, yeah, we're gonna go back to that niche one. It's the best, best I could do. I like this when you, when you realize every product is the same. Yeah, yeah. All right, cool. So this will go on our Marketing Memelords account, which is one of our newer Instagram accounts. Very simple. And then I'm gonna jump off in a couple minutes because I've got actual engineering things to do. But for now, having a good time. This is the fun work. Oh my God, we are live on LinkedIn. I saw somebody post that LinkedIn is the new TikTok. No, I don't know what to say to that. Look, I post on LinkedIn for the money, but it's not the new TikTok, man. Please do not ever say that. Don't, don't, don't, don't, just don't say that. Man, like, if you, if you want, if you want any, any respect, do not say LinkedIn is the new TikTok. Uh, it was somebody's bio. I'm not gonna say who because I don't even remember their name because I was like, oh, this person's stupid. LinkedIn is not the new TikTok. Yes, there's some short-form video. That doesn't mean it's a new TikTok. This is weird. Oh, is it just a preview that gets fucked? Here, let me make this a little smaller. All right, so I know this seems simple, but simple works. All right, like, I'm gonna show a lot more workflows. I feel like I haven't done a good enough job of that. I need to show more workflows. Like, do I show how we made these two? That'd be fun. Oh God, the subway reader days were so much fun. Like, talk— speaking of high leverage marketing, man, like me and my boy Alex, my video editor, we would just ride the subway from here to Soho House and back, and we would just ride, go grab coffee, hang out, and back. And we'd film videos, like 10 videos, 10 to 20 videos in one subway ride, just back and forth and back and forth. Um, It was a lot of fun. I miss these days. They're a good time. Damn, I look young as shit. I lost some weight. Yeah, good times, good times. I forgot about that one. Um, but yeah, like, this is the stuff to me that is so much fun. Like, this is pre-raise, pre-money, right? Like, I don't know, man, you could go viral. You don't need a big budget. This costs $20 on Amazon, and my videographer was like just a friend of mine. Like, I say videographer, but like Like this book I already had, right? Like this Secrets of, like, I just took that from my mom's house. Like the Bill Clinton one that went absolutely bananas on TikTok. Like I just stole that from my grandma. All right. Like, what is it? Like, this was at my house. Like people are spending so much money on stupid things. Like this probably drove more sales, more money than the fucking Subway campaigns that you're seeing everywhere. The fucking friend.com. All right. Like the amount of money that I made from this in street interviews and brands, like this is how you do a subway campaign, guys, not billboards that nobody reads. There's no Wi-Fi. There is no Wi-Fi in the New York subway. Putting billboards on the New York subway means that you don't ride the subway because there's no Wi-Fi. You would know that if you live here. It's so dumb and such a waste of money. Just make funny shit, man. Like Make funny stuff. If you want to leverage a subway, if you're that obsessed with leveraging the subway, all right, and getting attention, this is how you do it. You make funny shit on the subway. The Subway Takes guy did that. I've proved that, right? It's not the ads, all right? It's the laziest form of marketing ever. It's why we don't do that, all right? We do not do subway ads. We don't do billboards. We just make bangers, all right? On that note, I'm gonna dip. Um, but yeah, anyways, if you want to make crazy viral meme videos like this super fast, uh, if you, you know, want to just sit at home and do that, like, I love doing that too. You could do both. You could go out, you could do the street interviews, you could do the crazy stunts, you know, uh, or you could just sit at home and make bangers. Do either, have fun. Um, but yeah, pretty simple life. Um, you know, it's tough work, but somebody's got to do it. Oh damn, I just saw all these chats. Yes, yes, we own LinkedIn Lunatics, Saku. Yes, yes, we do. Um, oh hi, what is your name? But dude, how do you not know my name? It's, it's right there. I don't know what to say to that one. Uh, when you see the products underneath the granite, that's a good one. That's a good one. I like it, I like it. Um, you know McKenzie Consulted, dude. I'm thinking we like, we just launch as McKinsey and Memes. That's my plan. I think, I think we, we totally shut down all the fun stuff and just fully go McKinsey and Memes, and it's only, it's only that, guys. So this is the last, last time I'm ever doing this. Um, I, I actually just took a job at McKinsey. Um, I sold out, guys. Uh, yeah, I did it. I'm I'm sorry, actually I'm not. They just paid me a lot of money for doing nothing because it's McKinsey. All right, peace. This was fun. Um, and, uh, I'm really bad at streaming, guys. This is very new to me. Um, but it's fun. I'm having a good time. And, um, yeah, you know, try new things, do weird shit. Streaming, like, streaming's kind of like TikTok in the sense of like I slept on it for a while and like I always got Instagram and Twitter. Like, I've been tweeting forever but like streaming, I was like, I think a lot of people were like, this is just dumb, it's just gaming. And I read a great article the other day about like, holy shit, like streaming, like IRL is everything now too, especially. Um, but yeah, man, uh, streaming's, streaming's fun, streaming's a good time. I'm gonna keep










