Charlie Light built a million-dollar ghost-writing agency by first growing a meme page called John W. Rich that attracted CEOs. Memes aren't the money itself, but they're a powerful way to get noticed by people who can hire you. Elon Musk and Marc Andreessen prove that humor at scale is a legitimate business tool.
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Charlie Light made $1 million making memes. He's my fucking hero. So I interviewed Charlie about 2 years ago on my podcast, and that's actually how I came up with the idea for Memes Make Millions. I learned that you could actually make money making memes, as you saw in the interview above with Charlie. You know, he said memes weren't the only thing that made him the money. He had to start a ghostwriting agency, figure out how to monetize it. But the memes were the magnet for new customers. His meme page, John W. Rich, was the magnet that brought in all these CEOs and executives messaging him asking, "Hey, can you write for me?" So Charlie grew that to $40K per month. That's what memes are. Memes won't make you millions alone, but they are the perfect magnet. Back 500 years ago, a town's jester would perform for the king, and if the king didn't like his joke, you know what happens. Off with the head. Now, you could just tweet a meme from your toilet and get 10 million views, sell a bunch of books, and make some money. That's what I did. Jerry Seinfeld is almost a billionaire, so is Larry David. Monkey business is the new big money business. Are you scared to be funny on the internet? You think it'll be unprofessional? Well, look at these icons: Elon Musk, Marc Andreessen, Gary Tan. All these successful mega-rich billionaires are out here being funny online. If they can do it and still be taken professionally, So can you. So go out there, risk it for the biscuit, and post some memes.