Jay QuigleyReal Estate Broker Associate, Florida Executive Realty · Tampa Bay REALTOR® & Real Estate Instructor | Helping Buyers, Sellers, Seniors, Military Relocation, Divorce and Probate Clients Make Confident Moves | Believer | Husband

How to price a house to sell in today’s market

16 Jul 2025 · 1 min

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0:48

In this segment, the presenter emphasizes the critical role of setting the right asking price in the current balanced real‑estate market. He notes that while the proportion of sellers reducing their price has returned to normal—about one in five—most price cuts stem from initially over‑pricing. With buyers now having more choices, a mis‑priced home is quickly overlooked, whereas a well‑priced property stands out and sells rapidly. The speaker offers to help sellers determine a price that aligns with market conditions and their personal goals.

Chapters

Let's talk about strategy for a minute because your asking price matters more now than ever. Here's why. Now that the market is balancing out, the number of sellers reducing their price is back at normal levels. But don't worry, it's still only 1 in 5 that are making a price cut. And most of the time, it's because they started too high to begin with. That's easy to avoid if you know how today's market works. Buyers have more options right now, and if your price feels off, well, they'll just move on. Basically, if the price isn't compelling, it's not selling. But when a home's priced right, it stands out and sells quickly. And I can help you find the number that works for the market and your goals.