E #495: AI Is the New Normal: How Deep Research and Human Connection Are Redefining Entrepreneurship with Jim Carter III

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Checkout on the planet. Track your cha chings from every channel right in one spot and turn real time reporting into big time opportunities. Take your business to a whole new level. Switch to Shopify. Start your free trial today. You're listening to Built for the Edge with Kayla G. The podcast for spiritual entrepreneurs who are done playing small. This is where we cut through the fluff and go deep into the real world. Strategy, soul and savage self responsibility. I'm not here to coddle you. I'm here to show you how to scale with alignment, lead with your edge and build a business that actually reflects your genius. So if you're ready to integrate your human design, activate your gene keys and grow a brand with depth, grade, grit and edge, you're at the right place. Welcome back to the channel and one of the most epic conversations that I believe I'm having this year with this amazing guest. Jim is awesome. Listen to this. Jim Carter III is one of the most sought after AI strategists in the world. Known for building the biggest AI driven digital twin experiences on the Internet. A powerhouse tech founder, Fortune 15 consultant and technologist with over 25 years of experience, he has scaled multiple seven figure companies by turning bleeding edge AI into explosive growth. He serves as a resident AI advisor to some of the world's top thought leaders including Matthew Hussey, Jay Abraham, Lewis Howes. His client roster extends across household names like Verozen Media, Yahoo, AT&T, common Sense, Media Gusto and top creators like Jay Shetty, Gabby Bernstein, Dr. Marth Hyman and Ed Millette and Tony Robbins. His edges, ruthless clarity. He sees exactly where brands, creators and businesses are leaving money on the table and deploys AI systems, digital wins and high profit infrastructure to capture it. Whether it's automating operations, scaling content or engineering immersive AI clones, Jim doesn't just lean into tech. He architects frameworks that drive measurable impact. He is a legend and my relationship with Jim is because of the mastermind that I'm in called the aligned CEO. With Nicole and Kayla. He came in as a guest speaker and I was over the moon when he came in. I told Nicole and Kayla I was about to pop off because I had so many questions and I was just so excited because when you came into that space I was like okay, this is what I'm doing. This is what I'm trying to build and I know the questions I was asking was just going over the heads of a lot of people in the room, but I thought this is important to have these conversations about AI really understand what it is that we're capable of building and doing in this new era because it's so exciting. And so this conversation is so refreshing, it's illuminating. There's very tangible examples about just the myths and nuances that people need to understand when it comes to AI. So I'm really looking forward to you listening to this. So make sure that you head to the show Notes afterwards to get get your goodies from Jim and of course give him a follow on social media. And if you love this episode, please let me know because I'm going to be talking more about AI and I just loved this conversation. Jim, I'm so honored to have you on the channel and I just feel like our conversation is going to be so exciting because I've been freaking obsessed with AI and I know that you're obviously this is a massive part of your life. So welcome to the channel. I'm thrilled to have you here.

Yeah. AI obsessions unanimous. Anonymous, Join the club. Like I'm happy to be here. This is going to be great.

Oh, I can't wait. Okay, let's get into it. I would love for you to share a bit of your background because obviously being software engineer and into the good since your teenage years, like we are in an era right now where AI is rampant. There's so many different versions, there's so many different white labelings and it's very overwhelming for people. And personally I've been dabbling in this in the closet since May of 2024, which I feel like is still fairly recent, but that feels like light years compared to what people understand in terms of it now. And so I would just love if you can give a bit of background of your story and then we're going to dive into the evolution of AI. Right now it's like the end of 2025, we're moving into 2026. Like what is happening? What can we expect or predict?

Yeah, I won't bore anybody with a TED Talk worth of a story, but basically I grew up with tech on my heart. I'm an Eagle Scout in the Boy Scouts of America. So I grew up in this, this, this feeling of service and trying to, trying to create things whether it was being in service to my community or when I was out and getting creative, learning how to just kind of become a young man and I realized that the early years were really influential. In the years that I have now, where I'm 44 now and I've been a coder since I was about 16, I picked up on it really early. My theory, the reason I say that as part of the story is my scout master actually was a computer repair technician and he would drop off a bunch of spare parts at my house and give them to my dad and told my dad, see if Jimmy can put these together and, you know, create something. And guess what I did. I just found this passion for like trying to Frankenstein things and put them together. And like, that was the roots of me learning how to build and how to create. And I just had this affinity for technology. I saw this jar of clay, the, the sandbox where I could. When I learned how to write code for the first time, I was like, oh, I could just create. I can just build things, I can just make it do something. I can write a program to, to, to accomplish an objective, even if it's for fun, like making a very simple game. And that just turned into my professional career. I've had so much fun. I've worked with everything from early stage startups, to running a mastermind for early stage entrepreneurs, to being a coach in masterminds, to being in them myself, to having a marketing agency. I've worked, like I said, with early stage startups in their tech all the way up to Fortune 15 companies. And it's just been such a blessing and a blast to create, to be paid professionally, to help visionaries take their dreams and find the right technology to pair with it. And now with the AI, I don't even call it a revolution. This is just, it's a, it's a new normal. Like, this is like the, this is like the Internet again. It's crazy. So this is such an incredible, unique moment in our lives for those that are paying attention. And I'm so glad that you're one of those people who are paying attention. And when I met you, you were asking all kinds of great questions. And I'll be honest, I don't have all the answers either. And, and I think that's the beauty of it is I love holding space for great conversations about what this means for people. And I love learning just as much as I teach. And now with everything so much more available, so much more cost effective, and so much more within reach. It doesn't require hiring Python engineers and data scientists and investing in data studios and things like that. You can do almost all of it for 100 bucks or less a month, and that's a stretch. So the. The accessibility of everything is just incredible. And I'm just having the time of my life building.

I think one of the. The two things that you said that really struck me was like, you know, you just. You feel like you're blessed and you're having a blast. Like, just love me a good alliteration. But that's really what this is. And I. I just love that you dove into this at such a young age, and it's just evolved with you over the decades. Like, that's so priceless. And I think the other thing is, you know, what was around it not being a revolution, but this is like the Internet again. It's so true. This is so true. The way you said that, I was like, yes, everyone's freaking out. They're like, oh, my God, AI is taking over. And I'm like, okay, cool. I'm sure we thought that too, when the Internet came out. Like, are you serious? And look at us now. It just makes things more accessible, like you said, which I think is so critical. And so I would love if we can talk more about. I guess this is such a broad question, but let's say the. The AI and using chat dbt. So I'm like, a huge user of chat dbt. I know there's Gemini, there's Cloud, there's Liam. There's all different types. And I guess my first question is, what would you say? Like, I want to simplify this for people. There's all these different types. They do similar things. But if somebody were to get started somewhere, like, what would you recommend? Because I'm hearing all these contrasts, and people say this is better than that. It's like Nike versus Adidas. Like, is there really that much of a difference?

I think brand and I think personal preference go hand in hand with answering that question, because it is personal for everybody. You know, I. I do wear Nike shoes. One, because I love what Nike stands for, but also they look good and they're comfortable shoes. I'm happy to represent them, but that doesn't mean that I go out and I feel the same about all of them. I don't have all the Pumas, all the K Swiss, all the Adidas as well. I've just latched onto Nike because I. I have an affinity to it. And it's the same with AI tools. You. You have to find one that feels right. It's the same reason that we would lean towards Excel over Google Sheets. It's the same reason that we would lean towards a certain type of water bottle. You know, pick an industry, pick a brand. It's all the same. The fact is, now it's a gold rush for users with these AI tools. With these companies, there are a few that are at the very, very, very top in terms of their leading the charge they're creating at the highest levels. And dare I say, they can compete with OpenAI, with what OpenAI gave us, with ChatGPT. Companies are getting closer to that every day with both a combination of luck and orchestrating their success. But for the most part, there's a big divide. There's the few that stand alone at the very top, and they're all a little different. And it doesn't mean that we have to use them all the same way. We don't have to wear all the different brands of shoes. They still cover our feet and they help us walk. But at the end of the day, if you love one because you've tested them, you can use it. And the beautiful thing is, it's not a massive investment either. We're talking all of them are about 20 bucks a month.

Yeah. It's okay. I'm laughing, like, sitting over here grinning so hard because no pun intended. You just ran so hard with the shoe metaphor.

This is a time to run.

Can you keep up with the AI? Like, just.

I'm going to use that for one of my newsletters coming up. I like that a lot.

Oh, my God. I'm on your email. I'm on your email list. I will get that newsletter and I will smile that I love it.

Take a screenshot. Yeah?

Yes. Oh, my God.

I'm going to credit you on that. That was good.

That's so funny. Okay, so here's the thing. I love this. We're demystifying the different quote brands of AI. It's like, well, where do I even start, right? And the thing, this is so new. This is so big and scary and exciting in many different ways. So now we're saying, just fucking get in there and get your hands dirty. So let's talk about AI and I'll share a bit of context. This is like, before I hit record with Jim, I was like, hey, this is what I'm doing. This is how I'm using it. And one really massive thing that I learned from Jim was deep research. And I swear to God, this changed everything for me. And I'm, like, unapologetically sharing this with people and, like, obviously giving credit to Jim. Like, he started this. He taught, taught me. I'M teaching you, like, pass on the wisdom to make all of our lives easier. And so when it comes to AI, I feel that people. I think the most ironic thing for me, Jim, is that when I started using chat gbt, it was always like, okay, I need the prompt. Like, what prompt did you use to get this thing? And I'm like, okay, friends, this is really ironic, but if you just talk to AI like it's a person, it will actually function better for you, which is wild for me. And so I'm just curious. Let's talk about a couple ways that, that, for lack of a better expression, people are misusing AI. Like, they're, they're, they're undershooting the potential by the types of questions they're asking. And then I want to segue into how deep research can literally transform how you use the entire system because it changes the infrastructure of the brain of the AI.

Yeah, let's, let's actually use something that I. Let's use an example that I think everybody can relate to. If you're listening to this and you're a business owner and you've ever worked with anybody else in your business, I'm talking an employee, an assistant, a contractor. Let's use that as our example. And if you aren't a business owner and you're just curious and you're, you're thinking about this, just think about this as somebody that you've hired at one point in your life, whether it's to wash your car, whether it's to fix the plumbing in your house. Like all of us can relate to just having a conversation with another human that's there to perform some kind of a service or do something for us. Okay, so find an example in your head of one of those. Think of that one person in your head. Then ask yourself, well, did I come into this conversation hot and I had to give them everything that they needed to know, or did I actually just trust them to do what they're good at? But I needed to fill in the blanks. I needed to give them the context. Right. Context is a word used in AI a lot because it matters. If you don't give the thing, whether the thing is a human or a robot, more information, it either is going to make up its own answers, it's going to take its own liberty, or it's going to deny working until it has the directions and you get to steer that depending on the human. That's up to them, too. So I know we can all kind of relate to that example in some way. And I want you to think of using a large language model like ChatGPT, Claude, any of these. Almost exactly the same. There, you said it. There really isn't a wrong way to use these services the way that they're designed. But there are better ways. And I tend to find that it's a reverse bell curve, right? Less can be more, where you just start a great conversation with a sentence or two, but knowing that you're going to get there, it's not the end. All right? It's the same reason that I hire a master plumber to come fix my drain. I'm not going to micromanage him or her. I'm going to say, what do you think? I'm not the one that knows how to reverse sweat, pull off something with welding or whatever. I want their opinion. I'm paying them well for it. But then there's this point where we start to really get into the weeds and we feel like now it's muddy, right? I'm giving all these directions, but maybe it's not what they want. And then it gets confusing. And then as that bell curve comes back up, we think of this concept that now is coming out where we have these meta prompts. This is a lot of times what we might see if we're following different people on Twitter or we get them in emails, like the ones that I send, where it's like, try this prompt. You might have seen this floating around Instagram or Twitter or LinkedIn or whatever, where you can copy and paste this mega block of copy and you're just like, I don't even want to read this. I don't even know what this is. Am I going to put this into chat GPT? But that's almost like you're hiring a specialist. This is the SOP that you need to know for the house. Everything is there. Or this is the business thing. I just need you to go execute. What questions do you have? They're like, oh, actually, this answer is everything. Can I get to work now? Yes, go ahead. So if we can visualize that flow and we can put ourself in that stage, I truly believe we can find what works for us. I have done so much starting a chat GPT or a Claude or a GROK session with one or two sentences. I am beyond happy with the productivity I've gotten the output, the thinking partner, you know, parasocial relationship with that thing all the way to these mega prompts where they're hundreds and hundreds and hundreds of words because they're orchestrated to actually do something fantastic. It's that middle ground that starts to get weird and that's the messy middle that we hear about in book titles and things like that. So start with one of them, start with a couple sentences and be willing to work your way through. Or start with one of these mega prompts that you see that you're like, oh, that's interesting. I wonder what that would do for me. It's not a shortcut, it's almost like an unlock. It's a way to just get to that end result a little quicker. And that opens up space for something like deep research to kick in. And that's the best way that I can try to paint a visual that helps to edify the process and just to throw a massive wrench in the equation. It changes all the time. So this works today, but we have no idea what's going to work tomorrow. Which is why you have to start somewhere.

Yes. Oh, that was brilliant. And it's funny because I really understand on a deep level what you're saying because I've noticed a couple things with people, People, they keep complaining that they're getting shit output from chat and I'm like, not gonna lie, it kind of has to do with the questions that you're asking. Not like that is that you're co creating here and then there's people who, they'll start and then they go down the rabbit hole. And ChatGPT, for example, is programmed to be innovative. It will continually suggest and suggest and suggest and then you got it. You have to decide when enough is enough. When you're working on an email or you're creating a landing page or you're building something, you have to decide when enough is enough because yeah, you're going to refine until the cows come home. And so I'm really curious because I feel that the mega prompt, like we're going to talk about deep research in a couple of minutes here, but I just want to talk about this messy in the middle first because this is where people stop playing and they're like, this is overwhelming. I don't know what to do with this information. And so one of the things I had already started when you came onto the Mastermind call and you were sharing, you were talking about projects and you're talking about deep research. I had already intuitively started projects and using that as my tab system, like, okay, I'm going to talk about this specific offer. I only go in that project to do the chat so I don't lose it in all the other ones. So it's like you got to use the systems, whether it's projects or Google Drive, to organize your ideas. Go in. This is what made a difference for me. If you're going to do the messy in the middle, you don't have a mega prompt going in with an intention of like, this is specifically what I'm looking for so that you don't just go down a rabbit hole, get overwhelmed and quit. And so I'm curious to hear you elaborate on that. And then we're going to dive into the mega prompt thing because that was such a game changer. And I'm really excited to share more about that as well.

Yeah, you know, just thinking about workflows, what's common to people, how we can just make it work for us. This is really the beautiful piece of humanity where all of our brains are different and we have to honor that. Right. I'm a technical human. My lizard brain does not shut off. It's really difficult for me to turn this thing off. And now I know how to honor that. And a way that I can kind of check those boxes is one, by having conversations with chat or a specialized AI or something to be able to just let me get that raw thought into a full thought. So that's, that's one way for me, it's going to be different for everybody. You have the other side of the equation, which is you have the extreme creatives, people who are traditional artists, actors, copywriters, people who love to create because it's their thing. And the idea of a blank canvas lights them up. That makes me want to crawl under my desk and shiver. Right. So it would be, it would be responsible for me to just say, go do it this way. When it really is different for everybody. And like any tool, you have to have a basic understanding of what options come with that tool. How why would I use a hammer versus a pair of pliers? Why would I use, you know, any. Anything? If you try to think about the right tool for the job. So if we think about the options that we get, let's just say in chat, GPT, there are a lot, and most people will only use a small percentage of what's in front of them. And that's okay. That'll still get them further. But like you mentioned, you were already using this concept of deep research before. I just happened to bring up a different way of thinking about it, a different way to use that tool. You're like, oh, shit, you can use a hammer to do that. I never Knew that. That's a great example. I'm gonna go do that now because now I know. I didn't know you could use the backside of a hammer to pull a nail out. Nobody ever showed me. But the first time you show something you're like, well, the next time I need to do that, I know what tool I have available to me. And that really is the difference is just being willing to try some stuff. And that kind of leads way to why I love using this concept of deep research with these tools. Because all of the things that really drag us down. Unless you love being a research assistant, a research specialist, somebody who gets into the weeds and does all that stuff that that could be scary for you if like this is coming for your job. But the fact is AI is coming for a lot of jobs. So we just have to be mindful and we have to be respective of this is new. This is something that is fundamentally different. But for someone like me, who I would rather do almost anything else than spend time on my computer doing all the research I want to be creating, I want to be building, it opens up a lot for us. And there's a toggle switch you can turn on inside of chat or any of these large language models. Now sometimes if you pay for it, so you have to look for it depending on whether or not you're just trying it. That turns on what's called deep research. And its intention is simple. With a chat, the goal of it is to get you an answer as quick as possible. These large language model providers had this theory which now evolved to what's called these models where they can think. They're called thinking models. And it means that it's no longer about can you give me the answer as fast as possible, regardless of outcome. It's what if you weren't in a rush? What if we could just take your time? What if it could take five minutes to actually give you the best answer? Is that on your agenda? And again, everybody's use case, everybody's flow is a little different. Sometimes I just need the answer and I'm okay with it not being a hundred percent accurate. I just want to point me in the right direction. Other times let it cook. I'm going to go make lunch, I'm going to take my dog for a walk, I'll come back and I'll see what it has to say. I'm not in a rush, so why would I want to rush technology? And that's emblematic of research, taking the time to go find things. So if you just turn that on and you let it go. It'll. It'll do a good job, but it's only as good as its context. It's only as good as the directions you give it. When you mix this concept of these meta prompts, or let's just make a fun word, mega, that's kind of the same like. So it's a mega prompt or a meta prompt. Just a big old hefty chunk of text that has instructions and outcomes and objectives and goals and format. I don't need everybody listening to this to write those. I want them to just be curious about what it would be like if they changed their flow and tried it. So you can take these things, drop them in, turn on deep research and let that thing run. I've had deep research projects go overnight because it just needed to do its thing, and the results are phenomenal because you're giving all the context, you're being patient, you're willing to adjust, you're willing to try it. And at the end of the day, the beautiful thing about it is if you don't like it, throw it away and run it again. Because how much time did you lose? Probably net nothing other than copying and pasting and trying some things. So that opens up a. Okay, well, that sounds great, Jim. And yeah, I can copy and paste and I can do that thing, but what would I do with it? Well, the question is, it's whatever you need. I mentioned plumbing. I'm working on a construction project and I was researching plumbers. That's why it's top of mind. I let AI go find me local plumbers in my area and organize them by reviews and give me all that information. So it augmented the normal things that I was already going to do. It's not making me money, it's saving me time, which is objectively my. My biggest asset. And then you fit it in your own flow. How can it help? How can IT support? I've had deep research support with my daughter's education by helping me research really complicated things in the district to understand how I can advocate for her. I've also had it on the business side. Research, new business opportunities, partnership opportunities. What is it like if we launched an international podcast? Go do all the research in Latin America and find out if that's a location where we should do it. Give me the data. All of that time can be reclaimed and all of that information. As beautiful as this self healing system is with an AI is now that you have it, you can chat with it. So it's not like you have this 30 page research report that now it takes you more time to review. You can get the research and then say, summarize it for me. Give me your best suggestion on anything else. There's so many ways we can use this technology, but it requires that we're willing to try it.

Yes. Okay. This is so fun. I want to share with you. After you gave that deep research prompt to us in the Mastermind, I just. I like unhinged. I. I got so, I got so excited. Listen to what happened. It was, it was crazy. So context for the listeners. Jim gave us a deep research prompt that essentially was going to help us articulate better our ideal client, their language, their problems or desires, and just really get clarity on our business. And the thing is, I'm already pretty fucking dialed in and I'm open to more refinement, so that's why this works so well for me. So I go and I run this deep research and I'm like, this is so fascinating. It's combing the Internet. And if you're like, well, where does deep research pull from? Actually, like, was asking questions about this. I'm like, where is this information coming from? And it's any. And it's anywhere online that is open for access, like public forums, you've got YouTube comments. I'm like, well, is this scraping Instagram, Facebook and all this? Anywhere that's gated with a login, it will not go into those spaces because it can't for privacy reasons. I was like, interesting. So here I am going through Reddit and pulling all this information and it's giving me the specific language and that my ideal clients are using. So here I am with this bucket of clarity based on this deep research. And I think the whole thing, like going through the prompts, I had to go and answer the prompts. Like, it was like, because of the coding that you did, it was like I put a big mega prompt in, but then it was like, hey, answer this. Okay, Answer this, answer this. And then afterwards it went deep research. It probably ran for maybe 10 minutes. It wasn't, it wasn't too crazy. It was like, pretty good. So then I decided, like, well, you know what? I think I. This is interesting. So I'm. I go on Instagram on business meta one day and I'm looking at this and I'm like, oh, wow, you can export your Instagram data. And I thought, holy, I'm gonna, I'm gonna analyze my Instagram data. So here I am, I've got this deep research, ChatGPT knows exactly who I'm talking to. I go on Instagram, I pull my data and I analyze my Instagram data and content and then I go, okay, tell me how much of my content is actually speaking to my ideal client. 53%. I was like, wow, crazy. No wonder it's not converting. So what did I do? I looked at my data from 2025 and I said, okay, show me my best performing posts. Now we're going to analyze why those were my best performing posts, why it spoke directly to my ideal client. So this is the end of September, we're in September and I decide, okay, I'm going to go and I'm going to, I'm going to drop these posts based on this deep research and this fricking Instagram analysis and see what happens in October. Middle of October, Jim, I go viral. One of my posts pops off. There's, at the time of recording this, there's like 66,000 views on it, gained 300 followers. And I'm sitting here and I'm thinking, holy shit. Because you gave me a mega prompt and I started putting pieces together, analyzing data and now the way that I articulate myself and the way that I've been positioning myself online has literally blown up. And I've been doing this for like seven years. And so I just, I just wanted to share this with you because you, you were a huge part of this and I wanted to give a very concrete example to the listeners, like this is how real this can get.

Well, not only did you just discover a startup in itself of being able to help people do that, but you were part of, you were part of the movement, right? And the movement is just try something, just see what happens. And you then took your own creative spin on it. Thank you for sharing that. I've never thought about doing that. I want to do it for myself now. And that's probably going to get me excited to post on Instagram for the first time again in maybe a couple months. And the beautiful thing of that though is that you're removing the friction of what do I post, what do I talk about? Or is this the right thing to say in a world where there's no wrong way to say it? We can definitely get better every time. And now you have a data backed framework that you didn't have to write, you didn't have to hire a coder for, you didn't have to analyze other than typing out your objective and it giving you the answer. No Google Sheets were harmed in the making of this experiment, it's like you just, you, you have this co pilot or this, this, this assistant that is able to take directions and help give you the output. I mean, the beautiful thing here is ChatGPT is not only an awesome thinking partner, but it's a junior data scientist, it's a mid level software engineer, it can process information, it can give you exports. We just have to try stuff. So I'm really proud of you for taking that step and going further with it. And the beautiful thing is we're not doing anything with tools that nobody else has. This is the exact same hammer, we're just learning how to use it differently.

Yes, yes, I, I love the metaphor of the hammer so much because I saw the deep research feature and here's the thing, right Earlier I made a comment, a very bold comment, I was like, yeah, if you're getting shitty output, it's probably because you're giving shitty input. Like, I'm not gonna lie. And so earlier when I was trying to use a deep research, I would just, I think I was like, oh, tell me about human design and gene keys. And then it would go in deep research and tell me back a bunch of information. I'd be like, okay, cool. So it just like pulled more information. But then because we went to another level, you gave the mega prompt and all of a sudden I'm like articulating with like next level precision, my ideal client, their pains, their desires, all of that. And then I'm like, okay, this is what people are saying on the Internet. And what I love too is like, let's say for example, because I feel like Reddit can get a bad rep because it's like anonymous and people go in there. But here's the thing, it's real because people are out there complaining and they're using their, their how, their thoughts, how they're feeling because no one's there to know who's posting what. And so you're going to really get inside of your ideal client's head because you're going to see what they're actually saying in these public forums. And so then you can speak to that and you can actually go and help these people. Like, it's just, I just love the endless possibilities. Yes.

Just to, just to add again the context there. The, the purpose of this deep research prompt that I had shared for everybody listening is its objective is to understand what your business is. And then to you, you say this, this is my business and this is what my product or service does for people, right? You just put in those two inputs and the objective of the output of this deep research operation is to go scour the Internet and find all of your future customers. In a sense that it's like, what are they looking for, how are they speaking, what are they speaking up about? So if you are launching a coffee cup company, it's going to go out. You know, you say, this is my business and this is the thing I'm doing differently. This is the problem, it's solving for people. It's going to reverse engineer that and go out and find everybody who has that problem and then give you the words that they're saying about why they're so pissed off at their current coffee cup and what they're looking for and the ways that they would want to change. And you know how they're going to flip, how they're going to flip and start to use your coffee cup versus something else, even though they don't know about you yet. So first of all, that's valuable in itself, right? I do, I do believe that if you're getting into a new business, you should know if you have customers, like does anybody actually want to buy? The thing that I'm thinking about that's already just a, you know, rule number one a business is stay in business. So if you have something to sell but there's no customers, how you gonna sell? So this already checks the box of giving you that information. And the beautiful thing now is then you can take that and you can work with it. And that's exactly what you did in this case. I just want to make sure everybody here listening understands the value of why that short action, that five or ten minutes that you let it work, what that's gonna be able to give you. Because AI wouldn't be able to give you a data backed ranking of your communication layer if it didn't understand are these people willing to receive it. So the fact that you were able to take that and then complement it with the words that were written, you had a benchmark and it's very clear now that you have a framework that you created on the outside of the benchmark that allows you to be sure that you never post anything again unintentionally. Now you know that if you change the words to this, it's going to resonate with more people than less people. And those are reasons to keep showing up and those are reasons to keep selling. And that's the beauty of these tools is the only way to do this previously. This is coming from somebody who's been a coder since he was 16, I'm now 44. Is you had to hire somebody like me to understand what is the data? How does it work? I would have to, I would have to understand. I'd have to come up with the mathematical formula to write you an algorithm where you put in the data, it processes it and it gives you an output. I'm expensive and a lot of the best coders are. Do you want to go pay for all of that? Do you want to wait months and hunt that person down and find it and then tune it? Absolutely not. I've been a coder my entire professional career. I don't want to pay anybody for that anymore. Not if I can just use a tool in front of me to give me a good enough output where I can take the savings and reinvest it in then going and tuning it, then going and doing the real project, which is do you want to turn that into a startup? Do you want to offer that as a service to your customers? You prototyped it by using your own data. That's huge. And I just, I really encourage everybody listening to think about how they can take those same initiatives, you know. You spent what, an hour on that?

Oh yeah, I can't even like.

And then of course I'm on that hour and what it's giving your business versus the dumb stuff that we do like sending more emails or whatever else. These are revenue producing actions.

Yes, yes. And then it's like using ChatGPT to write my content. Like I've been doing that forever and it can it I, it's so easy to tweak it and immediately give it feedback and it's not like it. I say write me a post and it does it like I'm still going back and forth. Sometimes it takes me like this morning I wrote a post, it took me about 45 minutes. Do a 10 page carousel because I was so specific and precise. But that's what you can do is you just keep asking like small micro actions in that context were great. Whereas for example the deep research that was perfect for a big mega output. But then now I take that into small micro actions. So one of my next questions I think is really important as we, we keep navigating like the convenience of using AI. And I know a lot of people have fear around AI. Two things that I think we can touch on. The first one is it taking over jobs for people. And also the other thing is like privacy. And so I'm just curious to hear your thoughts on those Two things.

Yeah, well, let's do each one individually because they are big topics. First of all, yes, AI is taking jobs and it will continue to take them. Hate to be the bearer of that news if that is news to those that are listening, but it is true. Now, knowing what you know about deep research, would you ever want to go hire a research assistant and pay them a lot of money? Unless you want that human component and, and we get to think about it in that framework is AI is only getting better at this point by the minute, which is terrifying and opportunistic. Right. As a founder, talking to a founder, talking to many founders, I'm cheering you on. You know, like I, I see this incredible opportunity. We're at this insane, unique period of our life where if we're willing to try something, it could have untold value and return to us. But the broken record thing I'm going to keep saying is we have to be willing to see what's on the other side of it. I'll give you a real example. I've been a coder since I was 16. That's when I picked up and started learning DOS and basic. And then I got into early ASP and then NET and php. For anybody who knows any code, you'll understand what all those terms mean and you realize, oh, shit, yeah, this guy's been around for a while. And I'm 44 now, right? About a decade ago, when I was about 35 or so, I just decided I was past my peak of being a coder. I know that might sound kind of weird, but if you're really going to lock into being a coder, you got to be on top of your game. You got to understand new frameworks as they come out, the new versions of the language. You have to understand it at a really deep level to just keep moving the way that you want to, to have bigger projects that have more performance. It's just kind of the, It's a way, it's a way of thinking as an engineer. And I realized I actually wanted to move more towards the engineering leadership side. I got more to CTO level things, fractional work, launching businesses, hiring engineering teams, running data teams, things like that. And there was a piece of me that was like, man, I don't know if I'm ever going to code again, because would I want to take that time, it's going to feel like I let it go. If I do it, it won't be, you know, fully modern and maybe have security issues. I just played with those ideas in my head. So for what it's worth, I let go of that role in my life. I told myself I probably wouldn't be a coder again. But you know what's a really great coder? AI. And I picked it up again and I'm no longer writing every line of code. But what I'm doing is I'm prompting AI in creative ways as a senior level engineer, as a CTO would code. And AI is able to write way better code than I ever was. It's able to give me new ways of thinking and approaching hard problems and finding edge cases and all kinds of things that normally I would spend weeks obsessing over. Weeks, months, literally. I've got all that time back in my life and I have more output. So in one way, let's say I never was a coder and I was going to hire a coder. Yeah, AI could have taken that job. But in another way, it actually gave it a new life. And I think that's the narrative that people aren't really thinking about yet. So in a world where people think that they're past their prime, could this actually bring something back? Could it give you something now that isn't a replacement for the people that will lose their jobs to AI? But the same way that the agriculture industry evolved from manual harvesting crops to using the tractor, guess what? The tractor has created more jobs than it's taken. So I think it's just. It's an important conversation to have. It's not a monologue. I'm not here saying this is the way it's going to be. I have my predictions, but I'm also an AI strategist and I'm an implementer and I'm an advocate of the technology. Because if you're willing to use it, you will find opportunity. It might look different than what you think it is going into it, but it's there. And fascinatingly enough, because of the nature of artificial intelligence and how it gets better and reinforcement training creates new things, it's not a yes or no, it's a and what's next. Just because that may not work today, or it may not be good enough today, or that doesn't solve the problem today, that doesn't mean that we're not going to wake up tomorrow and see an announcement like, oh, wow, yeah, I can do that now. I get that all the time. That's why I write my newsletters. I like to find that news. I like to bring it to people. I like to explain it in a way that Makes sense to me and see what it'll be like on the other side of it. So that, that's my take on the jobs side is it will be there, but at the end of the day, I'll just kind of finish that. That full thought on. It doesn't replace the human connection component. Like, we're still having a conversation. I love that. I don't want to replace that with AI. I'm not here to forever and only in the future have conversations with AIs. I do want to have deep relationships in my life. AI is not taking that anytime soon. It can try, but we have to decide at what cost, where do we want to sacrifice certain things in our lives.

Yes. Yes. Okay. This is so great. And I want to share something in parallel to what you're saying, because I feel like you share kind of what's happening in your industry and your experience. I want to share like, I'm in the coaching industry. There's a. This is an industry where there's a lot of courses and people come in and they do different programs. And, you know, the old way is videos and journal prompts and PDFs and audios and so on. And I realized that one thing I did recently was I moved my programs into GPTs. I'm like, okay, you've been through the program. Now I'm going to like, build this GPT that holds my curriculum so you can actually continue to have innovative conversations. Because I know that you're not going to go through and watch these fucking videos again. Like, that's just a waste of space. And then that allowed me to actually cancel my Kajabi subscription, saving me thousands of dollars, because I realized I just put all these programs into GPT and I don't have to have a system that holds like 100 videos. But then here's the other thing. You're talking about the human connection, because some people think, oh my God, you're going to lose jobs. The way that I see AI is that, like you said, it gives us our time back. And I realized that I can actually get things done quicker so I have more time in my life to be present with people. And so because I've taken this example with AI moving my programs and curriculum into GPTs while still having some important videos that people are going to need to watch, I actually realized that it creates my, let's say, my flagship program. The calls are so important. Come on to these, these calls. We're having real conversations. We're going to workshop. We're going to Play with AI, see what comes up in real time. I can't just record this and throw it into a video. We need to be in this conversation together, like, come into this intimacy. And so that has suddenly become so much more valuable because it's not just a Q and A on the video. You watched it, here's the content. So you can go through in your own time and be innovative with AI and refine what it is we're going through, but then come to these calls. And this is where we're building, this is where we're creating. And that's completely shifted my relationship with my clients and even just again, having more time to spend with my friends and family. But from a business perspective, I was listening to you and I said, holy shit, I can see this happening in my own industry. And so I wanted to share that as a second example for our listeners today.

Yeah, the human component becomes that much more valuable when we play this game correctly. And it's hard to play a game if there are no rules. And it's always changing. I'm going to be honest. Right. I don't have it all figured out. But what I do have figured out is that if you're a kind person, you actually care about the work that you're doing and you have the time and the space to show up and do it, you're going to be noticed. And the most important piece of that is in an AI first coming world, you're going to be noticed higher and more broadly than ever before. Because now we have new table stakes. Right. I love working really deeply with fewer clients, and that's because I'm able to have a better relationship with those clients. So it's one thing when they have access to my digital mind, because I cloned myself, we can get into that if we want. And you know, all these other crazy AI awesome concepts, but it makes so much more of a difference. When my client calls me like, hey, I'm going to be in la, you want to meet up for lunch? I'm like, absolutely right. Or I also run a paid community and they have all kinds of access to all of my AI tools and everything else. And that's great. But you know what I love? Every month I hold office hours. I have another one today and I look forward to it. I can't wait to see everybody. And it's not because I'm so good and I have all the answers. It's because I'm enjoying having these conversations and leading the charge by showing, hey, guys, you want to See something cool I just built. What does this open up for you? And I love that opportunity because it almost shifts the importance, even though it's kind of the same thing, not just for them, but also for you. It gives you that opportunity to feel like you're contributing at a higher level because you're augmenting the rest with a simple AI effort.

Yes. Oh, my gosh, I love this. I love this. We've talked about so many things today, like just, you know, the messy in the middle ways of using AI. We've talked about the fears. We've talked about the deep research. We've talked about the innovation. We talked about the human connection. And you know, I had asked about the fear of losing jobs. And the second question I had that I think is important. People would love to know this just so they can have a better understanding and is the privacy and that with AI, because people just feel like, oh, they're going to steal my information and do X, Y and Z. I'm like that not really how it works. And I just, I just want to call a spade a spade. Let's do it.

Of course, I don't want to skip over that. And you know what? I'll actually, I will not go into monologue mode on privacy. I will actually phrase it in a simple, digestible way. And it all comes down to caveat emptor. You have to know what you're getting yourself into and you have to read the damn terms of service on every thing, regardless of whether it has AI or not. The fact is, if you have a smartphone, you have been adding your data to models and algorithms and everything for longer than you think. If you have a Facebook account, they are using your data to train their models. That's part of the terms of service. If you have a Google account, in the terms of service, it clearly, so clearly states Google will read your email in order to better serve you ads. So if you fall into any of those buckets, AI is the least of your concerns. It's just the next best technology option to try to do some things. And the same way that you like the fact that your phone recommends certain apps when you get home versus when you're driving, the same way that you like that Netflix gives you that awesome recommendation that is what you. How did they know? Well, of course they knew. It's because AI's been around since the 60s. It just happens to be cool now. But we fear the things we don't know. But guess how we know? We read the terms of service. We understand the privacy policy. And guess what? If you don't want to read the whole damn doc, throw it into chat and say, summarize this and tell me what my risks are. And you've got an incredible system that's a support for wherever your head goes, whether you're super cavalier or all the way to like, massively protective of all of your data. But we have to know what we're signing up for. I'm okay with these AI tools having my data because I'm in tech. It's very hard to escape it. But on the outside of that, the ability for me to be able to have the value that they give me, it's a, in my opinion, it's a fair and equitable exchange and I do pay for these tools. But it all comes down to if you're using something for free, you are the product and you just have to know that. So you have the responsibility to understand that if you're using a free tool, they are using your data because that's the value they get from you. So privacy is important. Absolutely. I have a one, I have a password manager. I am that person that has the 30 character passwords on everything. But at the same time, I understand that my data is out there and you just have to make the most responsible choices with what you want to use when you're connected to the Internet. That's all it is.

Absolute mic drop. I love this. Seriously, be responsible for yourself. If you have a phone, you're already in it. You're already in the vortex of, I don't want to say being exploited, but being shared and analyzed, but also with the intention to improve things. Like obviously with Facebook and Google, like they're being ethical, like they have to. It's not like, you know, there's scammers out there with through AI that are pulling your information. That's not it. But I really love what you're saying because I was having this conversation with my friend literally yesterday about privacy and I was like, honestly, at this point, like, if you just don't want to be online, you can't pick and choose. Just don't go on the Internet. Don't have Facebook, don't have social media, don't have email, don't. Don't have anything. You can't do not use the Internet. Throw your smartphone out the window. And even if you did, you're still already going to have a track record of the last two, three decades you've had a cell phone. And so I just love that, you know, you called A spade. Like a spade. And I really wanted to bring that up in our conversation because I think a lot of people, like you said, we fear what it is that we don't know. And right now we're showing you how to get the information. And I love what you said. That's such a Kayla move. Like, I say that because I like, oh, I don't know how to read this thing. And I'll just drop it into chat, have a bullet point your risk for.

Help you literally in front of you. You have to choose if you want to use them. Absolutely. You're so right.

Oh, my gosh. Yes. Okay. This conversation has been so much fun, Jim. I freaking loved it. So happy to have you on the pod. And I know that our audience got so much value from this. And so I would really love.

Absolutely, yes.

I would love if you could share with the audience where they can connect with you online what you have available right now. All the links and everything. Everyone are going to be in the show notes just so that you know.

Yeah, you can find me on the socials. Find me by my name, Jim Carter iii. I don't post as often as I'd like to. That is starting to change. But the most probably fun way that you connect with me is actually, I mentioned this earlier. I do a lot with digital cloning, actually. Take. I'm an AI strategist for the world's top creators. I have some incredible clients, but I've also, I've learned how to really replicate somebody's mind through AI and give others the opportunity to be able to ask them anything. Tap into that. And it's this really fun, unique, creative new way of showing up. So a lot of people ask, like, hey, can I pick your brain? And nobody loves that, but you can pick my digital mind. And I put that live for anybody to try@askjc3.com a s k j c3.com and you can check it out. I'm launching an app in the App Store. With it, you can ask my digital mind just about anything. Take a topic from this, expand on it. I can help you workshop your next business opportunity. I've already. I've explained how to build a zap enough times that my digital mind can even walk you through that process, you know, so whatever's coming up, feel free to give that a shot. I love offering that as a give. And then you honestly can just ask my digital mind anything else about where to connect? I have a newsletter that I've been running for almost two years now. On AI that I love, just sharing everything every week. So whatever. Sounds good, stay in touch. Feel free to ask my digital mind anything. And like I said before, you know, I'm, I'm a technologist, I'm a founder and I'm cheering on other founders for this. Really unique in time in our life where we have these opportunities in front of us and these are the tools that are going to make a difference.

Yes. So good. Okay, so all of that is going to be in the show Notes for everyone. And again, Jim, I just want to thank you for coming on. It's been like again, this AI right now and just where things are going in the entrepreneurial space. I've never been so excited and I've been an entrepreneur for almost 10 years now, but this is like the most exciting time for me. So it's just been so great that I got to share this conversation with you. And I really love that you, the way that you shared, I could really hear you're very inclusive, you're very respectful. The way that you are talking about things like very neutral, very unbiased and just being very intentional with creating a conversation to invite people to be curious and open minded. Like I really felt that from you and so I just wanted to mirror that back to you as a final piece of gratitude for joining me in this conversation today.

Much appreciated. You're so welcome. It was wonderful having the conversation here to cheer you on, here to support you. Thank you so much.

Thank you. And for the audience, make sure you subscribe to the channel and if this episode was helpful for you, share it with a friend. And of course again, head to the show notes. There's going to be some incredible resources there for you and if you could leave a five star review, I would love that. And I will absolutely be back with more conversations on AI, human design, Gene Keys, entrepreneurship, all the things. So thank you and I'll chat with you in the next episode. Sam.