Run Your Ads Like A Buffet

23 Oct 2026 · 1 min

Watch on YouTube

0:37

In this segment of the YouTube video "Run Your Ads Like A Buffet," Jeff Langmaid asks whether advertisers should focus solely on video ads or also use carousel and static image ads. The guest responds with a "buffet" analogy, explaining that mixing ad formats provides variety that matches different audience mindsets and pain points. Carousel and static ads are positioned as tools to diversify the ad mix, increasing the chance that a viewer will encounter a format that resonates with them, much like a diner sampling different dishes at a buffet.

Chapters

Pulling back to the ads, in the ad world, what are you seeing right now? Do you recommend running really only video ads? Is there any place for carousels, static post ads? What are you seeing?
Carousel ads and static post ads, the best utility for those are just mixing up the distribution. Someone said this to me and it really connected. Think about ads like a buffet. People go to buffets because they like variety and they're gonna be walking through an aisle and they might see some food that they're like, meh. And then they might see some food they're like, yeah, I'll take that. Well, that's like ads. People are gonna have different psychology and different pain points based on what they're thinking. So, What carousels and static images can help with is just getting more variety up that someone might jump on.