Jeff LangmaidFounder, The Evidence Based Chiropractor

Their Expectations Are Your Job...

13 Oct 2026 · 1 min

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In this segment of Jeff Langmaid’s talk, he emphasizes that clinicians must clearly communicate realistic healing timelines and the limits of treatment to patients. He notes that most patients have a limited understanding of their own bodies, so doctors need to educate them in simple, truthful terms about what to expect from care. By aligning patient expectations with the actual process of healing—especially for chronic issues with decades of neglect—clinicians can improve patient satisfaction and, consequently, business outcomes for the practice.

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Because if I expect I'm gonna come in and feel better, well, guess what? I'm outta here when I feel better. If I expect that when I come in, this is going to be a process to heal something and take care of something and improve functionally something that has had 50 years of neglect, well, I'm not gonna be expecting in 2 visits that everything's gonna be magically changed, very likely. But it's on the doctor's communication. Patients come in and they have no clue about their body. We know this. Most people have such a low-level understanding, although it's improving, of their overall health and how their body works. It's our job to be able to easily, simply, and directly communicate those expectations and what's going on to the patient in a truthful way so they get what they want. Because when they get what they want, you're gonna get what you want from a business perspective.