STOP Marketing Yourself As An Airway Chiropractor
In this brief monologue, Jeff Langmaid advises chiropractors who wish to incorporate airway‑related care to shift their marketing focus from branding themselves as an “airway chiropractor” toward two complementary strategies. First, he recommends educating patients about breathing mechanics and cervical stabilization, explaining that these interventions can modestly improve airway‑related symptoms. Second, and most importantly, he stresses building referral relationships with ENT physicians, airway‑focused dentists, and sleep‑medicine doctors by speaking their clinical language and demonstrating a solid understanding of the airway‑neck connection. By positioning themselves as knowledgeable collaborators rather than niche specialists—avoiding potential scope‑of‑practice issues—chiropractors can earn referrals when other professionals encounter patients with neck pain or related complaints, thereby growing their practice through interdisciplinary trust.
