$4,000 a month ad writing contract

$1,000 a month advertising writing contract, and it should take me about 45 minutes a week to fulfill this. So that means I'm getting paid just north of $1,000 per hour to write for 45 minutes a day, maybe have one 15-minute conversation per day. And this contract has a minimum of 5-month duration, uh, plus there's no refunds, no guarantees, um, at all whatsoever. And the client is incredibly happy. I told people in my pod about this, and I started fielding questions. And immediately I could notice a pattern between the people who were structurally unsuccessful, who always had challenges, always had problems, could not figure it out, and the people who were successful. Their questions were wildly different. And what I wanted to do is I wanted to take the top 5 questions I got asked and place them into the unsuccessful person bucket or the successful person bucket so that you could do the same for your questions. And I think this is important because I deeply believe that the types of questions that you're asking has a direct connection correlation to the quality of your life, to the success of your life, to the success of your business and everything about it. So here we go. And what I did, by the way, is I took the Zoom, gave it to Claude, and said, pump out the questions that were asked. So I'm going to read them in no particular order. The first question that I got asked was, how did you find this client? And I would argue that's very much in the structurally unsuccessful bucket because the people who are typically asking, how did you find this client? Believe that if they just had the right hook or the right bait or the right rod or reel or boat, that they would be taken to the promised land, that they could go fishing there. Oh my God! If I just got that right entrance into the right room, then I could be successful. That is typically a scenario where success is treated like luck or like a secret, and whether that's right or wrong, stereotypically unsuccessful people are asking this question. What's interesting, by the way. Is this is also a tinge of jealousy. There is also a tinge of jealousy, and a question like that often puts me on guard because I'm going, oh, they're just going to copy and paste me, right? So again, this is typically a very unsuccessful person question. Another question that we got asked was, is $4,000 a month too much to charge? Straight unsuccessful bucket. Get the fuck out of here. I know $100,000 a month contracts, right? So I don't think $4,000 a month is too much at all whatsoever. The person asking this is typically unsuccessful because they don't know how to talk to good clients in a manner that makes sense. And typically they're in what's called a crab bucket. So imagine a bucket of crabs. Any single one of those crabs could crawl out, but every time a crab does try to crawl out, the other crabs pull them back down. So instead of building infrastructure or building a base or a platform, the people that typically ask these questions are stuck in like always trying to pull down purposefully or on purpose, consciously or subconsciously. The next question was, what if they don't like the ad? Typically, a person asking this does not have a good enough skill set. Their ads don't perform. They don't have a framework understanding. They probably have significant performance challenges. Like if they got on stage, their biggest worry is, what if people don't like me? Instead of asking about how many people do like me. If they got on stage, their biggest fear is, what if the mic goes out? Or what if I sound bad? Or what if something goes wrong? Instead of all the things that could go right. And typically, people who ask that tend to focus on the failures instead of focusing on the success or the opportunity. And then they just end up getting the thing that they focus on, right? It also provides a very difficult physical response. To new opportunities and new money-making opportunities. By that, I mean, if you're always worried about what can go wrong, your physical body will get stressed out every time you get a client, which will make your brain override your activities and efforts to get a client. That's just how it is, that fear response, that failure response. You know, those types of things. The other one is, what contract did you use, or what proposal did you use? Again, big old failure bucket. Nobody cares. I have an 8-word contract, and people sign that shit in 24 hours or less. In fact, we just signed a client earlier today for a $3K setup that will be done in 24 hours, a $3K a month minimum that starts just after we launch, and then an additional $3,000 a month bonus if we hit KPIs. You see what I mean? Right? So it doesn't matter, the paperwork. What's interesting, by the way, is the more you have in your paperwork, and this is from personal experience, The more paperwork you have, the more people need to review it, and the longer it will take for you to buy stuff or sell stuff. You know what I mean? So again, those are stereotypically unsuccessful people's questions. How did you do it? Is there a template? Is it too much to charge? What if they don't like the ad? Can you— what proposal do you use? That kind of stuff. The successful questions were in a whole different bucket. I'm going to go over them now. First is, what results are they actually paying you for? I would rephrase this, by the way, because again, it is almost like attacking. I would rephrase this to like, wow, that's so cool. What results are they expecting from your campaigns? I think more like success-focused, that kind of thing. And to answer that question, they are expecting their cost per inbound inquiry to be cut in half within 50 to 60%, or be cut by 50 to 60%. And do so in the next 3, 4, 5 days, which is cool. And this client's— I'm shooting this on Monday. The client's campaign went live on Friday and we hit that number within 3 or 4 days. So the client is expecting the cost per lead to be cut in half and maintain quality. And what's interesting is the first thing that we did to discover or uncover or create that as the desire is we went back, reverse engineered his numbers And we said, what's the bottleneck? What is stopping? How do we open it? And how do we spend money, attention opening it? And in this case, their cost per lead has just simply skyrocketed in about, I would say, 30, 45 days. And what they're doing is they're paying me money to cut their cost per lead by 50 to 60% in 3 or 4 days, which again, we accomplished. Right. The other question is, how did you price it? Is it flat rate, hourly, or performance? This is a $4,000 a month contract. With a five-month minimum, so it's a twenty thousand dollar deal, and I price it as a flat fee. For some reason, I particularly enjoy flat fees. I could have charged a thousand dollars an hour; he probably would have signed it. But I find it's easier for me to do flat fees, simply because it's easier for the client to agree to flat fees. I could have done performance, but I decided based upon this client and the conversation that we're just going to do flat rate. I'll bet at the end of the 5 months I'm going to approach them and say performance. So we'll see. And that'll be a way of me charging them more money. The next question was, how did you deliver it in less than 4 hours a month? What I'm doing, by the way, is I'm taking their sales calls, having my AI assistant reverse engineer marketing messages. From that, I take the marketing message and the core idea and then apply one of my 5 writing frameworks. And this is all through AI. And then that writing framework pumps out a 3 or 4 sentence advertisement. And we did about 10 of them. And then my client does his versions, and then I use AI to spin it to a different avatar with a different look and a different feel. This whole process is probably 15 minutes of, of Claude reverse engineering the sales call and creating marketing messages. Another 15 minutes for me to apply the writing frameworks and have the 3 or 4 sentences. And then another 15 minutes for me to take the client recording and then spin it. So that's how we're getting it delivered in less than 4 hours per month. The next question was, how would you prove that the ads are working? I enjoy the default idea of success. I don't enjoy the having to prove because it almost is like, I don't believe I could prove it, that kind of thing. I would rephrase this to How will your client 100% know beyond a shadow of a doubt that your campaign is successful? And that is a way to prove it, but that wording ends up psychologically training you and your subconscious to— it's just a better line of thinking long-term. And after being in this game for 10 years, I can see the difference between the words. And to answer your question, our clients' DMs will be first flooded with the keyword that we chose for the campaign. And then the client will have an AI setter who will then book a call. Cool. Very easy to see that's working when there's booking, call bookings coming in, especially in increased volume. This client so far from— we launched the campaign October 9th, is now October 12th midday. He spent $760 and he said he got 9 scheduled sales calls from it. So whatever $760 divided by 9 happens to be. $760 divided by 9. That's $84 cost per schedule. Cool. Right. So that's how the client will know beyond a shadow of a doubt that the campaign is working. What happens after 5 months? That's when we will renegotiate and either they will renew or they will counter with a different package, or I will counter with a performance. My goal, by the way, is to have this client closer to like a $6,000 or $7,000 a month like I do for my other clients. So we'll have to figure out a combination permutation. But that's how I categorized a lot of the questions. I was live in my pod for about 45 minutes getting fielded these questions. We had like 30. I just went one after another. But I very quickly could see who was asking, know that they were successful or unsuccessful based upon how much I know about them, and pattern their question into buckets and categories. And so that was a really interesting part. Again, your success or unsuccess category is a function of where you are and every decision you made up to this point. And if you feel like you're structurally unsuccessful, you need to change your decision-making, how you think, how you approach challenges. And within 6 months, typically you'll be in a successful bucket. And the first one, for example, would be if you're asking, how did Jeff find this client versus what result is Jeff delivering to that paying client? Real big bucket, real big difference. Really, really easy. That's it for this video. Peace out. See you later. Bye.