The numbers of a $250k week & beyond

I am amazed at how wildly effective book-a-call funnels are in 2026, and they will likely be equally effective in 2027, 2028, 2029. I grew up in the webinar timeframe, and then I saw the migration to the low-ticket recurring timeframe, and now I'm seeing a revitalization of the Book a call as a marketing channel. It's absolutely fucking nuts. I'm just going to read off some stats for you. This is for a health coach in August. So right now it's October. So this is two months ago. They spent fifteen thousand eight hundred nineteen dollars. They had fifty one applications, thirty one calls, twenty three shows, and six clients closed. Here's what's funny, by the way. Most people will freak out because they're seeing this huge drop off between applications and book calls and shows and. Close and all that. I'm sure that's valid, right? I'm sure someone should be freaking out about that, but I'm not. I don't care. I view the applications really like a filter. Here's what's interesting as well. Here's their costs to their marketing. Again, they spent $15,819. $150 cost per lead, $310 cost per app, $510 cost per schedule, $680 cost per showed call, $2,636 cost per closed deal. Oh my God, freak out. This is what most people end up doing. They freak out about the cost of their marketing, saying, holy shit, this is wrong. I can't spend $2,636 on a deal. Like, yeah, you can. I have clients routinely spending that. I have clients happy to spend $1,000 cost per call. But if you don't understand that it's pain first and pleasure second, then you'll probably look at these numbers incorrectly. This client, again, spent $15,819 and made $120,690. The return on ad spend is 7.6x. Their revenue per show, by the way, was— what's $120,000 divided by 23? Their revenue per show was $5,217. Revenue per show. Is that correct? $120,000. Divided by 23. Yeah, $5,000 per show. There's a different way of saying it, right? Different way of thinking about it. Their revenue per client closed is $20,000 from Book a Call funnel. Fucking nuts, right? I have another client that does Airbnb. They spent $4,000 in August. They had $61 per application, $177 cost per schedule, 1,000 dollars cost per closed deal, and they made $36,000. So 8.6x or so. Their revenue per show, don't know, 'cause they never reported shows, but their revenue per closed deal was $9,000. Fucking nuts, right? Absolutely nuts. I had another client that tax-based, again, this is just August, they spent $22,000, They got 70 shows and 20 clients closed. Cost per closed deal is $1,000. They made $110,000, so they got 5x. That's not too bad, right? This same client in September spent, let's see, oh no, that's the wrong one. 2 seconds, I'm on multiple screens. Last month, this very same client spent 20 grand. No big deal, right? Except they had 6 scheduled calls every day, Monday through Friday, for the month of September. Cool, right? For August— August— for October, so this month, month to date, they have spent 7 grand. They have gotten 52 applications for $128 a pop. So what's 8 divided by 52? So they got— or sorry, 52 divided by 8. They're doing 6.5 schedules per day. So the client said, fuck it, let's spend more. They got— they're tracking 12 schedules today, and it's Thursday, October 8th, 7 PM. So they got 12 schedules so far today. Isn't that fucking nuts? From book a call funnel, not a webinar, not a paid info front end, not a 3-day event. No one want every day talk to somebody before you spend a boatload of money. So this client's in like scale territory where this is consistent, reliable, and predictable. Your cost per appointment today was $61. Like, just spend more, buddy, right? What's interesting for this client in the tax space for October That's the same guy that made $110 grand in August, right? In October, he did $60 grand in one day. So for the month of October, to date, he has spent $7 grand and made $60 already. Spend more, my man. Fucking nuts, right? I have another client who's currently tracking the million-dollar-a-month run rate. Here are some fun numbers for him. In October, he got 78 schedules so far for the month of October. Of the 78, 45 showed up. So that's just above a 50% show rate. Most people are freaking out about like, oh my God, half my calls are not showing up. What is wrong with these people? He's got a 58% show rate. That's fucking fine, right? Guess how many people he closes? 33%. So he closed 16, right? So 45 people showed up, he only closed 16. If we go back one and we look at the scheduled calls, so out of 78 schedules, how many actually closed? 16. So he's got 16 divided by 78, he's got a 20% schedule-to-close rate. Most people who are amateurs at this game freak out about a 50% show rate, a 60% show rate. They freak out about a 33% offer commitment. Or offer close rate. I got a client tracking $1 million a month off of a 50% show rate, technically 58%, and a 33% close rate. You see what I mean? So far for the month of October, he's collected just under $300 grand. Or sorry, revenue of $300 grand, collected $185, right? He currently tracks his revenue per call. And his cost per call, which I think is a very advanced way of thinking about it. How much do you make on average per call, and how much does it cost you per call? His revenue per call for the Q1 of this year, Q1, was $1,800. Now his revenue per call is $6,500. Shit's growing, like, really fucking well. I think it's fucking wild. The same thing is happening with all my clients running book-a-call funnels, every single one of them. If you're not running a book-a-call funnel, you should. No other way around. I have clients who book a call funnel and webinar funnel. I have clients who can pay an info front end and a book-a-call funnel. But it just feels like a book-a-call funnel is how people are purchasing and buying. It's just fucking working. Both my tax clients are spending more. Both my Airbnb clients are spending more. The health coach client that I mentioned earlier, the one that made $120 a month, had no idea that he made that much money. None. And he had no idea that his numbers were his numbers. And that makes me kind of think that the big reason why people are not growing is they simply don't know their numbers. So when I was talking with this health coach client, he was constantly telling me about no-shows. Bad fits, shit's not working. Totally unaware that he made $120 grand a month and totally unaware that his cost per closed deal was $2,600, but his revenue per close was $5,200. Right? Same thing with all my clients. They just are totally unaware. Of the ones who consistently struggle, they are unaware of their numbers. I have another client doing a private white, a private label white label supplement line. Can't figure out his numbers, doesn't report them. I got another client doing family CFO, can't figure out his numbers, doesn't report them, right? But the ones that are very upfront and out in the open of like, hey, here's numbers, here's, here's the person assigned. To it's seven o'clock. I'm tired. Assigned to adjusting those numbers, and here's that person's payment and program. And if they hit those numbers, we pay them a fuck ton of money. Those are the type of businesses that are absolutely positively moving the needle consistently and predictably. We took on another client four K a month for one-on-one consulting. Spent maybe thirty minutes with him. Once a week, maybe once every 2 weeks. And the only thing we're focusing on is lowering his cost per lead. That's it. And whether that's cost per lead or cost per application, we use them interchangeably. But we got to move his cost per lead down by 50%. Because if he moves his cost per lead down by 50%, everything else in his business works. That's it. So he's literally spending $4,000 a month on me, plus probably an hour to a week of him. And then $15,000 a month on ad spend to do one thing, which is lower his cost per lead. Because if he does that, everything works. So again, it's really interesting seeing the difference between clients who typically struggle and clients who have default success. And the ones who client who have default success, they just approach their numbers wildly differently and probably wildly correctly compared to the ones that don't. So that's it for my. Yappings and my rantings. But again, I want to share with you the fact that we have clients breaking a million-dollar-a-month run rate, clients breaking a half-million-dollar-a-month run rate, clients breaking $250,000-a-month run rate, and all they're doing is tracking their numbers. That's it. No thoughts, no feelings, no what-ifs, no worries. They underemphasize the frustrations of no-shows. And if you look at the numbers again, For the client doing a million-year run rate, his show rate has gone down every month he's made more money. His show rate has gone down every single month he made more money. In the month where he made $100,000, he had a 71% show rate. Sorry, that's incorrect. Let me rephrase that. In the month he made $240,000, he had a 71% show rate. For the first 8 days of October, He has he's done more than that, and it looks like he's going to triple the number while his show rate went down. Meanwhile, there are some clients that are like, "Oh my God, we have a 50% show rate. Worst thing in the world. Oh my God, we have a 33% offer close rate. Oh my God, it's the worst thing in the world." It's not. It's really not. This guy is tracking 45 shows for one point. I think one or one point two million revenue a month. So it's, it's very worthwhile, very doable. You just got to track your numbers. That's it. And once you track your numbers, you realize what number is missing, and then you just pay in terms of attention, time, or money to whoever, um, to get them to do so. That's my computer turning on. So that's it. That's my ramblings. Peace out. See you later. Bye.