Kelly Siegel | On the Homefront with Jeff Dudan #42

My childhood was hard. My stepfather and my mother were physically and emotionally abusive. Nothing in my life was easy growing up.

The stories in your book, these aren't just normal things of abuse. These are horrific things that you don't even see in movies.

I've been run over by a car. I've been shot at. I've been stabbed. I cannot be killed. And I'll say that out loud. I'm here for a reason. And that's where harder than life exists. I was my own worst enemy. When I decided that I was going to be harder than life, life actually got easy.

Hello, everyone, and welcome to on the Home Front. I'm Jeff Duden. Today we are talking to motivational speaker, author, podcaster, fitness guru, and CEO Kelly Siegel. If you were looking for an inspirational boost to finally stop your limiting beliefs, you won't want to miss this episode. We're diving deep into his story, exploring how he tackled life's curveballs. Overcoming the victim mentality, Kelly shares his secrets to being proactive, making small steps to better your life every day. If you like what you hear today, leave a like comment or subscribe to see all the content we have coming your way. And if you have any questions regarding business franchising or about the show, use the links in the description below and we'll get right back to you. Thanks for listening. Hey, everybody. Welcome to on the Homefront. I am Jeff Duden, and I'm here today with Kelly Siegel, who is Harder Than Life. Based on his book, which I read last night, which made me really, it was really interesting. It was a tale of a lot of adversity and a lot of woe. And I'm looking forward to unpacking your life today with us here on the home front. Kelly Siegel, Welcome, Jeff.

I hope you didn't read it before you went to bed because it probably put you right to sleep now.

No. Or a couple of nightmares in there. You know, I, I, you know, I either wanted a drink or, you know, never want to see another drink again, which is probably preferred. What I found in my life is, you know, that I'm much more effective when I'm clear, sober and focused. But Kelly, thanks for being on today. Would you care to share a little bit about how you grew up and your experiences that made you harder than life?

Absolutely, Jeff. And, you know, thank you for having me on. And, you know, we talked about the alignment with Naughty Water and, you know, as we both are sitting here with gray in our beards, you know, with what, with wisdom, where people good Things come from wisdom. Wisdom comes from experience. So, you know, everything I did, I learned. You know, I'm a learn it all. So I. I wasn't one of those people that just keep doing the same thing over and over, expecting a different result. So, you know, really, truthfully, the simplest and easiest story about me is I was drinking the. The poison, expecting other people to die, and I was my own worst enemy. Sound familiar? When I decided that I was going to be harder than life, life actually got easy. So the next book's probably going to be named Easier than Life. And it's simple. You hear it from all these fitness influencers, all these people that you turn on, whether it be Ed Mylet, David Goggins, Andy Vercell. Anyway, it's the same story. Make hard choices, do hard things. I'm not even. I'm not talking about getting into these ice bags, taking baths, taking cold showers. I'm just saying the things that you don't want to do, like get up early, do it. When you don't want to go to work, do it. You don't want to go to the gym, do it. You want to eat right, do it. It's just literally, that's the definition of hard life. And my entire upbringing in my childhood was hard. My stepfather and my mother were physically and emotionally abusive. Nothing it in my life was easy. Growing up, when I was supposed to get love and affection and safety and kindness and nurturing, I got a swift kick in the hind parts and told me, go freaking take care of yourself. And I'm not saying that to be woe is me. And I'm. Now, I've done so much therapy and work on myself, and I'm appreciative of that. The moment that you take the positive and stop playing the victim and. And realize that, man, they did this to make me tough. Nothing can rattle me, Jeff. Nothing. The world could be falling. And I'm like, oh, let's go. I've been through this before. I. I remember this. I remember getting my teeth kicked in when I was expecting to wake up to safety. So that's.

Look, look, man, I gotta tell you that what you just said around you appreciate what happened to you because it made you who you are today. That's a recurring theme of successful people, man. Like people that came from nothing and were faced with challenges and became used to overcoming obstacles, climbing over that tree. But, dude, the stories in your book, I mean, for the people on the podcast that haven't read this book or looked into you, these aren't just normal things of abuse. These are horrific things that you. You don't even see in movies. You know, they. So, I mean, it was you. You came from a place you came from.

You.

8 mile, right? You go to high school with him?

Yeah, I went to high school with him for a year. And I grew up with his.

Like, did you know him or was. What was. What was. What was that like?

Just nothing like he is today. Nothing. He was very quiet, a lot of weed, and was very introverted. And. And. And it was just when we'd be partying at my house. I live with my sister, so the abuse got so bad when I turned 16, I moved out, like, right away. I mean, the, the. The emotional abuse, it just. It got stupid where my stepfather quit drinking and became an even bigger jerk and just literally wanted me around to. To torture. He was so miserable, he had to. To project it onto somebody. And he projected onto me. And I looked at him and. And I said, hey. Literally the last night I spent in. Under his roof, I looked at him and I said, hey, it's go time. You have pushed me around long enough. I'm sick and tired of it. Either you leave me alone, or we're going outside and we're fighting right now. And he said, get out of my house. And I said, gladly. And. And you know that.

Yeah. Look, my. My daughter. My daughter still. One time she was misbehaving a little bit, so I took the doorknob off and I turned it around backwards and I locked her in. I still hear about that. Dude, your stepfather tried to drown you in the tub.

Yeah, that sucked.

You know, like, the stories in this book, and I want to over emphasize it, like, these are things that, I mean, normally people would get arrested for.

Yeah. Nowadays they would be definitely in jail. My. My grandmother who tried to act as my mother late in life, said I knew something bad was going on, but I didn't know it was this bad. She's like, had I known, I would have got you out of the house. But, you know, again, everything happens for you, not to you. And. And you could tell every time you say those things, I start smiling because I can equate every one of those to some. Some sort of success in my life. And this is recent, man. This is in six months that, that everything kind of just broke loose where it's like, holy smokes. This was God looking after. Because we were talking about that tub incident. I remember that. Like, you just said it. I remember like, it was yesterday. I thought I was Done. So I remember going down, going, what the hell is happening? And you pull me up just before I would, like, pass out. And then at one point I just reached out and I grab and I said, grab the freaking stopper. And I pulled the stopper. And that's what. That he wouldn't have stopped. He was so drunk. You know, I'm here. I've been run over by a car. I've been shot at. I've been stabbed. It's just I cannot be killed. And I'll say that online out thing I have. It's just I'm here for a reason. And that's where Harder Than Life exists. And we're going to donate a million dollars to charity every year. The Harder Than Life brand brings it in because I want to grow and give, grow and give. And I want to create awareness that if I did this, anybody can do this, but hey, it's not okay. And what, what the bigger message is how I coped with it for 20 some odd years, which was drink, drink, drink, drink, drink. That's not the answer. Face your fears. Live your dreams. The moment I said, I'm done with this freaking, drinking the poison, expecting that my parents to die, life got better. Now, there was a lot of times where they tested me. You know, during the pandemic. I was about 15 months into this, this crusade. I lost my biggest customer. I lost my coo. I lost custody of my daughter. It was like I looked up at God and said, what are you teaching me? You know, you can't beat me. You know I won't give up. And you know what? That built another resiliency in me. That, that I knew that no matter what, no matter what. Because I lost my daughter. And that was like, that. She's everything to me. She's. I'm break. I broke the cycle of abuse with her. And she is spoiled and loved and an assassin. So when that got taken away, I was like, what are you teaching me? What are you teaching me? So look for the message and everything. There is a lesson in everything. There really is it. It is. And sometimes people say, oh, this didn't go my way, or life is against me. It's. It's aligning for you. Believe me. It's just God is trying to tell you, look inside and, and adjust what you need to become the person that you want to be. And that's where peace comes in, Jeff. Peace comes into being in complete alignment with. With the person that you want to be and who you are. And the larger that gap is when, when you aren't the person you want to be. That's all regret and usually filled with a lot of bad decisions.

Oh yeah, yeah. So you're, you're going through this abuse and you're getting kicked out of your house. Your sister, who is nine years older than you, had established a life outside of the home. She gave you an olive branch, reached out to you and said, you gotta get out of there. You stuck it out longer and then ultimately she helped pull you out of there. But now you had this. I can only imagine that you had incredible self confidence issues. You probably had trust issues, you had limiting beliefs. You're a very young person and you're drinking and using and now like you've just got this big shit sandwich that you've got to unpack and start the process of getting better. What did that look like for you? Leaving the house and then ultimately transitioning into college and into your career? Talk about that period of your life.

I remember the next day when I left, my stepfather had called my sister and said, I need to talk to Kelly. He's not here. Where is he? He's at school. And she said, well, why is he at school? He's like, well, well he's, he's going to go to college. Nothing's changed just because he's not there. He's, he's now safe, so why need to talk to him? And he's, and, and he's like, well, he doesn't really want to talk to you. So how did it look for me is I immediately got freedom and choices. And when you give a young person freedom and choices that never had him before, they're going to make poor choices. And I made a lot of poor choices. But again, God was looking out for me. And no matter how many stupid choices, dumb situations I put myself in, you know, I remember going to a house party and a fight broke out because the, the only true brotherhood I knew, the only family I knew besides my sister, were my friends and they were all party animals. And you know, you, the brotherhood was fighting. We would, you know, if you, somebody come after your friend, you fought for him. That was how you showed your love. So we're at a party and a fight breaks out and then we walked outside and, and, and the guy that got beat up came back with a gun and, and shot my friend. And it was right next to me and it's like, this is just not healthy. I have got to make better choices. I went on to drink for another 20 years because everybody loved that guy. And, and like you said, you nailed it. It sounds like you've been there. Trust, betrayal. You created the exact environment you're trying to avoid because you, you're, you're what? I operated out of fear and lack and scarcity. I, I was always scared that something that I was going to be abandoned. I was always afraid that nobody would love me. And when you don't love yourself, nobody else going to love you. And I kept.

It's very hard to be consistent. You can't be consistent when you're in that condition.

Well, consistently, you can't be.

No. Well, you can be consistently inconsistent.

I could, I could consistently run amok with the best of them, bro. You know I had a good time and this is what makes me very, very experienced and versed. Why I think my voice is very heard when people talk about addiction and, or just quitting. Just the people I'm looking for, I'm not looking for the people that are already too far gone at alcohol or the people obviously that don't drink alcohol. It's the in betweeners. The people that have the one or two that turn into the two and the three and that eventually turns into 10 and those are the people we want to talk to. And really I'm really, I love the 15 to 25 age demographic because I want to teach them, hey, the best investment you'll ever do is on yourself and on your mind. If somebody would, if Kelly right now, 48 year old Kelly would have walked up to 17 year old Kelly and said, put his arm around him, big muscular macho man and said look, listen to me, I'm going to teach you, I love you. First of all, I would have had to say I love you and I would have had to be consistent and I would have freaking hogged and loved on him and said you're safe, I'm taking you under my wing now that young Kelly wouldn't have believed a word the old Kelly said. And funny thing is I'm walking you through is what therapy really is. That's, that's shadow work and how you're supposed to address childhood trauma. Big Kelly comforts little Kelly. But if I would have met a big Kelly like now, I would have, I would have respected and looked. That's the life I want because I'm winning and winning massively and that I'm not saying that to, to brag. I'm just saying because everybody has to aspire to something. You have to have goals. I wake up every morning, I'm happy, I want to. I look forward to my day. I look forward to challenges because I know every challenge on the other side of it is, is growth and a learning opportunity. I met with three customers of National Technology Management yesterday. They weren't, which is weird that they weren't overjoyed with us and I just went and listened and afterwards like man, we, I freaking love you. And I made three really close friends that I'm going to bring on the podcast. So everything happens for me. All of this happened for me and use it as what it's meant to be, as a tool to build that resiliency. If it were easy, everybody be doing it and then it would be just we would have a communistic society where everything is equal and that's just not the way the universe is meant to be. Work hard, you're rewarded. You're lazy and you do nothing. You're rewarded that with nothing there. So be harder than life. Face your fears, live your dreams, make good choices and have a daily routine of fitness, of breath, work, of meditation, journaling. I just before I came on this podcast I made sure I did a 10 minute meditation so I could be completely clear minded, not thinking about anything other than you. Jeff.

Well, we, we all appreciate that. Tell me a little bit about National Technology Management. What does the company do?

Oh, thanks for, you know, we're the, we're the easiest and best IT company to do business with with a heavy, heavy emphasis on cyber security. You know that whole ransomware stuff or I've been hacked. You see it all over social media. We protect businesses against that. We keep it simple, keep it easy. If you look behind me, if you're watching this on YouTube, the, the company's logo is a shield. And in many respects, if you think about it, all I want to do is protect everybody in the IT business. In Harder than Life. I am a big teddy bear that wants to help and just protect. I, I don't, I don't subscribe to any of the isms. No sexism, no racism, no, no ageism. I just see you for I can see right through everybody whether they're happy or not. And if you're not, I want to help you get happy. If you are happy, I want to help you stay there. Unfortunately, we only that's where they come up with the 1 percenters of the world. Only 1% of the world has figured this thing out and it isn't 1% of the people that control all the money because money doesn't buy you happiness. Happiness gets you money.

You know, you know what man though, you click on one David Goggins reel, you click on one Jordan Peterson reel, you click on one Tony Robbins thing, man, you will be flooded with, with the answers. Like it's finding, figuring out what to do is not the problem. It's doing it. And just as you're flooded with all of this, hey, get up. And you know, I watched this seven or eight minute clip Goggins, I forget who he was with. Maybe it was Rogan, but it was on Will and it, it was on, you know, it was okay, yeah, I get up at 2:30 in the morning and I run 15 miles and then I do this and then I do that and you know, and he just, he just, he finds the hardest things that he can do every. And then he does them and if he doesn't do them then he's not growing and he just puts himself in this constant state of stress and struggle. But you know, it's changed, it's changed his life and that's the life he wants to live. But man, it is then on the other side of it, the other 80% of stuff that's in your feed, maybe 80% of the people that are in your life, 80% of the messages that you see as you walk around or you drive by fast food places and people are, you know, know, shoving all. I mean everything else in society is deductive to who you really want to be. I mean it, it shouldn't, should it really be that innovative and unique to live a healthy, prosperous, contributing life. But it's, but so, but this, the, the self defeating nature, the, the way we seek comfort, the way that we look at, you know, with envy at what other people have, you know, we just, we just look at and we, we say that we want what they have, but if you really saw behind the scenes, they're as broken as you are. I mean it's, it's tough out there psychologically. I mean I, I would hate to be a kid now. I right, to be honest with you, because you've got all of this dopamine addiction in the phones. I mean it's, it's almost like the decks are stacked. But then again, we live in the most prosperous country in the world. The world's never been safer statistically, regardless of what you see on TikTok and all these other places, the world's never been safer. There's never been more opportunity, there's never been more freedom. And the access to information gives us the opportunity to really just create a great life. But man, there's no way to do it without putting in the work and without ruthless prioritization of productive things versus unproductive things. And you know, I really applaud what you've done with your life and I'm interested to know how you're helping other people do the same.

Well, I'm gonna comment on a lot of that stuff because you know, some of this message, you know, I like.

To ask like 14 questions and then.

Give you a chance to respond. I was like, oh my God, he's right. So Goggins actually is published by his books, which I highly recommend. Two great books can't hurt Me and never finished. Two great books published by the same publisher that publish harder than life. I have yet to meet him, but I will. You know, I say this. There's successful people that get up at 10 o'. Clock. There's people that are happy that get up at noon. There's people that. That work out late at night. So take the message and leave the mess. I think that that my boy Goggins and. And every. And Jocko and all these people, that's what works for them. I happen to subscribe to. Prescribe to a lot of the same things, but I've adapted it to me so I am the perfect blend of all those guys. I wish I had one tenth of the. Of the financial capacity. I will I just get started. So. But if you ever want to think how here how insane David Goggins is, read the book Living with a Seal. It's by Jesse Itzler. And so he doesn't say to the very end that it's Goggins, but if you know Goggins, you can tell.

So he.

Jesse Itler basically hires David Goggins to come train him for 30 days. And it's. He said it's just basically says everything they do. It's insane. David Goggins is certifiable insane. But he's massively successful and that's what works for him. Because you know, as you know, he was a big heavy, heavy kid and had every excuse in the book and just switched it. So he switched it. I switched it. And you can put life on its head. So again, the only way though as you said, work works. The only path is through. Through hardship. It's it you. If you grow up with easy easy times make. Make freaking hard or easy people make hard times. Hard times make hard people. Hard times make or hard people make easy times. There's a circle we. So it's. It's insane.

Yeah.

So always choose hard. Always. Because most people choose easy. So you asked me the long questions. How am I helping people? Well, first of all I'm being very vulnerable. There's nothing. I talk about my book emptying a jar of urine. There is and there's a, there was a message behind that. It was do your job right the first time so you don't have to do it again. So I'm going to be very, very vulnerable. I'm going to put myself out there and we're going to continue to grow and learn and give. And the three charities that we're donating to is the Children's foundation which supports the Children's Hospital variety which supports children with that need prosthetics, arm, arms and legs. And then Families Against Narcotics which helps families who are have a alcoholic or an addict in their family. It's traumatic. I had to deal with it with my father and it just, it's the focus of the entire family. So those are the three that we're going to donate to. We actually National Technology Management donates to all three as well. But we're going to do more from the heart Life brand and just inspire. Model and educate is really what I'm going to do. And the big part is model. So you'll see some of the, the personalities that are out on social media say one thing and do another. You won't have that happen with me. Everybody that knows the problem with me is I'm a little too out there. Everybody knows me and what you see is, what you get is. So I can't claim one thing and do another because I'll be called out and social media is good for that. So either way I can't be incongruent with my core values. I just, it just, it, it wouldn't sit well with me. I have a terrible poker face. If I start, if I start fibbing or telling even half truths, you can feel it, you'll feel it any. So I just, I got no time for it and I, I don't have to remember. You don't have to remember the truth. It's freaking easy. So modeling the behavior.

So I, I appreciate, I appreciate your investment in children. There's a, you know, there's a, I don't know if it's lean Six Sigma, but there's a manufacturing belief. Right. The earlier in a process that you can identify and repair a defect, the cheaper it is to the overall manufacturing process. And I apply that to children. And so I coached over 30 seasons of my kids sports the end of it. I wrote a book called hey Coach so that my methods and all of that could survive my career. And we have partnered at Home Front Brands with Cars, Ben and Candy Carson and Carson Scholars to build reading rooms across the country and Title 1.

Schools.

That don't have the ability or the resources to properly fill their libraries with the kind of books that kids should read and need to read. So we're building two reading rooms this year. And I think that, I mean if you don't, every aspect of what we do as adults should be in some way contributing to the next generation for the health and wellness of the company. They're going to be the ones that are country, those are going to be the ones that are taking care of us. I want to make one other point and I don't remember, but I remember I was really young, I think it was like 15 or 16 years old. And I had taken a job and a flat work concrete company which was in Chicago. It was union wages. Pretty, you know, everyone assumed that it was, you know, run by the mob or whoever was doing organized crime back then in the city. And I was, I would go in and I would, I was, I would just work like I was expected to work. But the other guys on the crew, they'd be like, they want to go hide behind the house for two hours. They're like, if you, if you produce that much work, they're going to expect that from us every day. And everything that these guys did and they were making really good money and I'm sure that they could support families and have good lifestyles because of the wages, but everything that they did was to try to get out of work. And my philosophy was, I'm here anyway. Like why would I spend all this energy trying to get out of work? And then I thought about more broadly and I said, you know, everything that we invent and everything that we do, air conditions, air conditioning, vehicles, the Internet, everything we do is to make our life easier and seek comfort. And in doing that, we've taken so much of the work and the struggle out of kids lives that they have to climb over. So now we create, you know, now we have to pay people to coach our kids to create things to do, to make life hard for them so that they, they're athletes or whatever it is. So. But man, I, I, I, you know, I, I wrote something up on my wall years ago and it's still up there. It says, choose the path of most resistance. The path of most resistance is where the growth happens. And I'm always cognizant of when I'm over consuming or buying something for the sake of buying something for that little hit or, you know, just, you know, consuming stuff that is absolutely making my life easier, making me more relaxed, passing time with me, not having to think about things. And again, it shouldn't be rocket science that, you know, a life lived with challenges and, and struggle and building and creating versus consumption is going to be a happier, more fulfilled life and you're going to have the ability to impact more people. And my gosh, we're here for such a, such a short time.

Kelly, like Jeff, you said so many things, I got to jump in. I. First of all, hardships my body. You think about muscles. How do you build muscles? You tear the muscle down, you overload it to the point where you rip it and break it, and then it builds back stronger. So it's, it's, it's scientific fact that going through hardships, hard things make you tougher. But that's also to go back to the guys hiding behind houses and not doing their work. I'd love to see where they're at today without even much. If they, if they continue that path, they're bumped. I'm sorry, I, I just.

Yeah. And that's an all work is honorable. You know, I don't, you know, we need that work to get done and they might still be doing it. So I don't begrudge them, but I, but I do begrudge them for their approach to the work.

Where I was getting. Going to go with that was the energy. Everything is energy. So they're, they're operating out of cheat, lie, cheat and steal mentality. And that's what they're going to get back. They're going to get bare bones, minimum. What you put out in the universe comes back to you. So you worked hard. Look at you. You're a successful brand, beautiful person, beautiful family. And. And then I want to go back to what you said about reading rooms. That was pretty freaking cool. So what the, the whole circle of life right now with the. So here in Michigan, it's, it's cold, real cold. It's zero or five. We had two, what they call snow days in school because it's cold. They said, oh, those roads were bad. They weren't. And the other one was, oh, we're expecting weather. It wasn't. It's just we, we are teaching these children to be soft. We're teaching them to go on social media and say, how do I get my. Dopamine hit Comparison is the thief of joy. I have taught my child, my daughter that everything she requires she can get from within. So you want validation, get it from yourself. But it started with the modeling so I just didn't just sitting on my desk right now there's three books. Three books. When I was talking about Goggins books I'm looking over the left I have a bookshelf here, hundreds of books. I read physical books and guess what my daughter does reads physical books. We are in Florida for the holiday and we're on the boat partying, having a good time. My kid was reading while every other kid was on their phone social media my kid was reading. So what people don't realize I love that you're doing these reading rooms is this is a free education. Here's a book about how to rethink drinking not no willpower required. Oh here's a great book the One Truth by John Gordon. So these are, these are classes in and of themselves and they're. You can get them for free or for a couple of bucks. Now I'm not going to knock you if you listen at least you're doing something. But the people that don't read at all. What are you doing with all this extra time? I. I don't have enough time to read what I work 1214 hour days. I still manage to read at least 10 pages or a chapter. I try to get through a book a week but lately I've been reading some really tough books for like this, this One Truth and because I got John Gordon coming on the podcast on Monday so I had to reread it. I listened to it and I've listened to some deep things because I I got to create more content and no more so end of the day that modeling and do it because the kids follow. My mother and my stepfather were drinkers and partiers so I became a tricker and partier. That's what they do. So I'm grateful that for my child's teen years and for the most part when she really started remembering and building her ego or her her filters in life. I've been not drinking so she's gonna. She knows nothing but love, support, emotional well being and says so I love those reading rooms. If there's anything the harder than life people can do for you to support those reading my daughter will come and speak about that. That is paramount. We need more education on this planet not just sitting here scrolling through social media. Here's the bad part about it. They if you think one way and it's right or wrong. Whether it's right or wrong, which is relative terms in and of itself, you know, what's right is what gets you in alignment with yourself. You know what's right for you, Jeff, might not be right for me. Hey, I get up at 4:15 in the morning, but you may get up at 8. Either one's right, no one's right or no one's wrong. It just works for me. So back to the right or wrong is we need to model the behaviors that we want our kids to achieve. And you know, I make things a little tough on my daughter to make sure and she realizes that just showing up. Oh, I was going with the algorithm. I apologize. The algorithm on social media teaches you more. It only is confirmation bias. It's my side biased. And what you click on it shows you more of because you are the product. And it's trying to keep you on there so they can market to you and build a profile on you so they can sell your information. These are not bad things.

So is that, is that why I have all these cabba bears on my, on my thread, all these big mammals?

I have these crazy swimming around where it's just, I get bombarded with people that you are, you are godlike and you are. So this is a great transition. I'm going to plug the harder than life app on, on Apple that just released.

Let's do it.

Because we are create what I'm looking to do and this is all for charity. It's $11.99 a month and it's, it's, it's turned into a social media app with a fitness, nutrition, personal development. I put love and relationships and of course some rethinking of drinking. That's all those five little p. Little subjects are on there. There's spaces to go in and then there's an overall space that just is a social media feed where we can just talk about winning. There is no algorithms, there is no censorship, there is no selling of your data. It's just I want to scrape off that top layer 1% that, that want nothing but growth and giving and, and, and vulnerability and to get better together. I'm going to build a family, a harder than life family that is going to be able to create change in this world. My goal is to get a million members and if you. I looked it up the other day, Facebook has 3 billion. So I want 1 million. And then I can do a lot with the, with the, with the money on that for charity, but also Just create it. I liken it to, I don't know, I'm not trying to make this political, but I liken it to Florida. During the pandemic, Florida was wide open. So, so, you know, Michigan, New York and California were shut down. Florida was wide open. So we're creating a Florida for social media. Come to the heart of the life app and just have fun, be happy, and you'll get your cup filled so you can get in there and say, hey, who's got a podcast on self love? Boom. Here you go.

Is it community? Does it have a community aspect to it so members can engage with other members family?

Because still the part of me growing up still wants this family, Jeff. I still want to be loved. I got a lot of love to give and I'm going to give it to everybody, but I want to be loved. So that's why I started this. This is a social media app to be healthy, to be happy and be harder than life. And it's, it's, it's going to take me time, but we'll get there. And I would bet you by the end of the year, we'll have 100,000 members, which, you know, I'm not trying to be like clubhouse. We're not trying to take on any of the big boys. We're just trying to give another option because you can go to the big boys and get ridiculed and knocked down and, you know, many times I'm yelled at daily because just tell me your steroid routine. I got a news flash for you. I don't take steroids. I'm having my doctor on and they're still going to say your doctor lied. It's like, come on, man, people just will do. They'll go, they'll put more energy into avoiding the work like those people than they're just doing the work and be. And becoming this otherworldly person that you become by going through the, through the hardships. So Harder than Life, go, go to the Apple Store, download Harder than life. It's 11.99. It's going to charity. And come join, come join this community of fun and happy and, and just, just, just go in there and be positive. Now, I, the only censorship is if, is there's a, there's guidelines. I have community guidelines that if you're negative and you, and you knock people, I'll give you a warning and then I'm going to ask you, then I'm going to show, throw you out. And other than that, let's just go there and Uplift each other and again we take the top 1% or even the top 10% of the, of the killers people that just want the do gooders of social media. We will be a tremendous success. And, and, and I just, I just want a freaking happy place to hang out. If you think of it, a fraternity or sorority of like minded people. Let's do it. And, and then here's the cool thing. Imagine that if we, when we get a million people and then the next inevitable catastrophe happens in this world. I can set up a thing where we just everybody donates a dollar and we immediately and they watch us just show it. Everything's going to be transparent and vulnerable. We all throw in a dollar, we donate a million bucks on the h on behalf of the harder than life brand to whatever that fund is. We have another hurricane or whatever. It's, it's a group of people. And then think of what some cool things we can do if we want to organize some efforts in any direction because it's going to be the, the upper 1% of the population. And I believe that there's more of these people than we believe. And even if there's not, let's cultivate them and let's provide and show that hey, you may not be where you want to be, but come in here, be around a bunch of people that are doing it and you'll get, and you'll elevate.

Hey man, there's niches everywhere. And with Homefront Brands, which is our property service, franchise platform, massive growth. We, we have a, we have a narrative. And that narrative is for a certain type of person that's at a certain place in their life that is serious about building a big business that has a track record of success, that's interested in participating with the community and you know, taking control of their own life. But man, it's, it's, it's a pretty, you know, it's not for everybody. But to your point, 339 million people in this country, I need a thousand, there's a thousand people out there that what we have will appeal to them. And they, they're very, and when they see it and the connection, it's just so easy. It's like this is, you know, this is who I am, this is what I'm looking for. This is who we are, this is what we have. And you know those deals go easy, you got to check the boxes and run the process and all that. But there's, there's niches everywhere. There's niches for people and you've got, you know, there are people that are looking to cut through the noise of the world. And you said something about the universe. And I've always liked to say the universe doesn't conspire to make us successful. The universe doesn't conspire to make us healthy, to make us have quality relationships. It doesn't. It gives us the opportunity, it gives us the environment. It gives you all the stimuli and everything that you could possibly use, but you have to do it for yourself. And I'm even in relationship with people that they don't. I mean, it's. It's, you know, we're. We're in a. We're in close relationships, but yet. And, and all of this is right there for it. But it's. It's right in front of them, but they won't take.

Jeff, hold on a second. I gotta jump in. I won't run with it. I say this a lot. I gotta jump in. I'm sorry. I believe once you do the work, go for it, and you are on that positive momentum train. I believe the universe does transpire to make you happy. Because it's almost like even I'm on such a roll the last two years and not now. It's. You're doing. It's a roller coaster. There are ups and downs, but I know that the downs are really much higher than they have ever been before. And they're just. Because there's more to learn in those things. So I know when I hit a down, I know it ups coming right after it. And you also know when you're riding high that a down is coming after. So you never get too high, never get too low. But. But I will tell you, I know that everything's happening for me, not to me. And I really do believe it. It's. It's silly that after doing as much work. Here's another thing. This may sound a little bit corny, but I've been through a lot of hardships. It's. I've. I've earned what's coming. I've earned what's going on. I've done the work. And once you get there, when you start seeing where you can't lose, you, you just start knowing that there's a higher power and that the universe, God, source, whatever you we worship, there's got to be something out there. Duke is working in your favor. That's. If you don't listen to one thing we've said. Listen to that. Because I could. I've watched, like I said. To my friend the other day, I tried to make a couple of stupid decisions. I did, I tried to make, I tried to put myself in a situation that wasn't becoming me and it just didn't work out like meaning I think it snowed or I couldn't leave the house. Whatever it was, I went and I acknowledged my higher power that they, that God was protecting me. I made a dumb decision, could have been a dumb decision and they rewarded me. So there was other thing we were talking about too is goals without actions are just dreams. You could they. There's a big thing to talk about manifestations and, and, and put yourself and how it feels. You got to take action. So progress over perfection just start today and you don't have to have anything figured out. Joe Dispenza says figure out the what and the why and the how will appear and just take one step forward each day. And I didn't plan on writing a book. I didn't plan on launching a brand. Heck, my multimillion dollar IT company. I didn't plan on owning an IT company. I just took action every single day. And the universe presented opportunities to me. I was just on a call yesterday with IT with a non alcoholic beverage company that's coming to the United States, reached out to me. Do you think that I'm wanted to be in the beverage business? Looks like I'm going to be in the beverage business. So you make yourself available for opportunities. When you're making dumb mistakes and you're making and you're negative and the world is against you, you're not available for anything. You're not even available for blessings. So do the work. The work works.

Yeah. So I've got a word of encouragement for people, particularly young people who, who get online and they see where they think they want to go, but the opportunity that they're on currently isn't that I would tell them that you gain the next opportunity by winning in the one that you're in. And whatever it is you're setting your hands to do, whatever the universe has conspired to put on you and you've put yourself on, you have to win that opportunity even if it's not financially what you want to get out of it, or even if it looks like it's only 60% in the direction that you ultimately want to go. Failing in opportunities and challenges is a bad habit to get into and it's a tough habit to break. It's easy to step out of things and say, well, this just didn't work out. And I can blame circumstances, other people, but observationally, people that take on the tough job even if they're not exactly aligned or maybe it's not the best fit for them, but they finish it and they win it. That next opportunity, it just materializes and it's closer and closer to the bullprint, bull, bull, to the bullseye as to where they want to be. And you know, I never like, man, I, you know, I started as a, I had to go to three colleges five and a half years to get a four year degree. I had to, you know, get a football scholarship ultimately to get to college to be able to afford to go, I needed to start a painting business to be able to support myself in the summer. And then I took a flyer, went down to South Florida, cut my teeth in the restoration business, moved up to central Florida, started the business that I would sell some 24 years and 11 months later with 240 locations in 37 states. And now we're here on this podcast and, and I have multiple of two franchise platforms of businesses and other servicing businesses and you know, national participant, national parking Management company. I mean just all kinds of things. So you would have never thought that that guy that failed out of his first college and had to drop back to this juco football factory, riding school buses on Saturday mornings to play and buying your own shoes would end. But it's, but the only thing to your point that I did was I just continued to win in the opportunities that were given to me, whether it was an employment situation early on or setting up a new company or whatever it was. And once you win in that opportunity, man, you have confidence, hopefully you have some resources, hopefully you have contacts, you have knowledge and you've got some good habits. More than anything, you've got good habits. What did you spend, some quote, famous quote the other day is you spend the last half of your life or the last 25% of your life reaping the benefits of the habits that you built in the first 75% of your life.

You know, you always know when you're on the right path when people start criticizing you too.

Remember that.

Because whatever haters got to hate, right, because you're taking the road. Less travel.

I don't read it.

It's crabs in the bucket. And they just, no, if you level off then that and the other person's not, they're, they're going to tell you about it and they're trying to keep you down. So I always tell kids, look, everybody's.

Everybody'S not for everybody.

Absolutely, absolutely. And, and, and what we're talking about here is boundaries and standards.

Really.

It's the standards. We, we've all got to have a higher standard for ourselves and for our friends and for, for everybody. We have a standard at NTM about who we do business with, who our vendors are, who our customers are going to be, who our employees are, how we're going to conduct ourselves, what we're going to learn, what we're going to learn every year. So when you have high standards, it pushes away the things that aren't for you. So, so what, what restoration company were.

You a part of as a company called Advantaclean?

Interesting.

Yeah. And I have a couple of questions about mtm. And, and I'm interested in any perspective that you would have doing cybersecurity based upon the proliferation of artificial intelligence. It seems like I am getting more and more solicited, more sophisticated phishing there. You can, you could take our voice and you can, you can, with very, with freeware, you can duplicate our voice. So I mean, somebody could duplicate your voice, call your bank as you and say, hey, I'm going to be sending over a transfer and have hacked into your stuff. I mean, like, you know, if you think about how bank transfers are made, you know, there's always all different types of authentication and all these checks and balances. But with the tools that are readily available today, it would seem like your business is positioned for hyper growth as AI continues to give dishonest people more resources and more tools to do the things that they do.

Yeah, so what you're saying, just so you know, is that somebody can download the recordings right off of this podcast and create a, an entire conversation of something we did not say. So that's why you got, you're seeing it with.

That's right.

With whether you be Joe Biden or whether it be Trump. You see people doing voiceovers of things that they don't say. So it's getting a little bit freaky. So really have to have a high level of discernment in this world and realize if something isn't is too good to be true, it probably isn't. Or it is. So yeah, it is creating tremendous opportunity. And what they're doing is we're cap is the bad actors who are out there trying to, you know, exploit companies are really getting us at our weakness and the weaknesses. People, people. And it's the. These worst hacks that you hear are usually just a user error. I mean, the one that just happened, I think it Was the MGM one was the guy the bad actor went on freaking went on LinkedIn and just found the network administrator who gave him the network passwords. He called and just used human kindness against somebody called. Sounded exactly like the person, asked common questions, built a relationship and was handed the password. And under that circumstance you have to have layers and layers and layers of cybersecurity because under that circumstance the only thing that's going to protect you is your backups and your alerts and monitors.

Yeah. The simple crimes. Right. Are the ones that tend to get through because they're just so simple.

It's. And then what do we do? It's. It's like 9 11, you know right now that they used airplanes. Now we have TSA and it takes long. Do you feel any safe? I don't know. I don't. You. You hear about some of the. Just Google the things that get through airports now. So we tend to over correct or correct and then on top of it we don't even correctly. They're out devising new ideas every single day. There's things called zero day threats and that's what National Technology Management is great at, keeping people away from old stuff. If it's a day old, that's. We've already figured that out. So we're very extremely proactive. So we do a lot. It's funny, it's just like my life, 99% of what we do is before you even wake up. By the time the rest of the world is up, my day is half over. And the truth be told is all of the blocking and tackling and things that we're doing to protect our customers happens in the middle of the night. It's with all of the updates that happen while you're sleeping. It's with all of the.

Who's a typical customer? Who's a. Who's a customer?

Kelly, you know who's a typical customer is a like your restoration company company. Multi location, multi state. Customers love us because we streamline about nine different vendors and processes and we, and we what we've built. Literally when I made the company, when I started the company, it's called Kelly Communications. And I was like, you're gonna suck. People aren't national, aren't gonna buy this. So we changed the name of National Technology Management because I saw way out in advance that we were creating really this solution in a box that can be templatized and pushed out anywhere in the world. So if you use us, we have several locations of custom customers all over the country, if you use us, no matter what office you go to, everything is the same. So it's the, it's the Henry Ford approach. You can get any color car you want as long as it's black. You. We have, we make it simple. There's three options. Basic essentials. Essential cyber security. Cyber security, plus an absolute freaking everything we got. And you choose. The reason why is, we only sold that, that third one, which was the, the highest one. And when you're taking somebody that has zero cyber security to three, they feel it. It's. It's intrusive. It's, it's. You're talking two factor authentication. You're talking. They, they're locked down. They can't download things. There's. It, it. It's obtrusive. It's. I feel it every day because I go to do podcasts and my teeth got us blocked. We got email scrubbing. We have spoofing. We, we have everything to teach people all the way down to human behavior. And then we throw in a big layer of AI that says, hey, Jeff goes to a lot of restoration, a lot of book things. Why is he going to this fishing? He's never gone to a fishing. You know, F I S H I N G or he doesn't go to weightlifting sites. Why is he there? And it looks at human behavior and it'll quarantine that and say, hey, we don't think this is Jeff. We think somebody's acting as Jeff. We're gonna hold this up. So we're constantly. That's actually one of the core values in ntm. Continuous improvement. Because these, these bad actors are getting better every day. So we leverage AI, we leverage the cloud, and a lot of our competition is working on yesterday's information and we're working on tomorrow's information. So that's what's allowing us to get better and better and better. And here's the thing is the. With the downturn in the economy, all my competition keeps selling out to private equity, which, if you're an investor, you understand how private equity works. They're going to come in, buyer probably who you sold to. Private equity comes in, looks for ways to cut costs and then combine to make the volume bigger and then sell it as a 3 to 6 to 12 times multiple. So a lot of our competition has gotten bought out and when that happens, they slice off what makes them them. We are not for sale. I am having a blast at ntm. It used to be years ago before I started this crusade, we were reactive. We Were like every other company, I'd say, what am I going to do? I'm walking into a mess. Today we have happy customers, happy employees, and what do you know, it all coincided with one decision that I made five years ago, which was I'm going to frickin just choose not to drink anymore. And again, I wasn't, I wasn't an alcoholic. I just, it was in the way. And then now we've seen massive success, massive growth.

It's funny how that happens. It happens to a lot of people. They, they get focused and well, the first thing that happens. So in my book Discernment, I talk about, I have a little blurb in there about alcohol. And you know, it's the worst decisions that I've made were always. Alcohol was always a factor. I heard Jordan Peterson say the other day that if you took alcohol out of the country, like most, almost all murders are, alcohol involve alcohol. You know, you would reduce murders and. But you know, it steals your time. It's the time that's drinking. It's the time that you're thinking about drinking, then you're drinking, and then it's the time recovering from the drinking and your mind is not working on other things. It's really just math. Like, is there anything in life that's not math? I mean, it's math, right? It's just, it's just time, time, number of transactions. So we talked earlier about, you know, you went on about reading books, you know, and who was it? Roan maybe said something like, our lives are a combination of the people we meet, the conversations we have, and the books that we read. Okay, so when you're drinking, like, what's the impression you're making with people? What's the quality of the conversations you're having? And you're not reading a book. So it's, I mean, every compound interest works both ways. It works negatively and it works positively. And the more positive things that you're doing, the more transactions that you're making, the more conversations that you're having. And by the way, leaders like us, we get paid by the conversation. It's, it's our ability to converse with the right people and have the right conversations. We'll do more for our business and furthering our agendas than anything else that we can do. And that's why we have to be out. That's why podcasting is such a great medium today. It, we can get in conversation, people can listen to it, they can decide, do we have anything of value for these people? Or, or don't we?

What you're saying, Jeff, is the cost benefit. You know, and we know that it's. Does the cost outweigh the benefit or does the benefit outweigh the cost? With alcohol, it's very simple. And I thought it was working for me. I was very successful monetarily drinking. I had customers that would use me because we drank together. And then when I quit, they left, so. And I was glad to let them go. So I will tell you that alcohol serves no benefit. It just doesn't. If it did, I would continue drinking and. And I would have one. I just don't want it. So the other thing too is those conversations. Remember, we're going all over the place. So this is awesome. I love it. So remember, God gave you two ears and one mouth for a reason. So listen twice as much as you talk and be interested over interesting. So there's just little. Couple of little things. And, and when you're not hungover, you're not tired, or you're not, but you're fully present, you actually want to listen because it's. You're going to learn. Right?

Yeah. One couple more things while I've got you. And I appreciate you giving us so much time this morning. Kelly, your book. So many people are writing books now. You can throw something into chat, an outline and come up with a book. Of course, it'll be a compilation of plagiarism and all of this other stuff because it's, it's, you know, AI. It works from the known universe, so it's only going to grab stuff that somebody else has already done. It's not truly creative, although it appears as if it is sometimes so. But you went with a publisher. You didn't self publish. Can you talk to maybe the audience about what that decision was like, what that journey was like? Anything that you can share. If somebody's out there and they're thinking, hey, one day I want to write a book, what are my options in getting it published? And what was your experience like going with a publisher?

First of all, what you were saying, excuse me, is chat GPT. You could throw an idea and say, give me this. Here's what is going to make this world a better place. Creativity. So you can tell after now having a conversation with me, Jeff, you could tell that the vernacular of that, of that book was written by me. You could, you can tell everybody that's read that book that knows me said, wow, I, I thought I was having a conversation with you. And, and you can't chat GPT. Cannot emulate that. Now eventually when you, when I get enough publishers, they may be able to. But again, it's going to be plagiaris, plagiarisation. And then you have to look in the mirror and know that you didn't do it.

There is, by the way, your, your, your chapter openings are strongly offensive and they're all, I mean, you want to, you, you got the hook in the book, man. I'm telling you, it's your, your first lines or your first paragraph of each of the chapters that's, that's worth getting the book alone.

Jeff. That's how I started.

I'm not going to say begin with.

The end in mind and I will tell you the best defense is a strong offense. I am going to go down swinging. And, and I always say ask for, ask for forgiveness for permission. So yeah, back to the book. I highly recommend. If you're thinking about writing a book, write it because it opens up so many doors for you because it's, it's not easy. It took me a year to write this book and you asked me self published. Everything happens for me. It just was one of those weird things where I'm like, I'm going to write a book and then all of a sudden, you know, you say that and on your feed comes all kinds of publishers and it just came in alignment with, with who and what and why. And then while I wrote the book was during the pandemic. So we're in lockdown, everybody's home day drinking, I'm working out, doing push ups and sit ups. I bought a home gym. I decided to implement EOS at National Technology Management. So we went through and redid our company and all, all the while, same time I'm redoing myself. And the number one part of that was not only hypnotherapy, talk therapy, emotional coach, the biggest one was writing, literally writing my book. I have the notebooks, scribbles that I wrote the book on and it was extremely cathartic. Meaning holy shit. Reading this and writing this, that really did happen. And it made it, it's, it's kind of like why I highly recommend you journal. It gets these negative, limiting beliefs and you know, we have these thoughts. These, the, the, the thoughts are magical lies. So if you can just get them out on a piece of paper, you can see how your ego was meant to protect you. And it's all ego. So the ego is the enemy. But when I was writing these things out, it became crystal clear that I still had work to do. On myself. So I declared war from this book. And then after I wrote the book, the publisher said, hey, what are you going to do with this? I'm just going to hand this out to my customers at NTM because. Oh, no, you aren't. This is way too good. This is going to be a bestseller. And it was. It went Amazon bestseller for multiple weeks, multiple categories, and then it opened up other doors. But the biggest thing was it made me by. By reading. If you listen to the audible that I. That I narrate, you hear my voice crack. So this was all a part of the therapy process, the healing process. Hearing myself say, my mother beat me on my birthday. She. I remember it like it was yesterday. She gouged my eyeball out. I had a scar under my eye. My mother on my birthday. Yeah, I say it now with. Absolutely. I said it with emotion to get you guys to listen. It does nothing for me. It doesn't hurt me anymore. But it took a lot of therapy together. So this was all a part of my healing journey. And my, My. I just sent to somebody yesterday. I met a local, a real nice lady that's a publisher, smaller publisher I'm going to. The second book will be published by somebody different. Frankly, I. We're making such a big headway in the heart of life. I'm sure somebody's going to reach out to us and pay us this time. We sell. Sure, it was a hybrid. We use the publisher, but I wrote it myself and gave it to them and said, here, let's make this a book. And then they, they sent it back and I did all the edits and it was. It's amazing how it's. Literally I just said the what and the why. I just wanted to put a book out there to, To. To help the. And I didn't know a. About. Sorry, didn't mean to swear. Didn't know anything about how. What it meant to write a book. And just each week I committed to writing a chapter. And after three months, I had the outlines of a book and then we just filled in the blanks and then they go through and edit. And it's just, it's. It is a tumultuous process. It is. I found some areas where we can do it quicker. Like, you know who I met. John Gordon. These books. This guy brings out these books in 90 days, but he's got it down to it. To it to a T. And they're short and simple and they're strong messages. Yeah, the next one.

Hey, Kelly, deeper in your book. You talk about your why. Start with the what and the why. As your daughter, Ariana, what can you share about what she's doing now and how these changes over the last five years in your life have made an impact on her through that modeling.

Yeah, Jeff she says to me every year on New Year's I quit drinking on New year's Eve in 2019. So 119I quit. And so every New Year's we spend it down at our Florida house that I built with my drinking money. And every year she says to me, I love New Year's because it's another year that you don't drink. Dad, I'm a better father. I am a better role model. I am a better human, a businessman. I'm a better everything. Not drinking and I was a good person. I just am the real me. I am the true authentic self. Everybody that knew me when I drank said, this is the real you. I always had a big heart. I was always kind. I wasn't. But I would mask that hole in my heart with alcohol and there would be certain times I wouldn't be my true and authentic self. So now I, I am my true authentic stuff. I love it. So she we spent on New Year's this year, New Year's Eve, an hour and I still have one vice. I smoke cigars. We were sitting outside and she wanted to talk, talk to me and teenage girl has FOMO fear of missing out. All of her friends that are back home here in Michigan, we're on a big text thread and they're at a party and she's stuck with her dad and just started one hour of non stop telling me what was important in her life. I wouldn't trade that. That was the best part of my vacation. And, and honestly, between you and me and the fence post, it's a 14, 15 year old girl's life talking about who said what and why and things that all it was her whole world. But you're looking back going I, none of this is going to matter in five. In a. In five days, let alone five years. But it meant the world for her to have a safe landing place, someone who listened. And all I did is just sit there for one straight hour. And then what did I do? I went to go went downtown to pick up a bunch of drunk people to bring them home, get them safe, which made her even more happy that I'm the person people call when they want to be safe. So I It's so fitting, it's extremely fitting that my company is a Shield Because I am here to protect and serve. That sounds like a cliche of law enforcement, but I am. I. You'll see when we meet, Jeff. I'm a big guy, big muscular guy, and as long as I'm alive, everybody that is in my ecosystem is going to be protected, and I'm going to love them and give them back. And. And I really believe the more you give in this world, the more you get. So I want to give away a million dollars. Trust me, we'll make several million and then we'll do more. So it's short answer to that or the long answer to that short question is. It's just. It just. I love. It's great for what I did for her, but I love the man in the mirror. I look in the mirror and I'm proud because she's proud. Now, am I the fun dad? No, she. She's. You asked what she's doing right now. She's at a sleepover because there's no school and she won't have anybody sleep here because Dad's not the fun dad. We are the serious. We get things done, we run routines, we work out. And then a lot of her friends, they all know me and follow me from social media, and they want to pick my brain. And what I tell her is, this is the love house. This is the house of love. Bring the girls whose dads are estranged and don't understand what it is. Bring them here. We will provide safety, we will provide love, and we will provide a set of ears for people, for women, girls, men, everybody, to just come and be heard and be seen, because that's what this is all about. That's what life's all about.

Yeah. Kelly, man, I appreciate your journey. I appreciate you sharing it. I appreciate what you're doing to impact lives of other people is we're all broken. And there's so much brokenness out there. And even though we are in a broken state, that doesn't mean that we don't have something to contribute to other people that are looking for answers and looking just to make their lives a little bit better along the way. Kelly, last question.

Hold on. Jeff. Jeff, we're not all broken.

If you had one sentence.

Hold on one second. We're not all broken. We just ain't finished yet.

Go for it.

We ain't finished yet.

Well, sorry, go ahead.

Last question.

Work in progress.

Yes, sir.

Work in progress. If you had one sentence to make an impact in someone else's life, what would that be?

Oh, that's an Easy one. I hear this a lot. I love everybody and tell the truth. It's a Ram Dass quote. Love everybody and tell the truth. This world would be so much simpler if we all just told the truth. Truth. Not your truth. The truth. A lot of people filter the truth through their ego, and that is not the truth. Did you do it? It's black or white. So love. Everything is love. A lot of times you'll see me walking around, I'm tapping my heart. That's because I'm. I'm not feeling in alignment with love. I'm. I'm out of alignment. So I keep reminding myself when I'm walking around and I'm in flow, I feel love emanating. And then I just know nothing but the truth. But I'm trying to show people that. Hey, man. Jeff. I wasn't my best self today. And I tell you something horrible that I did or that I did was always. It creates a vulnerable space for you to be vulnerable, and it brings us together. So I am a big vulnerability in love person. So that is. Was created out of that terrible childhood. So good came out of it. And we're gonna. We're gonna. You know, I'm 48. I'm gonna live into 100. So we're gonna donate $50 million, $52 million from hopefully when this is said and done, all because I grew up tough. And so love everybody, tell the truth. And it's not my quote. It's Ram Dass. But I love it. If it's. I can go show it to you. It's on my wall in my bathroom. I stare at it every morning when I take a shower.

Awesome.

Perfect.

Perfect way to wrap up today, Kelly. Where can people get in touch with you?

We're big on Instagram. We're on all social media platforms. Instagram is Kelly Siegel. That's S I E G E L71. And go over to HarderTanLife.com there's all kinds of cool things where you can donate to the cause. You can buy harder than Life merchandise like this shirt. We got hats. We got hoodies. And we. We're one. We're coming up on one year of doing this, and it. The. The growth is massive. I never thought I'd be here, but I want to. Let's run it back again next year and see where we're at. And next year, because we've only just begun. And then, Jeff, we got to get you on the Harder Life podcast. We. I got to hear all about you because it sounds like we're brothers from, from, from different mothers. And I, I, I, I want to know more. I, I really do practice what I preach. I. You've made a new friend in me. If there's anything that the heart and Life brand can do for your brand and for you personally, by all means, just shoot me a text and I'm there.

I'll take you up on that, Kelly. We'll do it. This has been Kelly Siegel, Harder Than Life on the Home Front podcast with Jeff Duden. Thank you for listening.