Burning Out on Pet Content? Here's What Works

If being a pet creator feels exhausting, there's nothing wrong with you. I wasn't burned out from creating, I was burned out from doing everything else. Where does burnout really come from? So when we started this business, we started it because we love to make videos with our pets and we want to get paid for it. And because of that, we like to be creative, we like to full handle up the scripting, editing and make masterpieces because that's what we like to do as creators. But burnout comes from doing everything else. Now what does that mean? Managing DMs, managing emails, managing brands and follow ups, contracts, negotiations, etc, everything operational. But what happens is as creators, we feel like we need to do everything. We fall into this trap where we as creators want to take on the emails, we want to want to take on the brands, follow up to contracts, negotiations, we want to take on the DMs, we want to take on the creative side as well and the editing and the scripting. But by doing all of that, we fall into this creative trap. We fall into this hustling trap where we want to just take on everything, do everything, because we feel like that we can do it all right, we can do it all, but. But it only makes things worse. We fall into this mode where we don't want to create as much, we don't want to make more content, we take time off, we take days, weeks off. Our content takes a hit, the algorithm takes a hit, and that doesn't help anybody. Brands see that you're not getting as many views and they don't want to offer a lot of money for your videos anymore. They want to offer small amounts. And you came into this business so that you can really make a full time income doing this. So what needs to happen is what happened for me was I changed my mindset. I had a mindset shift mindset shift where I listened to a entrepreneur called Dan Martel and he wrote this book called Buy back your time. And the premise of the book was really that you don't want to focus on your time, on doing low dollar tasks. You don't want to do a $5 an hour task, answering emails, following up brands, sending up follow up emails when you could be working on something bigger like your page, your videos, your content. So he wrote this book called Buy back youk Time, where you hire other people to do the work that you would do at a fraction of a rate that you're worth. And then what they do helps you grow the business on one side. But then now you can focus your time and energy on the content and the growth so that you can grow your business exponentially. So what I did was I had a mindset shift. I said, okay, let me see if I can find someone that can do everything that I was doing and do it at a fraction of a rate and get me brand deals so that I can focus on the content creation and the growth. And that helped me grow my profile to over 500,000 followers across all my social media. And that's where Peva was created. Pet Influencer Virtual Assistant, where I help other pet creators plug and play a virtual assistant into their system so that they can let go of the operational stuff and then they can just solely focus on the concentration. So Peeva was born and in this channel I'm going to teach you how I did that for my virtual assistant so that you can plug and play in your systems a virtual assistant to run all the operations, to run all the DMs, the emails, the outreach, the contracts and negotiations so that you can solely focus on content creation, on growth, scripting and editing. And you need both sides of the spectrum in order to really grow your, your following, to grow your overall brand and to make it a full time income. So this page is all about showing you exactly how I did it, how I set up my system so that you can do it for yourself. So if this is something that you are struggling with, Pet Creator burnout, then hit subscribe and stay tuned for next week's episode.