Deer Placenta Smoothies, Smearing Colostrum On Your Face, How To Use A Clay Mask & Much More.

Hey, you guys, it's Ben Greenfield. And if you hear lots of background noise, people partying, pina coladas being mixed, people jumping in a pool, it's because.

I am in Panama.

Panama. Actually, far from Panama City.

Like a six hour bus ride outside.

Of Panama City where I am at the world famous Runga retreat. For the next week in Panama, I'm supposed to be soaking up the sunshine and paddleboarding, surfing and teaching some courses down here. But instead I've spent the better part of the resting due to a pretty, pretty badass scorpion bite. Regardless, I'm bringing this episode to you and it is a good one, where you're gonna learn about deer placenta, smoothies, smearing clay masks on your face. Something I've actually been doing every week since I talked to the cat you're about to hear and a whole lot more with Andy Nilo of Alitura. A few things before we jump in. Speaking of smearing stuff on your face, I wanted to mention to you the brand new Kion serum we just developed over at Kion K I O N. You can check it out@getkion.com but myself, my wife and actually my aunt helped develop this one. We sourced 12 of the best essential oils for removing wrinkles, for decelerating, not accelerating aging, and for managing skin complexion to give you a really youthful appearance. I put this stuff on every freaking day. It's aloe vera, yoba oil, Amla triphala, lavender, oregano oil, Geranium palmarosa. It's even got turmeric in it. So it's an antioxidant for your skin. Juniper berry, lemon. You could freaking eat the stuff, put it on a wrinkle and you can watch the wrinkle disappear after about 30 days. So check that out. It's called the Kion serum and you can get it over@getkeon.com k I o n getke on getk I-n.com this podcast is also brought to you by Health Gains. Speaking of anti aging, Health Gains is this new breakthrough solution for men who want to optimize their sexual performance. They were just on the doctors TV show.

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You have discovered how to rejuvenate your skin and also how to rejuvenate your crotch. Now let's talk about how to feed your face with Andy Nilo in this episode of the Ben Greenfield Fitness Show.

I got hit by a westbound heading Land Rover, lost consciousness. That point of impact hit me into the eastbound lane and I got run over by a Toyota Tundra. Both of them pulled over luckily, and I was out. What it does is just opens up the dermis and escorts the micronutrients and the ingredients of the mask just past that dermal layer. And so it just increases absorption drastically. These are the things that I would just throw together, just put them on my face. Just kind of like you said, just out of the shower, before the shower, just kind of throw them together because I knew that they would work best together.

He's an expert in human performance and nutrition, voted America's top personal trainer and one of the globe's most influential people in health and fitness. His show provides you with everything you need to optimize physical and mental performance. He is Ben Greenfield.

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Hey, folks, it's Ben Greenfield. And my face is covered right now in some kind of muddy clay substance that this dude who showed up at my front door brought me up to my bathroom and smeared all over my face. I think there's a little bit in my teeth. Jordan, am I gonna die?

No.

If I swallow this stuff.

You hear about those bentonite toothpastes that they do sometimes?

Yeah, bentonite clay toothpaste. I use one of those. So this is kinda like that.

Well, there's bentonite in there, but I don't know about the rasul and what that may do to the teeth.

Alright, well, later on I wanna get your. I wanna get the skinny on everything that's smeared all over my face right now. But more or less it's a clay mask, right?

That's right.

Okay, so. So, so this guy sitting with me in my office, his name is Andy Nilo. And Andy, I'll Let him tell you his, his crazy story. But he literally had like a maimed, bloodied face from getting struck by, I believe, more than one vehicle. And he'll fill you in here in a second. But I had him up to my house because what he did was he not only repaired his face, but he figured out how to blend all these different ingredients into some of the most unique. Guys, don't laugh because this is for you too. Skincare products that actually heal the face. We're talking about like the equivalent of like smearing stem cells on your face. And I figure since I want to live to be pretty long and I'm doing all these things like injecting stem cells into my D and taking nad bark tea and doing injections and doing, doing all these things to experiment with what one can do to stay young, I, as I was telling you in the bathroom, Andy, I don't wanna live till I'm 150 years old and look like Yoda. So I figure I might as well start taking some steps and sharing it with you guys listening in as well. So Andy is here in my office and he's gonna basically fill us in on how to repair and regenerate the tissue in your face and how to look young or at least how to look really silly walking around with mud smeared all over your face. And if you're listening in, I will post a photo on the show notes of the me and the mud all over my face and what that looks like. And you can access the show notes along with the stuff that Andy and I talk about. Everything else you need if you go to BenGreenfieldFitness.com Andy that's with a Y. BenGreenfieldFitness.com andy so, Andy, I've already welcomed you to my bathroom and now welcome to the Greenfield Podcasting Studios.

Well, thank you so much for having me. Seriously, it's been a big fan of you and a lot of other biohackers that are just trying to be the best they can be and, you know, keep.

As healthy as possible and, you know, in this case, as youthful as.

Possible for as long as you can as possible. Babies, we want to Benjamin Button ourselves now. Dude, you got to fill my audience in on your crazy story about how you wound up in the icu. I think that that's a perfect jumping off point. So. So what happened, dude?

Sure. So, March 20, 2011. I was crossing the street and Melrose in Sierra Bonita on a Saturday night. I looked down at my phone and kind of Figured that cars were going to adjust to me and it's just a bad habit. But I got hit by a westbound heading Land Rover, lost consciousness, and that point of impact hit me into the eastbound lane and I got run over by a Toyota Tundra. Both of them pulled over luckily, and I was out. And I got my clothes scissored off me. I was laying on the middle of Melrose unconscious, and I got taken to Cedars Sinai Hospital. And I woke up with my compound fracture. So my chin was poking out through the bottom.

Oh, my gosh.

Yeah, the bottom of my mouth right here. I still have, like, little gaps.

Like your. Like your chin bone was poking out.

Yes.

Holy cow.

And I saw little gaps. Like the food gets stuck in on the bottom of my mouth. It's really weird. And I kind of like fish on.

The inside of your mouth?

Yes. Yeah.

Oh, my goodness.

Yeah. So I had seven broken ribs as well, a collapsed lung. But I'm lucky to be alive. People don't survive accidents like that. And so I just. Unrecognizable. It's really hard to look in the mirror. When I finally did, I just. Very bad.

But I've seen some photos. It's shocking. Yeah. Because, I mean, I'm not blowing smoke up your ass. Like, you look like a male model. Now we're gonna talk about some of the things that you did, but not like a Zoolander male model. I like to think you're smarter than that. So. So you're. So you're in. I. And your face is just completely torn up.

Yeah, completely torn up. I had a couple friends of mine in there, and they. I just didn't know what was going on. I was on a morphine drip and I was just. You know, I quickly found out they were telling me not to talk because all the. They want to keep all the particles at least in the mouth and not get dislodged so they could put them back together. I had a titanium plate put in. Well, this was actually the resident maxillofacial surgeon from Cedar Sinai walked in. Dr. Rosenberg, I remember his name. He couldn't do it. They said it was the worst compound fracture he's ever seen. And so he needed some help. And so he looked into a private surgeon named Joseph Bruggerdi, who. Dr. Rosenberg was going to assist on my max on this to repair my jaw. And so I had a titanium plate inserted up top, one on the bottom. But my jaw was wired shut. All these teeth right here, they're all fake. They were all just nubs full of concrete. Oh, my goodness. Yeah. And so I went home with that jaw wired shut. And just a complete perspective on it was I was reminding myself. And luckily I had my family and friends around me to help me with that. Just a lot of love, a lot of really good support. But yeah, I was in the hospital for a week. And then once that I was able to walk out of the hospital, and so one of my nurses was like, hey, any day that you can walk out of the hospital is a good day. And it's true, you know, I mean, so I just. I went home and I just didn't. I didn't want to sit around and kind of wallow and just kind of think, you know, poor me or whatever. And so I just try to figure out a way to beat it. Kind of just like challenge myself, try to figure out how to get as much into the system and onto my body and just kind of counteract and accelerate the healing of my scarring, my abrasions, and then also get, you know, it's so tough with. With your jaw wired shut to get proper nutrition. I was in Cedar Sinai for a week.

I didn't even think about that.

Yeah. And so I was just on ensure I didn't want to, you know, drink the tomato soup. Just super high in sodium.

And sure, number one doctor recommended chock full of all the canola oil you need.

Yeah. And sure, it's like, you know, 36 grams of sugar, 8 ounces. I mean, do the math on that. It's horrible. But I actually keep one of those around just the house just to remind me.

Right.

But yeah, so I went home and I just. I had a existing clay mask that I was using, just one ingredient, calcium bentonite clay. And I just started with that, you know, once my parents left and my. My brother and sisters and they had to go back to work. But I was just. I didn't want to leave the house. Seriously. I would. I would. A couple times I would go to Trader Joe's and I order things and people. It was like my jaw was out to here at least an inch. I mean, there's a ton of swelling and my jaw was wired shut. And so people would ask what happened? The teeth are not there. And it was just really hard to, you know, experience that. So I went to whole new grocery stores and things like that. And. But then it just came down to I didn't even want to leave the house. And so I was just, you know, I didn't. Wouldn't sit around it. That's where my research, my R and D, my. Just when you're, when you're researching something out of necessity, there's. There's no end. And I just became obsessed with skincare, with counteracting, just healing of scarring, abrasions and removing impurities. I was an absolute fog from CT scans like a. Every month, every, you know, twice a month sometimes or about every month, I would get an X ray just to see how the bone is growing back. And then also the antibiotics that I had to take. I mean, the doctor was saying, hey listen, that gets an infection, we're screwed. You got to go back to work. You know. So I was like, it just kills everything, you know, the antibiotics. And including.

As if being that self conscious and that torn up isn't enough already for depression. Antibiotics, you know, they down regulate your serotonin and your dopamine production so they can spin you even more of kind of a tizzy from just a personality and a depression standpoint, man, I, yeah, that's.

That was definitely happening. And I try to do things like going on walks at night just to get that serotonin going, just to get that circulation from head to toe.

Right.

But I couldn't, you know, couldn't bounce around. I would just go on this one little bike path 3.6 miles there and then 3.6 back. So I was just getting good. It was a dark though, man. I just didn't want anybody to see me. I was just like the elephant.

Oh yeah.

But it's okay. I mean that, that stuff just sticks with you in a good way as far as perspective and just kind of. I just remembering just where you were. But to this day. But yeah. So I would buy all these extracts just searching the web new, like different.

Little specifically for the skin.

For the skin, yeah. And then also internally I met with different Chinese herbalists to help with really building back and building my blood and reducing inflammation and getting as many. Just good. That's where I found out about spir, Selena, gynostemma, schizandra, Hoshou Wu. Just. I really believed in Chinese philosophy of just building that blood and like getting revitalized quickly.

Quickly. Yeah, yeah. I did a podcast with Sean Stevenson, who, who he didn't throw out his back. He had, he had like disc degeneration. And we talked about how to jump start your body's own stem cell production or heal from the inside out. You know, like a lizard might regrow itself. And many of the things that you're talking about that I know are Smeared all over my skin right now are things that, that he talked about in that episode. It was, it was mind blowing how this dude repaired his spine and he was using colostrum, he was using aloe vera, he was using marine phytoplankton and spirulina and a lot of these things that it sounds like you discovered as well along the way. But, but I think where, where you differ is you started to tap into how to use this stuff externally, topically.

Yeah, I mean, it's so topically. Yeah, yeah, that's exactly what it was. And I, I would drink a smoothie through this little straw through the back of my mouth, which was just horrible. Full of, you know, deer placenta, egg yolks, bison liver. The first time I ever had it, I threw up through the wires. So imagine that. Like, you know, it's just your body can't take all that.

I gotta ask, where'd you get deer placenta?

Ron? Tiger. Dragon herbs.

Wow.

Yeah. Dragon herbs. Yeah. I wish it was. It was just encapsulated. I wish it was live.

You were just out in my bar and I introduced you to Toffee and Caramel again, the, the goats. And when Caramel had those seven baby goats that you met, she, she, you know, she eventually ate her placenta, but I was, I was just kind of, kind of eyeing her for several hours afterwards. And I figured if she didn't eat her placenta, I was actually going to go out there and harvest it. And, you know, you can, you can make it in little frozen cubes. You can put the smoothies and things like that. Because a lot of people don't realize, I mean, that that stuff is chock full of cell precursors and a lot of growth factors and healing compounds. But the colostrum is also a great source for that, that first milk that they produce.

Right. And so that's what I use in the mask, but also in smoothies and things like that is the colostrum that's collected within the first six hours of milking. But yeah, it's just that spirulina, like you said, the American ginseng, gynostemma. Let's see, what were some other good ones? Oshiwu. I mean, I just, I would try everything and I just, you know, I didn't just wanted to feel back and feel, you know, get back to my old self and just, you know, recover as quick as I could.

Now, at the same time that you were supplementing with all these things, were you also using them topically? Or was that like an idea you had later on?

No, I mean, so there were a lot of things. I tried so many different things topically that didn't really work as far as just particle size and would disrupt the actual smoothness of the clay mass that I was using. But ingredient by ingredient, I would add certain things, like the eye light, the Russell kaolin, pyrophylite, bentonite, clay. Those are just the clays. But several things didn't work. But I just moved everything out of my bedroom into my living room and just kind of. I had this open windowed area in the back that used to be like a patio, but they made it a bedroom where I was. My old apartment that I was living. And it was just kind of fun just to open up the windows and relax and see the mountains and kind of. It was my little therapy, like, little creative outlet, so to speak. About a mud mixer from Home Depot.

You bought a what?

A mud mixer from Home Depot for.

For the claim ask.

Well, yeah, but I was just trying. It was making it for myself. And once I started to gain interest from the same people and friends of mine who saw me in the icu, I mean, the. The abrasions were gone pretty quickly. The scarring had been significantly reduced. I mean, I was doing this mask every other day, sometimes even more than that, because I would just see and feel, you know, undeniable results. And I would feel better, you know, mentally as well. And so this. Yeah, same people. Like, what are you doing? As hard as it was to admit, I was like, well, I have this mask, like, this mask, and as a guy, seriously, I get it. I mean, I didn't really want to tell anybody. I was like, yeah, doing this mask, I just want to recondition my face and kind of, you know, just help the healing of the scarring and the abrasions and pull out some of the. The swelling and hopefully maybe mix in some scar tissue. I was trying everything. I just didn't want to use the creams and serums that my surgeons were recommending that I use. They were just full of parabens, steroids, fragrance. Sure, it smelled great, but it was counterproductive to healing. I really believe that. So I just. Yeah, just. That's what I was doing. And I felt I saw stimulation. Like, you're gonna hopefully, you know, feel it and see it after you rinse that off. But it was just. It was something just to help remove those impurities, but just get that blood flow, get that circulation, get those stagnant capillaries. Moving around the face and it's. Yeah, it's just something that made me feel good. And.

Yeah, now this is a total rabbit hole. But you mentioned about how some guys might laugh. I just got done reading a book, oddly enough, called the Masks. I think it's called the Masks Men Wear. It's by my friend Lewis Howes. It's back there on the bookshelf behind me. And in it he talks about several masks like the joker mask and the sexuality mask, but he also talks about the athlete mask, the invincibility mask and the, the alpha male mask. And how many of us guys like to think that any of these things that we might perceive as beautification or as admission that we're less than perfect or as potentially effeminate procedures or things that we avoid when in fact, I mean, it's like me with dry skin brushing.

Right.

Like I started dry skin brushing. It's this form of self love that actually makes you feel like you just alluded to not just better from a physical standpoint, but mentally when you take care of yourself in almost like this loving way in what we might call an embracing of the yin. Right. Like a little less of the gang, more of like, like this female yin. Especially for you guys out there. I mean, obviously women can do these type of masks too, but it does really change, like your, your perception and your approach to just yourself and, and your creative expression and, and your, your embracing of, of a little bit more of kind of like the, the effeminate side of yourself. So.

Right. I'm happy to admit that. I'm so glad.

Yeah.

And the thing is, you know, you have something that you can control and, and bring your best energy towards every different situation that you bring. So if I feel my best look, my best whatever, they all go hand in hand and I just, you know, you're gonna, you feel better about yourself. You're gonna exude better energy in every situation that you come across. Whether it's, whether it's professional, personal, business, just any, just anywhere you go, it's something I can't control. It's part of my routine that I just know what I'm gonna get every single time with wearing a clay mask or with following up with a nice, you know, serum or anything like that. It's just, it's similar to working out. Right? I mean, like, you know, you're going to get those endorphins going through, pushing yourself and getting that sweat going. Whatever it is, it's part of a routine and it's something that's just that routine and that discipline is just something that's part of making me. Me feel good and at my best. And it's going to hopefully lead. That discipline and routine usually leads to hopefully success and personally, professionally and whatever it is. So, yeah, it's. It's true, though. Like, a lot of. A lot of people even go into different baseball locker rooms and in. In talking skincare, where I. We go to different teams, we visit different teams in spring training every year in Arizona. And they're so used to supplements, proteins, clothes, whatever it is, people selling them on that type of stuff. But I mean, very rarely, I don't think they've ever. Well, maybe they've had some, like, sunscreen people there. But skincare, I'm not trying to sell it to them. I just want to explain.

What'S different about my products and just give it away. And then they're so used to, number one, getting sold and then number two, hopefully getting, like, supplements and that are just loaded with, who knows, maybe fillers and things like that. But I just want to, you know, skincare is a little different. You'd be so surprised. Like, they always come back. Because it's something I really think we can all relate to, just, like, wanting to look and feel our best, you know?

Yeah, I'm one of those guys who literally just steps out of the shower and smears a few things on my face and, you know, off I go. But I mean, like, you know, I won't deny that there actually is something to be said from a career standpoint and even like, an income standpoint to symmetry, to beauty and to the appearance, you know, whether. Whether you judge this harshly or not, our appearance matters. Right. Like, people judge us. Especially like you and I, for example, being people who are on videos and people whose bio. Our bios are appearing on, you know, book covers and, you know, and. And seminar websites and stuff like that. Like, I care about. About how I look, but I think. I think you've kind of. You've taken things to the next level. So when did you start taking these things that you're formulating at home to repair your face? When did you begin to actually, you know, tell people, hey, I'd, you know, try this out? I bottled this. Like, when did it actually become a business for you?

You? So I would document just what I was doing on Facebook. It was just a creative outlet. Outlet that I just. It was a thing that I had. I never saw myself as an artistic or creative person, but I would just take pictures here and there, like, me just mixing it in my shaking things up. I was handshaking my mask in my. In my back room and going, hey, you know, like my first sale, I'll never forget it was. Let's see, this one of my. The person who set up my business account at bank of America. But this was. Which led to. I was actually on see a treatment list in med spa in San Diego from one of my friends who was a friend of mine on Facebook named Mary Halls, who asked me to come down and try the mask on her. And if she liked it, then she would recommend it to a couple of her clients that she trusted. She loved it. And then the other clients loved it as well. And then they took it on board and still no name, no website or anything like that. I just called. It was like the nutrient dense clay mask. And yeah, so they took it on board and it was just getting. It was starting, you know, to generate money. And it was like, that was just like a victory for me in its own. In its own right. Like, I didn't ever expect to have a product or a business or anything like that. This is purely just out of just trying to get back to my old self and just regenerate my heat, you know, get back to where I was. And so, yeah, that was. That was really cool just to say that I was, you know, located in a med spa and this product was getting, you know, three treatments for like $599 or something.

Like.

Yeah, but it was a trip. I mean, it's all out of my apartment. But that was the first victory which led to that momentum personally, professionally, everything to take it to the next level. But how do you do that, you know? I mean, how do you even. I was, man, it was just. I didn't really know what to do, but I was. That's how I met Dave Asprey.

Yeah.

And I troubleshooted his email address, got on as an ambassador to Bulletproof, and he had me on one of his podcasts and I had a discussion just like this. And people wanted to know where they could buy the mask. He contacted him, contacted me, and I didn't have a website or anything. It wasn't planned. We were just going to talk about nutrition, how I benefited through proper nutrition in my recovery. But the last five minutes, you'll see. Just asking, what'd you do for your skin?

I'll hunt that down that episode and link to it. For those of you listening in, that was Dave Asprey's Bulletproof podcast.

Right.

Okay, cool. I'll find that one for people. So you started getting all sorts of phone calls and stuff after you were on Dave's podcast?

Yeah. So every, like, every time I just gave out my personal email address and had people contact me, was that.

Was that this one titled engineering resilience number 90. Okay, cool.

I got it.

Okay, I'll link to that for folks. Okay, so. So what happened?

And so, yeah, every time I refresh my Yahoo browser, it was like a. No, like a new 24 people saying really nice things and wondering where they would get or how they could purchase a mask. And I didn't know what to do. He was getting contacted as well. And I see. I got a PayPal account. I had to really scale up. I had people PayPal me. What I think it was like, $35 free shipping. It just sounded good.

I remember those days. I wrote a little ebook when I was a personal trainer called Shape 21. It was like 21 days of how to eat and how to diet.

Nice.

I had to sort all that stuff out. I figured out how to. It was like magic the first time it happened. Like, wow, somebody actually paid something online. And now I can see it. And then it was like, a few days before I actually believed that it would wind up in my bank account. Account. I'm like, oh, this is some kind of like a web scam or something. Then, yeah, lo and behold, I've got, like, whatever. It was like $14 in my bank account. I was like, holy cow, I did it. I figured out how to actually make something, and somebody who doesn't even live near me was able to pay for it. And we did a transaction online. I remember the very first time that happened. And then I was hooked. I was like. I was like, hooking up The. The. The PayPal transactions to my email. And I remember logging in my email every night. Be like, dude, I sold two more books until then.

Yeah.

Like, it's addicting on Christmas morning.

Real.

Yeah.

Something you created and then someone out in Sweden or wherever they are is believing you enough to purchase. It was. That was enough. It was adrenaline. It really hasn't left. I mean, it's super exciting.

You can definitely overdo it. Like my friend Manish Sati. He Sati. He designed this. This Pavlok device that shocks you.

Okay.

Yeah. When you engage in bad habits. Yeah. And I. Here's my roommate at a conference, and he had hooked up his laptop to go ding every time that he. That he sold because he had this whole Pavlovian response thing.

Yeah.

And he. The night that, that we were hanging out in the hotel room, his episode hit Shark Tank right on this Pavlok device.

Oh yeah.

And he didn't turn it off all night. I could hear it out in the living room. It was just like, ding, ding, ding, ding, ding, ding, ding, ding, ding. So, yeah, I think you can overdo the Pavlovian response by getting too hooked up to the sales that you're making. But at the same time you figured out how to actually take this stuff and sell it and fulfill it.

Right.

And were you still just mixing it up at home?

I was. It's okay. So Dave and I ended up meeting a couple weeks later, but to sit down and talk about, you know, business. But up until then, I just, I didn't know anything about packaging. I was handwriting instructions out. I would go to Whole Foods and get the, you know, those big containers for almond butter and peanut butter and olive oil or honey, whatever. Yeah, they're snapshot, like you know, the little to go solo cup. But they're clear. And so I would buy, I would clear them out of those. I would get 50 tops and 50 bottoms and I'd bring them over to the same manager. Every time I say, all right, what's going. They had to come up with a price on the spot. It was 15 cents each, whatever that is. I don't know, 7:50. So I'd walk out. I'm serious. I had to do that pretty often.

That's pretty funny because again, like, like corly, I remember doing the same thing with this book, bubble wrap packages at Staples. Like once I got up to the point where I was selling like, you know, 20, 30 books a day, I was just like going to Staples and buying all the bubble wrap I could find. Right. Package up these books and, and send them off in these little mailers.

And you didn't even think, like, maybe I should buy them in bulk and not have to go here every day. Right. But I was. It was such, like a funeral.

Maybe I could hire an assistant to do this for. Like, that thought never crossed my mind. I just wasn't thinking that way at that time.

That's the big thing though is just like the assist I didn't pass on. I didn't delegate up until 2016 just because, I mean, I. That's. I don't recommend. That's probably my biggest mistake. I didn't, I didn't sign up for. Now I'm with. Well, now I have a fulfillment center. But shipping easy and actual, you know, post A scale? I mean, come on. Yeah.

That's what I wound up eventually doing was I found like a. A fulfilled because I would print all my books at this little place over I'll. You know, between Coeur d' Alene and Post Falls. And I would literally just drive my car over there, pick up all the books, bring them back, package them, and send them out, you know? And then once I heard that there was actually fulfillment center and they'd actually print for you and they would ship you, and that was like. Again, it was like a kid in a candy store. It was like, they'll do what? And this actually exists? Yeah, just. Just piecing it together. You'd think that smart guys like you and I would have figured out how to. That we didn't need to reinvent the wheel, but. Yeah, but there's also something to be said about growing your business just from your home and doing everything. As much as I tell people it's useful to hire an assistant and to outsource and to do the things that you're good at, at the same time, kind of knowing how some of the little pieces run, I programmed my very first website. Right. And just knowing how that goes, it really helps me now work with people as far as delegating what needs to be done.

Knowing exactly how to do it.

Yeah, exactly.

Start to finish. Yeah. And explain that. Yeah, yeah. With. With the product, though, it was. It was difficult. And with. With orders, for me, it was just, you know, this because a lot of our bottles are bottled in their own glass. If they don't pack it right, it's shaking around in a box. And right now it gets shipped back to me. Customs, paperwork, things like that, not filling out the right values. Now it gets shipped back. Now the customer's pissed off. I mean, these are things that would start to happen. I mean, are 100%. We would have to. You know, they say that you have to be understanding of the fact that it's going to be. Nobody's gonna be 100%. Like, listen, they're gonna be 80, 85. So my first hire was my little brother. And he came down. He was. He's gonna be a cop. So he had to go back. But it was perfect. I mean, he was. He was about 90, 95 when orders had come in. He was stoked as I was. It's perfect. He never butchered an order. We got him out that day. I mean, now fulfillment centers, they don't work on the weekend. I've worked all day Saturday. I barely stopped on Sunday. I would. I would get him ready Sunday as well and just ship them off as early as I can Monday. Because that's like the biggest thing. You know, orders get to the customer as soon as possible and that even press the customer even more. Like, wow, it's already here.

Yeah.

But, yeah, that's. That's a big thing I would say to anybody out there is just delegating as soon as you can. There's so much technology out there that I was handwriting, you know, to and from slips on. That's terrible. You can just print those right out. I mean, that would have, say, just waiting in line, not dropping them off. But wait, like USPS has a service for this. Like, it's. That's a.

Stance dot com. This podcast brought to you by stamps.com now it is. So. So you eventually named your company. How do you pronounce it?

Alitura Alatura.

What does that mean?

So it's Latin for feeding, nourishing. And your skin being your largest organ, you want to treat it like another mouth.

Gotcha.

It's like food for your face.

Right.

Face. You should call it face food.

Face food. I thought about that. I think they.

I think that was taken. But yeah, I like.

Altura is a little bit more refined than face food.

Yeah.

So.

It'S this whole range of like, what I have smeared on my. What do I have smeared on my face right now? Okay, walk me through what each of the things, because I know you've got like a serum. You got this really good fragrance, by the way. I got to pick your brain on that later on. But this mask, like this is what you use to repair your face. So what's. What's in it?

So there's. I like clay, bentonite clay, which is a green desert.

What was the first kind of clay?

I like.

How do you spell it?

I like I, L, L, I, T, E. Okay. It's all. It's a. It's consumable. It's also. I mean, there's so many different names for these clays. So it's. French green clay is another common name for it. But yeah, I like rasool clay, Calcium bentonite clay, Kaolin clay, which kaolin common. Commonly seen. Many, many scrubs. It's a little. The particle size is not quite as fine. Adds a subtle exfoliation, but to the mask. But it also just really blends right in. Adds a nice smoothing.

Just. Just creates an amazing smoothness to the. To the. To the texture of the mask, but also to the skin at the end.

What does the clay do for. For guys who are just going to put on aftershave lotion or a serum, why would you want to include a clay? Like what does the clay actually do?

So the clay is. It's. So the iolite is heavily loaded in minerals, particularly silica. So as a building block of collagen, it's very. It's important to just kind of feed the minerals that are lost as we age and that we're depleting in as we age.

So if I've got leftover after I put on my face, I could like find any cut or scar or anything in my body and it would assist with that area as well.

I really feel, I really feel, theoretically, I really feel like it would you.

FDA to come knock on doors.

But, but I, I've done that before, you know, and I just, it's helped me out. I mean it just mitigates irritation, the healing effects that it has. I've just. Nothing surprises me anymore. That's why, I mean it's just, it's extremely effective. Clays are from the earth, loaded in minerals. And I just. It's the minerals. I'd rather have it from the earth rather than synthetically made in, you know, in a lab or just something.

Right.

That stuff.

Okay, so we've got the clay and then what comes next?

We have organic kelp powder, which is a very potent. What's loading sodium alginate, vitamin a, C, K, B12. And it's a very potent topical cleanser. And it's just, there's just something to be said. It's similar to the algaes and the spirulinas and being from the ocean, it's just loaded in those good like the blue green algaes that I think there's something. When you combine the blue and the green, isn't there some type of stem cell benefits to the skin topically that I've heard more and more about organic health powder and particularly, yeah, I did.

A podcast with a guy named Craig Dinkle about this, how it actually has blood building properties, like specifically for red blood cells, but it also somehow stimulates a little bit of a stem cell production. Like in addition to erythropoietin or red blood cell precursors, there actually is a stem cell cell effect. The other cool thing is it interacts really interestingly with sunlight, that particular molecule, that chlorella molecule or that chlorophyll molecule to produce ATP. And so there might be some kind of. Kind of an effect where it's actually allowing for a little Bit of energy currency for some of these other things that you're putting on your skin to work simultaneously. So this is just like a kelp that you're using for this chlorophyll type of molecule.

Right.

Or the stem cell type of molecule on the skin. Right, okay.

Yeah.

Interesting.

That is. That was something that I got from. I got two ingredients from spot treatments. That would be the ascorbic acid and the organic cal powder. Because I would go around and get facials back when I was just getting, you know, just a little, maybe a facial done before a job in the entertainment industry or something like that. But so those two, I knew that I wanted to have in the mask. But things like the organic. Well, the grass fed colostrum, the freshwater pearl powder, the American ginseng, and the ascorbic acid in the kale powder, they just. I mean, the getting the. I know, I knew that I wanted. That was the final roster of those nine ingredients. But.

Right.

Just getting, Just measuring them because these are things that I would just throw together just. And put them on my face. Just kind of like you said, just out of the shower, before the shower, just kind of throw them together because I knew that they were. They would work out best together. But then getting the final, like the final measurements down and then having to. When before Dave put it on his site is for first, like bulletproof approved skincare product. Like, he had it. He hired a project developer who's now Carissa Bodner, she owns Thrive Cosmetics. But he hired her specifically just to make sure that the mask was like, all on point, like, you know, perfectly put together. So we had to make some adjustments there because you couldn't just. I mean, the measurements had to be specific and.

Yeah, well, when we mixed up in my bathroom just a little bit ago, like, it, like, we had to get it in like a. It's like a toothpaste consistency, right. Then you smear it on your face. So you had to experiment with the way that all these different powders, this kelp powder and the clay and. And all these other powders actually work together.

Right.

To mix correctly.

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Now what about the, the, you, you said the kale powder and the, and the clay. Then you said pearl powder.

Oh yeah.

What is that?

Pearl powder? I mean it's, it's definitely. The geishas have been using it for centuries apparently to the geishas, like in Japan, Right.

Wow.

Right. To just to minimize sunspots. So their whole. It's like a elite, like, hierarchy type deal. So if they're. The paler their skin was and the more even their skin tone is, it just signifies they weren't out in the rice fields picking, collecting rice and just the sun beating down on them and just. It creates an absolute, just pristine smoothness and clarity of the skin and as well as just complete even like nice smooth, like, porcelain finish. Seriously. So I knew I had to have that in there. I was already taking it internally with water just to help for liver cleansing, because it had been recommended to me through George at Jing Herbs, actually. And so I just. I knew I had to have that in there. I was actually. It's so expensive that it was just one of these that was adding to my existing clay mask. I would break open a capsule and you only get, I think, like 90 for the. For the jar or whatever. But I was like, let me try this out. The particle size, I think that's everything with these matte with the mask is just. Just get. Because it's. We wanted to try, you know, to see if, like a different pearl powder. We still use Jinx. For some reason, their particle size is just. I mean, it's like silk.

And that's really important, the actual particle size.

Yes, absolutely. Yeah. I mean, if you mix it, I mean, if it crumbles off, I mean, it's still the same. If you see on your face right now, it's just. It's not drying off. It's not flu.

Yeah.

Too badly.

Yeah. It's not crumbling. It's not my shirt or anything.

No, I mean, it's so it's. But that's what it is. It can't flake off. That's like, if it does, I mean, it's not going to be stimulating that air. The areas that I wanted you to hit, like the under eye and just right around, leaving that congestion around the. The.

Yeah. And this will have all like, the bags underneath my eyes too, right?

Oh, absolutely.

Like, when I travel.

Absolutely.

Now, before I want to get back to the ingredients in a second, but before I smeared it on, you had me do this roller on my face. What was that?

So that's a microderma roller. They're little. It's made of. It's basically a handheld derma roller that has little titanium micro needles at different lengths. We sell one on alturas. It's 0.25 millimeter, 0.5 millimeter, and then 1.0 millimeter ranging on different sizes. Like, if you haven't done it before, I'd recommend starting off small. But what it does is just opens up the dermis and escorts the micronutrients and the ingredients of the mass just past that dermal layer. And so it just increases absorption drastically. So I. But I wouldn't overdo it. Maybe Sunday I do it twice because it's.

Because it's actual needles. So you wouldn't want to do too much of that.

See, that's the thing though. They're. They're really, they're not too bad. I mean, they are little titanium micro needles, but you're not going to draw blood or anything like that. They're small enough to the point where you just can control the pressure. If you really go over the top, you're going to get stimulated with, you know, a little bit of redness like you saw. But I love that, that just absorption that, you know, just the increased absorption of the mask or the serum or whatever you put on afterwards.

Yeah, there.

It's just really, it's effective. It really increases just the effects of the mask.

You'll see. So I'll add that derma roller to my face. Biohacking protocol. But I'll show you one thing I have here that I do full body. I won't show you this one because that one I pull down my pants for and I do it on my balls. This one, it's like bright, bright collagen. This, infrared therapy. So what I did, you guys listening, is I flipped on this. Joovv. I've got one here and one here. And so this is for collagen production.

Yeah.

So I could do this on my face. I could do it pretty much anywhere on my body where I'd want. Collagen production. I'll flip these on at night too when I'm working and use these instead of regular lights because it's red light. So you don't get a lot of the blue white light. You don't want to look into them too long. Just like you'd want to wear your sunglasses if you're in a tanning bed. But yeah, so I can add my derma roller into this and just blast my face with the red light. For collagen production, do a little derma roller. Do a little clay mask. I'm gonna catch up with you, dude.

Hey. No, you're already there.

I'm taking notes. I'm taking notes. Okay, so we've got pearl powder, we've got desert clay, we've got kelp powder. The other one I heard you mention was ginseng. Why would you put ginseng? Because a lot of people use that for, like, you know, as almost like an adaptogen for hormone regulation or balance or for energy. But why would you put it in a skincare product?

So I met with George at jingherbs, and I was buying his pearl powder, and he's like, have you ever thought about putting ginseng in your mask? And I was like, I mean, I definitely, you know, supplemented with it with my morning tonic. But, you know, internally. But externally, he's like, well, they say that the people that handle the workers that handle the ginseng, their hands, they don't wrinkle. He's like, you may want it coming from him. I just.

Really.

Yeah, I thought I'd try it out. And it's just. It sits on the face a little. It's the same idea with the particle size. It just sits on the face a little bit smoother and it holds together a little bit better. Ever since I added that in there, it's just. I've noticed a little increase of blood flow to the surface of the skin. And then also it holds together a lot better with ginseng in there. And I like that story. I like that story that he told me about. And I just. I'm such a believer in ginseng. Ginseng was one of those. Remember ginsana way back in the day when Scottie Pippen and was like, oh, I take ginsana. I mean, this is 20 years ago or whatever. It's just one of. It was probably my first supplement or herb or anything that I heard about. And so I just, you know, things like that kind of take me back. But I. And then my first bat, I would say Oshou Wu spirulina are probably my top three that I've. That I've been taking ever since I was younger.

Yeah. Now, when you. When you include anecdotes like that, do you have to be careful with claims like. Like, are you allowed to, like, you know, the geishas use it on their face to assist with beauty or smoothness? Or these guys who harvest the ginseng don't get wrinkles on their hands. You can't say that on the actual label. Right. You can talk about on a podcast, but you're not allowed, because I've run into that, too. I'm like, I use these ketones for enhancing my endurance during Ironman triathlon. And when I used them, I blended them with electrolytes and a little bit of MCT oil and some amino acids and just a slow release carbohydrates. I had energy for hours and hours, hours during the xyrimen and none of the gut rot that you get from maltodextrin and fructose and these other energy. But I can't say that on the label of an actual like formulation that I designed because that, that's like a. It's. It's an n equals 1. It's a case study. It's crazy what you can and can't say.

I know, I know. Absolutely. And I let my customers talk. That is, that is something we definitely don't say on the website. Our claims, you know, you have to be extremely careful, especially with skincare, reducing wrinkles. And yet there's. Helps support.

Yeah, exactly. Supports normal skin. Yeah, exactly. Which, which is boring as hell. But it's just. That's the kind of thing you have to say. Although I think on a podcast you can say anything. I'm pretty sure. Yeah. You will grow the most beautiful beard ever when you try Andy's kelp powder.

I just, man, I, I'm extremely careful with that. I just, I know what it, how I feel.

Yeah.

Afterwards. And just the, you know, the extremely consistent results that I get every single time after using the products and I just kind of, I let the customers do the talking. We reviews are everything.

Yeah.

So I just, I just, I really believe in how we formulate the products and the ingredient decks. But other than that, I try to, you know. You're absolutely right. You got to be very careful, especially with supplements, skincare, cosmetic industry as well.

Frustrating. I'd love to just be able to tell stories. Right. And like, like, like true stories about like. I developed this because I just love ginseng. I used to lose ginseng. I. That you can't get wrinkles on your hands. I mean. Yeah. It's crazy. I mean, I get it. We have to protect people, but at the same time it gets silly. So the other thing you have, because we were talking about this when we were greeting my goats was they make these Nigerian dwarf goats. They make this amazing colostrum. Right. The first milk that comes out for the babies. If you don't want to eat the placenta. You can get a lot of those benefits with the colostrum, but you actually have what's called first six hours grass fed colostrum. That's a mouthful in this. What, what, what is that and where do you get it and why do you put that in there. So I, I work, most importantly, how do you know it's the first six hours?

Well, it's, you know, I'll tell you, I use synertech colostrum and they, they.

They, they explain the whole process of collecting it within the first six hours. The babies are fed first and apparently they, they go through the whole process of how they are. They say it kind of tickles the mother when they harvest it. It's not like a very painful process for them. And the babies are fed first and the rest is collected. And that's what I use in my skincare product. It's extremely nutrient dense. I mean it does have an IGF1 growth factor content that maybe you can help me out with on that.

But it certainly is, I mean that's how it allows the young mammals to grow into big mammals, is it stimulates growth Factor production or IGF1 production. And I mean some people will consider that to be synonymous with insulin production. And you can see a small rise in insulin production, nothing like you get from glucose or anything like that from colostrum. But the main idea is that you see a big boost in IGF1 with almost a non existent rise in insulin levels. And because of that you get growth without the spike that you get from say drinking a big glass of milk or eating a steak. And the other thing with colostrum is that those growth factors are used for the gut. That's what heals up these zonulin proteins in the lining of a young mammal's gut. It's what's found in human breast milk as well, which is why it's important to breastfeed your kids or if you can't, to give them something like colostrum because it seals the lining of the gut. I even use it, I'll load with it for a couple of weeks before I do a race or competition in hot weather because it actually decreases gut permeability in athletes who exercise in the heat. There's some really fascinating studies on colostrum specifically for increasing gut resilience in hot weather exercising in athletes. So yeah, it's got a host of benefits, which makes sense. I mean it's one of those things where nature gives us clues. You could imagine some old hunter gatherer, farmer rubbing his chin watching these little goats feed off of mom and seeing how the, the first part that comes out of the nipples different than the rest of it and trying some of that stuff out and seeing what happens. But I'd never thought of smearing it on my skin.

And what about, I mean, Tom, they made a little hair regrowth and now I'm not talking about claims, that is one thing I'm not going to touch on. But he had a hair regrowth serum that he put on just because he felt that it was going to help with the scalp and just hopefully regrow a, you know, more healthy, healthier follicle. But I just, I mean that just, it makes so much sense to me to hit that freshly exfoliated area with good nutrient dense ingredients like that, like the colostrum and especially with the IGF1 content. Everything that is in collect, you know, with a nice, you know, in its rawest form, collected within the first six hours. I mean a lot of like, it's a, it's a very hard, hard ingredient to find that is, you know, with, like, with when it's collected within the first six hours like that. But it's, it's one of my favorite. It's one of our most prominent ingredients. That and the pearl. Everything in there is just something. It all has a purpose that I just want to, you know, the synergy that it creates is something that's, it's pretty special. So.

Yeah. So you smear this on your. And how often do you do this mask? Personally?

I do it up to four times a week sometimes if we're, you know, like you said, if you're traveling or if you have to speak, it's just perfect, you know, just looking your best.

Like it really just kind of creates family photos.

Family photos? Yeah.

Before a date. Okay, cool. And, and now you've got, you've got other things too. So now you've got like a serum. You have a fragrance, right? What else do you have?

We have a night cream, body lotion, moisturizer, fragrance, serum.

Body oil, derma roller.

Wow.

And yeah, we have. Yeah, that supplement as well.

What's in that? What's in that fragrance? This stuff smells amazing.

Cedar, sandalwood, organic alcohol, fragrant oils and a little bit of leather. A little bit of like a cucumber at the end right there. A little vanilla black pepper.

It's like a manly man scent, dude.

Hey, no, I love it.

Like, I'm sure. Do you wear it?

I wear it all the time.

Do the women go crazy over there?

Women and guys. I had a guy, he's like, man, I'm sorry, man, that shit's fire. What are you wearing? I'm like, it's like the best company.

You get in the world. Right. I usually use essential oil. Right. Like I'll mix vanilla and sandalwood. I'll do ylang ylang Sometimes I like this one. Young living essential oils. Makes one called Valor that'll smear on my skin. But that, that stuff you make, dude, once you, once you start producing, is it available yet?

It's available. We just made the purchase order on the bottle and it's 14 to 16 weeks. Weeks lead times in another four weeks.

What's it gonna be called?

Presence.

Oh, Presence. Dude, I love it. I love it. I will be a customer for that stuff. I appreciate that big time. Okay, so presence, you heard it first here. A couple other questions I wanted to ask you while I have you here. Obviously what you consume is important. So do you have any little dietary staples that you're sure to include for skin healing or collagen production or in addition to what you're smearing on your face? Anything that you found to be big wins when it comes to food or supplements.

See, I would good a good amount of fats. Ever since I started consuming good things like grass fed butter, that's been huge. Rib eyes, animal fat. That's been like really with the. Is it K2 content in animal fat?

Yeah, yeah, it's gotta be.

That's big.

Well, in some animal fat like especially stuff like grass fed butter is gonna have a lot. Anything that's gold or yellow like that, like a really good rich egg yolk will have some K2 in it as well, right?

Yeah, egg yolks are huge.

Yeah.

Fermented vegetables really keeping that good gut health and just kind of things moving and keeping as much it really with our body's ability to digest that and then absorb as much of the. The nutrients from that fermented vegetables. Would you agree with that?

Yeah, it sounds very much like. And I guess it makes sense because he was very into symmetry and teeth and bones. There's like a Weston A. Price type of diet, right. Lots of fermented foods. Not eschewing dairy, but doing things like colostrum and grass fed butter, including he'll do egg yolks. A lot of ferments. And not just fermented vegetables, even fermented grains. Right. Like really good sourdough bread or taking quinoa and soaking that and fermenting it. And yeah, I think this concept of eating a lot of what nature has to offer seems to really help out. And I interviewed Kate Shanahan about this too. About ways that we can improve symmetry and beauty. Not only the importance of that from a cultural standpoint, but you know, it's why my kids, you know, they, they have their own little supplement drawer up in the fridge and they do vitamin D blended with vitamin K2 and they've got like a fermented cod liver oil.

Nice.

You know, they, they, there's, there's not a ton of supplements that they take, but especially the ones that help out with bone growth and symmetry and beauty. For sure. Colostrum is another one that they do. They actually, they have a podcast and they cook with colostrum on the pod. They just made colostrum bone broth donuts from the colostrum. They actually use. They, they use like a more powdered, concentrated colostrum because we need something in powder form for the donut batter. Yeah, they use bone broth, use colostrum. They use like a banana fruit flour. It was amazing. Amazing donuts. It tasted good. I wish some were left, but I ate them all. Andy, what about broccoli? Oh, yeah, yeah.

Just staying as mineral, like dense. Just. Just replenishing and then working out is horrible. You know, eating as soon as I'm done working out. But I'm trying to think if there are any other game changers that I have.

Well, I actually wanted to ask you about that too. Was. Was your fitness routine and striking a balance between not over training and depleting the body, but also getting good sweat? You know, one thing I swear by is like, like I do a sauna a few times a week for like the skin.

I'll do. I was showing you my cold soak outside and I'll go back and forth between that and the hot tub for blood flow and for skin flow. Do you have anything you do from a movement or a lifestyle or an exercise standpoint that you consider to be a real game changer for you as far as your own fitness and health or even your skin vitality is concerned?

So I would, I would say depth. The sauna, infrared sauna is huge. Matter of fact, if you were to hop in the sauna right now, so you're going to hit it from the. So opening up the pores and getting that sweat going really increases the absorption. Stimulated like the problem.

So you can hit the sauna while the mask is on your face.

As soon as it's dry like that.

It won't like all sweat off and stuff or.

No, I mean, a little bit, but it's just like you have everything.

Or what about just like flipping this on and you know, letting, letting like the infrared shine on my face?

That too. Yeah, that too. That's I mean that's, that's ideal. But I like the heat and the fact that this.

Right.

Like opening up your pores and then maybe escorting some of those nutrients of the mask right into that area that was just opened up like, like that whole idea when you put the hot water on before you put on the mask.

Yeah.

Sauna's ideal.

Yeah.

And so yeah, there are a couple, couple companies that do that in their whole protocol as far as like infrared mask and then, but put it on. Like if you put it on and then hopped in the, in the sauna before it was dry, you may sweat it off. But right now that it's completely closed.

It only took like 20 minutes to dry.

Right.

And then you. Will some people leave this on all night? Like could you sleep with this on?

I know people that have. I definitely have. I mean I like to probably 20 or 30 minutes, sometimes an hour tops. You know, you start checking emails, it's already dry and then you hop in the shower, then it's done. But yeah, I've definitely slept with it on. No real difference. They're, you know, I've experimented with a little methylene blue.

Really?

Yeah.

I'll use methylene blue sometimes as a nootropic because it, it assists with, with activation of mitochondrial activity.

Right.

In neural tissue.

Right.

But doesn't it stain your face like it's very potent stuff.

It doesn't.

It rinses off. Huh, right?

It does, yeah.

Interesting.

Yeah. You mix it in looks just like that. A couple drops Dermaroller methylene blue, maybe a couple little things of the serum in there.

Yeah.

For those of you who want to know a little bit about methylene blue, my friend Joe Cohen has a great video on his self hacked website about how to make methylene blue for like pennies on the dollar. So I'll put a link to that one in the show notes as well. If you want to know how to make your own methylene blue, I actually travel with that as well to assist with some of the inflammation that occurs with jet lag and airline travel. So. Okay, methylene blue, I'm gonna add that to the shownotes. And again you guys, this is all over@BenGreenfieldFitness.com Andy that's a n D Y is where you can access the show notes for this. So I guess one other question that I wanted to ask you was you're packaging up all these amazing things that you smear on your face.

When, when you're buying this stuff. Isn't it just From a business standpoint, I'm just curious, is it expensive to. I mean, is it kind of nerve wracking to be spending so much money on all these ingredients? Or do you, do you just basic. Do you predict how many orders you're going to get based off previous sales and just, just get it made?

No, I just. It's. It's interesting. But yeah, the truth of the story is we don't find. I don't find out my cost until the end. I just design my dream product every single time. We don't have. Have the big corporate overhead.

Right.

So I'm able to just. I mean we have five staff, I have a team of investors and things like that. But they know it's just like it. The like with our pearl cleanser, our, our serums or night creams with two different plant derived stem cells. Manuka Honey, colostrum. I mean that's just in one product I can make.

I used Manuka when I got mrsa and it just like killed that. So the first time I got MRSA during a race, I went the traditional route on antibiotics and iodine packing. Second time I used Manuka Honey and a little bit of thieves essential oil and it was just like it was gone three days.

Yeah, I mean it's unreal. And that's how I just made little paste of these and melted it down in a cast iron pan. I have the first night cream I ever made. But it's just little stories like that. I just want to create the best products and regardless of cost, I mean, may not make the best money for the team, but I just, I'm serious. It's like making a meal. I just want to make sure that everybody loves it. And the reviews are, you know, it's just, that's what I live for. So right now I can do it. I'm just gonna continue to do that. Like if we don't have that big. Yeah, it's.

That's what I want to do with a lot of the products I'm working on now because I'm kind of in the background trying to design some new formulations for like endurance and for, you know, for breakfasts, for stem cell precursors and stuff. But I'm actually telling whenever a formulator is asking me, you know, this costs this much. This costs this much. Are you sure you want to do this? This phytoplankton? Like, like, yeah, I'm like, you know what if I would pay whatever, six bucks per breakfast for a breakfast shake, that's worth it. To me, I'm still gonna spend 10 bucks. If I go to fricking, like a restaurant or Whole Foods, I'm gonna spend 15 bucks for breakfast. So, yeah, I mean, like, I want high quality ingredients and everything will sort it out. There's gotta be at least a thousand people out there like me who just don't care about cost and who just want the highest quality stuff for breakfast, right?

Absolutely.

Yeah. I agree. It may not be a business that's gonna sell to billions of people in China, but at the same time, I mean, I know everybody listening to this show, they'll do a clay mask on their face if they can look as good as you do, dude. And you guys should see the before and after pics of Andy. I'll put a link to his website in the show notes. Like, I promise you guys, you can use code Greenfield. That's your code. So if you just go, just go to the Ali tour website, I'll link to that. It's a L I T U R A Code Greenfield gets you 15% off of Andy stuff. 20 and. Or is it 20? Wow. We bumped it up. I don't know. Whatever it is, we'll put it in the show notes. You guys are going to save a lot of money. BenGreenfieldFitness.com Andy is where I'll link to a lot of the stuff that Andy and I talked about, including his other podcast that he did with Dave Asprey, where he got into this concept of engineering resilience. And then finally, million dollar question. How do I actually get this stuff off my face? Cold water. Is it warm water? Is it warm? Clicking my heels together three times.

The best way to do it is.

Hopping in the shower, letting a goat lick it off.

But I would definitely hop in the shower and just let the water rinse it off. Don't overly kind of rinse it off.

Warm water.

Warm water. Yeah, warm water. And then finish with a cold rinse to close the pores. Moisturize. I brought my moisturizer and serum area.

I mean, it's just cold water. Close the pores. Moisturizer serum. Boom.

Yeah, it's just.

I love it.

And then one more hack. I would say just like a nice serum before you go out in the sun. I really believe in sunlight. I mean, maybe you can touch on that a little bit better. It's just, I've noticed increase, like in, you know, internal, like hat, you know, just maybe a little endorphin rush from that. But also just a little bit of a. I Don't know. It's just something that it's. Can you explain that how that like.

Yeah, it's a combination of near and far infrared. So UVA and UVB aren't going to do a lot for the skin aside from, from increase the melanin production. But, and, and the vitamin D. But the infrared, the near and the far infrared, the same as you would get from a sauna. That's really where you see a lot of the benefits for collagen and for skin healing.

Okay.

Yeah, yeah. Which is, which is why you can't just get it that, you know, it's like the, I think there was like the photo of like the trucker who would like drive and he'd get the, the UVA rays. I believe it is just through the window on his skin because the windows block out the UVB and he had horrible skin.

Great sun exposure, but horrible skin because you have to get the full spectrum. Uva, uvb, near and far infrared. I actually eventually would like to get a, build a, or purchase a tanning bed somewhere in my home. And if you're listening in, please fill me in because I'm trying to research this. That has that combination. Right. Uva, uvb, near and far infrareds. You could work on your tan and at the same time work on, work on your skin health. Get the mood boosting effects that you're talking about. And also when you get the full spectrum, much lower risk of something like skin cancer.

Right?

Yeah. Okay. So there you have it. Okay folks, so again, BenGreenfulFitness.com Andy. Andy was pretty cool to have you come up. And also if you guys are listening, I'll put a link to the video that Andy and I shot in my bathroom as well so that you can see how I actually use the Derma roller that he talked about and the clay mask. So until next time, I'm Ben Greenfield along with Andy Nilo of Alitura. And all the shownotes are@BenGreenfieldFitness.com Andy signing out. Have an amazing week, Andy. Thanks for coming.

Hey, thanks so much for having me, Ben. Seriously.

You've been listening to the Ben Greenfield Fitness podcast.

Go to BenGreenfieldFitness.com for even more cutting edge fitness and performance advice.

Sam.