Hacking Gratitude: Spartan World Championship Exclusive

29 Sept 2017 · 36 min
35:33

On-site interview (Spartan World Championships / Podfest) with Gene Gerkoff, founder of Charity Miles, conducted by Brock Armstrong (with Ben Greenfield present). Gene describes Charity Miles — a mobile app (launched summer 2012) that converts walking/running/biking and other physical activity into sponsorship dollars for charities — and its growth (hundreds of thousands of members, presence in 100+ countries) and impact ("over two and a half million dollars" raised). He lists charity partners (e.g., Michael J. Fox Foundation, ASPCA, Feeding America, Habitat for Humanity, National MS Society, ALS Association), awards (Webby, SXSW People's Choice), and ancillary projects (podcast "The Extra Mile"). The conversation emphasizes themes of gratitude, purpose, community, personal transformation, habit formation, and simple behavior hacks (e.g., breathing pauses, "Breathe" program) to make charitable activity more mindful.

Questions this video answers

Gene Gerkoff

Summer of 2012

Over two and a half million dollars

Michael J. Fox Foundation; ASPCA; Feeding America

Webby Award (best health & fitness app) and SXSW (South by Southwest) People's Choice Award

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