A startup in Tel Aviv is installing public water stations with a paid refill model and ozone-based bottle cleaning to cut plastic waste. Early results show 700 bottles saved and 350 liters dispensed. They're integrating stations with bike-share stands and hold two U.S. patents for the system.
Questions this video answers
About 14%.
More than 700 plastic bottles.
At least 500 milliliters per refill.
Approximately 350 liters.
About $0.50 per refill.
Chapters
Here in Tel Aviv they have bicycles that you can find at any of these fine bicycle renting kiosks. You can grab a bike, it's called the green bicycle. You could even put a small child, an animal or perhaps some groceries on the back of your bicycle. They also come equipped with a handy dandy bell. And you can ride your bicycle around the city. You can ride your bicycle down to the promenade. And actually that's what I'm about to do. If you come check out Tel Aviv, you grab a bike, head down to the beach, maybe you'll have a good time.
The problem is that in Israel there are like 14% of population with drinks from fountains. The rest would buy another plastic bottle, or worse, would buy sugary drinks, you know, Coca Cola, whatever.
And that was, you know, the challenge, the challenge for me, for us. And I decided to change this by developing a water station that basically would make or convince the people that buying plastic bottles down the street to stop doing, doing. So what is the water?
I'm used to Hebrews. So exactly what is the water consumption like? I've saved more than 700 plastic bottles till now by refilling at least 500 milliliters per refill and I drank 350 liters. Okay, so I'm promoting people to drink more water as opposed to sugar in drinks. So it's healthier.
And we're giving like an echo feedback. Okay look, you've done something good for the environment, something good for yourself. You drink more water, you spare plastic away from the, you know, from the streets and you save money. Why people save money? Because what we are offering here is that, okay, listen, till now you bought a plastic bottle in the U.S. it's like buck and a half or two dollars. Now you're gonna refill for 50 cents. Okay, so it's dramatically.
It'S the same or better quality water because it's purified water chilled on the street. What usually you get in plastic bottle, now you get in more sustainable way. That's the basic idea. And the idea is it should be a network of water stations, like a bicycle share system. Where do you live in the U.S. washington. Washington. Okay, just been to Washington like last week. So you have Capital Bike, right. So imagine there's now.
250 stations, stands of Capital Bike. So imagine there's a wood station attached to each one of them. And then you can drink water and rent bicycles.
So actually I met with the DC water last week.
So the basic idea, I'm coming with my own bottle.
It's 50 cents per refill. Mostly people would have like, you know, like a pre charged tag or we can integrate the capital Bike tag. It's a bottle cleansing system. Why? People said okay, you convinced me there would be like purified water under sieve but you want me to reuse the same bottle again and again and again. I would get this taste and other from bacterial growth in my bottle. What we've done so Here it's a 4 seconds process of cleaning the bottle, disinfecting it so no aftertaste, no nothing. And it's on the street.
How does water come out there?
Water enriched with O3. So we use the same purification system also to clean the bottle on the street. That's our patent by the way we have two US patents on this station so it fast and accurate feeling.
And this is the basic idea.
It is exciting to see how Whoosh is changing public water consumption and also how they are coming up with innovative ways to rid our planet of plastic bottles. I cannot wait to see a Wu station in a US city near.
