Ketone-based energy drinks could replace caffeinated ones if the taste improves. Unlike caffeine, ketones spare glycogen for endurance without disrupting sleep or spiking heart rate and blood pressure.
I think for the general population who have not heard of ketones, the taste have always been the barrier. Therefore, our innovation would be to improve the flavor and really compete in the five hour energy drink, the Celsius, the monster sort of world, where people are getting overstimulated by caffeine and getting desensitized by caffeine, and they just need something that is a cleaner energy source that is directly providing them with the fuel, but but not a stimulant that will affect the sleep quality later on. And on top of that, also remember that all these stimulants are only stimulating your brain power, is stimulating your heart rate and your blood pressure, but it does not provide you with the fuel you need. What ketone does is that it will spare your glycogen and make sure that you can last longer. So this is very important for endurance exercise, where you want to last long and go further.
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