120: Best Sales Offers That Are Converting In July 2021 - #GrowYourLife

Hey, what's up everybody? Jaron. Mike Rakowski here. Welcome to the Grow youw Life podcast. Listen, if we haven't met yet, I love helping businesses grow and get more results. If you grow in your life, your mindset, you grow in a business, you can live a bigger life. Now. I've been helping businesses for the last 18 years. I actually started off because I had a dream of being a filmmaker 18 years ago and got into video marketing back when it wasn't really a big thing that people weren't doing. I was ahead of the trend on that and what I've been helping businesses do since then as I realized the real money was in sales and marketing. And I taught myself everything that I could learn over the last 18 years about sales and marketing. To help you grow as a business owner, I want to help you go from zero to six figures if you're not making any money or take your six figure business and go to seven figures and beyond, even to that eight figure level like I've helped businesses do for the last 18 years. Listen, if you haven't yet joined the GrowYourLife community on Facebook, join that group. There's over 1500 people just like yourself that are growing in their life and in their business every single day. And Visit my website, jeremicrakowski.com youm can schedule a free 45 minute call with me where we can talk about your business and how to take it to the next level. You can check out my courses on Facebook ads, creating offers that sell and even creating courses and websites and it's gonna walk you through how to do those things. They're low cost resources for you that are right there on my website that help you grow to the next level. Now today I want to talk about what offers are working in the marketplace right now. What's getting results for the clients that we're working with. What's producing the best results? Two resources for you that are going to help you, YouTube and Jarvis. And these are incredible resources that I'm going to show you how you can learn to create better offers with them. The two offers that are producing the best results, guidebooks and webinars. Okay? And so if you can create guidebooks and webinars, you can sell anything that's out there. And I'm gonna actually connect you with two videos that are on YouTube right now. They're free videos. They're right on YouTube that we actually went through these free videos and we're getting results with our clients. We actually use the guidebook model and the webinar model to generate over $260,000 in sales, about 90,000 in ad spend. But we tested initially, which is a $2,000 budget. We created a lookalike audience from a guidebook that generated a quarter of a million dollars in sales in less than 30 days. With what I'm going to show you in this video now, check out over on YouTube, the perfect webinar. Eight steps to the Perfect Webinar with Anthony Morrison. This is a 21 minute video right here on YouTube that's gonna help walk you through step by step creating a perfect webinar. The eight steps are very easy to follow. We're starting to interview clients and help work with them building these webinar offers. We're noticing people don't have as much time to go through 5 to 10 day challenges as much and they're wanting to go through webinars like this. And so this is what's getting results. We also are combining this video with this training with Russell Brunson and I trust both of these guys and their, their teachings with you. So check this out. These two video resources, how to Create the Perfect Webinar and Eight Steps to the Perfect Webinar with Anthony Morrison. The two are, they kind of have a little bit of conflicting information. I would say Brunson's is the foundational training and then Morrison modified it just a little bit with some things that I think are better, that make it a lot better. And so combine the training from these two. Morrison's training kind of trumps what Brunson said to make it a little bit better. That's gonna help you come up with the best perfect webinar formula for you when creating webinars. Now when it comes to copywriting, when it comes to creating your offers, we're using a resource called Jarvis. Jarvis is writing the highest converting copy. That's creating results for our clients and our customers on the Internet. They're writing ads, they're writing emails, they're creating websites, they're creating blog posts, they're creating guidebooks, they're creating landing pages using Jarvis. This is what we're using with our customers to get the most sales and results. And so I'm going to put links to all of these resources for you in the description. I'm going to walk you through how you're going to use them to create these offers that are getting results, both webinars and guidebooks. Now listen, when you create an offer for a webinar or a guidebook, they're Actually, very similar. They have very similar mindset behind them. And so what I like to do is put out both. We're going to put out a guidebook and, and a webinar on similar topics, see what our customers resonate with, to build up those audiences and then create products and services to sell to them. We create a course, create a high ticket coaching program that sells to these people less than 30 days. You can launch this with the resources that I put on my website and this podcast episode to build your business, to get more results, to create six figures and even seven figures for you. Okay, so when you build out an offer with Jarvis, when you build out an offer with the perfect webinar formula, essentially you're gonna have to figure out, okay, what does the customer want? This starts by getting feedback from your social media. This starts from getting feedback from your blog post, from your email list. If you're not getting feedback from customers, you have to start there. Okay, Learn what people want. Dive deep into that. And I have dozens of podcast episodes that talk about learning what your target customer wants. You have to listen to people. You have to listen to, what do they desire? We run AMA campaigns. Ask me anything. Q and A's where we run ads where people can ask questions. You want to get that feedback loop going. That's why I have free calls with people. I can listen and answer my customers. That's why I have my Facebook group. My customers are asking me questions on a regular basis about what they want, what they desire, and what they need to learn from me, and then I can deliver those results to them. And so first you want to test out some things. Webinars and guidebooks are a great way to test out what the marketplace is going to respond to in an offer before you put it out as a paid thing, because you can put it out for free and spend a whole lot less money to get people to sign up for something that's free than paid. And you're going to see what are people resonating with the most? What are they signing up for the most? What are they spending their time filling out a form with you and asking you questions and designing the most from you. Far too often I see people wasting way too much time trying to put stuff out there without even testing if it's viable or not. And so these are great resources for you to test the viability of an idea to see if people actually want what you're putting out there. Guidebooks and webinars. Now to create a guidebook. What's really Cool is Jarvis is designed to help you write blog posts. And you can actually use Jarvis to write your guidebook for you. It can create the guidebook outline and you can walk people through training steps that then you can create an offer from that guidebook. You just filter it through their filters for copy, for persuasive bullet points, for ads, for emails, for blog posts, and it'll generate the guidebook for you. And then you can generate those advertisements and those bullets and those landing page copy and the headline for the target customer that's gonna connect with them. And so that's why this is a great resource for you. If you're creating the webinar, then you can take what you created with the guidebook from here from Jarvis. You can take exactly what the guidebook brought to the table, you take exactly what it put together for you, and you can start to build out those things. You can start to build out a offer, you can build out a landing page, you can build out a advertisement, email, a blog post, something that connects with people. Okay, so this is a resource for you that you can use to build out the copy that's going to connect with the target customer. So take the idea that you have write a guidebook, build a landing page that generates leads, and then you send the email to them and run an ad to that to see are people connecting with this type of an offer. And Jarvis can help you do that. Then you can take the guidebook that you write with that and turn that into your webinar by following the perfect webinar formula. And essentially, you want to figure out what are three false beliefs that somebody who is your customer struggles with before they purchase what it is that you're selling. If you can tear down those false beliefs and then rebuild them back up again, you can help people discover what it is that they don't know and improve their life to the next level. And then you can create a pitch for them. Again, I'm not going to break down all the training that's already in these, in these YouTube videos that I've linked to for you. Please go through those YouTube videos. Go through the videos that I've linked to here in this video, in the description of this post, the one with Anthony Morrison and the one with Russell Brunson that's going to help you create your perfect webinar based on what your customers want. If you can develop a feedback loop with your customers about what they desire, you can create those guidebooks and those webinars that then lead people to purchase what you have. So you need to have a product, you need to have a service, you need to have something that you're offering for sale to people. You need to have offers that you're connecting with people to generate leads. You want to have a webinar that talks with those people. You want to have a guidebook that connects with those people. And you have to build in case studies with those of the people that you've helped, of the people that you've assisted, that have gone through these processes. Listen, we've helped our clients use this process and generate over $260,000 in sales in the niche of songwriting. We did this. We were able to identify with our client Rick Pino, that we been coaching and consulting, that his customers weren't just wanting spiritual training, but they were wanting to know how to write songs and release them to the world. And so we created a guidebook that then generated the lookalike audience for our Facebook ads. We ran the guidebook, we ran a direct sales campaign for a $97 product to that audience. Sold over 2,400 seats to that. And then what we did was we sold those people a high ticket, thousand dollar program to learn about songwriting using a webinar and a guidebook. This method that I'm teaching you right here, that I'm showing you these resources. So go through those videos that I connected you with right here, these videos that are on YouTube, and then start to use Jarvis to write your copy, to start to write your offer, to start to create your, your landing page. You can put, okay, you go into Jarvis, and if you put in there, okay, I need some copy, that's gonna help me with an offer, that's gonna connect with a customer that wants to learn songwriting, and it's gonna literally write you those headlines and write you those ads and write you that copy so that you don't have to work as hard to do that. And so these two resources are invaluable for you. You can generate the guidebook, you generate the PDF, you take the PDF, you link it through Google Drive somewhere, you have an email autoresponder that sends them that PDF guide for the webinar. You can put the video on Vimeo and you can host it on your website on your thank you page, or you can use a tool like Ever Webinar to link people to a webinar to create these pre recorded webinars. So Ever Webinar is a great resource for creating webinars. Another one that we're really liking is Stealth Seminar Stealth Seminar is another great app that is generating results for us running webinars. And so these are two great resources for creating automated webinars, pre recording them and putting them out there for guidebooks. It's literally you're just creating a landing page with a PDF. You can use resources like Click Funnels or leadpages to do these. Okay. And then you want to connect the conversions API using Zapier to something like LeadPages to make sure that your Facebook ads are working using the Conversions API. These are the type of offers that are generating the most results. If you go through my course, irresistible offers that sell, I walk you through breaking down the target customer. You have to learn what does your customer want? What do they desire? What do they want from you? You learn that by asking them. You learn that by directly asking the customer, by connecting with them. That's why I have those free 45 minute calls. That's why we run AMA campaigns and Q and A campaigns to hear from the customer what do they want to learn. When you can connect with other humans, other people, and get into conversations with people, they'll tell you how to sell to them. And so you're going to have to grow in your, in your ability to connect and communicate with people to then build out offers like this that then you can sell your product or service by launching guidebook offers and webinar offers by launching courses like my new course that's out, the Easy Course Creation Blueprint that help you create courses. This is a course that I just launched this week that can help you create your own course. It's called Easy Course Creation Blueprint. And I walk you through step by step exactly how to create courses in your business. It's not even on my website at the time of recording this Easy Course creation blueprint, I break down everything that you need to know about creating online courses in this course so that you can get results, so that you can create courses that get raving fans and raving reviews like I have, you're going to learn how to break past overwhelm and being stuck in the process of creating courses so that you can put a course together that you can sell online as an offer after you run these different type of campaigns, these, these webinars and these, these Guidebooks. It's only $37 right now on my website. The price is going to actually go up after the launch this week, so be sure to check that out. It might go up to a couple, couple bucks. Okay. So you can use that to create an asset for you. You can create a resource that you can sell that way. If you're not selling courses, you can still use these type of offers to generate leads for your customers. You can create a guidebook that then leads them to your health product. You can create a webinar or a guidebook that leads them to your consulting services, to your agency services, whatever it is. You want to break down the beliefs that they have about what you offer, and you build them back up with you offering the solution that they need, and that's how you connect with buyers. Those are the type of offers that are creating results right now for our customers. Start putting them out there. It doesn't need to take you longer than a week to put an offer out there, like these type of things, using resources like Jarvis, using resources like those, those trainings that I showed you. And one of the best ways that you can learn to create better guidebooks and webinars. Scroll through your Facebook feed and find who else is putting webinars out there and who else has guidebooks, and go through them yourself. Reverse engineer other people's funnels and offers. What are their guidebooks? What else is on the newsfeed, on social media, what else is being offered that's going to teach you how to craft your offers similarly, and then you can basically reverse engineer and do it for your own niche. Another person's offer, another person's webinar. You just follow it as a template for you to put yours out there. You do not have to reinvent the wheel, my friends. It's so much easier to put business out there than you ever imagined just by reverse engineering what's already in the marketplace to get results. That's what our clients do. That's what we do. We just reverse engineer what's out there. Many of y' all are working way too hard to figure out and reinvent the wheel and be ultra creative and come up with some brand new spicing idea that's. That's whoosh out there that nobody's ever done before. I'm sorry, but you're working way too hard with very little result. If you can reverse engineer what other people's webinars are and their. Their guidebooks, and then you, you use it as a template for your own niche. That's what's gonna get you results, and that's what's gonna produce results for you. So start to sign up for. What are those different offers that are out there? What are those different resources that people are already advertising? They're already spending money on ad spending. And how can you reverse engineer those to create your own offers for your own product or service? Okay, so these are the offers that are getting results for people. And if you can put together an offer. Like I walk you through in my Irresistible Offers that sell course. Like I walk you through in this course where I show you exactly how to create offers that sell, how to connect with the target customer, how to create the perfect offer, how to create exactly what they want, tell the story of your customers future experience back to them, present it in a way that makes sense, and create buy in for what you're selling. That's what the perfect offer does. And I walk you through creating that in this course, Irresistible offers that sell. It's only $57 on my website as well. Then you can run Facebook ads to it. I have my course, Social Media ads that Work. And we've updated it with the iOS 14 changes that you need to learn that you need to create the right ads that work, that get results. And that's only $47 on my website. You can learn how to use the conversion API in that as well. And so check those out as resources for you to get more results, to get more customers, to get more clients in your business. Listen, I believe that it's possible for you to go to the next level in your business, but you're just gonna have to discipline yourself to do the work to get there. Too many people I see, they got so many ideas and they're not even doing anything. They're not even putting anything out there. They're not even touching or launching anything. One of the greatest resources that I know to build these out is Squarespace. And I walk you through building a website with Squarespace in my course, Website Building Made Easy. If you can use Microsoft Word, you can create a website using Squarespace very easily to build out these different offers. Okay. And so these are resources that I have on my website for you that you can use to generate a business, to generate offers that sell, to generate what people want from you. No matter what niche you're in, no matter what industry you're in, you just have to do the work. You just have to start to build it. What's the next step for you in building and what's stopping you from building those things? That's what I love to hear from people. Usually people say it's time. They don't have time. They don't have the resources, they don't have the money. These cost next to nothing to get launched. And if you stick with the process. If you start to follow a process, if you follow a proven process that gets results and you start moving things forward for you and you start trying to connect with your target customer and you start building out offers that sell to people online. You don't have to, it's not rocket science, my friends. You just have to get things started. You just have to get them moving for you. You just have to build the ship and launch the ads and connect with those customers and start doing the work to do that. What's stopping you from doing the work other than your own choices? Listen, if you need help knowing how to put all these pieces together to get results, to get more customers and more clients with your offers, I'd love to connect and I'd love to coach with you to help you sell more online. You can schedule a free 45 minute call with me on my website, Jeremiah Krakowski.com to get more sales, more leads, more customers and more clients in your business. Right here at my website, you can schedule that 45 minute breakthrough call to know what direction to make, what decisions to take to get those results. And I'd love to talk with you further on how to take things to the next level so you can schedule that free call on my website to help you build a business that gets results. Listen, I believe in you and I know that you can build your business to get results. But you're gonna have to take the steps forward to do that. And these offers are a key, a resource for you to do that. The only reason you're not selling more is you're not putting more offers out there. So start putting more offers out there. Start selling to the target customers that you can get in your business. Talk soon, everybody have a good one.