187: What High-Earning Coaches & Course Creators Do Differently - #GrowYourLife

Hey, everyone. Thanks for listening to the Grow youw Life podcast. My name is Jeremiah Krakowski, and if we haven't met yet, I help coaches, mentors, trainers, and consultants scale their businesses to seven figures. And I want to help you break past what's stopping you. If you need to just make your first six figures or you need to make your first sale, I help you go from zero to over a million dollars in your business. And that's what this podcast is all about, is helping people that have a message and want to impact people with those messages, whether it's with an online course or with an online coaching program or an consulting business, to reach the right clients, to make a ton of money doing so, and to be successful. And if that's you, that's who this podcast is designed for. That's the people that I connect with and the people that get the most results out of this. Now, if you're listening to this, just because you know you're. You're. You're wanting to learn and to grow and things like that, you'll get some value from this. But this is specifically for my business owners, for people that own a business or that are building a business. And here's one of the number one things that I need you to get. Okay, we're just going to dive right into it. One of the biggest things that stops people from being successful as a business owner, as a coach, as a course creator, as a mentor, making money, as a trainer, making money, as a consultant, making money. There's a dividing line right down the middle, and I'm trying to find my marker here. There's a dividing line right down the middle when it comes to what those that are successful do and what those that are that struggle and strive and wish they could be successful do. So we have, on one side of the board here, we have struggle. This is where most people are, 99% of coaches, and then we have the 1%. And these are the ones that I work with that have success. And we have a number of clients that are in the middle here where they're transitioning from the 99% that fails to the ones that struggle. This one strategy that I'm going to share with you today will help you move the needle so much closer into the realm of success than anything else. One of the greatest strategies is a not worrying about what people think, not worrying about looking professional, sounding professional. For instance, just an example, recording this podcast, when I couldn't find this marker right here, some people would have ended their podcast. They would have restarted, they would have edited that out of it. They would have removed that from there because it makes them look unprofessional. That extra work would add an hour or two to their production cycle. I see it as a waste of time. And the return on my effort is just not worth it to even worry about how I look or sound to anybody. Okay? So that's the number one thing, I think if you can get over worrying what anybody thinks about you, and you just talk and you just flow and you worry about, how can I communicate with my target buyers, the people that are buying from me, how can I communicate with them to help them grow more often? That matters far more than looking like a pro to them. They don't care how you look. You listening to this right now, Aren't offended, and your reputation or opinion of me isn't destroyed because I didn't edit that out or even the fact that I'm focusing on this right now. You see what I'm saying? And so it's the exact same way with your clients, with your customers. Anybody that you lose because you're unprofessional, quote, unquote, wasn't meant to be a client of yours in the first place. Okay? Now, the second thing is this is we have to break up with this mindset of I need to be told what to do. I need somebody to tell me what to do. This comes from childhood where our parents tell us what to do and when we do what they told us, we get rewarded. This comes from corporate America. When we do what we're told, we get rewarded. This can come from religious systems where we obey and we're not punished, and we end up believing that success in business is the same way. That's what 99% of people who struggle think, that if I just get told what to do, I will be successful. Now, yes, if you're coaching with me, if you're working with me and we're going back and forth about a topic on your business and we're talking about, okay, who's your target customer and what do you work with with them? And. And do you have an offer up? And. And you already do you have a niche figured out? And we answer those questions, we go over those five sticking points that coaches, trainers, and mentors have. Whether it's finding your niche. Do you have your niche figured out yet? If you don't start there, once you do, it's writing your copy. Do you have your copy written? If you don't, then do that. Next is, do you have your landing page done. If you don't, then do that because you already have your niche and your copy figured out. Don't skip ahead to the landing page and trying to figure out all the technical stuff. If you don't even have your copy of or your niche figured out yet. It's like, it's, it's really simple. Most people over complicate it and they stay in the struggle zone because they're trying to skip ahead and they're trying to figure out step seven, eight, and nine when they haven't even done step one yet because they, they have this anxious belief that if I figure everything out beforehand, then I will be successful. Welcome to Struggle City. Welcome to things not working out for you 100%. And so when we work together and we process through all of those, those different steps, okay, you got your landing page up. Now have you launched it? Have you told people about it? Okay, have you ran ads to it? Okay, did you do the event and how did it sell? Okay, did you evaluate the data? Did you run another offer, another event and see how that did? Did you evaluate the response, the feedback loop that you got from people to adjust your language? This is this, this is the circle that when you do this consistently produces profits, produces results. Okay, Most people can't get past the stage of even creating a landing page. Most people find it impossible to even create a landing page. Takes you 10 minutes on Squarespace. I have so many videos where I walk you through how to do that to where you can use squarespace to put a headline up and you make a graphic in canva that you have templates that you use. Takes 10 minutes to build a landing page. But most people are terrified of the idea that it might not work out, it might not be good enough. They might be rejected, they might waste time, they might lose money, and it might not produce the results that they want. And they allow that fear and terror of things not going their way and the need to make things go their way, keep them from building a landing page. That's where most people are stuck. Most people's mindset are stuck right there. They can get right up to the point of having a landing page to build or writing their copy. And they won't do it. They just won't. They will literally sit paralyzed. I've seen it 6 months, 12 months, 5 years, 7 years. I know somebody right now, he's in his 10th year of being paralyzed to write his copy and make a landing page because of his need for certainty, because of his need to be told what to do. And this is where most people struggle is their need for their need for certainty. And to be told what to do keeps them paralyzed from writing any sales copy, from creating a landing page, from building an offer, from gathering a group of people in front of them on a zoom meeting to sell a $300 product to a $500 digital product, to a thousand dollar digital product, to this is the cycle where most people are stuck. And it comes directly from the mindsets of how we have been trained to live our lives for safety and security. Up until this moment in time, everything in your life has trained you that you are unsafe when things are uncertain, that you are unsecure, that bad things will happen if there's no certainty. Everything in your life has trained you that until you are told what to do by some kind of an expert out there, that you are unsafe, that you. That things are uncertain, that you're on shaky ground, that bad things will happen if you do something that you weren't told what to do. And this is where 99%, of course, creators and coaches are stuck. They're stuck operating in seeking after certainty and being told what to do. Now, because of this, you can actually capitalize on this. And a lot of people have capitalized on this because this is actually a big part of what you're selling to your clients. This is a big part of what you're selling to your prospects. The feeling of certainty, the feeling of that they will be told what to do. But at the end of the day, it's impossible for any coach, any trainer, or any consultant, no matter how much what they know, to provide 100% of either of these. In reality, when you're selling, it's very important that you build a level of belief, perceived trust with these to 100%. And Jordan Belfort goes over that in the book the Way of the Wolf. The Straight Line Selling system, Mastering the Art of Persuasion, Influence and Success, is that it's that it's that it's crucial that your prospects, that your prospective clients feel in a, in your sales pitch, that level of belief and certainty and that you are going to be there to tell them what to do. When it comes down to it, what produces the top 1% of success is by graduating out of needing this and by graduating out of the corporate mindset, by graduating out of the mindset that there is anybody out there that actually is even capable of doing this for you. And so I'm going to be speaking to you both from the perspective of you being A coach, you being a trainer, you being a mentor. But also what you need to do to get some sales is you need to, first off, break up with this belief that's been limiting you that certainty even exists. That's a fantasy. That's not reality. It doesn't exist. Finding a human being to tell you what to do is a fantasy. It is not reality. It doesn't exist. As soon as you get that, you will start to make more money because you're going to stop looking to other people to be responsible for your results. When we're searching for certainty and to be told what to do, we are looking to make other people responsible for the results. Because here's the thing. If so and so told you what to do and it didn't produce a result, now they're on the hook for the responsibility of what it produced. That's not reality. In a corporate job, that's what they train you. Your boss is responsible to tell you what to do, and if you do it, there is certainty that you get a paycheck. You have to rip that thing out of your brain. And it hurts when you do so, because much of how we've lived our life has operated in these frameworks. And as soon as we say, you know what, I'm going to take personal responsibility for my life. I'm going to stop blaming other people. I'm going to stop looking to another human being to be my certainty. I'm going to stop looking to another human being to tell me what to do. You now unlock the keys to massive financial success in your life, because you start looking at the world differently. You start looking at how things fit together differently. You start processing information differently, you start analyzing data differently. When you do this, and my clients who make the most amount of money that I coach. Here's the thing. I would be an irresponsible coach if I didn't tell you this. There's a lot of coaches out there that won't tell their clients this because they're afraid of losing clients. When clients actually realize how the world works, I'm not afraid of losing clients. I want to make more of my clients successful. And so by me being honest with you about this is part of my integrity. And the fact is that in business, there is no such thing as certainty because the market changes, people change, the algorithms change on a daily and weekly basis. There are certain frameworks that work better than others, and I coach people on those frameworks that we use consistently. Running events where you get people in front of you to sell to them your programs. One of the most certain frameworks for growing a six and seven figure coaching business course, business consulting business, right now, doing events, whether it be a one day, one hour or a two hour or a multi day, a three day straight or a five day event, virtual events, getting people with the problems you solve in front of you for multiple days at a time is the most certain framework for financial success. But here's the thing. When people join my coaching program, I don't just tell them, okay, put these words on your page and it's going to work. No, in fact, that that would cost you over $16,000 to do because it takes a lot of energy and research on my part to dive into your business. And so what I will teach you as a coach is I will guide you to doing that research. I will guide you through the process that we've developed that results. If you wanted to pay me to do it, it's over 16 to $20,000 per month minimum, starting. If you want me to tell you what to do, you have to pay me that much to tell you what to do. For my clients that are in the client growth accelerator, they're paying under $200 a month. It's the closest thing to that. But I'm not going to necessarily tell them what to do. I'm going to guide them to find it on their own. Because I expect that the people that are in my programs are grown up enough to do the research themselves. They're grown up enough to take personal responsibility. They're grown up enough to start to change their habits and to break out of the corporate mindset of I need to be told what to do and I need certainty before I take action. When you get this, incredible results will start to follow in your life because you will start to take action on things you were never told what to do. Oh, I got a hunch that this might work great. Go test it out, go try it out. I mean this with all due respect, but I've had clients where they had a hunch six months ago, but they were nervous to ask me for six months. They asked me six months later. And I'm like, honestly, that would have worked six months ago if you had just done it when you had the hunch. But now, six months later, I don't think it would work as well because honestly, the market's changed. Got to go back to the drawing board, Got to go back to evaluate what's working, what's not. And so if we're looking for another Person to provide peace and calm and certainty and clarity and to tell us what to do. Listen, there's people out there that will be glad to take your money and pretend like this is possible for you. Absolutely. But at the end of the day, what is it going to take for you to actually make real money? Is taking personal responsibility growing up out of the corporate honestly, like working a job, let's put it this way, there's a mentality that is a level above high school, it's a level above college education to where you work for somebody else, but there's somebody that you're working for in a job who was an entrepreneur, who started a business. And so you have to graduate from job worker mindset to business owner mindset. Business owner mindset never waits to be told what to do, is never looking for certainty and always takes personal responsibility. Job worker mindset is always waiting to be told what to do, is always looking for the next most certain thing for safety and security, and refuses to take personal responsibility. And so this is an area to grow out of. The job worker mindset. The worker be mindset into the owner entrepreneur mindset of I'm going to try things out, I'm going to take risks, I'm going to experiment just to see what works. And now here's going to be the hardest, the next hardest thing on this level, and this is one of the number one words that's going to make you a millionaire, is acceptance. When you learn to accept the outcome, whether it be a win or a loss. When you say win, okay, great, we won. When you say loss, okay, great, we lost. And it does not affect you emotionally. When your emotional stability, when your happiness, when your sense of self worth, when your sense of accomplishment is not dictated on performance at all. And you learn to accept wins and losses with the same level of emotional feeling and response. And you learn that whether we win or lose, it's okay, it's all good, it's part of the process. And you graduate to where instead of losing, you actually are learning. See, I don't, I don't win or lose. I win or learn. Shaun White, the Olympic snowboarder, actually came up with this that I heard for the first time. He might not have invented it, but I heard it on the, on the Ed Mylett podcast. By the way, I love Ed Milet as well. He's got some great personal development training out there. But Shaun White talked about this, is that as an entrepreneur, as an Olympic snowboarder, by the way, there's huge similarities to the way that you train to, the way that your mindset needs to be, you need to have an Olympian mindset. A lot of what I study when it comes to business and it comes to mindset, comes straight out of what has worked in the sports world and the Olympic coaching world, because it takes the same level of mental fortitude as an Olympic athlete or, or the military, a Navy seal. Learning to strengthen your mind to where your situations and how things happen don't decide for you whether you can be tossed to and fro, whether you have a good or bad day. And so when you get to this place of acceptance, you don't get too like, oh, my gosh, when you win, like, you celebrate, but instead of just celebrating only when you win or only the big wins, you celebrate progress. You celebrate your progression. You celebrate that you are 1% better than you were yesterday, that you're 1% from where you wished that you were to where you want to be, freaking go all out and like, pat yourself on the back for that. Amazing. And then you get back to work. And you get back to work. Not waiting for somebody to tell you what your next steps are, not waiting to be told what to do, instead choosing to step up for yourself, choosing this Olympian mindset, choosing to experiment, choosing to take risks, to put yourself out there even when it feels hard, that's going to set you up for success more than anything else. When we stop waiting for certainty, when we stop waiting for somebody to tell us what to do, and we learn to adapt and we learn to say, you know what? I'm going to grow into that Olympian mindset. I'm going to grow into that entrepreneur, that owner mindset. And out of that job, worker, that worker be mindset. Not that those people are bad, not that people that work jobs are bad at all. There's just a different way of thinking when it comes to being an entrepreneur. The same level of thinking doesn't work in one or the other. So you have to literally, completely rewire your brain out of how you've always done everything, if you weren't an entrepreneur, to see success in your life. And that's what I want for you. If you're a coach, if you're a trainer, if you're a mentor, if you're somebody that is making an impact on the world and you want to make six figures or seven figures, it's time to start to do things differently. And if you want somebody to help coach you, guide you through that, that's what this podcast is for. That's what my YouTube episodes are for. My client growth Accelerator, I believe, is the number one coaching program out there for trainers, mentors, coaches, authors, consultants to get more paid clients online. And I'd love to help guide you along the way as to what are those nuances? What are the frameworks that are working right now so that you can start to see real cash flow and real money in your business? So you can go check that out. Go, go join the program. If it's not open right now, you can get on the waiting list to it at my website and you can join one of the live events that we're doing. We do multiple events throughout the month where we're working with you and we're. We're getting our nose to the grindstone to help you with the exact strategies that are going to produce results. And that's what we do every single day here in my business over@jeremiah krakowski.com and that's what I'd love to help you do as well. I'm on a mission to create over a thousand millionaire coaches. Will you be one of them? Grow your life, everybody, and we'll talk soon. Have a good one.