282: Picking The Best More Marketable Niche To Build Your Business In - #GrowYourLife

Hey everyone, thanks for listening to the Grow youw Life podcast. My name is Jeremiah Gracowski. On this podcast I talk about ways for you to grow your coaching or online course business to be able to scale things to make the kind of money that you want to make. I help people scale things from 10, 15, $25,000 per month. I built multiple coaching and online course businesses to over eight figures. It's over $10 million a year. And I want to walk you through how to do it yourself. Now I have a premier coaching program called the Client Growth Accelerator Program. Would love to have you in there. And that's why I actually come alongside you, become a part of your team and your success strategy to actually get you results where you're not going about it on your own. You actually get to work with me to be able to produce those results for you. So jump in there, get in our Client Growth Accelerator program and start to get the results that you deserve in your business. Now today we're going to talk about finding the right, most profitable niche or topic in your business. One of the things that prevents people from doing this is on focused fomo. And FOMO is one of the great killers of a lot of our dreams, a lot of the things that we should be doing. We're afraid of missing out on opportunities. We don't want to pick the wrong thing. And you know, I was hearing some research recently that one of the biggest fears of people is wasted time putting investment into something that is not guaranteed. And so human beings, we will actually strike, strive and work really, really hard to not do something that isn't a sure thing or certain. But when it comes to business, unfortunately looking for a sure thing or certainty doesn't exist. There's no such thing as that. So you have to embrace the uncertainty and actually understand that's a big part of it. A big part of business is really merging the intellectual with the intuition. And that's also where art comes from. But in business, business is the art of taking those things and turning them into a practice profit. You got to figure out what do people actually want, what is marketable and what's going to produce money. And the truth is, is that it changes over time because human beings are constantly in a rotation all the time. I look at this like a, like a, like a box of marbles. If you look at a box of marbles, they're all together and if you shake the box up, they start to micro rotate. What ends up happening is in online marketing and coaching and online courses and all that the topics of what is the most profitable is constantly being shook. And what's happened is the algorithms on social media are basically shaking that box of marbles of most profitable niches and they micro rotate over time. And that's why a profitable niche 10 years ago is no longer profitable today. But at the same time, it actually morphed and mutated and turned into other things. For instance, 10 years ago we were teaching how to do a lot of the same stuff that we're teaching today, but we're, we weren't teaching it in the same ways. Now we have artificial intelligence. And AI is one of the most powerful tools that can help us be able to pick the best topics and come up with things. And that's one of the things I do want to show you, is how to use AI to be able to do that. One of the things that you want to do with AI is you want it to be a brainstorming tool. You want it to be something that helps inspire you to be able to think outside the box, to be able to process things, be able to do things that maybe you couldn't figure out just on your own. Now, this isn't about you being unintelligent or anything like that. I meet a lot of people sometimes they're worried that, oh no, I don't want AI to take over me, I don't want AI to replace me. I don't want some kind of an AI to have to think for me. That's not what we're talking about. Because with artificial intelligence now and the way that it works, it's kind of like when Google first came on the scene. Google allowed us to search things really quickly. AI today is essentially just a hyper focused search engine that you can really start to go on a journey with and discover things much faster. And it knows a lot of information that's out there and you can start to ask it questions to really dive into things. And so when you look at it from that perspective, it's really, really powerful that we can use in our businesses. And what's great is it's a simulator. It allows you to simulate what the market will respond to. It allows you to simulate how the market will respond. So when you're launching your business, when you're trying to figure out what is the most profitable niche or topic in your business, the foundational thing to look at is you got to start from an experimentation mindset. That's number one. You got to start with this idea of what's called an alpha release. Approach where you're testing something out to see if it's going to work. And this is again, one of those risks that you're going to have to take. You're going to have to embrace taking risks for you to be able to reach your goals in your business. If you're not embracing taking risks, you're missing out on a lot of opportunity, a lot of potential to be able to reach those goals yourself. And so a, if we can break past perfectionism, that's huge. Number two, if we can show up authentically, that's also important. And then number three, we figure out what are problems that we can solve for other people and we can merge those together. We figure out what do I have the ability to do what is authentic to what my skill sets are, and then how does that align with problems that other people have and desires that they have? The only reason anybody's going to buy something from you is because you solve a problem, because they have a problem that they are experiencing, and you're going to solve that for them, and you're going to be able to actually take what they are experiencing and bring a solution to them very quickly, very easily. They're not going to have to struggle through it and, and you're going to be able to save them a massive amount of time of trying to figure this stuff out on their own. So in a coaching or online course business, that's one of the foundations is your ability to produce transformation in people. The reason why somebody buys from you, they become a client of yours is because they trust in you, your product, your company, and the result and transformation that you promised. And you got to become able and have the confidence and the faith to be able to. And it takes faith to do this, to be able to make a bold, audacious promise to people of what you're able to accomplish. You know, I promise people that when they jump in my accelerator program, that we will give them the best coaching, the best training, the best resources to be able to reach their goals, to be able to scale their businesses. And that's exactly what we do on this podcast. We give you the best training, the best resources, the best information to help you get started on your journey and to solve specific problems, problems in your life and in your business. And it's like a coaching call. It's. One of our reviewers actually said it's like a coaching program. This podcast is inside of the podcast. If you go through all the podcast episodes, and there's a lot of episodes of this podcast, if you Go through all those episodes. They are like their own coaching program. You can get a lot of value by going through these episodes, I promise you that. And I would recommend that you do so. But I'd also recommend that you jump into our client growth accelerator program. If you want to know how to go beyond just coming up with an idea to execution and knowing what to execute on, knowing what the cutting edge strategies are that are going to work, and knowing how to produce financial gains for yourself and your business. It's one thing to have a great idea, something that you feel passionate about, something that's going to help people, but it's another to have something that's actually going to be financially viable. And that's exactly what I love helping people do is figure out what is financially viable for them. Now if we go into AI like chat GPT and what's awesome is they provided us now, GPT4O is now free. You can use it, anybody can use it. It's amazing. We can all. You can just jump in and you can just go to chat.com to access it. That's the new website for Chat GPT. Just go to chat.com and it pulls it up right here. You can ask any question of Chat GPT and you can see, okay, what kind of result, answer or outcome is it going to give me? What can I help with? You know what, what a great question it's asking us right here. Okay. And so we can say I want to start a online coaching business, but don't know what topic to teach on. Okay. And what's awesome is when you can learn to dialogue with AI like this. It's really, really going to be able to help you in a powerful way to be able to figure a lot of this stuff out, reflect on your experiences and expertise, identify what you're passionate about, assess market demand, explore marketable strengths, consider your own challenges and growth. Now obviously that's, that's like, that's okay advice, but what I want to do is I want to dive deeper. Can you ask me five powerful questions to figure out the best niche or topic to go into for a coaching business? Okay, and I misspelled that, and I actually misspelled it on purpose because I want you to see it doesn't really matter that much as far as that goes. So what are the questions? What are unique experiences and challenges that you've overcome that you feel could inspire or guide others on a similar journey? Well, I've, I've overcome the ability to create multi million dollar online course or Coaching businesses People ask me for advice about getting more clients and leads and scaling using Facebook ads. Okay, if you could help others achieve one transformation, what would be? I can show them how to take their idea or desire as a coach or mentor and have a 10 million dollar or more business. What topic do you see yourself talking about daily without feeling drained or bored? I love talking about sales and and how to sell to people online. Then imagine a client reaching breakthrough. What skills, tools or insights. Knowing how to generate leads, run ads and close sales using webinars. Okay, so those would be like five different areas for me in my business that I help people with to be able to do this and walk them through and so those answer certain questions to figure that out. Okay. Niche scaling online coaching businesses to 7, 8 figures. Well that's exactly what we do. It's exactly how we help people. Building solid sales funnel, mastering lead gen with ads, developing effective webinars, sales and conversion tactics and scaling to multimillion dollar revenue. And by the way, that's exactly what in our accelerator program we help you do. That's exactly what we work with people on. But for your business, whatever your business is, you can figure out different ideas on that. By the way, here's another great question. Watch brainstorm. 20 possible other niches that aren't the same as the above but might leverage my skills. Okay, here's 20 alternative niches. Personal branding, Online Course creation. By the way, that's another thing I talk about a lot with people. High ticket sales, Mastery Organic marketing and lead gen, LinkedIn scaling online webinar strategy, Digital marketing for health and wellness. We're, we're already niching into that a little bit right now. Client retention and upselling, Scaling, Freelance business, SEO, Sales copywriting. And by the way, a lot of this is exactly what we teach in our courses in my coaching program. So it's, it's amazing I was able to unpack a lot of that to figure some of that out. Now let's say you're just starting out and you don't know what idea to start with. Check this out. I want to show you something is could you generate a hundred ideas for courses or coaching niches that I could help people people figure out if I was mentoring them to find the best ones to run on Facebook ads. Okay, here's a comprehensive list of what might work out in Facebook ads. Instagram Growth for small businesses, Effective time management, Financial independence for Millennials, Productivity coaching, Meal planning, Self publishing, Personal branding, Debt free living, Career transition, Website design. And the list goes on and so this gives you us a lot of ideas that you could go based on for this. If I switch the model to this one, it's called 01 Preview. O1 Preview has this reasoning engine where it actually is going to process and think about a number of different ideas and formulate them. What's really cool is it's able to come up with a number of different niches that people can be in. And by the way, this is exactly a lot of the niches that our clients are in in their businesses. A lot of our best clients are in a lot of these different topics or niches that they help people in. So you could pick any number of these. Let's say you're doing photography for beginners. Okay. Photography for beginners. And you want to dive deeper into this. I could say take this and generate 20 possible sub niches of this. Okay. Subnisha Smartphone photography for beginners. Beginner Travel photography. Okay, great. Awesome. Generate me an 8MA, an eight course coaching program that has eight topics to teach on. 4. And watch this. It's literally the AI can help us come up with eight ideas for different courses. Traveling photography, fundamentals, composition. This could be another course. Let's see. I like this response better. Created creative landscapes and scenery. Documenting culture and street photography. Photographing landmarks. Editing, editing travel photos on the go. Building a portfolio. Okay, so those would be ideas to go based on. On that right there. Generate me an outline for a coaching program that I could sell for $997 a year. Okay, here's the program. Travel photography, one year, 12 months. Monthly modules. Weekly Q and A community access, Facebook group, Monthly challenges and assignments. Bonus resources and tools. These are the different months and modules and how it would teach that. Okay, so as you can see, the AI simulates and provides us a lot of great ideas that we could use to be able to come up with a course or a mentorship program or something that we can put together. Now I would challenge you to create an account with Chat GPT. One of the biggest things that I find that stops people is they don't even create an account. They haven't even started to create an account. They don't feel comfortable making using AI. They don't feel comfortable touching it. So can I just challenge you? Go to chat.com right now. Go today. Go create an account and start talking with the AI and start to just play around with it. I call it tossing the ball around. Playing. Playing with the AI the way that you would play a game. Have fun with it as far as that goes. And start to get to experience what it's like asking AI these different questions and you can start to dial in a lot of really cool stuff in your business. Now watch this. Generate me a sales letter for a coaching program that is persuasive, informal and conversational in the tone of Sandy Krakowski and Dan Kennedy. Okay. Sandy Krakowski is my mom. A lot of the sales pages that we built were based on Dan Kennedy and Sandy Krakowski. This is Dan Kennedy's book, the ultimate sales letter right here. And a lot of those sales pages for Sandy Krakowski. I actually wrote a lot of those myself too. So the AI is trained on some of that by doing this. So what this is doing, it's actually creating this train on a lot of the style of how I would write sales letters. Are you tired of seeing break breathtaking travel photography on Instagram and thinking why can't mine look like that? Do you wish you capture stunning landscapes and vibrant street street scenes. What if I told you it doesn't matter. You're starting out. You can learn to take photos that blow your friends minds. Okay, so now if I switch the algorithm here, improve the sales letter above, I'm gonna switch to 01 preview, make it more persuasive and really dial in the sales letter to close more sales. Okay. And so that's something that's really cool. Now they've added 01 preview, we can generate kind of an initial version with GPT4O and then have 01 preview improve it to really make it something that is much more effective when it comes to being sales copy. And that's what O1 preview is really good at is rewriting sales letters. Hello adventurer. Have you stood at a breathtaking sunset and thought, I wish I could capture this moment forever. What if I told you, you know those math photos into stunning images? Yes, you absolutely can. I get it. You're not a professional photographer. Maybe it's your first time with a camera. Introducing Travel Photography Mastery program. Capture jaw dropping landscapes, tell compelling stories. Master your camera, edit like a pro. Build a stunning portfolio. This is awesome. And the way that this was able to rewrite it just with one shot that way, incredible. So again, that's the two steps that I teach people in our program. When you want to create a coaching program and sell it online, you want to figure out what's the topic, what's the niche and then write some sales copy. And then with that sales copy you can start to market to people. You can start to find people, you can create offers online. You can generate lead magnets, you can grow your email list and then start to sell your program to people that are on that email email list that way by attracting the right people to you and then walking them through this process. So don't sleep on AI. Jump into it. I highly recommend getting a copy of Chat GPT plus or another one that you could use is Abacus AI. Abacus AI is a great tool, Chat LLM. It includes a lot of different AI algorithms that are built into it that you can use. And I think it's a great tool that you can play around with and use in your business to get results for you. Okay, so that's that. If you are somebody that has been trying to grow your business, I'd love to work with you in my client growth accelerator program. Move from just trying to actually getting the results that you deserve and I'll help you do that. All right, word of your life, everybody. We'll talk soon. Have a good one.